Chapter 294

At present, the joint venture company borrows the administrative and scientific research complex building of Aida electronic components subsidiary. When Xu Si left Haizhou last time, the gate and factory area of the component subsidiary had not been transformed, and the scientific research building, staff complex building and new plant had not been built. At this time, he had the bearing of a modern enterprise.

The administrative and scientific research complex building is a four storey building with three triangular distribution, which is connected into a whole with steel and tempered glass air corridor with a sense of modern art. One is the headquarters and administrative center of Aida electronics, the other is the R & D center of Aida electronics, and the other is temporarily lent to the joint venture for office.

The full name of the joint venture is Taite Photoelectric Science Research Institute Co., Ltd. the English registered name of Aida electronics is ider. Taite is the transliteration of Ti and ider, but Aida electronics is used to call it a joint venture or Research Institute.

The joint venture is a research-oriented technology company. In order to develop, in addition to relying on TI's technical foundation, it also depends on the scientific research strength of colleges and universities. Instead of entering the electronic industrial park in the southeast of Yilong Town, the joint venture won a piece of land in the east of Haizhou University and invested in the construction of the headquarters and R & D base of the joint venture.

Now there is nearly an hour before the official working time. As soon as Zhang Ke drove into the parking lot, Su Jindong drove over.

"I just thought that Ke Shao wouldn't wait until work time." Su Jindong got out of the car, walked over to Zhang Ke and said with a smile.

"Xu Si hasn't come back for a long time. Today's meeting may drag on for a long time. He came in advance and took her to various places to feel the recent progress of IDA..."

Ding Huai, Lu Qingsheng, Zhou you, Tao Xingjian, Jiang Wei and others all arrived in advance. No wonder Zhang Ke informed them to attend the meeting this morning. Where will there be slack?

Ida electronics has formed a meeting system before work, that is to say, Su Jindong, Ding Huai, Zhou you, Jiang Wei and Lu Qingsheng will hold a short meeting before work as long as they are at home. The staff of the company rarely see these people get together early in the morning.

Zhang Ke and Su Jindong met each other in the factory and said, "let's go and have a meeting. Today's meeting will take a long time. Let's first push off what we have in hand today, and invite others to act as agents for what we can't push off."

At this time, everyone had a pile of things to deal with. Zhang Ke, Xu Si and Wanqing went to the first conference room to sit down, and Su Jindong soon pushed away the things in their hands.

Zhang Ke pointed out the gist of the meeting and said: "I have raised many questions before, but usually everyone is busy and doesn't have time to sit down and fully communicate. These questions can be summarized as follows: how will ADA electronics take steps in the future, what is its goal and what kind of company it wants to become? I think ADA should have a general plan for two years or longer now Physical planning... "Zhang Ke nodded to Jiang Wei," in order to let you better grasp the overall picture of the company, you will inform you about the structural relationship and financial situation between Yuexiu company and various companies... "

The ownership structure of Yuexiu company is that Su, Jin and Dong can't see the whole picture, but to formulate a comprehensive development plan, these things must be known by everyone present before they can speak freely. Also because of this, the level of this meeting is quite high. Except for the main senior managers, no one else attended, and even the minutes of the meeting were taken by Tao Xingjian.

Jiang Wei glanced at Xu Si. It was more appropriate for her to introduce the structure of Yuexiu company, but she knew the recent financial situation of Aida electronics.

"At present, the actual controller of Aida electronics is Yuexiu (Hong Kong) Ltd., the actual owners of the Hong Kong company include Zhang Ke, Su Jindong and Ding Huai. The Hong Kong company controls 99% of the shares of Yuexiu Haizhou, the Hong Kong company indirectly controls 68% of the shares of Aida electronics through Yuexiu Haizhou, Haiyu company controls 27% of the shares of Aida electronics, and the other 5% of the shares are directly held by other natural persons... "

Tao Xingjian arrived at Aida electronics in early November and has not yet enjoyed the option reward. He knows that even 1% of the option reward is a considerable wealth. At this time, he officially confirmed that Zhang Ke is the real controller of Aida electronics. It is hard to imagine that he is so young and has mastered such a huge wealth. Some people really can't envy his life. Since he was quickly accepted From this top-level team, we have learned about the entrepreneurial miracles of Jinhu and IDA in a little more than a year and a half.

