Chapter 436

Of course, Chen Jing doesn't always have these strange impressions about Zhang Ke. When she thinks of her occasional contact these days, she feels that Zhang Ke is a little less generous and resents Liu Minghui's resignation. Of course, she only knows some of the truth from Xie Jiannan. She did a lot of things before she came to Kewang.

Ida electronics didn't raise a card all morning, and Zhang Ke's bright smile also left Chen Jing a lot of doubts and puzzles.

Zhang Ke stood with his chest in his arms and watched CCTV staff block the reporters outside. The scene was a little stiff. He made a gesture to remind Su Jindong's attention.

Su Jindong noticed the gesture that Zhang Ke drew his attention, and soon noticed the dispute between off-site reporters and CCTV staff.

Aida electronics did not raise a sign all morning, so it is no longer the key publicity object of CCTV media and its influence. There is no need to entangle with CCTV reporters for too long.

Su Jindong glanced at Xie Jiannan. Kewang was receiving a key interview from CCTV. In a twinkling of an eye, he understood what Zhang Ke wanted to tell him. He said apologetically to the reporter sitting in front of him: "I'm really sorry. I'm very excited today. I eat something when I get up in the morning. Now I'm hungry. Will the interview be later..."

CCTV reporters were also concerned about the Department. The unexpected loss of voice of Aida electronics in the morning made CCTV's information department lose its head. Neither of the two reporters was arranged in advance. They were stunned when they saw that Su Jindong refused the interview opportunity given to them by CCTV because he was hungry; Su Jindong gathered the documents neatly, and they were all ready to go. They were still in a daze. Su Jindong generously held out his hand: "I also hope the two big reporters can write more good words for Aida Electronics..." Zhao Haizhou, deputy manager of the nearby marketing center, handed over the two file bags: "this is the introduction of our company. Please take a hard look at the two big reporters..." the two reporters took the file bag and opened it, In addition to the documents made of a stack of loose leaf paper, there was also an envelope in the file bag. He comprehended it and said, "OK, we will carefully look at the information of your company..."

Those off-site reporters were still shouting with the CCTV staff blocking the entrance and exit. When they saw Su Jindong and his party coming out, they all threw away the CCTV staff and surrounded Su Jindong.

"Excuse me, are you Mr. Su of Aida Electronics?"

Looking at countless microphones and recording pens handed to him, Su Jindong forgot what he just said about being hungry. He kept a cordial smile on his face and said, "this reporter friend still cares about our Aida electronics. I'm Su Jindong." he chose a good position and let media reporters surround him as much as possible.

"Excuse me, Mr. Su, I see that at the bidding site all morning, Mr. Su did not raise the card on behalf of IDA electronics, which is far from the previous media prediction that IDA Electronics will win the bid again. I want to ask, what consideration did IDA electronics give up the opportunity to raise the card in the morning?"

"IDA electronics has established plans and plans for the advertising promotion of the next year. The bidding site in the morning is very busy, but it is different from the established plans and plans of IDA electronics, so I can squint my eyes and refresh myself all morning. In order to participate in such a grand investment promotion conference, I was excited and had some insomnia last night. I really want to close my eyes and sleep. I feel sad again It's rude... "Su Jindong laughed and the reporters around him laughed.

As a reporter, professional quality is to tap the value of news. It's so easy to let Su Jindong go. Do you really think it's some journalists of CCTV?

"Is it related to Mr. Liu Minghui, senior manager of the marketing department of IDA electronics, leading people to change jobs to Kewang electric appliance?"

"I admit that Mr. Liu Minghui is a manager with high professional level, but his departure has no impact on Aida electronics and will not cause any loss. It is impossible for Aida electronics to give up an annual advertising plan because of his departure with a small number of people..."

"Is it possible that Liu Minghui brought the market plan of Aida electronics to Kewang electric appliance, disrupted the established plan of Aida electronics, and was forced to give up the bidding opportunity in the morning? Is there any difficulty for Aida electronics in this matter?"

"It's hard to tell?" Su Jindong smiled. What the reporter asked really touched his heart, but he had to pay attention to the wording. At least he couldn't let the city notice that they were directly attacking Kewang electric appliance, smiled and said: "This reporter friend is really imaginative. IDA electronics has nothing to hide. Kewang Electric is an enterprise that wants to make a big career. On behalf of IDA electronics, I congratulate them on their success "According to some media forecasts, IDA electronics has strong financial strength at present. Even if a senior manager leads the crowd to betray IDA at this time, IDA should have the strength to win the standard King advertising period. I want to ask President Su, why did IDA electronics finally choose to give up?"

