Chapter 248

On November 8, 1995, Ms. Tan Xisong, director of the advertising information department of CCTV, got up an hour earlier than usual. When she went out, she saw her mother sitting in the living room with a big bundle of incense beside her. She smiled. Her mother didn't know what she was going to do, but only knew that it was a big thing. I hope she can burn incense smoothly.

Tan Xisong mentioned that he came to the media center of CCTV in one hour. On the third floor of the staff restaurant, hundreds of representatives of hundreds of enterprises participating in the second advertising bidding conference of CCTV also attended one after another.

Zhang Ke, Zhou you, Fu Jun and Jiang dai'er almost entered the site last with the invitation letter from CCTV. Jiang dai'er's mother couldn't adapt to the dry climate in Beijing. She was not feeling well, so she stayed in the hotel.

Zhang Ke and his team registered their identity at the gate of the venue and received the badge and the standard envelope used for bidding. This is the second public bidding for advertising resources by CCTV, which is slightly more formal than last year.

As the marketing director of IDA, Zhou you is the official representative. He pinned the guest badge on his chest. As soon as they entered the venue, they caused whispered discussion and attention. People in the venue asked about their identity, because any enterprise can be its own competitor.

Ida doesn't have much reputation in China, but someone always knows that soon their identities of Zhang Ke, Zhou you and Jiang Daier spread in the field: it turned out to represent IDA electronics.

Any enterprise in the venue may emerge suddenly, but the most attractive thing in the venue is Kong Chao, the director of last year's CCTV advertising label Kong Fuyan winery.

"That's Kong Chao..." Zhou you pointed out that Kong Chao showed Zhang Ke, Jiang Daier and Fu Jun, "a winery whose sales revenue has exceeded ten million for many years has exceeded 800 million up to now this year, because they spent a lot of money to win the advertising king of CCTV last year..."

In November, for the domestic advertising industry, the second advertising bidding conference held in the media center of CCTV in November is the most noteworthy focus.

The most expensive and valuable 5-second TV advertisement "standard King" in China will be produced in the form of dark mark on the third floor of CCTV media center restaurant.

Zhang Ke is still wearing a light brown work jacket. He looks like a student, not a high school student, or a college student studying. Mingjun's face is spoiled with a faint smile and looks at the crowd calmly.

"... last year, Confucius banquet winery won the standard King with a huge sum of 30.79 million, which has caused a great sensation. However, the market myth created by Confucius banquet winery after getting the standard King makes today's competition for the standard King more intense," Zhou you said. "I don't know who will spend this year?"

Zhang Ke smiled and said: "there are 13 5-second advertisements between the news broadcast and the weather forecast. Although the most valuable is the first 5-second advertisement after the news broadcast, not every enterprise comes for this advertisement..."

"Also, the selling price of Biao Wang reached 30 million last year, which will definitely exceed this figure this year. Not all enterprises are at a loss..." Zhou you said with a smile, "I think I can be sure only by doubling last year..."

Zhang Ke smiled and thought he didn't want to get involved. This year's standard King should be obtained by Qinchi distillery in Shandong. Zhang Ke clearly remembered the price offered by Qinchi. It's not that Zhang Ke has a good memory, but that Qinchi's price is too easy to remember: 66.66 million.

Of course, it is impossible for Zhang Ke to tell Zhou you that he has a plan for this matter. At present, as long as he keeps a low profile and reduces the impact on the bidding conference as much as possible.

Zhang Ke sat in the corner and didn't want to attract other people's attention. They talked in a low voice. They traveled around and looked at the excitement of the whole audience. They analyzed: "This year may be the most ferocious liquor price, the huge number of money to win the market leader will open the market, liquor companies can easily expand the production through the purchase of raw liquor blending, and the market miracle of the wine feast this year, the strongest demonstration role for liquor companies......"

Zhang Ke nodded slightly. As expected, he had two brushes around and almost predicted what should happen.

They arrived in Beijing three days ago and did some homework. Most of the enterprises that have the closest and hottest contact with cctv come for the standard King. At least they want to occupy a foothold in the 65 second advertising time after the news broadcast.

Although sitting in the corner, some tempting people came to chat up. Unexpectedly, they were so stupid that they told others their cards, only judging each other's intentions from their expressions and expressions.

