Chapter 510

Ti's technological achievements in chip integration and power consumption are amazing. Zhang Ke immediately said that if Ti thinks it is outdated in this regard, but it is still quite advanced compared with third world countries and regions, Jinhu can consider paying for it.

After ESS officially acquired Jinhu, Cheng Hanzhang and Xiao Jincheng joined Jinhu. Nearly a month later, they found out the weak technical foundation of Jinhu. The MP3 prototype driven by Jinhu can only last for an hour and a half with two No. 7 batteries. Of course, this is not just a matter of battery quality.

That is, the use of lithium-ion batteries with no memory effect and the largest capacity volume ratio - the cost of using lithium-ion batteries in 1997 will be very high. Anyway, MP3 will be first promoted in Japan, South Korea, Europe and the United States, and it doesn't matter if the cost is higher - the playback time is also unsatisfactory. Of course, there are far more unsatisfactory points, Prototype technology is still far from the mature technology that will bring products to the market.

After acquiring ess, Jinhu will regard ess as the main force of technology research and development. In addition to spending US $1 million to acquire ess, which is almost insolvent, Jinhu will inject US $10 million into research and development for the first time, Jinhu will also incorporate the technical research team led by chief engineer Ding Chunjian into ess - this technical research team has almost concentrated the best technical backbone that Jinhu has collected in recent years - to establish a technical research team with a larger lineup.

However, Cheng Hanzhang is under great pressure to make the key technologies required by MP3 relatively perfect in half a year.

Of course, MP3 player should be perfect in the end, as well as efforts in product design and many other aspects.

In addition to ESS in Silicon Valley, Jinhu will also set up a technology R & D experimental base in Tsukuba, Japan, and three engineering application and industrial design centers in Seoul, Korea, Tokyo and Hong Kong, including Jinhu engineering application and technology R & D headquarters in Haizhou. Jinhu's early technology expansion includes three technology R & D centers Four engineering application R & D centers.

The basis for supporting Jinhu's technological expansion on such a scale is the high profit of Aida electronics of nearly 100 million yuan per month, which will also include the monopoly profit of Jinhu from the third generation decoding chip market.

When it comes to the power consumption and service time of consumer electronic products, Zhang Ke is also very clear that the first problem of domestic mobile phones in the future is the length of standby time.

Mobile phones produced by overseas manufacturers can stand by for up to a month, and domestic mobile phones can last less than a day and night. How can consumers not classify domestic mobile phones into the ranks of low-grade goods? Not only mobile phones, but also many other consumer electronic products have related technical problems.

This involves a series of complex technologies such as chip module integration and power consumption management. Zhang Ke does not know the specific technical framework, but accurately knows the development direction of electronic products in the future. The specific technical problems naturally need to be handled by professionals.

Of course, this is also due to the lack of product R & D capability of domestic manufacturers, not to mention the core technology, that is, the product design is heavily dependent on foreign companies, which almost completely depends on overseas electronic manufacturers and design companies, resulting in serious homogenization of domestic electronic products. Take the future domestic mobile phones for example, the mobile phone performance of domestic manufacturers is almost the same, The level of advertising in the market is almost the same. The final means of competition is to compare prices. At the beginning of the price war, the profit margin decreases. In order to reduce production costs and make a living, domestic manufacturers are forced to purchase low-quality and low-cost components. Instead, they fall into the strange circle of increasingly low-grade domestic electronic products.

Whether Jinhu can be unique among domestic electronic manufacturers and get rid of the strange circle of "domestic goods are low-grade products" is also a huge test.

In order to achieve this goal, Zhang Ke will not let Jinhu get involved in too many industries and will not let the capital disperse from the technical investment. At the beginning, he sold and gave away half of the shares in century catering to my uncle, transferred all the properties in Danjing lane to Xu Si's name, century Jinhu will never directly participate, and repeatedly refused the temptation of Ye Jianbin's invitation to participate in Shengxin electric appliance, The vast majority of the funds that can be raised should be concentrated in the electronics industry. Even in the 3C strategy of the electronics industry (3C refers to computers, communications and consumer electronics), we only focus on consumer electronics.

