Chapter 358

Referring to the idea of Olympic gold medal student aid, some people also put forward: if the team project wins the gold medal, is it calculated by the project or by the number of people? There is a large cost gap.

If the men's football team and men's basketball team want to win the championship, it's not enough to give them another thousand years. Team projects have never been the strength of China. There is no need to haggle over some double projects. In short, it's enough to dig through the value available for market speculation as much as possible.

In addition to donating to build hope primary school, Zhang Ke also plans to take out some cash to reward the Olympic champion who won the gold medal, so that the athletes who won the gold medal can be temporarily brought to Aida electronics as an image spokesman.

Zhang Ke, Su Jindong, Yang Yun and Liu Minghui discussed in the office of the marketing department until 12 noon and roughly drew up a framework for Yang Yun to find someone to draw up a detailed plan immediately. It is only more than two months away from the Olympic Games. After winning the gold medal, ensure that the athletes will cooperate with the publicity and momentum of the marketing department and deal well with the competent sports department. This time, it is best to pull CCTV into the water to cooperate with the hype. There are many places to communicate and there is not enough time.

At noon, eat in the newly-built restaurant outside the plant. On the ground floor, there are relatively cheap self selected fast food. On the second floor, there are fried dishes and buffet to choose from.

Zhang Ke rarely appeared in the factory here. During lunch, Jiang Wei, Lu Qingsheng and others came to join the fun. In this way, it was particularly eye-catching. Zhang Ke went to the toilet before dinner and didn't go into the toilet. I heard someone talking about him: "who is this bird man? Several giants came out to eat with him. Shouldn't it be * * want to enter our company?"

Zhang Ke was embarrassed to go in and meet others, so he had to hold his urine and turn back to dinner.

After lunch, Zhang Ke and Su Jindong went back to the city together. Kewang electronic signs were erected at the intersection between Yilong town and the Development Zone, pointing to the DVD player assembly and production base jointly established by Jincheng and Chint.

"Go to Kewang..." Zhang Ke temporarily asked Ma Hailong to take a look at Kewang electronics with Su Jindong. "After all, it's a competitor at home. We should give some respect. Xie Zhan, general manager of Kewang electronics, is a very good hand and foot behind the scenes. You will see his means in the future..." Zhang Ke smiled and said to Su Jindong.

"Based on the calculation of Kewang's spare parts procurement, Kewang's output in May was about 3000 sets, mainly through the sales of Haitai's electric appliance stores in the province. Looking at the trend of their continuous additional investment, the sales should be good and confident..."

"At this time, how can we squeeze in without certain confidence?" Zhang Ke smiled. "Compared with ordinary machine assemblers, they still have great advantages. As long as they can control their greed a little, they should make a lot of money."

"This time, Zhou Jinyu's secretary made a case. Zhou Jinyu should take some responsibility. They may restrain themselves," Su Jindong said.

Zhang Ke shook his head and said: "Now the * * is very serious. Zhang tiesen's case has only spread very widely in Huishan and has a bad influence, and there is little news in other places. Zhou Jinyu will transfer out of Huishan, but he will not be responsible. The layer behind them is dense. Zhou Jinyu transfers out of Huishan, but Chint Group has been established in Huishan for nearly ten years, and has been deeply rooted in the local area, so it does not need Zhou Jinyu's direct umbrella, Zhou Jinyu has been gaining real power in other places, but it has become a channel for the outward expansion of Chint Group. Now they are a little flustered about Zhou Jinyu's way out. When Zhou Jinyu's affairs are settled, do you think they will converge? "Zhang Ke smiled faintly." to us, the biggest potential obstacle to the development of xiangxuehai in Huishan is gone, which is not bad news. "

Su Jindong listened to Zhang Ke, thought about it secretly, smiled and said, "I didn't expect the entanglement behind this to be so complicated..."

Kewang electronics, a joint venture between Jincheng and Chint, is based on a small electronic component factory under Jincheng. It is located at the western end of the Development Zone, close to Yilong Town, and only about two kilometers away from the electronic industrial park. The original factory is similar to the original Shengda electronics. There is about two or three hundred mu of land on the south side of the factory. Now it is a busy construction site The construction of roads in the plant area has been completed and the foundation of the plant has been laid. It must be a great effort of capital investment to make such a rapid progress.

