Chapter 249

When Tan Xisong, director of CCTV's advertising information department, stood up, everyone's mouth seemed to be covered at the same time.

Tan Xisong reconfirmed the bid amount written on the small black: "this bid king is IDA electronics!" a moment of silence and thunderous applause drowned Tan Xisong's introduction to other bid winning manufacturers.

Zhang Ke poked around the waist and reminded him that this was not a time to be stunned. It was time for him to stand up and accept thunderous applause and congratulations.

Next, in addition to accepting congratulations, shaking hands, exchanging business cards and hugging the crowd, you have no time to attend to other things.

In addition to the manufacturer representatives who won the bid, others left one after another. Accompanied by CCTV colleagues, Tan Xisong came over and shook hands with Zhou you: "Congratulations, Medea's tonight belongs to IDA Electronics..."

"Thank you..." you feel dizzy and haven't recovered yet.

Tan Xisong then shook hands with Zhang Ke. Zhang Ke said faintly, "Congratulations, too. Medea's tonight belongs to IDA and CCTV."

"Oh!" Tan Xisong let Zhang Ke's words attract his attention and looked at his deep black eyes, "why do you say that?"

"Isn't the hype of the concept of Biao Wang the necessary means for the success of CCTV's market-oriented operation of advertising resources?"

In the 1990s, CCTV, a ministerial institution subordinate to the State Council, was still covered with many mysterious colors in the eyes of others. Just as enterprises needed the concept of "standard King" and did not hesitate to spend a lot of money, CCTV also needed the concept of "standard King" to improve the value of CCTV's overall advertising resources in the eyes of enterprises.

Tan Xisong was quite surprised by Zhang Ke's words. She realized that IDA was not a manufacturer bewitched by the concept of standard King. The 79 million standard amount they gave was by no means an impulse under marketization.

Tan Xisong helped the nearsighted glasses on the bridge of her nose and asked representatives of other manufacturers to cope. She asked the staff to accompany Zhang Ke to visit the media center of CCTV.

CCTV will hold a press conference at 6 p.m. to announce the results of the advertising bidding conference to the outside world, and will make a news program. First, it will be broadcast as important economic news at 7:30 p.m.

Before that, you can take a good part in the media center of CCTV. Even if CCTV gradually fades its mystery more than ten years later, Zhang Ke has no chance to visit CCTV.

Before that, Jiang Daier didn't know the purpose of their coming here. Only when she entered the venue did she know that she was participating in the advertising bidding conference. However, she didn't pay attention to what the advertising bidding conference was. She didn't know the great significance of these advertising bidding in the domestic business community. She was a little frightened when the bid singers sang out the unattainable bid amount one by one.

What is the concept of $79 million? Just for that five second advertisement, you have to pay so much money a year?

Traveling around naturally knows the value of Biao Wang. For this, Zhang Ke has fully communicated with him, Xie Wanqing, Su Jindong and Ding Huai before, but only these people know.

The value of Biao Wang is not only the best 5-second advertising period of CCTV, but also means mastering the voice of the whole industry in the next year, because there are only two advertising standards in the same industry during CCTV prime time; More importantly, CCTV will invest huge media resources to hype the concept of "standard King" for its own interests. As Zhang Ke said to tan Xisong before, the hype of the concept of "standard King" is a necessary means for the market operation of CCTV's advertising resources and a large-scale publicity for their advertising resources, The public information resources owned by CCTV are unimaginable by other media.

From this moment on, CCTV's Biao Wang topic has been closely linked with Aida electronics.

In a sense, more than anyone else, CCTV hopes that the enterprises that win the standard King can achieve miraculous market performance, so that all enterprises in the country can see the magic of CCTV advertising.

CCTV will never smash its signboard. This is CCTV's bottom line. As long as you know CCTV's bottom line, cooperation with CCTV is like fish in water.

79081200 is only the bid amount for external publicity. The specific contract amount and cooperation matters can be negotiated with CCTV. This secret was revealed by the boss of Zhongshan aido, the fourth bid king in 1997.

From the words when shaking hands with Zhang Ke, Tan Xisong knew that he met a cunning opponent this time. They could not see the awe of CCTV, a large ministerial department. While dealing with the representatives of other bid winning manufacturers, she asked the staff to bring IDA's information. She had very little information about IDA. Since CCTV and Ida began to cooperate in July, IDA's payment record has been very good, there is no record of arrears, and they have been paid in full at the published price.

