Chapter 677

It is difficult for outsiders to understand what kind of dispute is hidden behind it. There are constant doubts from the outside, but CCTV has always kept silent. Perhaps it is the best attitude when observing the external reaction, hesitation and large internal differences.

On the afternoon of June 6, located in Aida building, Zhongguancun, Haidian District, Aida group held a press conference in its Beijing Branch, saying that it is particularly important to be aware of the gap between the company's development status and overseas manufacturers. The company does not need a radical and reckless market strategy, and does not want to become a green leaf to foil foreign brands. There are advertising periods for foreign brands to participate in bidding, You may choose to give up directly.

We can clearly see the spearhead of IDA group, but we didn't expect that an enterprise would publicly stand up to resist CCTV's admission of foreign brands. The media were quite surprised by the press conference held by IDA group.

It's not surprising to think that the bidding around the Golden advertising era of CCTV's first program is not only the competition between bidding enterprises, but also the game between bidding enterprises and CCTV.

Ida group chose such an opportunity to make such a statement. On the other hand, it undoubtedly shows that IDA group has a deep interest in this CCTV Standard King.

Aida group happens to be the most powerful bidder in the CCTV Biao King advertising period. Of course, CCTV hopes that the more enthusiastic the bidding scene is, the better. It hopes that more and more powerful bidding enterprises will participate in it; Aida group does not want to pay too high a price for the advertising period of CCTV Biao Wang.

Aida electronics, contrary to the usual practice, announced the financial data of the third quarter in advance before November, and then a number of media threw out a market analysis report on the possible huge losses of Kewang electric, the last CCTV Standard King enterprise, this year. The connection behind it and the spearhead are self-evident. At this critical moment, Aida group is to promote the media and the public to reflect on the concept of CCTV advertising king, and suppress the expectations of other potential bidding enterprises for CCTV king.

Aida abandons the bidding for the advertising period of Biao Wang, which itself will not cause much problems; If this CCTV advertising King competes for foreign brands, no one can predict the impact it will have.

At dusk, Beijing TV station organized people to go to the streets to conduct an on-site investigation on "when foreign brands become the standard King of CCTV". The recorded program was not broadcast in the second set of 7:30 news investigation column of Beijing TV station, but before that, Chen Jing received a telephone notice from the advertising Information Department of CCTV at Kewang's office in Beijing, Invite her and other enterprise representatives participating in the advertising and investment promotion conference to attend the Symposium on the bidding scheme at the media center.

Chen Jing and Zijia rushed to the media center of CCTV. Led by CCTV staff, they went to the reception hall on the third floor of the building and saw Fu Jun sitting on the sofa in the corner of the hall, Zhang Ke, Yang Yun, the marketing director and President of the sales company under the operation Department of Aida group, and the general manager of the Beijing Branch were invited to the media center at the end of their press conference on Monday morning. At this time, they were negotiating with the leaders of CCTV.

Invited to the symposium were mainly business representatives who bid for 13 5-second advertisements between the new broadcast and weather forecast columns last year. Almost all local TV stations in China broadcast a set of news and weather forecast programs of the central government at the same time, so the market value of these 13 5-second advertisements is the highest.

In addition to these enterprise representatives, Chen Jing also saw Xiao Ruimin of Lianxin group. Lianxin group should also strengthen market publicity next year and expand their mobile phone business. Dongxing and lianxun won't miss the investment promotion conference of CCTV, but Chen Jing is not familiar with the management of Dongxing and lianxun, and doesn't know whether their representatives are present.

After talking with the leaders of CCTV's advertising information department, Zhang Ke returned to the reception hall with Yang Yun and Zhou Yiping. When he saw Chen Jing and Xie Zijia, he went over to greet them.

"Ah, I understand what you said. You really chose CCTV as your opponent this time..." standing in the spacious and bright hall in the center of Medea, Chen Jing stared at the young and ambitious young man in front of her, smiled brightly and said, "will you have a tough attitude towards CCTV?"

"Also used the old-fashioned trick of 'secretly crossing Chencang'..." Xie Zijia said softly. She and Chen Jing can be said to know the roots of Jinhu. Of course, they all know very well that Xiang Xuehai is likely to stand up and compete for CCTV's standard King advertising. It is IDA group that jumped out to attract the attention of the media and other bidding enterprises at this time. Is it the trick of "building a plank road and crossing the Chencang secretly"? Other enterprises participating in the bidding do not know the foundation of Aida group and xiangxuehai.

