Chapter 360

"What are you talking about," Xie Wanqing pushed the door in and saw the prototype and projector of the black panel on the conference table. "This is the new prototype recently developed by the technology center?"

"Yes, after listening to Lao Ding introduce the functions of the new prototype, I'm not proficient in technology. Lao Ding introduced it very hard. Why did you come so early?" Zhang Ke wanted to discuss the separation of the technology R & D center and the establishment of a new company. He asked Xie Wanqing to have dinner with them in the evening. Unexpectedly, Xie Wanqing came in the twinkling of an eye.

"After receiving your call, I was going to go back to the city, so I came," Xie Wanqing pulled out a chair. "New model, Lao Ding is waiting for you to come back and offer treasure. Lao Ding has been hiding for some time. Others want to enjoy it in advance, so they asked him to call back under the pretext of technical confidentiality. After watching it, how do you feel?"

Ding Huai said discouraged, "there is still a big gap between the things that have been developed with so much energy and money and what we expect less..."

"Who said that?" Zhang Ke said with a smile. "My expectation is not so high. I was quite surprised to see the R & D department make this, but I didn't show it with a very exaggerated expression."

"You said it was impossible to replace DVD?" Ding Huai said suspiciously.

"There is still some gap between technology and DVD," Zhang Ke nodded. "To be exact, it should be the transition technology between VCD and DVD..."

"The DVD format standard was proposed by Toshiba, Sony and other companies at the end of last year, and mature models will be launched as soon as the middle of next year. We have invested so much money, but we have only developed transition technology, and the life cycle of transition technology is so short that it should not be of great value," said Ding Huai.

"From the perspective of technology, I can't judge how much value it has; if you want to say the potential commercial value, it's still considerable," Zhang Ke said with a smile, "Although a mature DVD player will be available next year, the promotion of DVD involves the large-scale application of DVD digital video disc. Even if it is jointly promoted by the current international giants, it will not be promoted until 1998. According to the past practice, these international giants must first get back the huge R & D funds invested in the early stage, and the early price of DVD will not be too low, And the focus in the early stage should be on the European and American markets... "

"... what will happen in China during this period?" Zhang Ke continued, "From my personal point of view, the influx of many complete machine manufacturers and the rapid expansion of production capacity will eventually make the domestic DVD player market disordered and chaotic. This time point should be around the middle of 1997. Complete machine manufacturers produce homogeneous VCDs, and there is no obvious technical gap between them. In the disordered and chaotic market, there is no possibility of relying on technical competition for survival Save longer. There is only one way to go. That's the way to induce poison to quench thirst... "

"Price reduction?" Xie Wanqing asked.

"Yes, it's better to reduce the price, knowing that the price reduction is to induce poison to quench thirst, but it can't be avoided. Dying immediately is better than living two more days," Zhang Ke said, "Why does the non brand DVD player survive in the market? It is because the price of the non brand DVD player is lower than that of the brand DVD player. At present, the market of the brand DVD player is not fully saturated, so it can maintain a high price. Now, in order to establish the brand of IDA, we have invested almost no cost in the market publicity in the early stage, and we are lucky to have some success. Yes To be sure, our success will greatly encourage the latecomers, and the market means are convenient for reference. I believe that before long, more disc player brands will emerge. When the brand disc player market is saturated, the secondary brands may take the initiative to reduce the price if they want to survive, or the main brands want to compete for market share. This is a dead cycle. It is precisely because of the homogenization of products and the reduction of prices by one company Other manufacturers have to cut prices, and we are no exception. The convergence of prices will soon induce the second round of price reduction. The complete machine manufacturers who can not effectively control the cost will be the first to be expelled from the market, and the complete machine manufacturers who can survive can only maintain meager profits... This process is very fast, and the time point is about the beginning of 1998. At this time, the large-scale complete machine manufacturers are If we pursue more profits and greater living space, we will actively seek the price reduction of upstream components, the price of movement will continue to decline, and the monopoly of decoding board technology is likely to be broken, which will lead to the continuous decline of VCD player price... Let's analyze these time points. The promotion of DVD player in overseas market will not be promoted until the middle or end of 1998, and in one year Before that, the price of VCD in the domestic market will fall to a relatively low position due to the price war. The price gap between the two makes the process of eliminating VCD in the domestic market relatively slow. VCD still has a long life cycle, not only in the domestic market, but also in developing countries. Of course, VCD drives To survive does not mean that VCD manufacturers will survive. It is a more appropriate way for powerful disc player manufacturers to intervene in DVD production and sales and share the high profits in the early stage of DVD. However, in terms of time, it will not be able to intervene in DVD production until the middle of 1998 at the earliest. It may not be until the end of 1998 or even later Since mid-1997, the profit margin of VCD has been very narrow, but it will not be able to find new profit points until mid-1998 or even later, but the profit scale will not be too optimistic at the beginning. In this year and a half, as long as the opportunity is well grasped, the commercial value of super VCD can be fully explored Come out... "