Su Jindong keeps a real smile on his face. The media has determined that this is the truth of the fact. Compared with the media who like to dig legendary news materials, they also prefer the tortuous and moving news. In addition to the fact that CCTV can directly affect the media and weaken the reporting, I believe more media prefer to join in the fun.

Su Jindong saw that Zhang Ke and Fu Jun were confused in the reporter's team, with a strange smile on his face, and smiled to answer the reporter's question just now: "I just said that IDA will not suffer any loss due to the resignation of a senior manager and a small number of people. Advertising is necessary, otherwise no one knows about IDA's efforts, but IDA is more willing to spend money in real places. IDA's business philosophy is' new life, new choice ', improving one's life and improving the lives of some people Aida's big goal is to make better products and newer products, which is our greatest effort... "

Zhang Ke whispered to Fu Jun, "Lao Su's mouth is so powerful that I don't think he can speak better than him."

Reporters from provincial and municipal media who came to Beijing to attend the investment promotion conference can be said to be the elites in the industry. Someone immediately grabbed the words in Su Jindong's words and asked, "don't IDA electronics want to make more products and let more people know about IDA electronics's efforts?" completely imitating Su Jindong's tone, everyone laughed, We all know that the reporter's implication is that IDA electronics should win the standard King advertising time to let more people know its products.

While waiting for Su Jindong to answer, Zhang Ke imitated the reporter's tone and asked, "Su always doesn't think that wool comes from sheep. If IDA electronics takes out hundreds of millions to compete for the king, the money will eventually be borne by consumers, which is extremely unfair to consumers?"

Zhang Ke hung a special guest badge of CCTV on his chest, which was very similar to the badge issued by CCTV to other media reporters. The reporters around felt that this sentence was very reasonable and wrote it down one after another. The microphone and recording pen were still facing Su Jindong.

Of course, Su Jindong will not positively affirm Zhang Ke's question, which is simply a direct attack on CCTV's hype about the concept of Biao Wang. He just said lightly: "the purpose of enterprises is to make profits. Whether they make better products, newer products or more products, they are in the hope that enterprises can survive and make profits..."

As for the meaning outside the words, these media have to figure out and extend it by themselves.

In a key interview with CCTV, Xie Jiannan also noticed that Su Jindong surrounded the off-site reporters at the exit of the venue.

Xie Jiannan himself is familiar with the media hype. He knows more useful information from Liu Minghui. Although the advertising investment promotion conference still has half an hour in the afternoon, the interview at noon will be published in today's evening newspaper as soon as possible. The interview after the investment promotion conference is completed will be broadcast in the news by CCTV, but it is a simple press release, Most of the really biased press releases will still be published by the paper media, and it will have to wait until tomorrow's morning paper as soon as possible.

If today's evening news of a place presupposes a certain position, such as sympathizing with Aida and condemning Kewang in Liu Minghui's job hopping event, because the local propaganda mouth is still under unified management, this position is likely to be maintained. This will be the case in tomorrow's morning news of this place, and Kewang may not be able to correct it with great efforts.

Xie Jiannan immediately had such concerns when he saw Su Jindong surrounded the off-site reporters at the exit of the venue. He could not leave the CCTV reporters and quietly let Chen Jing go out to have a look. Listening to what Su Jindong would say to the media reporters and what excessive words they should have, they should immediately summon the media to clarify and fight back.

Su Jindong is of medium build. Naturally, he can't see Chen Jing around the middle. Zhang Ke and Fu Jun don't see Chen Jing either.

Su Jindong's previous answers to reporters were somewhat inclined and suggestive, but he was restrained. Zhang Ke's question posing as a reporter almost made Chen Jing's exquisite nose crooked. This is obviously an attack on Kewang: the so-called wool comes from the sheep. Kewang spent 350 million to win the king's advertising period of CCTV, and the 350 million will eventually have to be borne by consumers!

If a reporter really asked, Chen Jing might agree. It was Zhang Ke who made up the words there. Chen Jing spat to herself: villain! There was no need to listen to the next words. She turned and walked back to the venue. The peripheral reporters recognized her as one of Kewang's manufacturer representatives. Su Jindong was talking brilliantly, and no one wanted to catch her for an interview immediately. However, this detail can be exaggerated. It can be seen that the two enterprises have a deep old grudge, and even the other party was deeply alert during the interview.

