Chapter 650

From the long-term perspective of enterprise development and brand building, it is never wise to label other manufacturers at will. However, for those enterprises directly under the ministries and commissions, the interests of managers and enterprises are not always consistent. Moreover, Lianxin is directly under the jurisdiction of the Ministry of Posts and telecommunications, and lianxun and Dongxing are directly under the jurisdiction of the Ministry of electronic industry, There are deep contradictions on both sides.

Zhang Ke communicated with Su Jindong, Chen Xinsheng, Ding Huai and others over the phone. It is basically certain that Lianxin, lianxun and Dongxing are unlikely to wear the same pair of pants to resist Jinhu from moving towards the direction of mobile phone group accessories suppliers. It is impossible to block the hole of labeling from them.

On the other hand, OEM manufacturers can get OEM authorization from Lianxin, lianxun and Dongxing. Jinhu supplies them with mobile phone accessories, regardless of the attitude of the Ministry of Posts and telecommunications.

This is indeed an opportunity for Jinhu to officially enter the mobile phone group accessories supplier, and Jinhu should not give up such an opportunity.

We all spread out to discuss one thing and call separately. It's very troublesome; When the high-speed network in the Oak Park is completed, multi-party video conferences can be held in Jianye.

After seven or eight phone calls, Zhang Ke felt his hair numb. It's really not tiring; Xu Si also tenderly pressed his cool finger belly on his temples and gently rubbed it.

"Kewang high tech wants to become a mobile phone OEM. Everyone is happy to see its success!"

Zhang Ke and Su Jindong called to discuss, and Xu Si stood quietly beside Zhang Ke.

"They are all ambitious guys!" Zhang Ke commented with a smile. "Su Jindong also proposed to entrust part of the production of single disc drive to Xinyuan electric appliance, which is to allocate more resources for the production of mobile phone components..."

At present, the single disc drive is a low-end product of Aida electronics, and the production conditions of Xinyuan electric appliance are quite mature. If they are entrusted to produce the single disc drive, the problem will not be too big, and there is no need to expand production blindly. After all, middle and senior skilled workers and skilled workers can not be changed out of thin air.

"Jinhu has spared no effort to support Xinyuan. In addition to making a solid foundation for Haizhou's electronic industry, didn't your initial mind also include the resources you expect to borrow from Xinyuan?"

"That's right," Zhang Ke nodded, hugged Xu Sixian's waist, and didn't forget to say one or two sweet words, "You know me best. Jinhu's established strategy is to continue to develop to the high end, but it can't expand production indefinitely. Therefore, we should separate some middle and low-end businesses and finally only master the core technology, so as to form a more stable pyramid industrial cluster structure. At present, our disc player business can gradually realize this transformation The mobile phone business has just begun and needs a period of cultivation. I don't know whether Kewang hi tech will be able to become a contract manufacturer of Jinhu in a year or two. At present, I don't worry about these, "Zhang Ke held Xu Si's waist, pulled Wen xiangrouyu's delicate body into her arms, let her sit on her lap and feel the warmth and elasticity of her plump hip, "If Jinhu wants to become a supplier of mobile phone group accessories, it needs to design many different mobile phone schemes to avoid OEM manufacturers from producing products that are homogeneous with IDA mobile phones after obtaining the mobile phone group accessories of Jinhu..."

"Don't you always worry about the developers in the product design center? Don't worry now."

"Ha ha..." Zhang Ke laughed and refuted Xu Si's ridicule. "Am I such a stingy person? I'm afraid they are eager to give full play to their value."

Ida should steadily launch influential products with clear market stratification, and launch a new mobile phone every six months as a more appropriate cycle.

Generally speaking, experienced mobile phone design companies need 3 or 5 days for appearance design, 10 days for structural design and circuit board design, 20 days for mold opening and circuit board proofing, 5 days for the first mold test and circuit board commissioning, 5 days for the second mold test, 5 days for two complete machine commissioning, 45 days for the complete mobile phone design cycle, and the prototype should be taken out on the 45th day.

This is Zhang Ke's understanding of domestic mobile phone design companies after seven or eight years. Jinhu has product development centers in Beijing, Hong Kong, Tokyo and Seoul, and there are mobile phone design and development teams in the centers. At this time, in 1997, Zhang Ke asked them to develop a mature commercial mobile phone product scheme at least every three months,

Its four product development centers will set up a product design center in Jianye in the future, and will develop ten mature mobile phone product solutions in less than half a year.

