Chapter 678

Although Samsung's headquarters in China is at Jianguomen, Li Zaizhu, Li Xinyu and Jin nanyong chose to stay at Wangfujing Hotel.

When the advertising information department of CCTV announced the bidding scheme of this advertising investment promotion conference through a press conference, Li Zaizhu and the three sat in the cafe on the first floor of Wangfu Lane Hotel to drink coffee. It was Li Zhengzhe, vice president of Samsung Investment Co., Ltd. in China, who called to inform him of the news.

Special duties are only available in H country. The senior management position system of Samsung investment company in China is not an imitation of Samsung headquarters. Li Zaizhu's special position in the headquarters of H country in Samsung investment company in China also reflects his special position in Samsung investment company in China.

Li Zaizhu put down the phone and said to Jin nanyong, "you're right. Political influence is something that this country must consider. IDA has the courage to stand up and challenge CCTV, which we didn't expect in advance. It seems that we need to develop closer cooperation with some people in this country. Come and help me..."

"Even if I help you, I have to wait until my course is finished..." Jin nanyong said that he had a deep enough understanding of this country. He would be surprised if Samsung could participate in the bidding of Biao Wang advertising without obstacles. However, the plan announced by CCTV tonight would be so strict, which was beyond his expectation. This plan was thrown out, It is unlikely to change much in a few years.

Nearby tables are occupied by accompanying personnel, and they are not afraid of being overheard by others when talking in public places; Jin nanyong and Li Zaizhu talked about some views on developing the market in China.

Jinhu is definitely an opponent worthy of attention. Of course, Li Zaizhu will not forget the cup of hot tea poured on his face, and Jin nanyong will not forget to slap him in the face. However, in the face of an opponent worthy of attention, he should not casually hang his resentment on his face.

Samsung has just adjusted its market strategy in China. Although it is said that in Asia, Samsung is absolutely better than companies like Jinhu, in China, Samsung can't say that it can crush Jinhu to pieces immediately.

Li Xinyu didn't want to be alone in the room, sit in the coffee shop and listen to others talk about business. She was bored and stirred the steaming coffee with a spoon. She thought it would be better to go back to the room to read the novel. She occasionally picked up her cheeks and listened to what they were talking about, so she was interested in the topic of Jinhu, Just as she wanted to listen to the story of her grandfather's founding Samsung since childhood, she always felt that people who could create huge enterprises with one hand had extraordinary charm.

"This is a huge and potential market. We foreigners don't stay in so many high-end hotels in Beijing. This country has high-end purchasing power that can't be underestimated. We Samsung should fully penetrate into this market and have more skills to easily overcome the institutional obstacles set up by this country to protect local enterprises. This country is different from place to place The interests of the parties are inconsistent. Local enterprises imitate the products of other enterprises and even get the protection of the local government. Therefore, it is not difficult for us to do. The key is to combine the local interests and the interests of some affiliated enterprises into Samsung's industrial chain layout in this country. You will find that countless people will take the initiative to help us cross the system After all, this country will not lower its banner of "opening to the outside world". In this country, there are many young people with higher education, but the labor price is extremely low. Samsung should transfer its main manufacturing bases, not only to occupy this market, but also to provide cost advantages for Samsung's global strategy. "

Li Zaizhu said: "the action ability of the company in China is too weak, and there are problems in its business ideas. President Li has repeatedly stressed that everything can be changed except for his wife and children. This sentence also applies to the company in China, and needs to be completely changed... You accompany me to the media center the day after tomorrow. I don't trust those people in the company in China."

Chen Jing's mind all night was not on the bidding scheme of CCTV, but Zhang Ke's words caused an uproar in her heart.

Leaving the media center of CCTV, Chen Jing asked Kewang's office in Beijing to drive her and Zijia directly back to the hotel.