"It's so..." Ding Huai said with emotion, "it's not in vain!"

"Even from the perspective of technology accumulation, any technological breakthrough is of great value," Su Jindong said, "According to Ke Shao's analysis, the R & D center will come up with mature models this year and start to push them slowly at the beginning of next year. When the VCD price war starts, all VCD manufacturers will inevitably be dragged into the mire. At that time, we focused on pushing new drives, took super VCD as our new profit point, and then actively waited for the arrival of the DVD era..."

Zhang Ke nodded and said: "There may be some errors in the specific time point, and the market trend is not bad. I really look forward to the smoke of gunsmoke in the VCD Market. In order not to let other disc player manufacturers have concerns about us, we should do a good job in confidentiality before the super VCD is launched into the market... In addition, the video disc production technology should also mature at the same time, with disc player, no disc, or no market! Piracy has the benefits of piracy in China Push a new disc player, which is several times faster than the European and American markets... "

In the original historical track, the emergence of super VCD can only be regarded as chicken ribs. It has not brought much profit to disc player manufacturers at all. The main reason is the problem of time point. Xinke, aido and Bubu advanced disc player giants argued about the standard. It was not until the middle of 1998 that the Ministry of information industry formulated a unified standard, although this standard later became a national standard The world has unified standards, but there is nothing to be proud of. At that time, it was just a technology that was really eliminated. Super VCD and DVD were launched at the same time, and even super VCD discs are rare on the market (due to compatibility, super VCD can read VCD discs) How valuable is it? In the end, it can only be sold at the price of VCD, and it is impossible to compete with DVD in the high-end market. Waiting for the DVD price to come down, super VCD and VCD will be slowly driven out of the market together.

Zhang Ke did not expect that the R & D department could come up with a prototype of the super VCD two years in advance. In half a year, he was able to come up with a mature model, which gave him enough time to operate.

As for standards, ADA electronics currently accounts for 40% of the disc player market. The technical specifications of ADA electronics represent at least a sub-standard form. Moreover, Shao Zhigang and Sheng Qing directly control the huge development, production and sales network of pirated discs.

When Zhou you, Cai Yujuan and others came, they did not mention this topic again, but discussed the separation of the technology center.

Authority was not formed in a day. Zhang Ke had enough prestige in this small circle at this time, which was proved by the miraculous achievements in the past two years. Zhang Ke expressed his intention. Although it was impossible to say clearly that there would be an all-round outbreak of the Asian financial storm after the autumn of 1997, Xie Wanqing, Su Jindong, Ding Huai and others still supported his plan.

The technology R & D center will be spun off and a special technology company will be established. The R & D of DVD players will also be entrusted by the technology company.

In addition, all 50% of the shares of Aida electronics in the joint venture with Ti for the research and development of DVD movement will also be placed under the name of the technology company.

The shareholding ratio of Zhang Ke, Xie Wanqing, Su Jindong, Ding Huai and Zhou you in science and technology companies remains unchanged.

After dinner, the discussion was over. Zhang Ke and Wanqing went back in the same car. In the car, Zhang Ke said to Wanqing: "The price war of the disc player seems inevitable. My original plan, even if it is unavoidable, is to delay the time as much as possible. After all, it is quite good to enjoy high profits. Even Kewang electronics, a joint venture between Chint and Jincheng, will make money from it. There is no way. After all, business is business, and you can't hurt yourself for hurting others. I didn't expect Lao Ding can It's amazing to instigate the super VCD. I can't tell Su Jindong and Ding Huai what I'm thinking. Now it seems that the earlier the VCD price war is, the more tragic it will be, the more the value of the super VCD will suddenly be. It's really exciting. Now I'm worried that Chint and Jincheng don't invest enough here... "

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