Chapter 502

The consumer electronics technology and market in Japan and South Korea are very mature and developed. Not to mention that Aida electronics has attracted much attention in China. Its sales exceeded 4 billion in 1996, but there is only one product line of disc player - it is also planned to sell the disc player business as a whole for cash - which is still a very insignificant piece in the whole field of electronic industry, Choose a well-known electronic enterprise from Japan and South Korea. Its scale and strength are ten times, dozens of times or even hundreds of times stronger than Aida electronics.

The first choice for Jinhu to explore overseas markets is Japan and South Korea. Only by launching sharp enough products can there be a glimmer of hope for success.

Cheng Hanzhang and Xiao Jincheng probably browsed the development documents of U disk and MP3 player prototype.

As a mobile memory, U disk is much better than the popular floppy disk in reading speed, storage capacity and storage reliability. However, the promotion of U disk is closely related to the wide application of computer USB interface standard, which has been vigorously promoted by computer and communication manufacturers last year. In addition, the Internet has gradually penetrated into people's lives in developed countries and regions such as Europe, America, Japan and South Korea. Free music files such as MP3 are widely available on the Internet for easy download, which is the broad basis for the existence of MP3 player market.

Put the data on the dark red cherry wood short table, Cheng Hanzhang pursed his lips for a while, as if considering how to describe it, and said: "there will always be surprises these days. These two electronic products can indeed be used as a sharp weapon for Jinhu to pry open the overseas market... So, ESS, oh, it should be Jinhu (Silicon Valley) now The main task of the Institute of electronics is to participate in the continuous development of these two electronic products. "

Zhang Ke took a look at Ding Huai: "you can arrange the technical development..."

Ding Huai said: "The first and second generation decoding chips of the DVD player do not stand out in terms of audio decoding. It is precisely in the super VCD prototype we have developed that we have raised a considerable level in the performance of sound quality. I want to develop a special audio decoding chip for MP3 player, which is much less difficult. Of course, video decoding technology should also be developed, but there are priorities ……”

Listening to Ding Huai's words, Cheng Hanzhang nodded and said, "there are almost complete technical solutions provided by the headquarters and several patented technologies in audio processing. It's really not difficult to develop a special audio decoding chip..." Cheng Hanzhang said here and thought about it. After joining the new owner, he needs to express his attitude and said, "half a year..."

Zhang Ke nodded. He was anxious to eat hot tofu. He was not anxious to slowly develop the Japanese and Korean markets. He was very satisfied that he could launch formal products six months later. Relatively speaking, there would be some, not too obvious, but more exchange rate losses.

Forget it. The emergence of new electronic products is usually launched as luxury goods. If you can enjoy 200% huge profits, you don't have to pursue the goal of 400%.

Ding Huai continued to say to Cheng Hanzhang, "you are naturally responsible for the development of key decoding chips and digital to analog conversion chips. Haizhou lacks the necessary foundation, and some engineers and technicians are sent to Silicon Valley to participate in the development..."

Haizhou sent engineers and technicians. First, these engineers and technicians participated in the design and development of prototypes from the beginning. Second, considering the cultivation of their own core technical backbone, another main reason is that the cost of human resources in Silicon Valley is too high. The average annual salary of engineers and technicians in Silicon Valley is about 160000 US dollars, while 160000 people are given to these engineers and technicians in China The annual salary of yuan has been quite good. However, in the mid-1990s, the starting salary of graduates of the computer department of Tsinghua University was almost 160000 yuan.

With a sharp tool to explore the market, Xiao Jincheng regained some confidence in serving as the general manager of overseas operations. He said: "it will take at least half a year for the new product to be officially launched. The establishment of the sales company will not be long in advance. Before that, in addition to establishing the framework of the overseas operation Department, what are the urgent tasks that the overseas operation department needs to complete?"

Ding Huai looked at Zhang Ke and Zhang Ke said: "Japan is the most mature market for consumer electronics technology, which is not as good as Silicon Valley, and Jinhu's goal is to become a first-class consumer electronics enterprise. In addition to setting up the framework of the overseas operation Department, you should also assist the headquarters in setting up an engineering technology research institute in Tsukuba, Japan, to retrieve consumer electronics related patented technologies and enterprises..."