In the hotel room, Xie Zijia kept bouncing and forcing Chen Jing to tell her what secret she and Zhang Ke didn't tell: "you must have cheated him into bed, but you have made a lot of money. You see, Yu Ping has been a mistress of Zhou fuming's middle-aged and old people for more than a year!" it's difficult for ordinary people to understand Zijia's ethics, Zijia and Yu Ping talked very well, and Chen Jing couldn't understand it. At that time, Chen Jing was so angry that she covered her ears and shouted, "I said no, no, your little girl's family, how can you always say such vulgar words! How can you get into bed?" Xie Zijia shouted exaggeratedly: "ah, you're in the wild for the first time!" Chen Jing couldn't be provoked. She chased Zijia all over the room. Xie Zijia asked Chen Jing how it was like to do that while running away. All kinds of strange questions were thrown out at random. Chen Jing was tired and sweating, so she grabbed Zijia's lively body and pressed it on the bed, pinching her cheek to prevent her from talking nonsense.

Xie Zijia raised his hand to beg for mercy. When Chen Jingsong opened his hand, he rubbed his pinched cheek and asked Chen Jing, "there's really no way to explain. He won't disclose the technology that Jinhu has worked hard to get from Deyi to Kewang Gaoke for no reason. Will he have an enterprise for you?"

"How do I know?" Chen Jing gasped for breath. She lay on her back on the bed and looked at the ceiling with a crystal lamp hanging. Of course, her mind would think about some places she shouldn't think about, but these possibilities are too low.

"Even if he has an attempt, there's nothing to worry about. He can really use the technology of Jinhu for free. Just go to bed with him. I'll keep it a secret for you."

"You're still talking nonsense!" Chen Jing turned over and pinched Zijia's mouth.

"Giggle..." Xie Zijia laughed and gasped. His whole body arched like a shrimp, and turned to Chen Jing. "Do you want to tell Yu Ping? She will definitely think you have some secret with that guy?"

"Forget it, maybe I'm wrong."

"We both heard the wrong thing together?"

"Maybe..." Chen Jing made a deep expression. In short, Zhang Ke is a little man who makes her confused. I hope I don't have such a dream at night.

Chen Jing neither called Zhang Ke to reconfirm the matter, nor told others about it.

Jinhu has paid a huge sum of US $50 million to obtain those technologies from Deyi. This is because Jinhu has a good cooperative relationship with Deyi in the past two years and has a considerable part of common interests, and key figures such as Chen Xinsheng have played a bridge; For other domestic enterprises, even if they are willing to spend this huge amount of money, it is impossible for Deyi to transfer relevant technologies.

It's incredible that Zhang Ke suddenly said that he would disclose all these technologies to Kewang high tech.

On November 7, everything seemed very calm. Liu Minghui called. He has officially resigned from Kewang since today. In the morning, Xie Jiannan flew directly from Jinshan to Beijing, and Yu Ping also flew from Haizhou to Beijing. After Yu Ping became president of Kewang hi tech, she no longer held any position in Kewang electric. She came here and said she wanted to feel the blood boiling scene of CCTV Biao Wang advertising bidding again, and also made a special trip to visit the senior management of Lianxin and the Ministry of Posts and telecommunications.

When picking up Yu Ping at the airport, Chen Jing tentatively asked, "what can Kewang Gaoke do if they can get the mobile phone manufacturing technology they bought from Deyi from Jinhu?"

Yu Ping directly asked, "don't you have a fever? You don't have to think about it..."

"What if?" Xie Zijia asked.

Yu Ping wanted to ignore this problem directly, but she couldn't entangle Xie Zijia's expectant eyes and said, "if we can do this, we might be able to merge the whole king of science into the banner of king of science high tech......"

"Ah!" Xie Zijia made a sudden appearance, winked at Chen Jing, put his arms around her neck and said, "maybe he did it to hit the sixth brother..."

Chen Jing glanced at her. How can there be such a unreasonable reason? She and Zijia didn't sleep well last night, but they didn't guess what Zhang Ke's intention was. Maybe they both heard something wrong together.

Yu Ping doesn't know her second. It's hard to think about Chen Jing's words as a serious matter.

