Chapter 435

The first 5-second advertisement between the news broadcast and the weather forecast was won by Kewang electric at a staggering high price of 350 million, almost 4.5 times the bid of Aida electronics last year. Tan Xisong's hammer sounded, and thunderous applause broke out at the scene.

This is the most exciting hammer and the first hammer at the CCTV advertising investment promotion conference in 1996. This hammer makes people's blood boil. The auction of the remaining 12 5-second advertisements in this golden age is much bloodier than expected.

In the mid-1990s, people were still interested in hearing the nonsense in the news broadcast. In addition, at that time, people's entertainment programs were very limited and TV programs were not very rich. Almost all provincial and municipal TV stations would transfer CCTV's news broadcast at seven o'clock, The 65 seconds between the news broadcast and the weather forecast deserve to be the most valuable Golden advertising time. Even the world's most valuable Golden advertising time is not too much. After all, it covers a quarter of the world's population.

According to the bidding rules of CCTV's advertising information department, manufacturers' bidding can not be lower than the top 13 among all shortlisted manufacturers, and can not be lower than the top three in the same industry before they can squeeze into this period. In addition to Kewang's first 5-second advertisement, eight shortlisted DVD player manufacturers are destined to compete for the remaining two electronic places.

Bubugao won the second five second advertisement in electronics with 158 million, and aido won the third five second advertisement in electronics with 140 million. In the history that has happened, after Qinchi distillery won the bid king with a high price of 320 million, none of the top three electronic manufacturers has bid more than 100 million. Now each of the three electronic manufacturers has bid far more than 100 million. They can only complain that IDA electronics has brought too dazzling light in the past year.

Baijiu liquor is the main source of liquor competition. The other five industries Baijiu, which are represented by the Wang Xiaojin liquor manufacturer, are the first to win the liquor industry. The liquor industry of Tanghe has become the first white wine group. The Tanghe liquor industry is second of the liquor group, and the bidding of the third liquor enterprises has not been able to enter the thirteen of the total price list. It took a morning to bid for the 65 second prime time advertising period between the news broadcast and the weather forecast. The lowest bidding price was 82 million, and the quotations of 13 manufacturers exceeded the price paid by IDA electronics for the standard King advertising last year.

The total bidding price of 65 second prime advertising time exceeds 1.5 billion.

Tan Xisong felt exhausted after she personally presided over the bidding of Biao Wang advertising. Although the subsequent bidding was left to professionals, she still couldn't calm down on the podium. This extremely excited state consumed human strength. She had to entrust others to replace the concluding speech of the investment promotion conference in the morning.

Corresponding to the blood ignited by the manufacturer's representatives at the venue, the enthusiasm of the reporters from the off-site newspapers, television stations and other media was high. Kewang's 350 million bid far exceeded the previous media's prediction, while Aida electronics, which was most expected by the media, did not raise a sign all morning. The manufacturer's representatives, It is said that the president of Aida electronics has been narrowing his eyes and dozing off all morning. On the eve of CCTV advertising and investment promotion conference, the senior executives of Aida electronic marketing department collectively switched to Kewang electric appliance, which is too easy to make people have dramatic associations.

Although before the investment promotion conference, many multimedia reporters interviewed Liu Minghui, who had jumped to Kewang electric appliance as the director of marketing department at this time, we can be sure that this is the hottest spot in the series of reports of Biao Wang.

The unknown Kewang electric appliance broke out the biggest surprise of CCTV's advertising investment promotion conference - it seems that the standard King enterprises of the three investment promotion conferences are dark horse enterprises beyond the prediction of the media - which is naturally the focus of the media.

Aida e-marketing team "defected" to the enemy on the eve of CCTV advertising investment promotion conference, making it the biggest dark horse of this year!

The most competitive one - it is said that it came to Beijing with a huge amount of bank acceptance bills - IDA electronics didn't raise a card all morning. What's the inside story behind this?

Curiosity scratched the hearts of media reporters with great itch and excitement.

Moreover, Aida electronics and Kewang electric are enterprises in the same place. Not every media reporter present can even know where Haizhou is located?

During the noon break of the investment promotion conference, the media reporters stared at the manufacturer representatives who rushed out of the venue for fear of missing every person with news value.

At this time, a reporter found that CCTV reporters who were able to enter the venue had begun a brief interview with representatives of Kewang electric appliance, IDA electronics and step-by-step high-tech manufacturers. Other media reporters who blocked CCTV staff outside the venue shouted loudly to protest against CCTV's privileged behavior.

CCTV's staff at the gate of the venue naturally ignore it. The time available for interview at noon is so short that it is natural to meet the interview requirements of CCTV's own people first. After the investment promotion conference, there will be a special press conference. The person in charge of the order of the venue saw that the outside reporters were making a fierce noise. He didn't stand up to explain anything or communicate with the reporters outside the venue. He directly transferred the guards inside the venue to the door and blocked the entrance and exit of the venue.

Aida electronics did not compete for the advertising resources between the news broadcast and the weather forecast, which does not mean that there will be no cooperation with CCTV next year. The investment promotion conference in the afternoon is the secondary prime advertising time for bidding, so Su Jindong doesn't have to squint and doze off.

This time, Zhang Ke led so many people, each with their own division of labor: Su Jindong, as the official representative of Aida electronics, attended the investment promotion conference to deal with media interviews; Xie Wanqing, as one of the behind the scenes bosses of Aida electronics, came to the stage to contact the top management of CCTV and discuss the cooperation in market publicity next year. Tan Xisong is also a woman with intellectual beauty. It is always better for women to deal with women; Xu Si and Ding Huai will discuss with Ti about the establishment of a joint venture VCD movement factory. Although they are not afraid of Philips, they will confuse them as long as they can confuse them. Zhang Ke considers that their side still invests in the name of Yuexiu (Hong Kong) company. The previous agreement with Ti company was also carried out in the name of Yuexiu (Hong Kong) company.