Zhang Ke still sees the impact of the Asian financial crisis on Japanese small and medium-sized enterprises. Since he has the idea of picking up bargains, he should make preparations in advance to facilitate the acquisition of those overburdened Japanese small and medium-sized electronic enterprises at the right time.

Technology expansion has always been like this: a slightly more complex electronic product can involve dozens or hundreds of patented technologies, which should be developed one by one. Cucumber dishes have long been cold.

According to the requirements of the state on foreign exchange control in the mid-1990s, the foreign exchange income obtained by domestic enterprises in overseas markets needs to be deposited in designated banks, and the use of foreign exchange savings under their names also needs to be examined and applied to relevant departments.

Jinhu Electronic Technology Research Institute invested US $1 million to acquire all the shares of ESS under the name of Cheng Hanzhang and Xiao Jin. After Jinhu reported to relevant departments, Xie Jiannan soon knew the news and couldn't sigh: Jinhu's pace is really fast. Although he didn't know the specific intention of Jinhu's acquisition of ESS, Xie Jiannan knew that ess had been in * * before accepting the support of Xinke electronics The new decoding chip was abandoned by Xinke electronics this time. It was seriously hit and had to sell the company to Jinhu. After obtaining ess, Jinhu's ability in chip design and development will be greatly improved.

After a delay of nearly ten days, the second batch of test samples of the new disc player decoding chip arrived in Haizhou by air on January 22. Scober, Ti, Philips, Aida electronics and Mingjun electronics finally jointly selected five disc player enterprises, including Xinke, Bubugao, aido, Wanlida and Jinzheng, to participate in the component and whole machine test of the new disc player together with Aida electronics and Xinyuan electric appliance, The first batch of successfully debugged prototypes are provided by IDA electronics, and the main components for testing are provided by scober, Philips and Mingjun electronics.

In addition, the component branch of IDA electronics also separately provides auxiliary components such as disc drive control chip and power control chip for testing to Xinyuan electric appliance.

Before, Aida electronics had been secretly supplying such component chips to disc drive enterprises in Haizhou city. At this time, it crossed the threshold of component suppliers half a foot.

Previously, the media were predicting that Aida electronics would use its influence to abandon Xinke electronics outside the six testing enterprises. After all, Xinke electronics is currently Aida's biggest competitor. Before that, Xinke electronics has always insisted on using Sony's movement. This time, Sony's movement is excluded from the super VCD. It has clearly announced that it will cut off the disc player movement project, and the movement factory in China will also be used for other purposes. Before the super VCD was launched into the market, the production capacity of Xinke Electronics was greatly affected, which is also the main reason for the sharp decline in sales of Xinke electronics in January. As long as IDA electronics set a card for Xinke slightly, I'm afraid Xinke Electronics will have a more difficult life.

The media were wrong. Only Kewang electric was excluded from the list of test enterprises.

Aida electronics has long accumulated enough experience in the testing of new drives. In order to quickly promote the listing of new drives, Aida did not take these experiences as its own, and all of them were disclosed to the other six enterprises participating in the testing free of charge, so as to facilitate them to quickly launch their own products.

The first half of the Spring Festival should be a hot season for home appliances, but with the hot speculation of the super VCD concept, VCD drives are all unsalable. Each disc player factory knows clearly that there is not much time to digest the inventory. Each factory closely follows the pace of Aida. The price of VCD players has been comprehensively reduced. The original high-end players in the market have been fully reduced to less than 2000 yuan, which is also a strong boost to the sales of players. However, the market price has been reduced to less than 2000 yuan, and there is no profit for small and medium-sized players.

Kewang's market operation cost is quite high, and the sales volume has not increased. The cost shared equally on each disc player is no lower than that of those small and medium-sized disc player manufacturers. The market price has fallen below 2000 yuan, and they have no profit. Fortunately, the dealers also intend to clean up the inventory and guarantee the principal, and there is no need to subsidize the profits of the dealers.

Xie Jiannan was forced to accept the conditions of Xinyuan electric and invested 10 million to participate in the test of Xinyuan Electric's new disc player. He clearly knew that the day when the seven disc player enterprises led by IDA electronics launched the super VCD at the same time was the day when the VCD player was driven out of the market. Other disc player enterprises had to delay at least 15 days to a month to launch their own products. Even if there is only a 15 day window period, the sales volume alone will be reduced by nearly 100 million, and the negative impact on the market can not be borne by Kewang.

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