The CCTV news and weather forecast have 65 seconds, thirteen ads of 5 seconds. In order to prevent the white wine from the most popular liquor, all CCTV regulations require that the industry can get only two pieces.

For the vast majority of manufacturers on site, they just want to squeeze into the top two in the same industry and occupy a place in the most important and valuable Golden advertising bid section of CCTV, so their competitors are not those who want to win the championship, but manufacturers in the same industry.

At the time of bidding, there was some confusion at the scene. This time, it was still in the form of dark bidding. There was only one chance. I was afraid that the price was lower than that of the competitor, and that the price was too much higher than that of the competitor, so I spent more money in vain.

Looking at the tension, excitement and excitement of the people in the field, even the tour looks as manic and excited as the fanatical gamblers. They come to the standard King.

Many people hold the envelope with one hand and half of it is exposed outside the standard box. With the other hand, they hold the cell phone or mobile phone and shout for instructions. Once the boss of the remote control outside the field changes his mind, he will immediately pull it out and change the number. When the envelope falls into the standard box, he will subconsciously take a deep breath and then walk away with a somewhat "tragic" look.

Zhang Ke filled in a number with a signing pen, stuffed it into the envelope, and felt the tension of oppression at the scene at the moment when he threw the envelope into the standard box: what if the situation has changed? Is history kidding itself?

Zhang Ke walked back to the corner and asked him in a low voice, "how much?"

"I'll make you suffer for a while, and you'll sing soon." Zhang Ke said jokingly

Zhang Ke was almost mad at Zhou you. He looked at Zhang Ke sitting there with his chest in his arms and closed his eyes. There was nothing he could do.

In addition to Zhang Ke's calmness, all the people on the scene held their breath and calmed down. They didn't make noise again until the singing began. Every time they sang a high price, there would be a round of applause.

First sing a high price of 66 million, it is a Baijiu factory. This year is the impulse of the Baijiu manufacturer to win the title. This time the applause has been covered by thunder. The scale has surpassed the highest six million in front of us. Zhang Ke saw a middle-aged man on the left hand showing a smile of satisfaction. When Qin Chi distillery 66 million 660 thousand came up with a report, The scene suddenly stagnated for a while, and the smile on the middle-aged face solidified instantly. From the stagnant expression of the whole audience, Zhang Ke thought: history is still moving forward at the original pace, and love is the only variable at present.

The singing of Biao continued. No one offered more than 60 million. The venue gradually calmed down. It seems that Biao Wang already belongs to Qinchi. Everyone began to pay attention to whether they can enter the edition and pay attention to competitors in the same industry. After all, in addition to Biao Wang, there are 12 5-second advertisements that are most worth grabbing.

"How much is it?" you almost pulled Zhang Ke's collar, but you haven't sung ADA yet.

"..." the bid singer opened an envelope, was stunned, looked back at the factory words and bid amount written on the small blackboard, glanced up, down, left and right, and said, "79081200, the bid amount should be 79081200 yuan, Aida Electronics..."

The whole audience shook their heads and looked for someone from IDA electric. They soon focused their attention here. So far, there has been no bid amount of more than 70 million. IDA suddenly pushed the bid amount to nearly 80 million, exceeding other people's expectations for the bid king, and almost forgot to applaud.

Tan Xisong, director of CCTV's information department, took the lead in clapping. In the blink of an eye, a thunderous wave of applause filled the venue

The singing is not over yet. Who knows if someone will kill suddenly. Traveling around, one heart mentioned his throat, clutching his pants, and his palms were wet with sweat.

Zhang Ke smiled and whispered, "look, I told you the bid amount earlier. Aren't you equally restless? Have confidence in your own judgment..."

Before traveling around, it was judged to compete for the standard King. If it doubled on the basis of last year, it would have to give a standard amount of at least 60 million. Only then can we have some confidence. Zhang Ke didn't want to take advantage of Qinchi. Otherwise, writing a 666666 would be enough to faint the factory director of Qinchi. Zhang Ke doesn't want to do this kind of immoral thing for the time being. Based on rational judgment, he has to win the bid king without fail, close to the bid amount of 80 million, before he can have full confidence.

Until the end of the bid singing, the bid amount of 79081200 of Aida electronics hung lonely above the small blackboard.

{thank you for your support. Your support is our greatest motivation}