The biggest suspense no longer exists. Xu Si, Ding Huai and Ma Hailong left the venue first. Without time to have lunch together, they drove to TI company for a formal visit.

Xie Wanqing and Liu Haiyan, manager of brand operation Department, visited Tan Xisong yesterday. Tan Xisong was also full of questions all morning: why didn't IDA electronics raise a card? Naturally, I invited Xie Wanqing to have lunch with me to further find out the intention of Aida electronics.

In Tan Xisong's opinion, Aida electronics can't have no money, nor can it pay no attention to CCTV's advertising resources, nor can it be said that Aida electronics has been as stable as a rock in the domestic market.

Su Jindong's three people interviewed CCTV reporters at a corner of the venue. The two CCTV reporters were quite slow. At this time, they didn't know Liu Minghui's collective job hopping. They just asked why Su Jindong didn't raise a card in the morning. Naturally, Su Jindong can't say that he should reflect on the concept of CCTV Standard King If the value of Biao Wang's advertising is seriously overestimated, it can only be handled perfunctorily.

Zhang Ke was accompanied by Fu Jun, who was in no hurry to leave the meeting.

Not only Kewang electric appliance, but also representatives of manufacturers such as Bubugao, aido and Gujing tribute wine were interviewed by CCTV reporters. Naturally, Xie Jiannan's group was the most valued.

Zhang Ke only wanted to see a good play. Naturally, he was reluctant to leave. In addition to them, some manufacturer representatives were not in a hurry to go out for dinner and saw the interview of listed manufacturers on the spot.

Seeing reporters outside the venue arguing with CCTV staff at the entrance of the venue, Zhang Ke almost looked up and laughed.

Not to mention the mid-1990s, until more than a decade later, CCTV has been unable to straighten out its relationship with local media. CCTV's boss style has made local media very unhappy. Although Zhang Ke does not know when this emotion was born, he is sure it will not be later than 1996.

In the history that has happened, after Qinchi won the CCTV advertising king for the second time with a heavy sum of 320 million yuan, the local media in Beijing were the first to question. He remembered that two reporters from Beijing Television sneaked into Weifang, Shandong for more than 20 days, mercilessly stripped Qinchi's gorgeous and glorious King's coat, exposing Qinchi's extremely chaotic production and sales, Injured all over the body, and the fact that Qin Chi bought high quality Baijiu liquor from Sichuan and sold it with high price after the blending of inferior bulk liquor, in less than a month, a lot of revelations were released by the media in all parts of the country.

The immature characteristics of the consumer market in the 1990s exaggerated the role of advertising to the greatest extent. However, the reflection on the immature characteristics of the consumer market and the endless commercial means began with the media.

Just like last year, Zhang Ke engaged in image engineering before winning the advertising king of CCTV. He was afraid that the reflection of the media would first reflect on Aida electronics. Will it reflect on Kewang electric appliance this year? Zhang Ke doesn't know. Watching the noise at the entrance and exit of the venue, at least he knows that there is a shadow of disharmony between CCTV and local media, which may secretly add fuel to the fire.

Thinking about his psychology is really dark, Zhang Ke is embarrassed to bow his head and smile.

"Ke Shao, think of something happy?" Fu Jun thought Zhang Ke smiled strangely.

"The king of science may die miserably," Zhang Ke didn't hide his bright smile. "Don't you think it's funny to think of the king of science dying miserably?"

Fu Jun shook his head and smiled helplessly. Zhang Ke didn't deliberately hide anything from him. He really took care of him. Of course, Fu Jun knew how to do it. Even if he knew it, he couldn't go deep into it, associate it, and let it be known to others.

"Kewang electric appliance and Aida electronics are both enterprises in Haizhou. May I ask Mr. Xie whether Kewang electric appliance is inspired by the great market success of Aida electronics in competing for the king advertising era of CCTV?"

Xie Jiannan saw that the light was a little strong. He turned his head slightly to avoid the strong light, but saw Zhang Ke standing with his chest not far away with a brilliant smile on his mouth. Aida electronics didn't raise the card all morning. Although the final bid for the king was still a certain distance from the bottom limit of his calculation, the fact that Aida electronics didn't raise the card all morning seemed like a huge shadow covering his internal organs, which made his confidence waver rarely. At this time, I saw Zhang Ke's brilliant smile, A trace of anxiety emerged from the crack in his heart: what is he proud of?

"Excuse me, Mr. Xie..."

"Ah..." Xie Jiannan suddenly recovered and looked at the reporter sitting opposite him. "I'm sorry, can you say it again?"

Chen Jing is also surprised at Xie Jiannan's inattentive reaction. She looks slightly at it. The smile on Zhang Ke's face has not disappeared: it's really a strange man. Maybe he can't be called a man. How old is he?

Chen Jing couldn't help thinking about the highway that afternoon. Zhang Ke was driving the latest silver gray Volvo sports car and was half forced by Xie Zijia to drive it. Maybe no man would pretend to be deaf and dumb, and really agree that a strange girl would go crazy with a new sports car on the road? Zhang Ke did just that. Zijiadang left his earrings in the sports car with good intentions. Which man would give this earring of unknown origin to a beautiful woman? Zhang Ke did just that.

Chen Jing can't imagine whether Zijia will go crazy when she knows the facts.

Chen Jing subconsciously touches the earring on her left ear. Xu Si returned it to her at the Ge family mansion. Why isn't Xu Si here?

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