Chapter 262

Before Chen Xinsheng came to Haizhou, Zhang Ke told him to give him a surprise. He didn't expect that it would be a prototype using Ti decoding board.

The magnificence of the DVD player market can be foreseen, and it is concentrated in China in the early stage. Chen Xinsheng is authorized to deal with all businesses related to this emerging market. For him, the most important thing is to negotiate the market segmentation of the decoding board with scober.

Ti is a leading global semiconductor solution provider and can bully others. However, without the support of practical application technology, it is inevitable that it has insufficient confidence. IDA electronics took out the prototype to let them be completely free from the threat of scooter at the technical level of practical application.

Of course it was a big surprise.

After carefully debugging the performance of the prototype, he immediately decided to improve the expected goal of this trip. He must share the decoding board market with scooter.

"There is no free lunch in the world," Chen Xinsheng said with a smile. "I don't expect IDA to open the prototype technology to Ti for free. I have to admit that Ti can save some time by getting IDA's prototype technology..."

"We want to be our own movement..." Zhang Ke walked forward a few, distanced himself from the people behind, lowered his voice, and told Chen Xinsheng his long-standing intention, "Ti is interested in participating..."

Chen xiner glanced at Zhang Ke and thought: he's really an ambitious guy.

Due to the lack of attention to the VCD Market, Ti almost missed the opportunity.

For the world's top electronics giants, a few months of delay is tantamount to missing.

With the efforts of IDA, TI company will seize this opportunity, and they will have stronger strength to seize this opportunity better.

Zhang Ke originally wanted to exchange the prototype technology for the agency right of the decoding board. Later, considering that the actual effective time of the agency right will be very short, once other DVD player manufacturers develop, they will certainly try their best to bypass the Hong Kong agents and purchase a large number of products directly from the manufacturers.

How should IDA develop after VCD?

After VCD, in 1997, the domestic DVD player industry smugly established a "super VCD" standard, but the compression method of mepg-2 digital video is owned by others, the decoding chip is owned by others, and the CD reading and writing organization is owned by others. In China, only things from others have been pieced together to formulate a format; And soon eliminated DVD.

In the DVD era, domestic manufacturers do not have any intellectual property rights, so that in the era of small profits, overseas film machine manufacturing giants only rely on patent fees to block domestic enterprises.

VCD has just become popular in China. Overseas electronics giants have already started research on DVD. They will work out DVD standards with them by the end of next year, and mature DVD products will be produced in 1997.

MPEG-2's digital video compression method can't plug in, and the domestic pirated disc industry will not decline for more than ten years. I don't believe that overseas monopoly giants can receive patent fees from them; The decoding chip can not be plugged in. TI company is not so stupid. It is impossible for IDA to share this technology with IDA. It is impossible for IDA to do it alone without ti. In the mid-1990s, there was no industrial and technical foundation of large-scale integrated circuits in China; Only the CD-ROM reading technology - the movement also has a crack in the door.

Ti has a certain technical accumulation, especially the technical accumulation of high-power laser applications is not weaker than that of Japanese manufacturers. IDA has done some research work, but they are all surface technical research. At most, it takes other people's ready-made bare head die opening as the movement, so it can't master the real core technology, let alone participate in the standard competition in the middle of next year.

The so-called technical standards only form a complete set of technical format for the patented technologies owned by the major electronic industry giants. Even if an enterprise has unique technology, it does not have strong strength and influence. When formulating standards, it is entirely possible to kick out another alternative technology.

Ti makes the movement alone, much later than Philips and Sony. Even in reading the bald head, it has no time advantage compared with Japanese manufacturers. IDA has no ability to master the core technology of the bald head in a short time and can only do the surface things; Since the two companies cooperate, Ti has accumulated technology and strong technical force. Besides putting forward some outer technologies, IDA can ensure a considerable market share.

Zhang Ke narrowed his eyes and looked at Chen Xinsheng. Although Chen Xinsheng is a Chinese studying in the United States, he will first be loyal to his boss. This is a necessary quality for a professional manager. There is no need to say too much. Chen Xinsheng knows better than anyone about the prospects for the development of DVD player market and technology.