Aida and xiangxuehai didn't get any news this day. It is said that there were countless reporters outside the building of Aida group's Beijing Branch, but Zhang Ke and other senior executives of Jinhu moved to other places that day. Of course, no news will come out.

On November 8, unlike in previous years, this year's advertising investment promotion conference was personally presided over by Qian Wendong, deputy director of CCTV's advertising information department. Although there are various strict restrictions, foreign brands such as Samsung and Sony also participated in this domestic advertising event for the first time.

The market heat of the first Biao Wang enterprise kongfujia liquor quickly faded after losing the aura of Biao Wang. The second Biao Wang enterprise Aida electronics still had unlimited scenery, while the third Biao Wang enterprise Kewang electric appliance fell into the cloud of huge losses without enjoying the scenery of a year. Three different outcomes of the third Biao Wang enterprise have prompted the media and the public to reflect on the concept of CCTV Biao Wang. Some scholars have gradually realized that the rapid expansion of the brand leads to a serious disconnection from production, management, logistics and other links, which is a danger to the development of the enterprise.

No matter what the reflection is, the advertising and investment promotion conference of CCTV has started again. Thousands of enterprise representatives have come to participate in the advertising and investment promotion conference, which is larger than the previous three sessions. They have gone through a round of screening when signing up.

What is sought after by the media is not Kewang electric appliance, the last Biao King enterprise, but Aida group, the second Biao King enterprise and the most powerful and active competitor in this Biao King advertising period.

Strictly speaking, Aida group is quite different from Aida electronics, the second standard King enterprise. Aida electronics and Aida group are not even directly related financially, but the ownership of Aida trademark belongs to Aida group. Aida electronics needs to pay a certain fee every year and bear the cost of disc player functional publicity and advertising alone.

Chen Jing gets out of the car and wears sunglasses. Xie Jiannan also puts on sunglasses to surround and intercept media reporters. He always uses sunglasses to cover up his stiff and embarrassing face. Xie Zijia and Yu Ping simply said that they would go around the car and get off the bus to enter the CCTV gate. Obviously, they didn't want to surround the media reporters at the door together.

In the face of Kewang's huge losses, what reflection does the management have, what measures will be taken next year, what to do if there are losses again, and whether they will regret last year's aggressive strategy, people will indeed feel very embarrassed, but they have to face it and have to explain patiently. After all, this is not to explain to the media, but to dealers through the media The public explained that the loss this year was due to the external environment, and Kewang was also able to reverse the situation next year.

It was not until Chen Xinsheng, Su Jindong, Yang Yun, Zhou Yiping and others appeared that the reporter's attention was attracted in the past. Chen Jing also quietly wiped off the sweat on her forehead, thinking that Zhang Ke let Chen Xinsheng and Su Jindong come forward in person, probably to strengthen IDA's confidence in the media to win this standard King.

People who didn't see Zhang Ke or Xiang Xuehai will sneak in when the reporter doesn't pay attention. The representatives of foreign brands such as Samsung and Sony walked out of the door of CCTV and were also paid close attention by reporters. Chen Jing and them were able to take the elevator to the bidding venue.

Entering the bidding venue that reporters are not allowed to enter, the talent relaxed. Xie Zijia and Yu Ping did not get entangled with reporters and entered the venue before them.

Like the last investment promotion conference, the first advertising time to bid was the 13 5-second advertisements between news broadcast and weather forecast. These 13 5-second advertisements restrict the participation of foreign brands. The bidding method is the same as last year, which also adopts the combination of dark bidding and open bidding. First, take the secret bidding. The manufacturers who intend to participate in the competition at the venue will write their quotation in the envelope. The 40 manufacturers with the highest quotation will participate in the bidding in the open bidding stage. The shortlisted price of the secret bidding is the base price of the open bidding.

Aida and xiangxuehai are shortlisted at the same time, which doesn't surprise Chen Jingqi at all. She knows that Aida wants to cover xiangxuehai to win the bid, but she doesn't know how Aida will cover during the bidding?