Jiang Wei continued: "... in addition to being the actual controller of Aida electronics, Hong Kong company is also the most important partner with TI company. At present, the Ti decoding board used by Aida electronics. The negotiated settlement price between Hong Kong company and TI company is 60% of the naked price in Hong Kong market and 48% of the market price in domestic market. At present, Hong Kong company is only engaged in this business. In January 1996, the financial surplus was 186 HK $170000; in January, Aida electronics sold more than 83000 DVD players, with a total sales volume of 250 million. There were no receivables. After deducting production and operating expenses, the profit was more than 87 million. According to the prediction of the marketing department, the profit level of Aida Electronics will not be lower than this in the first half of 1996... "

We all knew this number in advance. At this time, when Jiang Wei said it, we couldn't help taking a big breath. It's so exciting.

Zhang Ke said: "Reporting the financial situation is not for everyone to buy famous cars and live in luxury houses, but for everyone to know that IDA electronics can support a larger plan financially. The profit forecast made by the marketing department is calculated based on the production capacity of Philips Shanghai factory. After Philips phase II factory is put into operation, due to the sufficient supply of movement, the domestic whole machine assembly capacity will increase Suddenly to a new level, the competition will gradually become fierce. However, as long as the marketing department is prepared and the production is also prepared, I can tell you with certainty that the profitability of IDA Electronics will not decline until the middle of 1997. "

Eighteen months of crazy profits, and these eighteen months, Aida electronics is still in the tax reduction period.

The conference of the big four of DVD players a year ago can be called a real conference of the big four. I'm afraid that the profits of other relevant manufacturers in the whole DVD player industry are far less than the monopoly profits shared by the big four.

In addition to the agreement between the Hong Kong company and Ti and the movement supply agreement between IDA electronics and Philips, it can also be said that IDA electronics shared the monopoly profits in the early stage.

"In the second half of 1997, the DVD player industry will usher in a bloody era of hanging crocodiles..." Zhang Ke looked at you calmly, "this seems difficult to avoid. Today, we need to consider the situation we will face in a year and a half..."

With the entry of more and more complete machine manufacturers, but the market will not expand indefinitely. The most direct result of competition is that the profiteering space will be gradually squeezed, and the single machine profit margin will gradually decline, leaving only a weak profit space.

"To reduce operating costs, as long as our single machine cost is lower than that of other manufacturers, our profit margin is greater than that of other manufacturers, and we can have more living space than other manufacturers..." Tao Xingjian said.

Ding Huai said: "What we can do to reduce the cost of a single machine is very limited. After all, there is always the problem of patent monopoly on core components. Foreign countries have begun to develop alternative products for VCD and VCR, and the elimination of electronic products is quite rapid. Even if the VCR will soon have a second-generation product, the most lucrative profits will always be given to manufacturers who master the core patent technology Past... "

Zhang Ke said: "Yes, because the popularity of VCRs in developed countries is quite high, and the current VCD players are technically no better than VCRs. VCD players cannot eliminate VCRs in developed countries. They only have a market in emerging countries where VCRs have not been popularized. Therefore, many foreign manufacturing giants ignore this market, which is why we have VCRs Yes. At present, foreign countries are developing alternative products that can eliminate video recorders and VCDs. At that time, we will directly face the competition of international manufacturing giants. It is impossible to compete directly with these international manufacturing giants only by market-oriented operation without core technical competitiveness. We must develop our own patented technology and enter the upstream industrial chain We have to go a long way, unless we make a profit, regardless of the life and death of Aida electronics in a few years... To develop technology, it is far from enough to rely on our own recruitment of researchers and joint venture with foreign giants to establish technology companies. First of all, our technology foundation is relatively weak, which is even worse than those international giants' decades of technology accumulation, and it is not enough It is impossible for foreign giants to engage in scientific and technological research and development jointly with us. After all, they are profit-making institutions, not technical poverty alleviation institutions... The expansion of production scale and the improvement of market share, in addition to doing work honestly step by step, the quickest way is M & A. This can also be applied to technological expansion, direct M & A of scientific research institutions or enterprises Companies with scientific research strength... "

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