Chapter 955

Since December 12, Jinhu has held a three-day senior manager meeting in Jianye. The time is tight and the problems that can be fully discussed are limited. However, some institutional provisions have been made for the senior manager meeting. After the senior manager meeting, it will be held regularly every quarter to collectively discuss and make decisions on the future development direction and strategy of the whole Jinhu system. Important matters will also be notified to the public by the conference office. It is also decided that the future senior manager meeting will be presided over by the president of Ida group and Jinhu commercial. At present, Chen Xinsheng and ye Jianbin will take turns as the rotating chairman of the meeting, In this way, the core position of Aida group and Jinhu commercial in Jinhu system is ensured.

It's a joke to travel around. The informal title of "29 person meeting" is deeply rooted in the hearts of the people. Jinhu has used this name to refer to the senior manager meeting these days.

On the afternoon of the 14th, the three-day "29 person meeting" ended. According to the schedule, we should organize to participate in the visit to the oak garden experimental park.

The cold current in the North has not yet invaded. Although the weather in Jianye is cold, it can also be endured. The golden or golden red oak leaves in the experimental garden rustle and fall, and a thin layer has accumulated in the garden.

The external control of the experimental park is not strict. Even male and female students from nearby colleges and universities sneak in to talk about love, and the guard will not expel them. Only when they enter the lobby and back door of each R & D building will the control be strict.

Ye Jianbin had little time in Jianye in the past year. In addition, there was no need for affairs. He walked into the R & D building of the experimental park for the first time. He was surprised to see that the brightness of the corridor lights in the corridor was automatically adjusted as people approached, and the indoor air conditioning system was also automatically adjusted. I believe there were many details that were not reminded and could not be felt. He asked Zhang Ke: "How much did you spend in these buildings?"

"How much did you estimate the cost of these buildings?" Zhang Ke asked with a smile. "The investment in building intelligent system is almost twice as much as you estimated..."

Four buildings were built in the experimental park last year, and two more buildings were built and put into use this year. Due to the limited requirements of buildings near Yangui lake, the total construction area of the six R & D buildings is only 100000 square meters. Because they are low-rise buildings, the construction cost is far lower than that of high-rise buildings. Ye Jianbin originally estimated that there were only two or three hundred million, but he never thought that seven or eight hundred million could be invested in these buildings, Of course, the experimental equipment has not been included. The value of the experimental equipment absolutely exceeds the value of these buildings.

Ye Jianbin talked and said nothing. He had only a superficial understanding of the business of Aida group before. He would take turns with Chen Xinsheng as the rotating chairman of the senior manager meeting. Although the development of Aida group was mainly based on the opinions of Chen Xinsheng, Su Jindong and others, his understanding of the business of Aida group could not stay at the original level.

"What a upstart!" Sheng Qing shook her head, sighed slightly and said, "since the Oak Park program was launched in May last year, the total amount of cash invested in the research system has exceeded 4 billion. I see that the data on the materials are still confused. How can I spend so much money?

Everyone laughed.

Shao Zhigang and Sheng Qing were officially included in the core management of Jinhu this time. It was also this time that they officially contacted the core business secrets of Aida group. Zhang Ke's determination to invest in R & D also deeply shocked them.

Not counting the backdoor listing of Aida electronics to $4 billion, it has almost invested the huge profits in disc players, mobile phones and other businesses in recent years into the R & D system, and even far exceeded the expansion investment of Aida group in the production system. It is really appropriate to describe the spirit of upstart.

Zhang Ke smiled and said, "if you want to have such a big opinion, don't put it forward at the meeting?"

"The technology industry has a specialty. How can I put forward a decent opinion on the development of the electronic industry?" Sheng Qing said with a smile, "There are also several electronic and electrical appliance manufacturing enterprises with great momentum in China, such as Chunlan, Haier, Changhong, Xinke and bubagao. They have developed rapidly in recent years and are still actively expanding. Haier and Changhong don't talk about him, but Xintai's Chunlan Group started as an air conditioner. Now Chunlan refrigerator, Chunlan washing machine and Chunlan electricity There are a wide range of products such as TV, Chunlan electric rice nest and Chunlan microwave oven. In addition to the traditional household appliance industry, Chunlan is also involved in motorcycle, automobile, computer and other manufacturing industries. Compared with Chunlan, ADA's products in China can only be described as poor. In addition to mobile phones, it is a DVD player. Oh, the sales volume of electronic dictionaries ranks second in the domestic market, but I want to come to the sales of electronic dictionaries The amount is a little insignificant... To compare seriously, Chunlan's cash flow is far from that of Aida, and Aida's brand popularity is not weaker than Chunlan. Some people will wonder whether Aida's expansion in the product line is too conservative? Of course, ordinary people don't know that Aida has probably done what it can do now in the extension of the industrial chain To, and more funds are invested in R & D. fundamentally, Aida and Chunlan choose to take two completely different development paths. Aida is deeply rooted, and Chunlan is the first to lay a stall. I'm thinking about which of the two development modes is better these days? "

Zhang Ke looked at Sheng Qing quite unexpectedly, smiled and said, "look, you don't have the temperament of brother Xicheng anymore?"