In the following emergency negotiation, Zhou you proposed to take the bid amount of 66.66 million of Qinchi as the final contract amount, and pay the advertising expenses of the previous month after each month from 1996, instead of paying them in a lump sum.

Tan Xisong didn't expect Aida to prepay nearly 80 million advertising expenses for the whole year at one time. In 1995, few domestic enterprises could come up with 80 million at once. Before bidding, she did not limit the payment method. CCTV needs an impulsive and encouraging amount, rather than allowing those manufacturers participating in the bidding to look ahead and backward before bidding and dare not shout out a high bid. IDA's payment method is the default of CCTV.

Aida proposed to take the second place Qinchi's bid amount as the final contract amount, that is, to reduce the bid amount by about 12.4 million based on Aida's own bid amount. Tan Xisong was surprised. She couldn't decide such a big thing alone, but to finalize the matter before the press conference, she had to urgently ask the deputy director in charge for instructions.

The deputy director frowned and said, "at least they have no plan to default at this time."

CCTV insists that it does not agree to the reduction of the contract amount, but it can compensate the corresponding amount of advertising in the secondary period and produce targeted popular science programs.

The two sides finally signed the contract before the press conference. After Tan Xisong announced the results of the bidding meeting to the media, Zhou you, on behalf of IDA, was interviewed by the media. The reporter's first question was: "I'm a reporter from the Beijing Morning Post. May I ask Mr. Zhou that the bid amount given by other enterprises is either an integer or a meaningful number such as 66.66 million. Does the bid amount of 79081200 invested by IDA also have any special significance?" Zhou you was a little stunned. He was too excited today and thought of this question for the first time. He couldn't pull Zhang Ke up and ask him at this time. Fortunately, the reporter's mouth didn't stop, "can I understand that this is a person's birthday that is very important to Mr. Zhou..."

The travel response was fairly fast, and then he said: "it's obviously a person's birthday. Everyone can see that it's a person's birthday that is very important to our Aida Electronics..."

"Is it the girl next to Mr. Zhou?" a reporter quickly asked a question, and everyone's attention instantly shifted to Jiang Daier standing next to the tour.

"Miss Jiang is the image spokesman of our company. She is a junior at Donghai University..."

Obviously, the age was not right. At that time, the media didn't gossip so much. Soon, attention returned to the subject

After the press conference, her back blades were wet with sweat, but she was energetic. I didn't expect Jiang Daier to perform surprisingly well. Although she spoke very little, she was faced with so many cameras. No ordinary person could be calm.

When Zhou you stepped down, he caught Zhang Ke and asked what the figure meant. Zhang Ke spread his hand and only said he had a temporary intention.

After getting rid of the media for a while, Zhang Ke and his colleagues drove back to the hotel where they stayed. They casually ate some bread at noon and filled their stomachs. They planned to have a big meal in the evening. Just entering the lobby of the hotel, Chen Xinsheng, President of TI company in China, sat on the sofa in the lobby.

When he saw Zhang Ke and them come in, he hurried over and said, "President Chen wants to invite Mr. Zhang and Mr. Zhou to dinner. I rushed to meiyadi and said that Mr. Zhang has left, so I came here to find Mr. Zhang..."

Seeing Chen Xinsheng's assistant waiting for a while, Zhang Ke asked him strangely, "we didn't delay on the road. Did we kill the taxi driver?" and asked Chen Xinsheng's assistant, "do you know the news so soon?"

The cooperation between IDA and TI company was facilitated by Chen Xinsheng. Zhang Ke naturally visited Chen Xinsheng when he came to Beijing this time, but Chen Xinsheng was not specifically responsible for the cooperation between Ti and Ida, so he only talked in general. Unexpectedly, Chen Xinsheng had a good ear in Beijing, and he knew it before the media officially released the news.

Chen Xinsheng was not the only one who knew the news first. At this time, two men approached the lobby. Among them, a man of about 30 years old went to the service desk and asked the waiter, "please come back from the guests in rooms 202 and 206? We are the staff of Haizhou office in Beijing. We have called before. Is there any way to contact the guests in these two rooms urgently?"

Zhang Ke looked around and said, "people with ability will never rely on the media to get information, but how can Haizhou know the news so soon?"

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