V2.Chapter 121

Song minglan was completely confused.

Xu Jing?

Xu is actually engaged in electronic dictionaries. What can he do in department stores.

Oh, Xia Xiaolan said just now that Xu Jinglai was invited to install computers and systems. Song minglan picked up this key point that she had ignored. Is this the "weapon" of Asia's counterattack?

Xia Xiaolan did not explain in public, but encouraged the employees:

"In the next period of time, everyone will be very busy. You can do whatever you should do. First do your work well to deal with the next changes in Asia... Rest assured, I don't engage in price reduction and promotion, but I really want to lead you to fight back! You don't think about it. Asia's business is bad. You're worried. Don't I, the general manager, worry? "

Xia Xiaolan makes a lot of sense.

Asia's business is not good. They have less bonuses, so they won't hurt their muscles and bones.

Asia closed down and they lost their jobs.

But Xia is always one of the shareholders of Asia. He has invested money. What good will the collapse of Asia do to Xia?

President Xia must be more upset and bear more pressure than them!

Xia Xiaolan calmed the crowd. Soon, she returned to Asia and will lead all the staff to fight back. The news has spread all over the mall. Not only the salesmen in the mall know it, but also the cleaners who clean it.

Lao Huang walked away with his hands on his back and sneered in his heart: young people just want face and suffer. How can they win the state-owned shopping malls without reducing prices? Ah, just toss it. If you don't toss it again, you can't give up!

In fact, Lao Huang estimated that Xia Xiaolan had hit a nail when she went to Qiongdao to invite Zhu Suizhou out of the mountain.

This is also normal.

Mr. Zhu left his post in a hurry. Now he wants to invite Mr. Zhu back. Xia Xiaolan doesn't lower her voice and runs more times. How can Mr. Zhu promise!

Lao Huang was so beautiful that he couldn't help humming a song.

On the other hand, the second aunt heard that Xia Xiaolan finally came back and rushed to the mall.

Xia Xiaolan smiled:

"Two too come, that just listen together, lest I say twice."

Xia Xiaolan introduced Xu Jing to her second aunt and briefly explained the reason why Xu Jing came to Asia:

"In fact, it's the phone card mode. You should know that HK has long existed, and song tezhu should have seen it in the United States."

Telephone cards are not the freshest thing in China. In 1985, Pengcheng and HK companies cooperated to introduce the yascon telephone in Switzerland and issued the first batch of telephone cards in China for trial use in Pengcheng.

Subsequently, the Guangdong Provincial Telecommunications Bureau went to Japan for investigation and signed a letter of intent for introduction through the company on the HK side. Last year, Guangdong Province introduced 400 sets of card machines from Japan Tiancun magnetic card company and issued a group of magnetic cards with face values of 10 yuan, 20 yuan, 50 yuan and 100 yuan.

Although it has not been popularized in a large area, song minglan and her second aunt know about this phone card.

But what does the phone card have to do with fighting back at several state-owned department stores?

Xu actually talked. Song minglan and his second aunt became more and more confused.

Xia Xiaolan quickly interrupted him:

"There's no need to elaborate on the technical things. The telephone card has the same principle as the bank card that has not been widely used in China. The magnetic card can store information and the machine can read data. I want to promote the 'shopping card' in Asia shopping malls, that is, recharge the money into the 'shopping card' first, and encourage customers to settle accounts without cash and spend by swiping the card."

This is not Xia Xiaolan's initiative. Nowadays, shopping cards are not popular in China because they can't reach the hardware facilities.

The hardware facilities mentioned here include too many things, and the cost of manual charging is lower. Why should shopping malls bother to promote "shopping cards"?

With the passage of time, major shopping malls, supermarkets and stores have launched card swiping services, more because customers have the demand to pay with bank cards.

In 1988, there was no such demand in mainland China.

Many people have never heard of "bank card". A card with an invisible amount can't have a passbook clearly!

Song minglan understood.

I don't seem to understand.

Xia Xiaolan said that Xu unexpectedly built a payment system to debug and change the purchased equipment, coupled with Xu unexpectedly built a payment system, a simplified version of card payment can be realized. At least in the Asia mall, customers hold shopping cards, and if the card balance is allowed, they can buy anything by card!

Song minglan opened her mouth and wanted to say that this is not taking off her pants and farting. Mingming can pay cash directly and ask customers to swipe "shopping cards". Relying on this, can she grab customers from several state-owned department stores?

... this, this is more troublesome!

Song minglan wanted to stop talking, but her second aunt was too frank and said her doubts directly.

Xia Xiaolan smiles:

"It must be troublesome for customers to spend money on cards. If you can spend 50 yuan on 100 face value shopping cards, do you guess whether customers are willing to do cards?"

"Of course you have to come. There's a big bargain to take!"

Second aunt blurted out.

But I always think it's strange.

Song minglan's mind was a little confused: "President Xia, I understand what you mean. The price of goods in the mall is not adjusted. You can spend 50 yuan to buy 100 face value cards. Isn't that still equivalent to a 50% discount?"

That's right.

It's agreed not to participate in the price war. Isn't it a change of soup or medicine!

It's better to have a direct price war. It's simple and convenient.

Xia Xiaolan didn't explain in detail this time:

"Song tezhu, we still have a few days to prepare for this event. You can think about the difference between this and direct discount. By the way, what I just said is not clear enough. In fact, I imagine that shopping cards have different face values, and the amount given away by different face values is also different. If you buy 10 yuan, you can only get 5 yuan, if you buy 20 yuan, you can get 10 yuan, if you buy 50 yuan, you can get 30 yuan, if you buy 100 yuan, you can get 70 yuan, 200 yuan is the maximum limit, and if you buy 200 yuan, you can get 150 yuan! "

With a 10 yuan shopping card, the discount is not much.

The larger the face value of the card, the more cost-effective

Song minglan understands that Xia Xiaolan encourages customers to buy "shopping cards" with large denominations. For example, a shopping card with a maximum face value of 200 yuan can actually be used as 350 yuan. On the premise of no price adjustment for all goods in Asia, spend 200 yuan to buy a shopping card and spend it in Asia. Basically, it's 50% off?

"We can also use shopping cards to settle the goods that have been discounted and promoted?"

Song minglan thought of this key place.

For example, the previous summer clothes buy one get one free activity was originally equivalent to a 50% discount on sale, and then settled with a shopping card. Isn't it a discount? Asia will certainly lose money, and it will lose a lot.

Xia Xiaolan nodded, "it's certain to lose money, but it depends on where and how to lose money. That's what I said. To promote sales and make profits, we should also follow my own rhythm."

She didn't have enough to eat, she had nothing to do, and she spent a lot of money to get out the shopping recharge card mode in advance.

——It's the mall that makes profits. This is absolutely different from a simple discount!