Chapter 501

Xiao Jincheng and Cheng Hanzhang are both doctors of electronic engineering from Stanford University. After they jointly founded ess, Cheng Hanzhang focused on technology development, while Xiao Jincheng took care of the company's daily business and excellent management ability. Xiao Jincheng's Japanese level is also very high. Taiwan was occupied by Japan four or five years ago, and it is helpless to continue to be affected by colonial factors after the war; At the same time, Xiao Jincheng also studied Korean. According to Zhang Ke's concept of consumer electronics market division, Xiao Jincheng is indeed very suitable for the position of general manager of overseas operation Department.

However, since these days of contact, Xiao Jincheng has always believed that the purpose of Jinhu's employment of him is the same as that of Cheng Hanzhang. He is not surprised that Jinhu wants to give full play to his technical expertise, do technical management or pure technical R & D; Without prior communication in this regard, he directly decided to let him take charge of overseas market business, which will inevitably lead to confusion in his heart.

Xiao Jincheng looked at Zhang Ke hesitantly: "Mr. Zhang, are you sure you want me to take charge of the overseas operation department?"

"Why, any questions?"

Cheng Hanzhang smiled and said, "Jinhu has done quite meticulous work..."

Zhang Ke's face showed a faint smile, which seemed to have some profound meaning.

Xiao Jincheng was directly employed to take charge of the overseas operation Department. Ding Huai and Su Jindong were puzzled.

This was originally a position for Liu Minghui. Unfortunately, Liu Minghui changed his job to Kewang, and there was no suitable person in Jinhu to take charge of this work. However, Zhang Ke had a contact with Xiao Jincheng and talked with him for only a few hours before that; Ding Huai had more contact with Xiao Jincheng, but it was only five or six days, and he was far from sure that he would decide to hand over the overseas operation Department to him.

In terms of employment, Zhang Ke is decisive and never procrastinates. Just as Liu Minghui invited Ding Huai and Su Jindong from Anwei Wanyan, Zhang Ke put the main burden of disc player development and factory management on them. Let alone others, Ding Huai and Su Jin were still confused at that time.

This can only be attributed to Zhang Ke's excellence in seeing and knowing people.

The letter of appointment given by Jinhu to Xiao Jincheng asked Xiao Jincheng to turn to the page of the job description and spread it on the cherry tree table. Cheng Hanzhang was inconvenient to directly take up the letter of appointment given by Jinhu to Xiao Jincheng and couldn't help looking at the content of the job description: to set up sales companies in Japan, South Korea, Europe, North America and other regions Be responsible for the promotion and operation of idea brand in the above regions and product sales, including preparing to build overseas factories in these regions, assisting the headquarters in establishing engineering application and technology development centers in the above regions, assisting the headquarters in technical exchanges with institutions and companies in the above regions, and recommending senior managers within their jurisdiction to the headquarters.

The focus of Xiao Jincheng's early work during his three-year employment period turned out to be Japan and South Korea, which have the most mature and developed consumer electronics technology and market.

It's not an easy job.

Cheng Hanzhang asked in surprise, "will there be new consumer electronics products launched in Jinhu?"

"Of course," Zhang Ke said with a smile, "VCD and super VCD involve the intellectual property rights of discs, and it is impossible to promote them on a large scale in developed countries and regions. Japan and South Korea are the regions with the most mature consumer electronics technology and market. Sony, Panasonic, Toshiba and Hitachi in Japan, Samsung and LG in South Korea are all super standard electronic enterprises. Jinhu wants to squeeze into Japan and South Korea with its existing electronic products Market, that's definitely delusion... "

Cheng Hanzhang and Xiao Jincheng also think so.

After the large-scale profitability of the disc drive project at the end of 1995, Jinhu began to expand its technology with sufficient funds. It has successively merged the Electronic Research Institute under the Haizhou science and Technology Bureau and the microelectronics technology research laboratory established by the school of Optoelectronics of Haizhou University. It can almost be said that it has brought under its banner and the Department of electronics and technology all the technicians with expertise in electronic technology in Haizhou When Wang wanted to build a research and development team, he couldn't find the right people in Haizhou. In addition, Jinhu also wantonly solicited technical talents from major domestic scientific research institutions and colleges. In an enterprise with an asset scale of only 400 million, in the past year, the additional technical investment exceeded 200 million, which is hard for outsiders to imagine. It's not a coincidence that Aida electronics can independently develop the prototype of super VCD Of course, Cheng Hanzhang and Xiao Jincheng also believe that Jinhu has other technical achievements.