Representatives of 40 shortlisted manufacturers moved to the area in the center of the venue to participate in the bidding in the open bidding stage. The representative of IDA is Su Jindong, President of the operation Department of IDA group, and the representative of xiangxuehai is Tao Xingjian, President of xiangxuehai electric appliance group. Su Jindong sat in the back corner of the bidding area of the Ming price, and Tao Xingjian sat in the seat under the bidding platform. One by one, they were far away. Chen Jing wondered why they sat like this for a moment. Zijia was stabbing her in the waist and turned her head. She saw Zhang Ke coming in late at this time. She was wearing a sportswear, panting, and some hot sweat on her forehead. It seemed that she had just finished running. If he hadn't held the guest admission card in his hand, he might not be able to enter within five meters from the gate of the venue.

"What tricks do they want to play?" Xie Zijia whispered to Chen Jing. "Xiangxuehai is very low-key and can hardly attract other people's attention; the enterprise representatives participating in the open price bidding pay attention to Su Jindong. If they want to observe Su Jindong's expression, they have to look back. Will they be distracted by this?"

"Jinhu also wants to play this kind of insect carving skill!" Xie Jiannan said softly, in a tone that can't be said to be disdainful or ironic.

I also plan to temporarily forget what Zhang Ke said the night before yesterday. Seeing Zhang Ke walk into the venue, Chen Jing's heart pops up again. It's almost a feeling of forgetting for a long time. She feels very frustrated and forces her not to look back at Zhang Ke. She thinks that the bidding has begun. Qian Wendong, deputy director of CCTV, presides over the bidding, The bidding reserve price is 15 million, slightly lower than last year's bidding reserve price. Chen Jing's mood was very chaotic. She didn't hear what Qian Wendong was saying. She only heard him announce the start of bidding. Su Jindong directly raised his sign and shouted: "150 million..."

The whole audience roared. Not only the enterprise representatives in the field stood up excitedly, but also the enterprise representatives in the open price bidding area couldn't help standing up and looking at Su Jindong who was as stable as Mount Tai sitting in the corner. Even Qian Wendong, who was standing in front of the auction platform, was at a loss. He certainly didn't expect to make an offer for the first time. IDA directly doubled the reserve price.

Such a menace, such a momentum is inevitable.

Even if the enterprises that wanted to compete for the title before could not help hesitating when they saw the aggressive attitude of IDA group.

The price of 150 million seems to be acceptable. They are unwilling to give Aida so easily to take this bid king. The enterprise representatives sitting in the open price bidding area are very complicated. Unfortunately, the time left for them to consider was too short. IDA's one-step call to reach 150 million was beyond their expectation and was not in the plan. They sat there and couldn't urgently find someone to discuss. They were somewhat unprepared.

Qian Wendong stood in front of the bidding platform. After two quotations, he couldn't help sweating on his forehead. He saw that some enterprise representatives were ready to move but looked forward and backward. If one quotation would make IDA group easily take away the Biao King advertisement, wouldn't it be a joke for him to jump out and preside over the bidding of Biao King advertisement this time? The small means and small coats that had been carefully prepared to infect the atmosphere seemed useless. He wanted to throw the mallet in his hand to others.

Damn it, the representative of Jinhu asked the day before yesterday to have a heavier figure to preside over the auction of Biao Wang advertisement.

Qian Wendong is suffering in his heart, as are the enterprise representatives under the stage. The price of 150 million is obviously acceptable, but he can't guess where the bottom limit of Aida group is. He is afraid that the fierce bidding at this time will fry the average price of 13 5-second advertisements between news broadcast and weather forecast into sky high prices, and the final outcome can only be CCTV's profit, The bidding enterprises have to pay a high price for this. Or give up the extravagant idea of Biao Wang and share other advertising resources of CCTV with everyone kindly?

The rise of IDA is just that it has an irresistible influence in the narrow industrial field of disc player. Which enterprise is not one of the best in the industry among the enterprise representatives who can sit in this hall today? Even if it is not a leading enterprise in the industry for the time being, it also wants to become an industry leader admired by tens of thousands of people through the magic of CCTV advertising resources. There is only one chance a year. No one is willing to give up if they don't fight.