Although the scale can not be compared with that of the electronic industrial zone, Kewang electronics is not small only as a complete machine assembly plant. From the perspective of the Xie family of Chint Group, it must have considered the importance of developing technology and reducing production costs.

At the beginning, Ding Huai saw three routes for the development of DVD player manufacturers. The first route is the simplest, requiring little technical investment, but purchasing mature components and supporting complete machine technical solutions for assembly; the second way is to have certain technical research ability, integrate existing components and develop more comprehensive and practical performance, which is also important in the selection of meta components There is greater freedom; the third way, it can be said that one foot is involved in the production of components. Zhang Ke estimates that in addition to Aida electronics seeking the situation in advance, only Xinke electronics has the technical strength to take the third way. Kewang electronics now estimates that it will choose the second way and invest some technical force in R & D, but it mainly depends on hand market means.

After looking around the old and new factory areas of Kewang electronics, Zhang Ke slightly knows their ambitions and can't judge them for a time. Compared with Xinke electronics and step by step, Kewang is not a threat of Aida electronics, and their foundation is still a little weak.

When I was about to leave, I saw a black Mercedes coming out of the factory.

Is it Xie Zhan's car or the Mercedes Benz 190 privately purchased by Xie Zhan before he left Haiyu company? Haiyu company made a mess for him, but he bought it.

The speed of the Mercedes Benz was very fast. In a twinkling of an eye, Zhang Ke closed his mouth. Zhao Jinrong and Zhou fuming abandoned their past grievances and colluded with each other again. Xie Jiagong was indispensable. I heard that Zhou fuming's daughter Zhou Hongmei and her husband's company in Xintai City were quite popular and were taken care of by the Xie family.

"The market situation is gradually rising, but it means that the VCD disc player market pattern has buried the root of collapse at the beginning of its completion," Zhang Ke said slowly, "We can also see the development context in the next few years. First, the advertising war, and then the price war, which rapidly compressed the profit space of the whole machine assembly manufacturers. Finally, the whole machine manufacturers that survived the bloody era of the group of crocodiles can only get a meager profit that is not much higher than the processing fee. I wonder if the whole machine manufacturers that survive the group of crocodiles will survive in the future Regard 1996 as the golden age of DVD players... "

"Kewang may be able to catch the tail of the golden age..."

"They may not be able to catch it. Chint Group has invested a lot in Kewang. The output of only three or four thousand units a month can't satisfy them," Zhang Ke smiled contemptuously, "We also hope that the golden age of DVD players can be extended as much as possible. At least in 1996, Aida Electronics will occupy the highest point of CCTV Biao King's market publicity. It is not afraid of other manufacturers to compete for its position in the market. However, with the exemplary role of Aida Electronics, the fierce competition for CCTV Biao king in 1997 can be imagined. That may be the beginning of the advertising war and market publicity The cost will soar, and then there should be a price war... "

"Is Ada electronics still competing for the third CCTV advertising label this year?" Su Jindong asked.

"It's still early. This year's CCTV advertising bidding conference should be held in November," Zhang Ke smiled. "It's still early to discuss this at this time. Let's talk about it then."

In November last year, Zhang Ke took out more than 80 million yuan to win the second CCTV advertising label. In Su Jindong's eyes at that time, it was still a dangerous move with extremely unpredictable prospects. Six months later, looking back, Zhang Ke's seemingly determined decision at that time was so wise and amazing that he seemed to be able to see that others could not accurately predict Our future is the same.

Su Jindong smiled when he saw that Zhang Ke didn't want to talk more about the title of CCTV in 1997. In his opinion, Zhang Ke was still the kind of person who liked to surprise people until the end. CCTV held an advertising bidding conference in November. It was really early to discuss it at this time.

Zhang Ke smiled and said, "what we need now is to make as much money as possible in a high profit period and improve the production system of IDA electronics. The technology R & D center in charge of Lao Ding is the most important card in our hands. I think we can let the technology R & D Center * * out now and find an appropriate time to sell the DVD player business to Jiaxin industry."

"The right time is when the high profit time is coming to an end?" Su Jindong asked.

"Yes," said Zhang Ke with a sly smile, "the most profitable period is about to pass. We can maximize our interests by selling at a high price. Besides, selling to Jiaxin industry is not completely out of our control, but Jiaxin industry still has a long way to go to restore its ability to raise funds through public development in the Hong Kong stock market..."

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