Zhang Ke didn't go on talking. His eyes seemed to look at Cheng Xiao and fell on the employment letter on the short table.

Cheng Hanzhang and Xiao Jincheng looked at each other. Zhang Ke undoubtedly meant that as long as they signed three documents on the short table, they were qualified to further contact the core business secrets of Jinhu.

Zhang Ke turned and reached for the pen holder on Ding Huai's desk and put it on the low table of red cherry wood.

Cheng Hanzhang smiled bitterly and pulled out an oily pen from the pen holder. He couldn't refuse the offer of employment; Xiao Jincheng hesitated. The requirements of this job have exceeded his previous work experience. Self confidence is one thing, but it's not blind self-confidence. However, this is undoubtedly a very challenging job. After thinking about it for a while, he took a pen and signed.

Ding Huai looked at Cheng Hanzhang and Xiao Jincheng with a smile and stood up to shake hands with them: "welcome to Jinhu, Ke Shao, but I've been looking forward to your joining... You don't have to call your boss Ke Shao too much, just call your boss Ke Shao..."

Zhang Ke smiled and raised his hand, so that Cheng Hanzhang and Xiao Jincheng, who were a little excited, sat down and spoke: "I won't say much about welcome. Ding Huai and they also said they would prepare champagne. I think they'll talk about it in the evening..."

When signing, his hands trembled and calmed down again. Cheng Hanzhang said, "we are more eager to know more about Jinhu than Champagne..."

Ding Huai took the three sets of documents on the short table. He was the legal representative of Jinhu Electronic Technology Research Institute. Naturally, he had to sign the letter of appointment and ESS equity transfer agreement on behalf of Jinhu. He put the three sets of documents away first, took out two thick file bags from the drawer and handed them to Zhang Ke,

Zhang Ke took the file bag, put it in the corner of the lower table and said: "Jinhu independently developed the prototype of super VCD, but did not enjoy the market profit of super VCD. In addition to rapidly promoting new disc players, Jinhu's weak foundation of microelectronics technology and the inability to quickly mature products are also a key factor... Jinhu only accounts for 18% of the rights and interests of the third generation decoding chip jointly developed with Ti and scober. Is it inferior to others "Meaning?" Zhang Ke smiled and pushed the file bag in front of Xiao Jincheng and Cheng Hanzhang, "As I told you at the beginning, ESS's primary task after the acquisition of Jinhu is to develop a decoding chip with complete * * intellectual property rights. These are the data of two new electronic product prototypes developed by Jinhu, of which M-1 is a music player. Although the current disc player decoding chip is barely enough, I need a high-quality audio decoding chip and this chip Product supporting... "

The portfolio is marked with "U-1 prototype development plan and progress" and "M-1 prototype development plan and progress" respectively.

The special decoding chip of the disc player includes two parts: audio decoding and video decoding. Playing the disc, of course, requires sound and image to come out at the same time.

When the requirements are not high, the disc player decoding chip can also be directly used in future MP3 players, but the sound quality performance is much worse. In fact, the third generation decoding chip has a very good improvement in sound quality performance, but it is still far from the professional level; even if it is envisaged for future MP3, Jinhu also needs to develop a decoding chip with better sound quality.

Jinhu has developed mobile USB flash disk and MP3 prototypes.

U-1 and M-1 on the file bag refer to U disk and MP3 respectively.

The technology of USB flash disk is relatively simple, but the patented technology of flash memory, one of the key components, is in the hands of Samsung and Sony. There is no way. In the early stage, flash memory is most suitable for USB flash disk with low storage capacity as data storage chip; of course, the launch time of USB flash disk needs to wait. After the interface standard is popularized on a large scale.

Although MP3 prototypes have been developed, the effect is really very rough. There are many key technologies. Jinhu only has the stage of technical exploration and accumulation. Decoding chips, digital to analog conversion chips, power amplification chips and other key components can only be replaced by existing products in the market. These chips are not specially designed for MP3. There are some redundancy and mismatch in functions, and there is no sound Music listening effect is natural.

Jinhu can entrust professional companies such as Ti and scooter to develop special chips, but in this way, the key technologies can not be controlled by itself, and the profits of the core components must be divided into a large part for Ti and scooter. Of course, Jinhu has patents for prototypes and some key control components, and can also share a large part of profits, but the most important thing is to do so The improvement of Jinhu's overall technical level is not very helpful.

Therefore, Zhang kecai urgently needed to acquire ess. Even when negotiating with Ti and scober, in order not to let the two companies restrict Jinhu's acquisition of ESS - Ti and scober can restrict Jinhu's acquisition of ESS - he gave part of the benefits to the two companies.

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