Zhang Ke wanted to spend more time in Hong Kong with Xu Si. He stayed in Shanghai all night.
On the morning of his second day in Shanghai, he visited the Philips movement production base, fully known as Philips components and modules Shanghai Co., Ltd., near Pudong peony garden. The visit schedule was arranged by Zhang Yaping, President of China of Philips components department. Yesterday, he visited another Philips factory in Shanghai.
Zhang Keyou wanted to buy a bald head as a movement. Most of the accompanying personnel who traveled to Shanghai with him, Su Jindong and Philips for movement procurement negotiations are the technical backbone of the component subsidiary.
The core control system of the movement needs to be studied slowly with technical force, but there are many places to learn from overseas companies such as Philips in mold manufacturing.
Of course, Philips has a set of strict procedures to prevent the leakage of trade secrets. After a half day's visit, I don't know how the following projects are. Zhang Ke himself gained little. Finally, he came forward in person and borrowed a camera from Zhang Yaping to take photos outside the production workshop. Some domestic enterprises, "overseas friends" came to visit and wish they could not let him "Overseas friends" memorized the process flow.
Although three months ago, Aida Electronics was still so unknown. Even now, the purchase amount of Aida is less than 10 million a month, which is still a drop in the ocean compared with the huge Philips business empire, for the newly established Philips components and modules Shanghai Co., Ltd., Aida is their largest customer at present.
Zhang Yaping gave Zhang Ke the highest standard treatment he could decide. In addition to Aida being his biggest customer, he was deeply shocked by the market miracle created by Aida in the past three months.
Although Zhang Ke's requests and suggestions for in-depth cooperation next year can only be answered after careful consideration, it does not prevent him from appropriately expressing some inner shock and respect.
Zhang Ke insisted on dining in Philips staff canteen. It would be more appropriate to meet Philips employees from Haizhou. This is a convenient job, and we also need to ask a special intermediary company to do it. After the meal, Su Jindong and Zhou you will stay and continue to negotiate with Philips on the purchase of movement. Since IDA is the largest customer, it is not just negotiation this time The supply quantity and price also include requiring Philips to provide certain technical support, and even requiring Philips to open the outer technology of the DVD player movement.
When the plane flew to Shenzhen at 2:30 p.m., the check-in formalities in the mid-1990s were very cumbersome. After Chinese food and a short rest, Zhang Ke wanted to leave for the airport first. Only Fu Jun accompanied him to Hong Kong, and Zhang Yaping, Su Jindong and others sent him on the bus. At this time, Zhang Yaping couldn't help asking: "I admit that IDA has created a miracle in the market in the past three months, from zero to the first in sales in East China. It took only three months. When I met Mr. Zhang in early July, I didn't believe that IDA could make such achievements, but I still don't understand what made Mr. Zhang have such strong confidence that IDA electronics can make such achievements in the next three or four months Can sales increase tenfold? "
Zhang Ke raised his hand, looked at his watch and said, "I'm sorry. If I don't hurry to go to Hong Kong tomorrow, I'd like to stay and have a good chat with President Zhang..."
"Let me take Mr. Zhang to the airport..." Su Jindong said unexpectedly. Obviously, Zhang Yaping's personal delivery has far exceeded the treatment specifications that Zhang Ke can enjoy.
Both Chen Xinsheng, President of TI company in China, and Zhang Yaping are excellent managers. They are very young and have had the experience of studying abroad in their early years. Chen Xinsheng is older, but he is only in his thirties and fifties. At present, IDA's cooperation with TI company directly contacts with the departments directly under TI company's headquarters, so it connects with TI's domestic companies and Chen Xinsheng The Department is not strong; Zhang Yaping is not even 30 years old. Seeing that he proposed to send himself to the airport, Zhang Ke smiled and said, "how can I ask Zhang Zongyuan to send him?"
"Should send..."
Zhang Yaping insisted on seeing Zhang Ke off. Su Jindong and Zhou you also followed him to the airport. They changed a seven seat business car and everyone sat in.
As soon as the car started out of the door of Philips, Zhang Yaping followed closely and asked his question. At the beginning of July, he regarded Zhang Ke's words as a joke. At this time, he was very surprised why he had such strong confidence.
"Didn't president Zhang ask to go back to China to build this factory for Philips just because he saw the great opportunity of DVD players in China?"