"160 million!" when Qian Wendong wanted to bid for the third time, Tao Xingjian, sitting under the bidding platform, raised his card to make an offer.

Tao Xingjian's offer was not a shock to the public, but a sudden relief, as if the huge stone pressed by IDA group had been removed: finally, an enterprise jumped out to attack IDA, but began to think about which enterprise the person holding No. 3 card represented, and looked down at the list of 40 shortlisted enterprises temporarily issued in his hand.

Fragrant snow sea.

The vast majority of people are no strangers to xiangxuehai. In the household appliance manufacturing industry, xiangxuehai was once as famous as Qingdao Haier, but after 1993, xiangxuehai had some weak successors. Qingdao Haier's refrigerator output surged from 300000 in 1993 to 1.6 million in 1996, while xiangxuehai's output failed to exceed 300000 for three consecutive years, delaying three years, which is far from Qingdao Haier.

This is the first impression you can think of. Xiangxuehai seems to have no major market action to attract people's attention in the past two years. There is no detailed information on the list of shortlisted enterprises, and you can't think of too many things in a short time.

Some people can vaguely think that xiangxuehai and Aida electronics seem to be related, but xiangxuehai suddenly jumped out to snipe at Aida's offer and forcibly stopped them from thinking deeply in such a short time. Even if some people think of the connection between xiangxuehai and Aida electronics, they have no intention of benchmarking King advertising and will naturally choose silence. The key is that the representatives of those enterprises who intend to dye index King advertising should wake up quickly.

Xiangxuehai increased the price by 10 million, which raised the quotation to a higher level. Everyone was thinking that it should be far from reaching the bottom limit of Aida.

When Qian Wendong, deputy director of CCTV, shouted twice in a row, the enterprise representatives sitting in the bidding area of the open bid turned their heads to see Su Jindong's reaction

"Sure enough," Xie Jiannan squeezed his eyebrows and whispered to Chen Jing, Yu Ping and Zijia, "Other enterprises are trumpeting their participation in this investment promotion conference, but Xiang Xuehai has been silent and paralyzed everyone's attention... How could CCTV let Qian Wendong, who is not familiar with the business, preside over the auction? If the director of the advertising information department came to preside over the auction, after Xiang Xuehai made an offer, she would first point out the relationship between Xiang Xuehai and Ida group, even if there was no disc The aircraft manufacturer jumped out to stir up the situation, and it is likely that others could not help sniping at Xiang Xuehai. Where would it make them so relaxed? Now, it's too late... "

Xie Zijia said disdainfully: "leaders drink every day, accompany the Secretary and guide the work of actresses. How can we have time to see the information of bidding enterprises."

Chen Jing pulled Zijia's sleeve and asked her to pay attention to the girl's identity. Where should she say these words?

At this moment, Su Jindong held the number plate in his hand and looked up at Qian Wendong standing on the auction platform. Both the enterprise representative and Qian Wendong stared at Su Jindong and the number plate in his hand. No one would doubt that Su Jindong would decisively raise the number plate in his hand at the last moment, and Qian Wendong did not doubt it. It was his third bid, and there was no doubt at the moment when he held a small mallet and slowly smashed it down until the auction mallet It made a crisp noise, and the people were awakened.

This advertising label King fell into the bag of xiangxuehai after only two rounds of bidding.

Qian Wendong also seems to have forgotten to publicly announce that Xiang Xuehai is the winner of this CCTV Biao Wang advertisement according to the normal procedure. He walked down the auction platform in embarrassment and asked someone for Xiang Xuehai's enterprise information. The audience also seems to have forgotten to give warm applause to the representative of Xiang Xuehai enterprise who just won the CCTV Biao Wang advertisement.

Xie Jiannan noticed that Zhang Ke came in halfway. At this time, he couldn't help looking back. He saw his hands on his chest and a faint smile on his mouth. He seemed to have expected such a situation long ago. He was thinking that even if someone responded in time, no enterprise could withstand the attack of Aida and xiangxuehai. In the end, it was just to let xiangxuehai or Aida be the king of advertising Just pay tens of millions.