Chen Xinsheng looked back. His two assistants went to the other side with Xie Wanqing, another investor of Aida electronics and a very beautiful mature woman. They looked at Zhang Ke, who was much younger than themselves, and thought: he probably wouldn't admit to mentioning this topic when he turned around, but his proposal was really tempting.

Chen Xinsheng said faintly, "I don't know how to cooperate?"

Zhang Ke looked at the expression on Chen Xinsheng's face and said: "A year ago, TI company developed both disc reading technology and decoding technology. Due to the wrong judgment on the market prospect of DVD player, relevant development work was suspended. Although TI company soon restarted the development of decoding technology, the development of disc reading technology has been stopped. Maybe it was restarted without disclosing to the outside world, but I think ti didn't do much..."

Chen Xinsheng smiled calmly, developed the CD reading technology and then produced the movement. There was no need to hide from IDA electronics, which will be the largest complete machine assembler in the DVD player industry, and said: "I really didn't hear that the headquarters has a plan to restart the research in this field..."

Zhang Ke said: "Without further technological development, TI's precipitated technologies and patents will soon become a pile of obsolete document paper or useless documents in the computer. TI company will take out the precipitated and almost obsolete technologies and patents, and Ida will also take out the current core outer layer technology and prototype application technology to form a joint venture, with one holding half of the shares , no one is cheap. The only constraint is that neither party can develop relevant technology outside the joint venture... "

It is impossible for both parties to develop relevant technologies in the joint venture, which means that ti is more optimistic about the future market and can only increase investment in the joint venture. TI company can undoubtedly put forward more technical resources, while IDA can provide more market resources. As for the controlling right, everyone wants to compete. Zhang Ke puts forward that one company is half and each does not hold shares, showing strong confidence in the future market Heart.

"It seems that you have considered this carefully. I will communicate with Ti headquarters," Chen Xinsheng said with a sigh. "I have to say that you are an ambitious guy, which is very similar to Mr. Ann giber, the chairman of Ti..."

In any case, DVD player components are not ti's main business, and ti will not be too greedy for the technology that was intended to give up.

"Mr. anjiber is such a person?" Zhang Ke said with a smile. "Then I see the hope of cooperation. Even if cooperation can not be achieved in one or two days, it depends on the outcome of the negotiations between Ti and scober..."

The unexpected early appearance of Ti decoder prototype makes scooter's representatives in China very passive. They can hardly occupy any advantage and have to face the leading giant in the semiconductor industry. Zhang Yaping will not help scooter. He just wants to finalize the strategic cooperation relationship with Ti and set up technical barriers for the latecomers together with two decoder suppliers and Philips Zhang Ke's attitude is obviously biased towards Ti, but he said he would accept the agreement finally negotiated between Ti and scober, and purchase the corresponding proportion of decoding boards from the two companies with the agreed market share, but asked the two companies to provide preferential prices.

Aimer knows from Zhang Yaping that IDA is likely to account for 40% of the market share of the brand DVD player from January next year. In other words, if scober loses its big customer, it will lose 40% of the market share unless it gives up the monopoly price and competes with TI company.

When there are only two suppliers in the market, they have to bargain with each other, which is probably a stupid move that everyone can't understand. Scober can't give up monopoly profits, but only accept the condition of sharing the market with Ti.

Ida electronics needs decoding boards, half of which are purchased from Ti and half from Skopje, because the use of decoding boards from the two companies will cause additional technical investment. Both companies are willing to open up some outer technologies to help IDA company develop control systems. Moreover, IDA electronics purchases decoding boards from Skopje, which will leave Skopje in Hong Kong agent.

As for the basis of cooperation between Philips and Ti, it is inseparable from the prototype technology developed by IDA. However, Zhang Ke took the prototype technology as the negotiation condition of the joint venture. Zhang Yaping never imagined that IDA and Ti secretly sought the possibility of cooperation to replace Philips at this time.

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