Chapter 359

The success of Aida electronics is destined to be very lively in the competition for CCTV Standard King in 1997. Moreover, the great success of Aida electronics this year has a stronger demonstration effect on the DVD player assembly manufacturers in the same industry. The hot spot of the competition for CCTV advertising Standard King in 1997 should be carried out among the DVD player brand manufacturers. Last year, it adopted the form of one-time dark bid quotation, There is not much room for price competition. We just speculate on the reserve price of others, and then quote our own offer at one time.

This year, CCTV's advertising information department is likely to take the form of open bidding, and the scene will be very tragic.

Zhang Ke predicts that the DVD player market will start an advertising war from November. Moreover, with the commissioning of Philips Shanghai factory phase II project and Sony movement factory, there is no most important bottleneck in the DVD player production capacity. The advertising war will dig into this market to the greatest extent, but the market capacity can not be expanded indefinitely, The surge in the installed capacity of DVD units will quickly change the balance between supply and demand. Next, there will be a price war of survival of the fittest and competition for market share. The golden period of ultra-high profits of DVD players can only be maintained until the autumn of next year, and before that, the sales price will gradually decline.

Once the price war is launched, no whole machine manufacturer can stay out, and Ida electronics can't. only with the price reduction and promotion, the advertising war will greatly increase the marketing cost. If the two phases squeeze, the profit space will become very small, from prosperity to decline, and directly enter the dark period of small profit or no profit.

Of course, the situation of Aida Electronics will be much better. It will make continuous and leading investment in technology. When other manufacturers still ponder the introduction technology of DVD player, Aida electronics has already developed a version that can play high-definition still images according to the selected menu. In addition, it also provides technical support to spare parts manufacturers to continuously improve the quality of spare parts and reduce production costs (all DVD player assembly manufacturers in Haizhou, including Kewang electronics, enjoy the benefits of Aida Electronics) Aida electronics has no competition in the high-end DVD players, and the medium and low-end DVD players have lower production costs than others. The most important point is that as long as the technical monopoly of the upstream scooter and Ti decoding board is not broken by a third manufacturer, the Hong Kong company can also enjoy a monopoly profit accounting for about 20% of the whole decoding board market.

When others beat their heads and blood, Aida electronics can also enjoy stable profits, but it can't be compared with the huge profits in the early stage.

Zhang Ke's plan is to package and sell the DVD player business of Aida electronics to Jiaxin industry before the decline of the DVD player industry in the autumn of next year. At this time, the DVD player industry is entering a stage of overall prosperity, but it is a little over prosperous. Aida electronics has the support of performance and ultra-high profits. When the maximum profits have been drawn out, it can still sell at the best price Greg, why not do such a thing?

Zhang Ke controls the largest equity of IDA electronics and is naturally the biggest beneficiary of this transaction.

Jiaxin industry itself does not have enough funds to complete such an acquisition. It is a relatively feasible way to raise funds by issuing shares in the stock market.

In terms of timing, the coming autumn of next year will be the time when the Asian financial crisis will break out in full swing. Before that, the Hong Kong stock market is in the most prosperous period since the stock disaster in 1987 due to its return to the theme, and Chinese red chips are highly sought after in the Hong Kong stock market. At this time, issuing stocks at high prices to raise funds to buy the DVD player business of IDA electronics can raise money by transferring less equity of the company Collect more funds.

Zhang Ke actually controls more than a quarter of the shares of Jiaxin industry. Jiaxin industry issues shares at a high price in the Hong Kong stock market, and Zhang Ke is also the biggest beneficiary.

To complete this plan, it is necessary to separate the DVD player business of IDA electronics in advance.

Although Aida electronics put forward the concept of diversified operation years ago, it has not been carried out in reality. In the early stage, it is only technical expansion, and its main business is DVD players. In Zhang Ke's view, the most important asset is the technology R & D center. The future development of Aida Electronics depends on how much the technology R & D center can make after so much investment.

Business separation is mainly to separate the technology R & D center.

After visiting the electronic industrial park in the morning, Zhang Ke had lunch and went to Kewang electronics factory jointly established by Jincheng and Chint. He went directly to the component branch on Chengshan road. The technical research center is still there. The original triangular scientific research building is now used by the technical center.

