Chapter 956

Zhang Zhenheng, a Singaporean Chinese who has long been a senior researcher in the SRS Laboratory of Rb sharp company, led the display technology laboratory in Oak Park. In the laboratory, he showed Ye Jianbin and other core management members of Jinhu a color screen mobile phone prototype using color STN technology.

In Zhang Ke's opinion, the color, brightness and resolution of mobile phone screens are not satisfactory. Most of the color screen mobile phones widely appeared in 2002 and 2003, which he is familiar with, use color STN technology, which can display up to 65000 colors, reaching a resolution of 128x160. To meet this requirement, the laboratory still has a long way to go, and the response time of the samples taken at this time is long, The screen is too thick to display dynamic images.

Compared with Zhang Ke's harsh eyes, no one else has seen the mobile phone four or five years later. When they see the color screen mobile phone samples taken out by the laboratory, they are greatly surprised. Ye Xiaotong picked up the prototype and couldn't put it down. He asked Zhang Ke, "what good things are still hidden in the laboratory? When are you going to bring this kind of mobile phone to the market?"

"It's still early to market," Ding Huai took the prototype in Ye Xiaotong's hand for fear that she would "cheat" to take the prototype out of the laboratory. "Even sharp may not dare to say that their technology has matured to the commercial stage..."

Zhang Ke smiled. He knew in his heart that it would take at least one or two years for this color STN technology to mature in the laboratory. Premature introduction of products with rough technology would do great harm to the brand. Even when the technology is mature, it depends on the timing. Premature introduction of novel technology to the market may not necessarily lead to commercial success. The better choice for higher-grade color screen and touch screen mobile phones is to use TFT (thin film) LCD, which has good brightness, high contrast, strong sense of hierarchy, bright color and response time only one third of that of color STN LCD. However, TFT LCD has the disadvantages of high power consumption and high cost.

Of course, higher-grade OLED organic light-emitting display screen will be the goal of Tete Photoelectric Technology Research Institute and the laboratory in oak garden.

Of course, color STN liquid crystal has always been a market in middle and low-end electronic products. After all, the cost is low. Under limited conditions, Jinhu will not give up the development of color STN technology; The income in the middle and low-end market will also be enough to make up for the cost of training the technical team. Jinhu does not have TFT thin film liquid crystal technology, but the technology R & D team should exercise first. It cannot be said that Jinhu does not have TFT thin film liquid crystal technology. Zhang Zhenheng, chief researcher of display technology experiment, has been a senior researcher in sharp's SRS Laboratory for a long time. When he came to Jinhu Oak Park, an important job was to restore the TFT thin film liquid crystal technology he mastered in sharp - Laboratory Technology restoration, which is normal in the industry as long as it is not produced and sold, There will be no legal disputes. To produce TFT thin film LCD, we need to obtain patent authorization.

Zhang Ke does not think that Jinhu can obtain the authorization of Japanese electronics manufacturers on the latest technology of thin film liquid crystal at this time. Even if it can obtain the equipment and technology eliminated by Japanese manufacturers, it will take many years. On the contrary, several Hg electronics enterprises have long obtained the next generation technology and production line from Rb, and * * technology development has lasted for some time.

Thinking of this, Zhang Ke beckoned to Xiao Jincheng, asked him to come closer and said, "the Overseas Department of modern display technology Co., Ltd. should keep an eye on them. If you can, you might as well start contacting them at this time..."

Xiao Jincheng nodded. Under the guidance of Zhang Ke, Jinhu has long been eyeing the third-generation thin-film liquid crystal display technology in the hands of modern display technology Co., Ltd. Zhao Wenyu, head of Jinhu commercial's branch in Hg, and some engineering and technical personnel in the display technology laboratory of IDA crystal screen Electronics Co., Ltd. and oak garden, They are all employees laid off by Hyundai display Co., Ltd. in the economic crisis; Even though color STN liquid crystal breaks through the technical difficulties of dynamic display, it is only suitable for small screen, large screen display and even LCD TV. The mainstream of TFT thin film liquid crystal technology in the next decade.

Next, Ding Huai, Tan Yunsong and others successively showed Zhang Ke, ye Jianbin, Chen Xinsheng, sun Shangyi and others the achievements of oak garden laboratory in the integration of digital radio, digital audio playback, PDA and other technologies with mobile phone products. The hardware of radio mobile phone, music mobile phone and PDA mobile phone samples all adopt the dual core architecture of baseband chip and microprocessor, Some technologies have matured, such as digital FM radio technology and digital audio playback technology; Some technologies are still very rough. The operating system program of handheld computer has only been developed in the laboratory, but the integration of these digital technologies and electronic products is a long-term process that needs continuous investment.