Although xiangxuehai has a close relationship with Aida group, the competitiveness of the two enterprises to CCTV Biao Wang enterprises is different according to their market scale and financial strength. Zhang Ke can not allocate the funds of Aida group to xiangxuehai free of charge.

Zhang Ke ignored Xie Zijia's sarcasm. Both Aida and xiangxuehai were unified in the overall strategy of Jinhu. He smiled and answered Chen Jing's doubts: "what's the attitude to be tough? CCTV is the standard King advertising, with a price of 1 billion, and we will pay in full?" he smiled and said, "If you are also involved in this symposium, I won't have to bear any responsibility?"

Chen Jing's face was a little red. If she said to take responsibility, it was just Zijia's unruly willfulness. She changed the topic and said, "who of you will stay to attend the symposium?"

Zhang Ke looked back. Zhou Yiping and Yang Yun stood not far away and said, "no, they can stay..." he also said, "after all, the willfulness of Jinhu has added some trouble to you. In this way, the mobile phone manufacturing technology obtained by Jinhu from Deyi can be authorized to Kewang Gaoke for free, which is a little compensation..."

"Ah..." Chen Jing was stunned and was at a loss. At the beginning, Jinhu spent a huge sum of $50 million to accept a full set of mobile phone manufacturing technology from Deyi. There is no core mobile phone baseband chip technology, but in addition to baseband chip technology, other component technologies can be said to have everything, and even Jinhu can't digest much at a time.

Zhang Ke left with these words, but Chen Jing hasn't recovered from the shock just now. Xie Zijia stretched out his hand in front of her and asked, "are you sure he wasn't kidding just now, or have you cheated him into bed?"

"What with what?" Chen Jing pushed Zijia's hand away and her pretty face turned red. Zijia's words said the secret she hid in her heart and wanted to completely forget the dream. But she still couldn't understand what Zhang Kegang said or Zhang Kegang's decision.

What Jinhu wants to announce is not a simple mobile phone scheme, but the patented technology that Texas Instruments has accumulated for nearly ten years and Jinhu has spent a huge amount of $50 million to accept from Deyi. Although the second-rate technology belittled by the industry is only licensed for free, no matter how hard Kewang Gaoke tries at this time, it is impossible to obtain such authorization from other overseas mobile phone manufacturers.

When leaving the reception hall, Zhang Ke and Xiao Ruimin took a look at each other.

Although IDA and Lianxin compete in the mobile phone business, Lianxin will be forced to choose to stand in the same position with IDA on the issue of foreign brands entering the domestic market.

Until watching Zhang Ke's background sink slowly from the entrance escalator of the reception hall and disappear, Xiao Ruimin stroked his forehead thoughtfully without going forward to talk.

For more than a month, at the Hong Kong airport, the IDA i19 mobile phone presented by Zhang Ke was still lying in his briefcase. Although Lianxin has not been able to implement such a huge idea as oak garden, Xiao Ruimin thought of setting up a product design center and application technology R & D center under Lianxin group at the beginning, and received a gift from Zhang Ke. His mind is more and more firm.

In addition to transferring technical forces from the 12th Research Institute, Xiao Ruimin hopes to hire professionals with rich experience in mobile phone design and mobile phone application technology development directly from the outside. However, the development of things is not always satisfactory. Without strong support, the domestic operation scheme is usually a compromise of various opinions. The mobile communication terminal equipment design center and application technology R & D center were finally listed soon, but the scheme adopted by the ministry directly hired only five professionals with high salary from the outside, gritting their teeth and offering a total annual salary of 500000. Instead of recruiting semi professionals from outside, it's better to train them by yourself. Xiao Ruimin's condition with the Ministry is to spend 400000 to hire a real expert to lead the work of the two centers, and then spend 100000 to hire four newly graduated college students. The total annual salary is still controlled at 500000.

As for the power of Nanfang company to authorize OEM and underwriting, it is also the result of compromise. Xiao Ruimin is also quite helpless. Zhou Xingdong can't completely suppress the support of those old leaders in the Ministry.