In half a year, IDA only used one or two of the ten schemes. Of course, it can't fully tap the potential of these product development centers, so Xu Si said he has been worried that developers will spend all day.

Zhang Ke knocked his chin on Xu Si's delicate and smooth bones and looked at the rain outside the window. It was still a sunny day in the morning. In an instant, it rolled up all over the sky and began to rain. I don't know whether Tang Jing and Chen feirong would be caught in the rain when shopping. Fu Jun and the driver of the small company would follow.

"Jinhu has limited technical reserves. It is not easy for the product design center to develop new mobile phone product solutions based on the existing technology of Jinhu and the components conditionally produced by Jinhu. Our technical heritage is not enough, our technical reserves are not much, and the product solutions change from time to time, and there are no new tricks. Jinhu needs to be able to work for half a year I'm satisfied to launch a mobile phone product with great breakthrough in performance. At this stage, the scheme of the product design center is mainly reflected in industrial design. The homogenization of performance is probably inevitable at this stage... We can't realize the global procurement strategy to realize product diversification, and the cost of cross regional procurement is too high, Compared with overseas manufacturers, we don't have much advantage in cost, and the domestic industrial chain is extremely imperfect, which is the key reason why I am determined to take the vertical development model of Jinhu. Everything has just started... "Zhang Ke explained to Xu si the situation of Jinhu at this time, "If Chen Jing asks Jinhu to supply their mobile phone components at this time, she can only supply the semi-finished product assembly module of their I08 mobile phone first. At present, she can only keep the market position of i19 mobile phone from being shaken; I08, for IDA, is also a model that wants to be eliminated as soon as possible..."

It is still a long way for Jinhu to become a major supplier of mobile phone solutions and components in the domestic market. It is mainly because Xie Zijia proposed the business model of mobile phone labeling too early and did not leave time for Jinhu to reserve technology.

Zhang Ke can't talk about this reason. Since Xie Zijia has a speculative vision and puts forward the operation mode of mobile phone labeling, Jinhu has to follow the stone to cross the river in advance.

Listening to Zhang Ke talking about Aida i19 mobile phone, Zhang Ke changed an i19 mobile phone these two days and put it on the corner of his desk. Xu Si took the mobile phone in his hand and played it carefully. Different from the three i19 models listed, it is covered with extremely thin elk skin, with excellent hand feeling, brown color and leather luster.

The precision mold company's process of infiltrating plastic on the shell attached to the shell is still very immature, so it is impossible to carry out large-scale production. Zhang Ke's mobile phone is a test product, which is naturally perfect, and also belongs to the i19 enhanced version series.

Not to mention the i19 enhanced version series, the blue screen and chord music of the ordinary version of IDA i19 sold on the market are its outstanding characteristics that are beyond the reach of other mobile phone manufacturers.

Blue screen technology uses blue light diode as the background light source of St liquid crystal screen. At present, only a few institutions such as Taite photoelectric technology research institute can master the mature commercial production technology (a small modification is made here compared with the previous text); Chord music is realized through compound track technology, which is also a breakthrough in Jinhu's own technology.

As long as these two technologies are not copied by other mobile phone manufacturers, IDA i19 mobile phones can basically ensure that the position of the mainland high-end market will not be shaken.

"Ah, I heard you gave a flower version mobile phone to Fei Rong..." Xu Si asked.

"Tang Jing is making out with her. To tell you the truth, I feel meat pain when the mobile phone is sent out," Zhang Ke said with a smile. "I don't have the courage to say that the flower patterns on the mobile phone are your hand-painted works..."

"Do they still like it?" Xu Si asked anxiously.

"Everyone loves your mobile phone, otherwise sister Jiang will talk to you all the time?"

Ding Huai won't be talkative. The key is that Jiang Wei saw the mobile phone in Chen feirong's hand yesterday. It's strange for anyone to see it. Of course, it's what Jiang Wei told Xu Si.

Xu Si smiled softly and said, "just like it. You can design some exquisite things to please girls in the future."

"With that mood and time, I hope to turn into tons of banknotes..."

"I don't believe you'll lose your eyes on money..." Xu Sijiao said with a smile. Seeing that it's noon, she went to the restaurant on the 20th floor of the office building with Zhang Ke. After dinner, Zhang Ke also went shopping with Tang Jing. In Zhang Ke's own words, his life is cut into pieces.