It is true that Zhang Yaping volunteered to return home only when he saw the huge market opportunity of the DVD player. However, before the enthusiasm of the DVD player market, no magazine media interviewed him and let him express his heart.
Zhang Ke asked in such a strong tone at this time, which made Zhang Yaping feel like a bosom friend.
"Since President Zhang had such strong confidence in the DVD player market a year and a half ago, why did he hesitate on the eve of the real rapid growth of the DVD player market?" Zhang Ke said with a smile that it is not the DVD player manufacturers who plunder huge profits from the domestic DVD player market, but the component suppliers such as scooter and Philips. When talking about the DVD player industry, ordinary people will think of Xinke, bubago, aido, etc., but people who pay a little attention to the DVD player industry will first think of scooter, Philips, Sony, etc. as the component and device Department of Philips in China The soul figure in China is also the other hand that dominates the development of the domestic DVD player industry. Professional magazines have frequently reported on Zhang Yaping.
Before Zhang Kezheng met Zhang Yaping, he had a specific impression of him. Zhang Yaping is not like that kind of hypocritical person. His voice to the media in the future must be his thinking at this time. It is not difficult to say a word or two to move his heart.
Zhang Yaping didn't expect that Zhang Ke, who met for the second time, knew him so deeply and touched him deeply. He smiled and said: "in addition to the data, we lack a more intuitive understanding of the final market, so we will have some hesitation..."
"For this market, we increasingly feel that what restricts its development is not whether the demand is strong enough, but a serious shortage of supply. Even outside East China, the sales volume of Aida is increasing day by day. Even if Aida slows down the pace of market promotion, the sales volume will rise month by month only with the advertising resources put on CCTV. President Zhang is not here, and the production capacity has not been fully released If you let it out, you'll consider expanding again. Don't you plan to carry out closer technical cooperation with scooter, the decoding board supplier, or even form a strategic alliance? Don't you plan to work with scooter to support downstream machine manufacturers and jointly develop the DVD player market? "
In the future, it will be called "Zhang Yaping's three actions on the DVD player market". At this time, it is still in the brewing stage, but Zhang Ke made a straightforward statement. The shock in Zhang Yaping's eyes flashed, but his heart is not so easy to heal.
The airport arrived soon. Zhang Yaping didn't leave until he changed his boarding pass and traveled around with Su Jindong.
When I got off the plane in Shenzhen, someone from Shengxin Shenzhen Branch picked me up and stayed in Shenzhen overnight. I was ready to cross the border from Luohu port early tomorrow morning. Now it's not the peak tourist season, nor is it a holiday or weekend. I don't worry about the delay in crossing from Luohu tomorrow.
In the evening, I called Su Jindong and learned that the conversation on the way to the airport had a great impact on Zhang Yaping. When Zhang Ke was in Shanghai, Zhang Yaping still had doubts about the cooperation with IDA. After Zhang Ke left Shanghai, Zhang Yaping relaxed during the afternoon negotiation.
Zhang Yaping's three actions include support for downstream machine manufacturers. Of course, IDA can get more support from Zhang Yaping. Zhang Ke also knows that Zhang Yaping wants to cooperate with Xinke, which is much stronger than IDA in terms of technical strength and financial strength. However, like IDA, Xinke planned to get rid of the technology monopoly of overseas giants such as Philips and scober from the beginning. It would rather slow down the time of launching products and thoroughly study all the control systems of the DVD player, so as to find more component suppliers.
Unlike Aida, Xinke does not try to hide their intentions, so for Zhang Yaping, Xinke is not their ideal partner.
IDA is not an ideal partner for Philips. Zhang Ke has long moved his mind to buy a bald head as a movement and is preparing. However, Zhang Ke is so careful that he must seize this opportunity if IDA wants to get its due position.
Su Jindong also mentioned by phone that Zhang Yaping hopes to visit Aida's factory in Haizhou, which is probably a necessary step. Zhang Kexue vaguely remembers that Zhang Yaping inspected almost all DVD player manufacturing enterprises above Designated Size at that time this winter. Since Aida is his first stop, he has taken the lead.
Zhang Ke asked Su Jindong to make careful arrangements to let Zhang Yaping see Aida's production level and capacity, but not what he shouldn't see.
After talking to Su Jindong on the phone, Zhang Ke wanted to call Xu Si. Although there was a phone call from time to time, he missed him very much after being separated for more than a month. He hasn't missed people so much for a long time.
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