Xiao Ruimin looked at Chen Jing. He didn't know Chen Jing. After all, Kewang Gaoke only contacted Lianxin's southern company, but such a beautiful woman was invited to appear in the reception building on the third floor of CCTV and had a brief and intimate communication with the figure behind Jinhu. These factors alone were enough to attract Xiao Ruimin's attention.

Chen Jing couldn't digest the shock Zhang Kegang had just brought her. Seeing Xiao Ruimin looking this way, she walked towards him, put out her hand gracefully and said, "Hello, President Xiao, I'm Chen Jing, chairman of Kewang high tech, and I've admired you for a long time..."

Seeing Chen Jing coming, Xiao Ruimin stood up politely and listened to her self introduction. He thought: Kewang high tech is also a company in Haizhou. It's not surprising that such a beautiful woman knows the boy.

On the issue of mobile phone OEM and underwriting, Xiao Ruimin has great differences with Zhou Xingdong and others, but Zhou Xingdong and others have won the support of the Ministry. Xiao Ruimin is very painful. Such a short-sighted pursuit of small profits will eventually damage the foundation of Lianxin. Even so, Xiao Ruimin has no opinion on Kewang Gaoke. After all, Kewang Gaoke has put the Lianxin brand on Aida's mobile phone module and product scheme into the mobile phone industry, which can be regarded as creating a new business model of OEM and underwriting of mobile phone brand.

With this innovation ability, Kewang high tech is a respectable enterprise. Unfortunately, Lianxin itself is not promising and has not resisted the temptation to directly charge huge OEM fees. Because of this, it will be more difficult for Lianxin to surpass IDA. Ironically, he thought that IDA was left behind by Lianxin more than a month ago.

I don't know what the investment promotion plan of CCTV advertising information department was before, but it's not so difficult to get the plan discussed at the Symposium of enterprise representatives.

The investment promotion plan is similar to that of last year. Today, people are most concerned about whether foreign brands will participate in the bidding and how to participate in the bidding. The deputy director of CCTV advertising information department came forward to answer.

The 65 second advertising period between news broadcast and weather forecast is the most valuable standard King advertising period, which will prevent foreign brands from participating in advertising bidding in this period; The entry threshold of 50% of the bid price premium for foreign brands and 30% of the premium for the rest of the Golden advertising period and the naming right of key stalls between 7 o'clock and 9 o'clock.

After the symposium, CCTV's advertising information department held a press conference to announce this plan, which is less than 48 hours from the official convening of the advertising investment promotion conference.

CCTV has no intention to publicize that foreign brands will participate in this advertising and investment promotion conference. In addition to announcing the news through the press conference, it has not advertised it to the public through CCTV's own powerful channels.

Chen Xinsheng flew directly from Jinshan to Beijing in the evening and rushed to Aida building in Zhongguancun. Only then did he know the investment promotion plan finally announced by CCTV: "Although CCTV is forced to build high barriers to foreign brands to avoid the most important domestic advertising resources from being too easy to use for foreign brands, foreign brands have rich experience in market publicity, and the general trend of domestic opening to the outside world cannot be reversed. As long as they adapt to the domestic market, they will not make us too relaxed..."

At the beginning of the year, the AIDA building purchased from Kerry Real Estate Development Group has been transformed into the base of Jinhu in Beijing according to Zhang Ke's intention. In the luxury conference hall on the top floor of Aida building, there are several people sitting at the huge conference table.

In addition to Chen Xinsheng, who had just arrived from the airport, Yang Yun and Zhou Yiping had just arrived from the media center of CCTV media. Tao Xingjian and ye Xiaotong had arrived in Beijing for two days, but they kept a low profile. They and other accompanying staff of Xiang Xuehai had not appeared in front of the media for the time being. Su Jindong also flew directly from Haizhou in the afternoon. In addition, it was Beijing Yao Jian, deputy general manager of the branch.

Zhang Ke sat at one end of the conference table, facing the landing window and looking at the night sky of Zhongguancun outside. Before 1997, Zhongguancun developed slowly, but it developed rapidly with the strong support of the Beijing municipal government after the readjustment of the plan in 1998. Zhang Ke hoped that Jianye's concept of digital corridor would eventually surpass Zhongguancun, otherwise it would be better to build the oak garden The plan will be implemented in Beijing.

"How do you feel after walking around Jinshan?" Zhang que asked Chen Xinsheng.