At noon, just after a shower and clearing up, the weather in Hong Kong suddenly became cool, with the feeling of autumn.

For Hong Kong people, this feeling will not last long. Maybe the hot summer season will return tomorrow, but it is very rare for Tang Jing and Chen feirong. They don't have to hide in an air-conditioned room at noon. They call Zhang Ke out of the company and drag him to stroll around the streets of Hong Kong.

It's the last half day for Tang Jing and Chen feirong to fly back to Jianye at night.

Walking in front of the new world department store, I saw a booth set up with a blue cloth curtain. In front of the booth, many people gathered around and waved their hands around their heads. Jiang dai'er's song came from the booth stereo. Tang Jing said excitedly, "is Jiang dai'er coming out to do the publicity in person? I haven't heard her sing on the spot yet?" holding Zhang Ke from left to right Chen feirong's arm went to the exhibition platform.

Ida's I08 mobile phone will not be sold in Hong Kong and Singapore, but it will use the i19 mobile phone as a touchstone to enter the overseas market. First, open the situation in Hong Kong and Singapore.

The advertising intensity invested by Hong Kong and Singapore is much stronger than that in the mainland market. After three days of strong advertising, a booth will be set up in the new world department store today to start a three-day extremely Blue Tone Charm tour.

Although both Hong Kong and Singapore have been affected by the Asian financial turmoil, the per capita purchasing power of these two cities is much higher than that of the mainland. The price of 6888 yuan for i19 mobile phones should be classified as luxury goods in the mainland, and ordinary citizens can accept it in Hong Kong and Singapore.

In these three days, there has been a whirlwind of i19 not only in the mainland, but also in Hong Kong and Singapore. After all, the financial storm has also affected some people in these two cities, and most citizens have said that their lives have not been disturbed.

Since i19 is only available in the mobile phone area of Shengxin Global Electric's flagship store in the mainland market, Zhang Ke can know the sales data of i19 in the mainland almost every day. Only three days after listing, the 800 i19 mobile phones that Shengxin global appliance's five flagship stores supply every day are sold out. At present, other regions only accept telephone reservations, and the number of reservations is close to 2000.

If the output can be raised, the sales volume of i19 may not be worse than that of i18. At present, it can only guarantee the monthly output of 30000. No matter how much, the product quality can not be guaranteed.

The i18 mobile phone has a large production capacity. It is distributed across the board before listing. The specific data for three days have not been summarized in detail, but large cities have reported out of stock and additional orders.

In terms of the current good start, the total shipment of the two mobile phones of IDA in the mainland market in the first month will not be a big problem.

The total monthly shipment volume in the mainland market is 100000. Based on the market price, the monthly turnover is close to 500 million. Regardless of the profits and expenses of the agents, the revenue of Aida will not be less than 450 million - the flattened agent marketing system of Aida group minimizes the marketing cost and seems to have little profit space for the agents, but the shipment volume of Aida is very high, The total profit of the agent is considerable.

Fortunately, there are only less than three months left in 1997, and the CD player business of IDA has been incorporated into a listed company, which has no direct financial connection with Jinhu. Otherwise, the first place in the top 100 electronics companies this year will be a rising star in only three years. Enterprises directly under the Ministry of Posts and telecommunications are used to losing face. If the Ministry of electronic industry loses the number one in the top 100 in electronics, it will not look good on its face.

This is Jinhu's ability to do the market. At once, the share seized from this market exceeds the sum of Lianxin, lianxun and Dongxing. I don't know what the bosses of these three state-owned enterprises will think at this time.

Jinhu's investment in mobile phone business is huge - $30 million and $50 million seems to be a misnomer in Jinhu's eyes, but Jinhu's income is more considerable. At present, the outside world can't speculate on Jinhu's manufacturing cost. According to the current trend, as long as the hot situation of i19 is maintained for half a year, Jinhu should be able to recover the huge investment invested in the early stage.

I wonder if Jinhu's brilliant success will once again madly attract more speculative capital into the industry?

This is almost certain. The Ministry of Posts and Telecommunications implements an access system for the mobile phone industry. In addition to requiring the Ministry of Posts and telecommunications to issue mobile phone production licenses again, the business model of OEM and underwriting will be a shortcut for those speculative capital to enter the industry.

Compared with those, Zhang Ke is more concerned about the performance of i19 in the markets of Hong Kong and Singapore in the past three days. Taking i19 to open up wasteland in the markets of Hong Kong and Singapore is a gold test action of Jinhu.

