Chapter 251

Chen Xinsheng's assistant is a little anxious. In the blink of an eye, they travel around and Zhang Ke. They are entangled by so many people. Can they go to meet Chen Xinsheng separately.

Taking advantage of the time when the TV station was ready to interview, Zhang Ke and Zhou you went back to the room to discuss, and decided to let Zhou you make a brief description of the bidding situation first. Haizhou asked Xie Wanqing and Su Jindong to come forward and report the situation of Aida.

After Xu Si went to Hong Kong, the legal representative of Yuexiu (Haizhou) was changed. If necessary, it would be inconvenient to sign. Xie Wanqing was pushed out this time, and Haiyu company took a small amount of equity. After the registration of the Hong Kong company, Zhang Keli changed all his personal equity in Yuexiu (Haizhou) to the name of the Hong Kong company (because Su Jindong and Ding Huai had a total of 10% equity in the Hong Kong company, and signing a hidden agreement privately could solve the equity problem), Even if someone abuses his power to check the details of Yuexiu, he will find that this is an enterprise basically controlled by Hong Kong capital. Even if someone doesn't give up and continues to track down, the name of Xu Si will not be associated with Xu Si in the Ding Xiangshan case. Xu Si is now from Hong Kong.

Zhang Ke told Zhou you, "if you can't get away from people here, just stay here. Others will leave it to you. It's all your business if the media comes. Director Luo is willing to help. Naturally, he's good. I went to see ti's Chen Xinsheng. Chen Xinsheng was in a hurry to find me at this time. It's probably a good thing..."

At the beginning of the year, Zhang Ke contacted Mr. Ann giber, chairman of TI company by email, successfully persuaded TI company to restart the research on decoding chips, and signed a series of cooperation agreements with TI company.

Although TI company changed its understanding of the market prospect of DVD players, it was far from expecting that the market prospect of DVD players would suddenly become so broad.

When Ti signed a cooperation agreement with IDA at the beginning of the year, the monthly sales volume of VCDs at that time was less than 4000. In just six months, the concept of VCD has become more and more accepted by the Chinese people. Moreover, a large number of pirated CDs in southeast coastal cities provide low-cost and high-quality film sources. The sales volume exceeded 100000 in September, an increase of more than 20 times in just six months.

As the sole supplier of decoding board, c-cube company made a profit of nearly $5 million from this market in September.

Are these data not enough for TI company to deeply reflect on their judgment on the DVD player market again?

TI company first increased the technical investment in the research of decoding chip. At present, it has made a major breakthrough and is conducting a small product test. At this stage, IDA has sent engineers to participate. After all, the decoding chip, as a core component, directly affects the performance stability and function of the whole machine. For IDA, it is not necessary to wait until Ti takes out the real decoding board before developing the control system. As long as Ti can take out the qualified decoding board, IDA can immediately use TI's decoding board.

Entrusted by Ti headquarters, Chen Xinsheng carefully investigated the market prospects of VCD players in China and other emerging countries, and realized that before major companies developed a new generation of digital video technology, VCD players as substitutes would not exist for a long time, but the market capacity was amazing.

Of course, Chen Xinsheng's research is still somewhat conservative relative to the upcoming reality, but when he heard that Aida had won the advertising king of CCTV, he immediately realized that the DVD player market was likely to erupt again because of Aida's move.

Traveling around is enough to fend off one side. Zhang Ke irresponsibly left all these things to him. Only Fu Jun served as his assistant. Fortunately, the people in the hotel and Haizhou office in Beijing were not stingy to offer help. Zhang Ke went to see Chen Xinsheng.

In Beijing in November, the wind and sand in late autumn were not so big. Zhang Ke and Chen Xinsheng's assistant came out of the hotel. The night in Beijing was not like yet. They rushed to Sanlitun. Chen Xinsheng stood outside the restaurant waiting for them to come. The first sentence was: "Mr. anjibe asked me to congratulate you on your investment in Aida electronics on behalf of him. Mr. Zhang will always have amazing performance..."

