Chapter 509

Dallas Fort Worth Airport is one of the busiest airports in the world. Looking out from the pick-up hall, the lights on the aircraft landing gear are like orange stars one after another. The degree of busyness makes Zhang Ke sigh. It seems that it is a miracle that the aircraft take off and land so frequently without hitting. It is normal to hit two planes a day.

Everyone is used to staying up late. They have a good rest during the Spring Festival. They get off the plane without being confused by the problem of jet lag and look tired. They take a high-class RV to the manor villa area in Dalla Preston Hollow area, which is a rich area in Texas.

The early spring of Dallas is warm and moist. Preston hollows area is sheltered by huge trees. It is like coming to the National Forest Park of the United States, and many manor houses are hidden in the shade of the trees.

Anjiber received Zhang Ke and his party at his mansion in Preston hollows, Dallas.

Unlike domestic banquets full of tables and dozens of dishes and bowls, the first dinner in Dallas was only served with smoked guinea fowl salad. The main course was Washington yellow onion fried steak and a plate of dessert. Unfortunately, the dessert was not butter almond cake, and the main course was not Alaska halibut with prawns, Otherwise, Zhang Ke will enjoy the most popular treatment.

After a cordial conversation at Ann giber's house for half an hour and a half-hour visit to the $5 million manor house, Zhang Ke and his party left the hotel in moderation.

In 1997, it took about three hours for people to visit a villa built in China with $5 million according to the same specifications. However, Zhang Ke was not anxious at all. It was very slow for Chinese people's living standards to catch up with western society. It was definitely not a loss trend in the 1960s and 1970s that the house prices of metropolises caught up with the United States in a decade.

Ti arranged for Zhang Ke and his party to stay in Gaylord, the most luxurious hotel in Dallas. To tell the truth, today is February 14. It's a special day. Zhang Ke also wants to get rid of angiber, a young American old man who is only 44 years old and as old as 64 years old.

It's dark outside. After leaving Dallas Fort Worth Airport, it has been raining. It's really good to sit in a luxury RV and drink champagne through Dallas's night and quiet streets.

In Dallas, there is no bleak leaves. Only the grass in spring has a smell of dying forests. Before long, it will be covered with new green unknowingly.

Zhang Ke only saw the introduction of Gaylord hotel in the world tourism magazine. He felt that the introduction of the magazine was not exaggerated at all. The large garden square under the dome of the hotel's steel structure and tempered glass frame, the river winding, and even some guests visited the indoor garden square in a small boat. Zhang Ke did not hesitate to ask Chen Xinsheng to help set up a small boat and feel the world's largest indoor garden square.

It was only 10:00 p.m. Dallas time. Zhang Ke took a nap on the plane for enough time - Chen Xinsheng, Xiao Jincheng and Cheng Hanzhang should consider going back to their room to reverse the jet lag, otherwise they would not be able to cope with their work normally during the day tomorrow - Zhang Ke had no worries about this. When I yawned during the visit, I could only make people think that I was excited when I first arrived, After calling everyone else back to their room, Zhang Ke and Xu Si spent the remaining hours of February 14 in the most luxurious hotel in Dallas.

The next morning, I visited the world's most advanced Wafer Factory built by Texas Instruments (TI) with an investment of US $3 billion. The factory has an area of 25 football fields, all using natural sunlight. It is very troublesome to visit the dust-free factory. However, in Zhang Ke's opinion, semiconductor devices are like miracles under the modern industrial system, The absolute clean room is 1000 times cleaner than the strict hospital operating room. Accompanied by the chairman and CEO of Texas Instruments, it's really hard to suppress the excitement.

It will not be until three years later that Motorola will invest 12 billion to build a wafer factory in Tianjin; Zhang Rujing, who was born in Texas Instruments and worked in Texas Instruments for 20 years, won't raise 20 billion yuan in Shanghai until seven years later.

Zhang Ke won't consider these too distant things for the time being. He didn't even ask Zhang Rujing which factory he worked in Texas Instruments at this time. Even with tens of billions of funds, Zhang Ke wants to do too many things to invest in only one project. Moreover, in the semiconductor industry, wafer factories are also known as "half inverted", which means that "usually half will fall down". There is a huge investment risk. If Zhang Rujing and his team are invited out in advance and invest tens of billions, they may not be able to successfully build a wafer factory.