Next, Cheng Hanzhang reported the phased achievements of ESS laboratory in the development of mobile baseband chip to Zhang Ke, ye Jianbin, Chen Xinsheng, sun Shangyi and other core management members of Jinhu.

"Ah..." as we walked down this circle, ye Xiaotong, who had no access to the technical secrets of IDA group before, opened his mouth. "Since the launch of the Oak Park Plan, he has invested 4 billion in the R & D system, which was originally spent in these places!

"The previous investment of 4 billion yuan is not counted. In the future, the continuous R & D investment will not be less than 15% of the sales next year and 12% the next year. From the third year, this proportion will always be maintained at more than 10%..."

"15% of sales?" Chen Mo, who graduated from University, has been working in xiangxuehai. From technician to assistant to workshop director to workshop director and deputy section chief of Technology Department, he has been working as the factory director of xiangxuehai freezer factory before the joint venture. Among the holdings of xiangxuehai by Aida Electronics, with the recommendation of Tao Xingjian, Chen Mo served as the deputy general manager of xiangxuehai electric appliance. After being restructured into a group company, As vice president of the group, general manager of xiangxuehai Industrial Park and general manager of technology R & D department, he has strong ability and is very young. He is only 34 years old this year, and state-owned enterprises are not unable to train talents. However, his vision is limited after all. He has little contact with people here, and is more unfamiliar with the core enterprise of Jinhu Aida group, Xiangxuehai's investment in technology research and development in the past two years is also great. Even so, it is far from reaching the standard of 10-15% of sales.

Zhang Ke smiled, looked at Chen Mo and said: "The competition in the white power industry is fierce, and the profit margin is not particularly high. Because of this, for the more competitive market, technological innovation is always one of the core factors for sustainable survival. With the technological development of xiangxuehai and the integration of products and digital technology, I think you should re formulate a plan and discuss it at the next meeting..."

At this time, other core management members of Jinhu who were not familiar with Aida's business can fully judge that Aida group's choice is a desperate development strategy, that is, the strategy focusing on the integration of digital technology and mobile phone products. Even the iPlayer that seems to have great market potential at present looks like a derivative of this strategy; Zhang Ke's suggestions for the future development of xiangxuehai It is also a development strategy of high investment in the integration of digital technology and household appliances.

Zhang Ke clearly knows that digitization is the mainstream trend of the development of the electronic and electrical industry in the next decade, but that mobile phones will be the largest market of consumer electronic products in the future. In another eight years, by 2006, the annual shipment of mobile phones in the global market will exceed one billion - firmly choosing the strategy of developing the integration of digital technology and mobile phones as the main body is the only way in a short time A shortcut to catch up with international electronics giants in time.

For Chen Xinsheng, Su Jindong, Ding Huai and Tan Yunsong, choosing this strategy has the tragic spirit of putting all your eggs in one basket and becoming benevolent if it fails. In case of setbacks in the mobile phone business, IDA group will also bear extremely difficult injuries on the road of global competition.

After visiting the oak garden experimental Park, even if the formal schedule of the senior manager meeting is over and there is no farewell dinner, they are not idle. After leaving for three days, I don't know how many affairs have been backlog to deal with. If they can leave Jianye overnight, they all leave by car, and those who stay in Jianye can't be idle.

Sun Shangyi, ye Jianbin, Ge Mingde, Jiang Wei and others all returned to Hong Kong by plane at night. Zhang Ke did not let Xiao Jincheng hurry back to Hong Kong, but left him with Chen Xinsheng and Tao Xingjian.

No matter Aida or xiangxuehai, we should deliver the overseas market to the overseas product operation Department of Jinhu commercial under the leadership of Xiao Jincheng. Next year, in addition to iPlayer and flash disk products to explore the North American and European markets, Aida's mobile phones and xiangxuehai's electric ice boxes, freezers, washing machines, air conditioners and other products will focus on entering the Southeast Asian market next year.

The economic crisis triggered by the Asian financial crisis has lasted for a whole year and a half. At the end of 1997, many people were still full of confidence in economic recovery. In the past year, even Russia was dragged into the brink of economic collapse, and the economy of Southeast Asia seems to see no dawn.

The sales situation of Aida disc player in Southeast Asia market also continues to be weak, and the mobile phone business is only slightly better in Singapore, Hong Kong and other economically strong regions, which is a bad side. On the other hand, the economy of these regions has been frustrated, the marketing expenses have decreased significantly, and the media advertising prices in Rb, Singapore, Hong Kong, Taiwan and other economically strong regions have decreased by nearly half compared with those before the economic crisis In Western Asia, Thailand, Hg and other regions that have been deeply frustrated, the price of media advertising is even less than one-third or one-quarter of that before the outbreak of the economic crisis. This is the darkest period before dawn. At this time, media advertising is bought out at a price of less than one-third or even lower. Next year is a good time to seize the Southeast Asian market.

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