Zhang Ke didn't expect Chen Xinsheng to get through with the Ti headquarters so soon. Zhang Ke looked around the street for the first time. He was a drunken gold fan a few years later. Middle and senior white-collar workers from foreign companies liked to spend the night here. Zhang Ke couldn't remember whether there was formal business in Beijing, but Sanlitun could be less, There will never be less opportunities to hunt.

Zhang Ke accompanied Chen Xinsheng into the restaurant. It is a Shanghai style restaurant with exquisite dishes. Neither Zhang Ke nor Chen Xinsheng are good drinkers. At this time, they are not drunk. They drink Harbin black beer and exchange their views on the DVD player market.

The basis of happy cooperation is that both sides have the same vision for the future.

The effect of CCTV Standard King and a large number of advertisements will enable ordinary citizens to accept the concept of VCD disc player to a greater extent, continue to cultivate and develop the disc player market, and Aida, who won CCTV Standard King, will dominate this market.

"Is IDA ready?" Chen Xinsheng said. "According to the experience of the last CCTV Standard King kongfu banquet winery, there is no need to wait until the advertisement is officially broadcast in January next year. The dealers will break the threshold of IDA and the sales volume will suddenly rise to a new level. Kongfu banquet winery expands its production capacity by merging other small wineries. What is IDA going to do?"

Zhang Ke looked at Chen Xinsheng calmly and said calmly: "The experience of Confucius banquet winery is not enough. Mr. Chen knows better than I do. The merger of a large number of small wineries in a great time is bound to cause management confusion. If they can continue to win the title of CCTV this year, the prosperity of the market can continue to cover up other contradictions, and there is still time for them to rectify. Of course, they should be aware of this internally and someone should have enough experience It's a pity that this CCTV Standard King has been robbed by us, and the market will not leave them time to close the failure... "

Chen Xinsheng was slightly moved when he heard Zhang Ke's words. He originally intended to use these words to impress Zhang Ke. Unexpectedly, Zhang Ke saw it more thoroughly than him. ADA's winning the title of CCTV this time is not the result of market impulse.

"I'm proud to have a partner like you," Chen Xinsheng said with a smile. "In this case, there's no need for everyone to waste trying out each other. I think IDA also feels that time is pressing. Before Mr. Zhang came, I discussed with Mr. Ann giber. Ti China company has just been authorized to carry out broader and closer cooperation with IDA."

Even if the monthly sales volume of DVD players in the next year is stable at 300000, scooter, as a sole supplier of decoding boards, will make a net profit of more than US $10 million a month. Even if ti is a big company, it can never be indifferent to this figure.

Ti will take out the decoding board as soon as possible to share this profiteering market with scober.

TI company does not want the distrustful competition between the two companies to crack the monopoly supply pattern of codeboard, but scober has a year's opportunity to enter the market and has considerable technical advantages. Naturally, it will not easily give up their monopoly position.

If a hundred flowers bloom in the assembly of DVD players, the competition between Ti and Skopje will not have anything to do with Aida. However, Aida has become the largest purchaser of the second generation decoding board since September, accounting for 20% of the supply of the second generation decoding board in October. After Aida wins the standard King of CCTV, Aida's procurement proportion of the second generation decoding board will further expand. That's right Let IDA have the right to speak in the contest between Ti and scooter. First, there is a secret agreement between IDA and Ti that cannot be known to scooter.

According to the secret agreement with TI company, IDA can only obtain up to one-third of the total output of TI company at the agreed price, that is, the more market share Ti and Scotch negotiate, the more low-cost decoding boards IDA will eventually obtain. If IDA's market share is very high and the low-cost decoding boards can not meet its demand, the other insufficient parts will be sold to Scotch It doesn't matter whether Cooper buys from Ti or from Ti. After all, IDA has no technical obstacles, and it is impossible to obtain a price far lower than the market monopoly price, but it is completely different for scober and Ti.

Aida won the title of CCTV. It can be predicted that the market share of next year will be very high. If Aida decides which decoding board to purchase, it can suddenly change the power comparison between Ti and scober in the decoding board market.

The impact is not limited to Aida. Once Aida's foreign army rises and forms a wealth myth in the field of DVD players, those manufacturers who follow the trend to invest in DVD players will first imitate Aida's technology.

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