When Chen Jing walked back to the venue, Zhang Ke and Fu Jun saw it. Zhang Ke and Fu Jun stepped back, patted their forehead, smiled and said, "I've been a villain for a while?" and smiled, "well, it's not once or twice."

After the CCTV reporter's interview, Chen Jing told Xie Jiannan about the shady people behind Su Jindong and Zhang Ke. After listening, he frowned. Liu Minghui said: "IDA may be able to control one or two newspapers to write indiscriminately. Other local media should be highly consistent with CCTV..."

Xie Jiannan looked at the reporters outside the field and seemed to wait for them to go out. Although he knew that they would be questioned, he must go out. Don't worry about the evening news situation of local media today. There will still be some risks.

Su Jindong saw Xie Jiannan and his party coming over. He smiled at the media reporters and said, "Kewang's manufacturer representative should be the protagonist today. Do you think you can let us go out for lunch?"

The reporters laughed leniently, otherwise they would fall into a contradiction: do they stare at Su Jindong and continue to dig deep, or follow the manufacturer representatives who interviewed Kewang in the past?

Looking at the influx of reporters, Xie Jiannan smiled kindly although he was a little tired. When they saw that Zhang Ke and Fu Jun were also mixed in the crowd of reporters, they couldn't hang their face. Sure enough, on the third question, Zhang Ke grabbed the opportunity to challenge: "I heard that Mr. Liu Minghui, senior manager of Aida electronics market, led a group of senior sales executives of the marketing department to join Kewang. When Kewang won the advertising time of CCTV Standard King, will Kewang use Liu Minghui and those senior sales executives to directly rob Aida electronics's local channels? According to my intuition, after Kewang won the CCTV Standard King, Kewang directly seized Aida Electronics The market share is the most convenient. The so-called stabbing people might as well stab them again. Will Kewang do that? "

Xie Jiannan's eyes narrowed and said, "which media does this reporter friend belong to? I can't see your badge clearly."

Zhang Ke turned the badge over: "I'm Jian Zhikang, a reporter of Jianye morning post. What questions does Mr. Xie have about this?"

Zhu Xiaojun's classmate Jian Zhikang (who wrote about provincial organization minister Jian Zhikang as a clerical error) as a special reporter of Jianye morning post, now he and his colleagues are forced to visit the Forbidden City. Fortunately, Zhang Ke promised to give him an exclusive interview, and Ida electronic's newsletter also let them send it first, which is better than picking up people's teeth and wisdom behind a group of reporters. If you follow me at this time, you may not be able to grab the opportunity to ask questions.

Xie Jiannan certainly didn't want to turn the scene into a farce. Zhang Ke's disturbing and provocative questions made other reporters feel very happy. They all waited for Xie Jiannan to answer without asking new questions. Xie Jiannan was choked with a breath, but if he could do the first day of junior high school, he had to allow others to do the 15th. It was still the most important to resolve the dilemma in his eyes.

Xie Jiannan calmed his emotions, quickly organized his language and said: "Kewang and Aida are private enterprises mainly supported by Haizhou municipal government. Haizhou municipal government has always encouraged the two enterprises to compete fairly and actively, which is also conducive to invigorating the local economy and promoting the improvement of enterprise competitiveness. Competition has never been a bad thing! I can only answer the question of this reporter friend. Kewang will work in a legal and current business environment On the regular platform, Aida electronics competes with Aida electronics. Aida electronics has done very well in the DVD player industry. Kewang wants to catch up. Of course, he will take Aida electronics as his goal. We will not forget that just a year ago, Aida Electronics was a small-scale electronic enterprise, which also makes us surpass Aida's confidence... "

Xie Jiannan's eloquence was first-class, and he took Zhou fuming to crush people. Seeing that other reporters were almost confused by his words, Zhang Ke lost no time to ask: "President Xie believes that it is in line with the current business ethics to obtain the competitor's business information by digging people at the critical moment and snatch the competitor's market resources by digging people?"

"This reporter friend's question is no different from the previous one. Please ask the next reporter friend." Xie Jiannan no longer entangled with Zhang Ke and directly ignored him.

In Chen Jing's opinion, Zhang Ke's entanglement is somewhat unreasonable and disruptive. Her beautiful apricot eyes stare at Zhang Ke.

Zhang Ke smiled unintentionally. Mingjun's face wore such an unintentional smile, which had a special evil flavor. He stood here not to stir up the situation, but to warn Xie Jiannan that they would pull the channel merchants in South and central China through the relationship between Liu Minghui and others, and Aida electronics would not sit idly by.