In the communication markets of Hong Kong and Singapore, citizens have more and better choices. Overseas mobile phone manufacturers have less restrictions on their investment in these two markets. Here is also a market with relatively mature competition and no less purchasing power than that in developed regions in Europe and America. The mobile phones on the market are first-class products of overseas mobile phone manufacturers. I19 mobile phones are in Hong Kong Singapore's market is facing real pressure competition.

Fortunately, Zhang Ke was also satisfied with the sales data in Hong Kong in the past three days. In all major telecom franchise stores, they entered the top five in the sales list, and their results could not be particularly good. The main reason is that IDA has not established much brand awareness and recognition in Hong Kong.

When Zhang Ke and his colleagues came to the booth, Jiang dai'er's song had disappeared, and Jiang dai'er was not on the booth. At this time, eight girls wearing blue leather skirts and blue mesh silk stockings were performing a blue fashion show on the stage.

"Ah, what a pity. I just finished singing." Tang Jing said with regret.

Zhang Ke doesn't care. He stands under the stage and looks at the beautiful girls on the stage. The skirts are flying, the plump thighs with snow skin are looming, and even the black safety pants he wears inside are looming; In the mainland, not to mention blue mesh stockings, you can't even see the suspender skirt in the street.

Zhao Haizhou, who had just arrived in Hong Kong as the person in charge of the Hong Kong sales company, saw Zhang Ke and Tang Jing looking through the stage. He thought that the big boss was specially inspecting the organization of the activities. He hurried to cheer up and slipped over from the simple dressing room behind the booth: "don't come here, don't you want to go in and guide our work..."

"What can I do for you?" Zhang Ke was eager to see Tang Jing and Chen feirong. He thought of going to the dressing room behind the booth and went in with Zhao Haizhou.

Jiang dai'er is changing clothes inside. Unfortunately, she is surrounded by plastic cloth for her mother and Xu Wei. Her head is exposed outside. Miaoman's body only shows a faint shadow. She doesn't know whether she is dressed or not. She can't look over her head in front of so many people.

"Ah! How did you come here? I heard you've been in Hong Kong these days." Jiang Daier stood at the end of the plastic cloth and watched Zhang Ke lift the curtain and come in. A sense of shame poured out from her heart. Although there was a cloth curtain, she knew she was only wearing a three-point style on the cloth curtain, and the performance clothes had not been put on in time, Her pretty face seemed to be dyed with a layer of light red, especially charming. She also greeted Tang Jing and Chen feirong who came in after Zhang Ke.

Chen feirong and Xu Wei's family have been neighbors for many years. They have a natural and intimate relationship. They go over to talk to Xu Wei and help her drag the cloth curtain to help Jiang dai'er change her clothes.

"When I called my mother yesterday, I heard that you came to Hong Kong on national day. I don't know how to contact you?" Xu Wei said to Chen feirong and turned his head to ask Zhang Ke, "why don't you live in yingwan garden? Our rooms are empty. Do you have to stay in a hotel to come to Hong Kong?"

"Eh!" Zhang Ke's eyes twinkled. Xu Si and they all live in yingwan garden. How dare he take Tang Jing to live in the senior hotel apartment in yingwan garden? Are you really crazy? Nonsense, "you can't find an excuse to delay your work."

Tang Jing went over to help Jiang dai'er's mother Li Yueru hold the cloth curtain, smiled with Xu Wei and said, "let's live in yingwan garden together when Fei Rong comes next time..."

Zhang Ke's heart jumped when he said this. He raised his eyes to see whether Tang Jing said it was teasing or something else. Tang Jing turned to Jiang dai'er behind the cloth curtain and said in surprise: "sister dai'er, you're beautiful!"

Looking at Jiang Daier's coquettish appearance, Zhang Keqiang endured the impulse to help in the past and sat quietly without talking.

The extremely Blue Tone Charm tour was organized by the Hong Kong sales company, with the cooperation of sun Jingxiang's century Huayin company and the marketing promotion of i19. It was held in Hong Kong for three days, then in Singapore, then in Kuala Lumpur and Penang, Malaysia. However, it returned to China to cooperate with Sheng Xin's similar tour activities.

After sitting for a while, they have to go back to the hotel and catch the plane back to Jianye at 6:30. Sheng Xia will arrive at Kai Tak Airport at 5:30, so they have to wait for Sheng Xia at the airport before 5:30.

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