Before the fall of next year, the DVD player business will be sold to Jiaxin industry as a whole, and the time will be arranged as far as possible before the summer.

At present, the Asian financial crisis has begun to take shape in Thailand and the Philippines, but it has not attracted enough attention. Zhang Ke is also inconvenient to explain that the timing of choosing to sell the DVD player business is closely related to the Asian financial crisis, especially the timing should be accurate. Too much in advance, Chinese red chips have not reached a historical high, so they can not dig the maximum profit; delay For too long, the Asian financial crisis broke out in an all-round way, and there was widespread panic in the stock market. Jiaxin's plan to publicly issue additional shares is likely to miscarry.

In the established plan, Zhang Ke met at the technology center in the afternoon. It was the technology center that developed the latest generation of DVD player and went to listen to Ding Huai's treasure offering. However, after arriving at the technology center, he called Wanqing, zhouyou, Cai Yujuan, Jiang Wei, Lu Qingsheng, Yang Yun and Zhou Yiping. They had dinner together in the evening and discussed the separation of the technology R & D center during the dinner.

"Compared with..., the latest prototype has an obvious increase in function, which can be said to be a qualitative leap on the basis of the original VCD." Zhang Ke has been running between Hong Kong and Huishan for two months for the matter of xiangxuehai. Before, he was busy planting forests in the middle and upper reaches of Xiaojiang, and completely ignored Aida electronics, Ding Huai wanted to shock Zhang Ke's work in the technology R & D center this time, "This improvement is very big. The biggest improvement is that unlike VCD, which uses MPEG-1 as the video storage format, the new model uses MPEG-2 as the video storage format. Compared with the horizontal definition of vcd250 lines, the new model has been improved to more than 350 lines,... We have developed smartstream smooth technology, which not only has stronger playback ability, but also aims at the current domestic pirated disc market In the chaotic situation, this technology also has strong error correction ability for the disc; it adopts variable rate coding, optimizes the image decoding system, eliminates the Marseille defects caused by the fast moving images of previous products, and improves the definition to a higher level; in terms of playback function, it has more ways, which can be played back and forth slowly, quickly retrieved, played frame by frame, and nine pictures The main control software of the latest prototype can recognize Java and HTML computer languages, greatly enhance the two-way interaction, reserve software and hardware interfaces, and be equipped with corresponding outreach equipment. It can also become a learning tool for human-computer interaction Learning platform, game platform... "Ding Huai paused for a moment. Although he explained while demonstrating, Zhang Ke still had some difficulties in understanding many terms and minor function improvements. Finally, he said proudly, "The new model is not much worse than the DVD being developed abroad. As long as it is implemented first, it is not impossible to replace DVD..."

"Super VCD..." Zhang Ke recalls that in the second half of 1997, two new DVD player standards, SVCD and CVD, were launched by domestic DVD player manufacturers such as Xinke electronics and aido. It was not until 1998 that the Ministry of information industry formulated a unified super VCD standard. Obviously, Ding Huai and his team developed this new DVD player that is obviously superior to VCD more than a year in advance. The work of the technology R & D center is indeed very excellent in China The return is still considerable.

Zhang Ke's mouth suddenly came up with such a word. Ding Huai and Su Jindong were also stunned. At the beginning, they were worried that the technical things were a little difficult to understand. They didn't expect that he immediately came up with a name suitable for the new model. Su Jindong said: "The name of super VCD is in line with the characteristics of the new model. We have studied it internally. Super VCD can completely replace VCD, and smartstream smooth technology and variable rate coding are our unique patented technology... Whether it can replace DVD is also worthy of serious research."

Zhang Ke shook his head and said: The standard of DVD disc was developed by SONY, Toshiba and other enterprises in late 95. PHILPS, pioneer, Thomson and other electronic industries were involved in the development of DVD models. Not to mention that the technology of super VCD is still worse than DVD. Even if DVD technology is still a little more progressive, it can not replace DVD. In addition to the advanced technology, market competition is also the most critical factor. One of them is technical. We don't discuss it. There are trade-offs within the technology center. With regard to the market competitiveness, even if we gather all the electronics manufacturers in the country, we can't compete with those international electronics giants... Replace DVD, don't bother to consider... "

Zhang Ke said that Ding Huai and Su Jindong couldn't help being discouraged. They were excited for a long time when they made a technological breakthrough.

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