Samsung invested in the construction of their first home appliance manufacturing base in Jinshan, and Chint and Jiaxin electronics plan to invest in the construction of an electronic manufacturing base in Jinshan. The dispute between Dongda and Li Zaizhu may have been triggered by accident, but the competition with Samsung in country h is sooner or later, which can not be avoided.

After Chen Xinsheng came back from Rb, he took the time to run around Jinshan.

Since joining Jinhu at the beginning of March, Chen Xinsheng has also been breathing and running around. His time in the air is not much less than that standing on the ground.

When flying from Jinshan to Beijing, he didn't have the opportunity to go to the hotel to put his luggage first. He went directly to Aida building with his assistant and reported to Zhang Ke about his trip to Jinshan.

"Since the establishment of diplomatic relations between China and South Korea in 1992, Samsung has invested and built factories in China and regarded China as a dumping ground for medium and low-grade household appliances and electronic products. However, they do not have any advantages over domestic enterprises in the medium and low-end and easy to imitate consumer market, so their development in China has not been smooth in recent years. Take Samsung's disc drive factory in Huizhou as an example, they filled the market in 1995 When the market was empty, Samsung disc players were popular in China. In 1996 and 1997, domestic disc player manufacturers rose rapidly, and Samsung disc players almost disappeared in the market... From the current signs, such as Samsung's plan to choose a place to build a large R & D center, its high-level home appliance manufacturing base in Jinshan, and the consumer groups targeted by advertising in China have changed It can be seen that their business ideas in China have changed. They may withdraw from the medium and low-end consumer market, or cooperate with domestic manufacturers in the medium and low-end consumer market and focus on the development of the medium and high-end consumer market... "

Zhang Ke nodded and said: "The average consumption level of China's 1.3 billion people is indeed at a relatively low level. When it comes to the domestic market, it is easy to focus on the medium and low-end consumer market. However, in the huge base of 1.3 billion people, there are 40 to 60 million people with a consumption level, which is no lower than the average level of Japan and South Korea... This is the highest level with the most profits and the strongest purchasing power In the future, we will strive to compete with Samsung in this market. Only by sharing equally with Samsung and foreign brands in this market can Jinhu stand a firm foothold. I want Jinhu to participate in the global competition, not the blood sucking machine of the regional economy... "

"The blood sucking machine of regional economy?" Chen Xinsheng had not heard of this new term, and asked suspiciously.

"Oh, an enterprise has no responsibility to discharge pollutants and sacrifice the environment to obtain high profits. Is it not sucking the blood of regional environmental resources? An enterprise hires labor at a low price to maintain high profits, not sucking the blood of regional human resources? An enterprise colludes with officials and businessmen through illegal means such as bribery to directly make huge profits from municipal projects, land sales and enterprise mergers and acquisitions, isn't it "Sucking the blood of this place and this country?" Zhang Ke calmly explained, "Jinhu should not become such an enterprise. I don't think you will have much sense of achievement in life if you serve such an enterprise."

After listening to these words, Chen Xinsheng and others were silent. They did not know how many domestic entrepreneurs would not show disdain after listening to these words.

"Can these be developed as the core culture of Jinhu?" Su Jindong asked.

"I'll talk about this later. I'll think of it at will," Zhang Ke said. "Let President Chen continue his trip to Jinshan..."

"Chint Group and Jiaxin electronics should aim at Jinhu when they set up an electronic industry base in Jinshan. They see that Jinhu may become a component supplier. They do not have core technology, but they can participate in the component supply market by OEM for overseas component manufacturers... Of course, they can share the low labor price in China Those who get a piece of the cake, take Ke Shao as an example, are the blood suckers of the regional economy, sucking the blood of cheap labor, "Chen Xinsheng said, "Now I don't know the extent of their contact with Samsung in China. I'm afraid Samsung will cooperate with them to complete the industrial chain layout in China. It may not take two years, and Jinhu's advantages in tariff barriers and labor prices will disappear..."

"It's only two years. It's really not easy," Zhang Ke rubbed his eyebrows and said, "I made a decision. Don't be too surprised. I think the mobile phone manufacturing technology obtained by Jinhu from Deyi may be made public to enterprises in Haizhou Electronic Industrial Park and Jianye high tech Industrial Park for free..."

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