Chen Jing is more and more aware of what Zhang Ke said on the train: "Jinhu's opponent this time is CCTV..." Xiangxuehai easily pocketed Biao Wang's advertising at a price of 160 million. The so-called Biao Wang's advertising does not only refer to the first five seconds after the news broadcast, but can be said to be an advertising package, at least compared with the preferential treatment enjoyed by the previous three Biao Wang enterprises.

After a short period of confusion, Qian Wendong went to the auction platform again and announced Xiang Xuehai as the winner of the bid for the king's advertisement. Tao Xingjian stood up and accepted the roaring applause of the whole audience. Next, the 12 5-second competition between other news broadcast and weather forecast columns did not lack enough enthusiasm because of the surprise at the beginning. Because the 13 5-second advertisement restrictions were the same There are no more than three enterprises in the industry on the list. According to the intensity of competition in the industry, they compete for high prices of 60 million to 140 million respectively.

To everyone's surprise, Su Jindong sat in silence from the beginning to the end and did not raise cards again except for the first time. When the connection between xiangxuehai and Aida group was excavated and spread by interested people, the enterprise representatives participating in the investment promotion conference suddenly realized that all the behavior of Aida group was just to protect xiangxuehai to sit on the throne of this CCTV Standard King.

After the first round of advertising resources bidding, there was a short rest. The next bidding procedure was adjusted. CCTV took out the advertising resources in the secondary period first and put the bidding for the naming right of important programs in the afternoon from 7 o'clock to 9 o'clock.

Su Jindong handed the bidding number plate to Yang Yun, the marketing director of the operation Department of Aida group and the president of the sales company. Throughout the morning, Yang Yun raised the plate twice and won two advertisements at a price of less than 12 million. Samsung raised the plate three times and became a coincidence once. It must be more than Aida that intends to snipe at foreign brands, A successful auction price is raised to 8 million before it can be traded. As a foreign brand, it also has to pay an additional 30% premium for the secondary advertising period.

In the morning, Aida and Xiang Xuehai joined hands to stir up a little, and there was no big * * at all. CCTV resolutely adjusted the advertising resources in the prime time of the evening to the afternoon auction. It is also expected to make a good adjustment and set off a * * in the afternoon.

This is the feeling of the representatives of enterprises in the venue, but for the media reporters surrounded outside the venue, the feeling is different.

At this time, it was found that there were almost no previous reports on Xiang Xuehai, which meant that more news explosion points could be excavated, and Aida group abandoned the competition for 13 5-second advertisements again, which was far from the expected outcome of the media, and undoubtedly attracted the great interest of reporters. Among the three benchmarking enterprises, Aida was the only one that maintained high profitability, Their business strategies and ideas are naturally worthy of attention; In particular, the unclear relationship between xiangxuehai and Aida group makes people feel that there are many stories to explore.

Tao Xingjian, ye Xiaotong and other representatives of enterprises competing for 13 5-second advertisements stayed in the venue for a brief interview with CCTV. Su Jindong, Yang Yun and Zhou Yiping followed other enterprise representatives out of the venue first. Of course, they couldn't get far out of the venue, so they surrounded reporters like bees.

"I know you have a lot of questions to ask," Su Jin gestured to countless interview microphones and recording pens in front of him to make the reporters feel at ease, "Jinhu Electronic Technology Research Institute and Aida group urgently made an important decision the night before yesterday. I hope to take this opportunity to ask our friends to help us convey: we decided to disclose the mobile phone manufacturing technology purchased from Deyi in April this year to the enterprises in Haizhou Electronic Industrial Park and Jianye high tech park free of charge..."

As soon as Su Jindong's voice fell, the dumb birds inside and outside the venue were silent and fell into a wonderful and surprised silence. Even those who did not hear Su Jindong clearly closed their mouth and turned around involuntarily due to the sudden silence.

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