The promotion of MP3 and U disk involves key market factors that cannot be bypassed, such as computer popularization. Therefore, in the early stage, it can only be promoted in developed countries and regions such as Europe, America, Japan and South Korea, which belongs to the responsibility of overseas operation Department. However, in the domestic market and emerging markets in Southeast Asia, once the disk business is packaged and sold to Jiaxin industry, Jinhu will have a business blank. Although electronic dictionaries and handheld learning machines will be launched one after another after the year, the market of these products is much smaller than that of DVD players, and will not be the focus of Jinhu; Jinhu's next step is to focus on mobile phones.

At the beginning of 1997, mobile phones were still a luxury in China. The prices of adaxin, moto and other mobile phones remained high, all of which were more than four or five thousand yuan. The most important thing was that the domestic communication cost was terrible. The cost of issuing numbers and cards had just dropped to less than two thousand yuan. In the future, the monthly rental fee, call fee per minute and roaming fee between cities, The vast majority of domestic consumers will be excluded from the threshold of mobile phone consumption.

Because the monopoly of mobile communications cannot be broken in a very short time, the outside world is not optimistic about the prospect of the domestic mobile phone market, but it is not known that the expansion of the mobile phone market began in 1997, and the situation is quite fierce. In October 1997, the number of domestic mobile phones exceeded 10 million.

Zhang Ke has a general impression of this data. Compared with the data at the end of 1996, that is, from January to October 1997, mobile phone users will expand more than three times.

Zhang Ke is not sure whether domestic manufacturers are thinking about this market at this time, but one thing is certain. The real action of domestic manufacturers will be delayed until two years later.

Of course, in the name of "idea Aida", Jinhu started the domestic mobile phone project two years ahead of the historical process, and domestic manufacturers will quickly keep up, which will further change the process of the domestic mobile phone market.

Texas Instruments is the world's largest mobile phone chip manufacturer. Zhang Ke will naturally focus on the mobile phone chip Department of Texas Instruments during his visit. Although Texas Instruments has not regarded China as the most important market in the future - the actual situation is that Texas Instruments has repeatedly despised the potential of emerging markets - but the mobile phone chip business can develop a customer, so it will not be shut out.

From the mobile phone baseband chip, power management chip and other core components, as well as mobile phone batteries, display screens, shell molds and other spare parts, as well as complete mobile phone product design, international companies provide professional services. Although Ti mainly supplies mobile phone baseband chips and power management chips, other application technologies and product technologies are quite comprehensive. Even if there is a certain gap compared with professional companies such as Ericsson, Nokia and Motorola, there must be a foundation for Jinhu's mobile phone project, Texas Instruments is still happy to package and sell some application technologies to Jinhu.

Accompanied by senior personnel of Texas Instruments such as angiber, their staff introduced the most advanced mobile communication technology and the development direction of mobile communication technology in the future to Zhang Ke and his party in great detail.

Zhang Ke naturally doesn't have to listen to the professionals of Texas Instruments about the future development direction of mobile reading technology. As for the current development of mobile communication technology - Zhang Ke wants to bring Chen Xinsheng under his command. Of course, professional problems should be handled by professionals. Zhang Ke directly revealed that he intends to hire Chen Xinsheng into Jinhu after the expiration of the employment agreement between Chen Xinsheng and Texas Instruments.

Zhang Ke said: "the goal of Jinhu is to become the largest consumer electronics supplier in Greater China. In this process, Ti plays a stronger and stronger role in Jinhu." the implication is that Jinhu will rely more and more on TI's technical resources, "and the cooperation between the two companies will be closer and closer", At present, Jinhu shares the DVD player decoding chip market with Texas Instruments in conjunction with Scotch. The decoding chip contributed 6% of the net profit to Texas Instruments in 1996 and is expected to increase to 7% in 1997. This situation is still maintained for several years. In addition, it also includes the cooperation on the DVD player movement project, which is expected to contribute about 0.5% of the net profit to Texas Instruments, Texas Instruments OEM to Jinhu to produce disc drive system control and other product chips, with a profit of millions of dollars every year. The larger the scale of Jinhu, as a supplier of upstream components and application technology, ti will gain more benefits from Jinhu. There is no doubt that "a key person is needed to strengthen the relationship between the two companies". Zhang Ke forgot that Ding Lei, the former chief chief engineer of Tate Optoelectronics Research Institute, had actually dug him up, "Especially recently, Jinhu hopes to introduce semiconductor packaging, finished product testing and mobile phone projects from Texas Instruments. It needs a familiar person to promote the process of the project as soon as possible, which is in line with the common interests of the two companies.".

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