Zhang Ke and Fu Jun turned and retreated to the periphery of the press group. When other reporters paid attention to Xie Jiannan and others, they passed through the hall outside the venue, turned into the stairs, and met Su Jindong for lunch.

Xie Jiannan has been watching Zhang Ke leave. Zhang Ke's seemingly troubling questioning is his intention.

In the DVD player market, Aida accounts for 40% of the market share, Xinke accounts for 20%, and the step-by-step rate is 12%. Kewang is only 2% at this time. When it comes to the market share matching the CCTV Standard King from 2%, naturally, it can not wait for the natural growth of the DVD player market. Although Kewang can establish its own marketing channels, the fastest and most convenient way is to use the mature channels of Aida electronics.

In the market operation, the choice of channel providers is an extremely important link. After all, channel providers determine the marketing ability of the terminal, which is often difficult for manufacturers to control. A powerful and experienced channel provider is trustworthy in terms of distribution strength, terminal publicity strength and level.

Generally speaking, it is impossible for Aida and Kewang to prohibit their channel providers from acting for other products (except regional or provincial channel providers) However, if Kewang draws lessons from the practice of Aida electronics collecting high margin from dealers, there will be an exclusion between the two. The high margin makes it difficult for ordinary dealers to choose to act as agents for two products at the same time. One is the limitation of economic strength, and the other is that the actual operation of channel dealers will be very difficult. It is easy to make one product wholeheartedly, and there will be contradictions if they are distracted from making two products 。

If you want to invite a huge margin, the channel will weigh the pros and cons, and naturally only choose the most profitable product agent.

The greatest value of Liu Minghui's job hopping is that, in Xie Jiannan's view, they can still use the mature channel resources of Aida electronics for their own use. Of course, it is not enough to rely on them alone, but with the standard King enterprise of CCTV, it has great potential.

Obtaining some channel providers from Aida will destroy the integrity of Aida's channel network. Secondly, the loss of channel providers and the deposit that has been invited must be returned, which will compress the working capital of Aida electronics, resulting in a series of adverse circular reactions. This is what Xie Jiannan is happy to see.

This was originally an irreconcilable contradiction. Zhang Ke's reaction also let Xie Jiannan know that Zhang Ke knew the consequences of the matter.

Xie Jiannan thought to himself: come if you want. But Xie Jiannan also felt very strange: why didn't IDA electronics raise its cards in the morning? Even if IDA electronics didn't compete for the top three in the electronic list, it was of extraordinary significance to stabilize their channel network. Or did they realize the consequences of channel resources being preempted after giving up? This seems more important impossible.

The restaurant near CCTV has been overcrowded. Zhang Ke and his family have gone several times and are still wandering on the road. At a nearby KFC, there are no fewer people waiting for seats than sitting.

In order not to delay the bidding in the afternoon, I won't go far by car. There are often traffic jams around here. I can't get in outside. I have to run back with two legs. It's not cost-effective. When I bought takeout from KFC, I sat on the steps outside and was ready to eat. It was already cold in Beijing in November. At noon, the sun was covered by clouds and the wind and sand in Beijing were heavy. It was really hard to enjoy eating on the outdoor steps.

But after having lunch with Tan Xisong, Wanqing called and asked them to go to the small restaurant of CCTV.

Zhang Ke was a little embarrassed: "just destroyed a handful of CCTV..." he questioned the significance and value of CCTV's standard King, which is equivalent to a handful of CCTV. Although Zhang Ke said so, he got up and went to CCTV. The small restaurant enjoyed by the high-level CCTV in CCTV media center is not generally refreshing.

Xie Jiannan and they should also eat there. Zhang Ke is willing to continue to hinder his eyes.

After arriving at the small restaurant, Xie Jiannan, Chen Jing and other representatives of 12 manufacturers during the prime advertising period ate in the small restaurant.

Xie Wanqing had a meal. She and Liu Haiyan, manager of brand operation Department, were there waiting for Zhang Ke and them to come over for dinner.

Xie Wanqing shows that a middle-aged fat man who accompanied Xie Jiannan at the same table is the deputy director in charge of the advertising information department of CCTV. He is not the same person as last year.

CCTV will not be stingy. There is no lunch. Tan Xisong said hello before leaving. Zhang Ke and they chose a remote long table to sit down in turn. Zhang Ke waved Liu Haiyan and Zhao Haizhou together: "after dinner, you two help me make a bad mistake."

Xie Wanqing patted her forehead and was quite helpless to Zhang Ke's directness.