The focus of this trip to Dallas is to visit the R & D base of Texas Instruments and the latest R & D achievements of Texas Instruments.

Zhang Ke clearly knows the huge differences in business ideas between European and American electronic manufacturers and Japanese and Korean electronic manufacturers.

European and American electronic manufacturers pay more attention to professionalism and focus on core business. For example, Texas Instruments is one of the largest semiconductor service providers in the world, but few electronic products of Texas Instruments appear in the market, and ordinary consumers have not even heard of this electronic enterprise; However, moto will package and sell its chip factories and other non core businesses in the next few years. All the mobile phone parts they produce will be OEM by other electronic manufacturers. Moreover, moto focuses on communication electronic products, but rarely involves their consumer electronic products - this is the professional business idea of European and American manufacturers.

What's more, European and American electronics manufacturers will habitually separate their self righteous non core businesses. Texas Instruments under anjiber's control quickly packaged and sold 12 non core businesses within one year of his taking office.

Why did Ti agree to put its laser reading technology into the Taite photoelectric Research Institute jointly established with Jinhu? Because this is not the core business of Texas Instruments. Why did Zhang Ke agree to share 50% of the equity with Texas Instruments in Tete photoelectric research institute and let Texas Instruments account for 40% of the shares in the movement factory? First, he wanted to use the technical resources of Texas Instruments in the early stage, and he was interested in the determination and speed of angiber's non core business. This is called that the leakage from the big fingers is enough for the small man to eat. Zhang Ke has actually kept his mouth open and vigorously cut off these two non core businesses after Texas Instruments recovers its investment.

The business ideas of Japanese and Korean electronics manufacturers are quite different. They focus more on systematicness. The whole system includes a complete product structure and perfect technical structure. For example, Samsung Electronics, its factories include the chip manufacturing in the upstream of the electronics industry and the final production of electronic products. It has the most focused and huge marketing team, and the types of electronic products are all inclusive.

Because Japanese and Korean electronics manufacturers focus on systematic business ideas, their electronic technology lags behind that of Europe and America, but they occupy most of the share of the future consumer electronics market. Even in the more professional electronic chip market, their share is no less than that of European and American manufacturers.

The goal of Jinhu is to establish a complete product structure and perfect technical structure. Adopting this business idea, Jinhu is destined that Japanese and Korean electronic manufacturers will be the future and ultimate competitors of Jinhu, while European and American electronic manufacturers will be the best partners of Jinhu to a certain extent or for a certain period of time; Of course, Jinhu also has the strength to make European and American electronic manufacturers regard Jinhu as their partner.

One of Zhang Ke's most focused things in Ti these days is to ask the staff of Ti about which business the tall and serious Ann giber has classified as non core business every day.

Anjibo is not stingy and generously shows the latest R & D achievements of Texas Instruments to Zhang Ke. Although technicians of Jinhu can search patents and generally know the latest technical achievements of Texas Instruments, Zhang Ke is different. His technical foundation is too poor. Even if someone searches the patents and lists them in front of him, he doesn't know what the patented technology means to the final electronic products.

But when Ti staff demonstrated the functions of their patented technology one by one, Zhang Ke could quickly distinguish whether this technology would be applied on a large scale in consumer electronics in the future.

Technological research and development can produce only one or two out of ten results, and the proportion of technological achievements that can obtain large-scale commercial applications will be lower. If you know the correct research direction from the beginning, the time, energy, manpower, material resources and R & D funds saved will be extremely terrible.

Jinhu spent more than a year to develop the super VCD prototype. If Texas Instruments deploys elite soldiers to focus on the research and development of the super VCD prototype, it will take at least a year.

It was Zhang Ke's clear understanding of the future development direction of DVD player that greatly made up for the technological gap between Jinhu and Texas Instruments.

Ti's technology in reducing chip power consumption is also excellent. After visiting Ti, the technicians can string seven grapes to make a chip work. It's amazing. Zhang Ke also poked Cheng Hanzhang's arm and said, "see, this is the gap."

Cheng Hanzhang got the hint and wrote it down in his heart. This is the technical difficulty that Jinhu will focus on in the future.

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