Other people also took care of Sheng Qing's face and forbear to laugh. Zhang Zhifei and Shao Zhigang laughed, and Su Jindong shook his head and smiled. Sheng Qing's original identity was called "Juhua" in ancient times, and now it is called "big hooligan". Before, he was responsible for pirated disc making. Since the complete withdrawal of the pirated industry, he has been in the business of century Jinhu catering and entertainment group. He can tell Chunlan Ida's development model has this kind of thinking. It's no accident that it can enter the core layer of 29 people this time.

Sheng Qing pulled Du Fei, who came to visit the experimental Park, rubbed his brain seeds and said, "the old brother of Xicheng was Du Fei's father. What does it matter to me?"

Zhang Ke said, "the question of whether to take deep root or lay a stall first can be said to have troubled many domestic enterprises with slight scale and achievements at this time." looking back at Cui Guoheng, "President Cui, you have a lot of research in this field. How do you evaluate it?"

Cui Guoheng was able to become one of 29 people, mainly because the Jinhu Economic Research Center under his leadership provided intellectual support for the senior manager meeting. He came forward and said: "Chunlan's model seems to be fully tapping the potential of brand value, but if the product line expands too fast, it will excessively dilute the value of the brand. The more orthodox view in the academic community is that it hopes to achieve balanced development. Take Haier for example. In the early years of Haier's development, it also focused on the manufacturing of ice boxes and freezers. It has not been distracted for almost six or seven years, and it has only been implemented in recent years Diversified development - Haier's model is more in line with the thinking of traditional economic circles. It takes root first and then paves the stall. However, compared with Aida, their roots can't be deep... "

"President Cui is gently criticizing IDA for being too deeply rooted and putting all his eggs in one basket," Zhang Ke said faintly, "Putting eggs in one basket is really not conducive to the decomposition of risks. Our product line is very narrow. There are only three kinds of handheld computers in China: disc players, mobile phones and handheld computers. The sales share of handheld computers is too small and has no great influence on Aida. Disc players are the business of listed companies. For Aida group, in fact, there is only one influential product in China, at least mobile phones In the domestic market, we place too much hope on the single product of mobile phone. The extended development of the industrial chain, especially the investment in technology R & D, also revolves around the single variety of mobile phone. It is also appropriate to put all your eggs in one basket... "Zhang Ke said here, looked around and asked," do you also think Aida's development strategy is putting all your eggs in one basket? "

When Zhang Ke asked, the atmosphere was a little dignified.

Seeing that everyone was silent, Zhang Ke smiled and said, "everyone is not happy to say disappointing words?"

"Balanced development is indeed more in line with the thinking of orthodox economics," Chen Xinsheng thought and said, "From the materials provided by President Cui, we can see that Samsung Group is also decisively cutting down some businesses that seem to have great potential. Heavy chemical industry, construction and other businesses have been abandoned. Even Samsung Electronics, which is most valued, has also focused on the development of digital technology. After a debt of US $17 billion, Samsung spent on the development of digital technology in 1998 Nearly US $2 billion. Judging from the traditional academic point of view, Samsung Group is also desperate to bet on Digital Technology... Why does Samsung Group dare to choose such a desperate development strategy when the economic crisis is on the verge of bankruptcy? First of all, he is close to our judgment and believes that digital technology is the general trend of the future electronic industry , I think Samsung is still ambitious, putting more forces on the same road will promote faster - Samsung is not willing to be a second-class enterprise. "

Although Chen Xinsheng was talking about Samsung, he was undoubtedly announcing Jinhu's ambition. Zhang Ke smiled and said, "you also admit that IDA's way is desperate... If you don't stay here more, you'd better talk while visiting..."

The first person to visit is the crystal display technology laboratory. Jinhu obtained gray-scale STN LCD technology from Deyi, which is also a common black-and-white screen. Jinhu's blue screen technology is only realized by placing a blue light diode under the black-and-white screen as a backlight. In the past two years, it has also acquired some related technologies from some small companies in Japan and South Korea, strengthening the technical foundation. In the traditional gray-scale STN crystal screen In addition, the color filter can decompose the three primary colors of red, green and blue, and theoretically can display color images. However, how to commercialize this technology in mobile phones and other electronic products is a difficult problem that oak garden display technology laboratory has been investing major energy to overcome in the past year - which can also be said to be the embodiment of Aida group's desperate strategy.

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