"In order to make the Xie family heartache, I have to do everything," said Zhang Ke with a smile. "We negotiated with CCTV after winning the title of CCTV last year. You go and sneak it out to me. Don't let honest people suffer..."

Kewang dropped 350 million. Of course, it can't be just a 5-second advertisement. Xie Jiannan must have fully learned from Liu Minghui about the negotiation experience of Aida electronics last year and be fully prepared to bargain with CCTV. CCTV will only bid for the advertising resources in prime time this time, that is, it is ready to compensate some secondary advertising periods. It will not only give Kewang family, but also other manufacturers competing for the other 12 prime advertising periods at high prices.

CCTV's secondary advertising time for compensation is not unlimited. If there are more of them, there will be fewer of them. If there are more Kewang, there will be fewer of the remaining 12. It depends on their skills in negotiation. Maybe there will be actions such as approving notes and greeting from the above people.

Zhang Ke was afraid that the other 12 manufacturers did not know the real situation, so he asked Liu Haiyan and Zhao Haizhou to secretly spread the news and let the 12 manufacturers compete with Kewang.

When Xie Jiannan thought that the key news from Liu Minghui had become a well-known secret, I don't know how he would feel. Unfortunately, I can't go over and poke the secret in front of him at this time! Zhang Ke sometimes has such a tendency of evil taste in his heart.

With the brilliant success of CCTV's three consecutive advertising investment promotion conferences, Tan Xisong, the director of the advertising information department, should soon become the water honey fairy peach that everyone covets? Even if Tan Xisong hears about these things, it probably won't be a big problem. However, adding trouble to others is not a very moral thing. It's better to try not to let others know.

Listening to Zhang Ke's advice on how to sneak Liu Haiyan and Zhao Haizhou into trouble, Wanqing gave him a meaningless look: since Xie Jiannan instigated Liu Minghui to change jobs at such a critical moment, there is no need to show mercy to them; If I hadn't occasionally seen the salesperson of the South China Office walking with Xie Zhan at the door of the bar, if I hadn't seen Liu Minghui's unstable mind and let them do it suddenly, IDA electronics would be very embarrassed. Even so, the marketing department is still very chaotic, especially the South China office. In just five days, Yang Yun flew back and forth three times to rescue the emergency.

In the afternoon, after competing for the news broadcast, manufacturers in prime advertising time do not need to go to the scene and will directly sign contracts with CCTV. Naturally, Liu Haiyan and Zhao Haizhou do not have enough time to sit down with Zhang Ke and enjoy the lunch specially prepared by CCTV for their senior management.

Zhang Ke took the buffet tray, went back to his seat, took the egg skin shrimp soup brought by Wanqing, and said to Su Jindong: "At present, Kewang's so-called dealer network is too fragile. This network only has 10000 units a month, and now it's not enough to pay them interest. With the current profit space, Kewang's sales volume needs to reach more than 100000 units before it can reach breakeven. They will upgrade their dealer network as soon as possible and select experienced and powerful channel providers for cooperation. We ah , stabilizing the channel network is a key step. Kewang will start from this. The dealer conference will be held according to last year's time. Kewang will also take advantage of that opportunity. We should make good preparations. As long as Kewang can't seize the dealer resources from us, they won't get up easily... "

"Biao Wang's advertising will not be officially broadcast until January next year. The sales volume increased rapidly years ago, mainly due to the growth brought by quickly seizing the channels and completing the network construction of channels," Su Jindong agreed with Zhang Ke's judgment, nodded and said, "The resources of channel providers are not unlimited. If Kewang can't grab us, they will grab other manufacturers. They will certainly learn from our collection of margin, otherwise their working capital will be seriously insufficient, unless they are willing to collect 500-600 million cash from other places. They want to charge high margin from dealers, which will make dealers exclude others The DVD player manufacturers are not only like Kewang, but aido also makes such a strong attitude to squeeze into the top three of the electronic list with 140 million. The fierce means may not be much worse than Kewang. I think the DVD player industry will soon turn into a war of survival from the beginning of the advertising war... "

Zhang Ke secretly learned from aido about the deposit. Aido's Hu Zhibiao will certainly use this move, otherwise the impoverished Hu Zhibiao has no source of funds at all. Kewang's family is good to say that aido has also squeezed into the top three of the electronic list as history repeats, and the bloody rain of the DVD player market caused by aido is more inevitable.

"This is an inevitable trend. Perhaps only the rapid decline of IDA and giving up the largest piece of cake can avoid this situation," Zhang Ke smiled and scolded. "Unfortunately, I haven't done good deeds for many years."

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