V2.Chapter 122

Xia Xiaolan will never do anything about taking off her pants and farting.

Now the state-owned shopping malls led by Zijingshan department store are really engaged in price reduction and promotion. If you want to attract customers back to Asia without hurting your muscles and bones, how can it be so simple.

Xia Xiaolan's "shopping card" is not enough. Coupled with recharge and cash back, it must be able to attract some customers back.

As long as you buy this shopping card, if you don't buy it, the balance will always be in the card. However, if you don't buy it now, there may be no promotional activities in a few days.

Shopping cards have another advantage. They are anonymous. Presumably, someone will soon think of their wonderful use. They want to ask someone to do something. Giving gifts may not be in line with each other's wishes. Giving cash is actually a mistake... Cough, it's not just right to give shopping cards in shopping malls. It's not eye-catching at all. It can also let the recipient decide what to buy by himself.

Amitabha, this second function is not Xia Xiaolan's original intention. She just wants to reverse the current situation in Asia!

Song minglan thinks it's taking off her pants and farting because song minglan doesn't understand the key.

Discount promotion can be carried out in every shopping mall. Moreover, when commodity prices drop and want to rise again, customers will have opinions. Unless all shopping malls participating in the price war abandon their past grievances and sit down together to negotiate to restore the original price, any rash price increase will be rejected and questioned by customers.

Xia Xiaolan doesn't discount.

But she can use her "shopping card" to trap customers. Step by step, don't worry. Everyone has a share!

First of all, we should make sure that Asia is offering discounts, but it is not just a discount. At least the commodity prices in Asia's shopping malls have not been broken. The vulgar point is still strong. Not using a shopping card is the original price. Customers' impression of Asia is still a medium and high-end shopping mall.

At the same time, several state-owned shopping malls are also offering discounts and promotions, but customers have not developed the so-called loyalty. Go to whichever is on sale!

However, once customers use Asia's "shopping card", they will slowly be tied to Asia.

The shopping card does not limit the use time or the number of times. The unused balance is always there, and it does not limit what kind of goods to use when buying. It is common in Asia... When customers go to the state-owned shopping malls in Zijingshan, the discounted goods may not be what they want to buy, unless the state-owned shopping malls in Zijingshan really want to reduce their losses to the end, Only by discounting all goods seven days a week can we offset the advantage of "shopping card" in Asia.

There is also a dark rubbing routine in Asia shopping mall. Goods that could have been priced at 10 yuan are usually priced at 9.9 yuan, with a change of 10 cents.

This is a careful machine in the retail industry. There is a difference of 10 cents between 9.9 yuan and 10 yuan, but it is a psychological hint to customers. I feel that this thing is not very expensive without 10 yuan.

When you can draw a card to check out, these ubiquitous changes will be useful. How many customers can consume so accurately every time, and the purchase of goods is just an integer?

If you can't make an integer, there is still a balance in the card. Do you have to come shopping for the second and third time!

When you come for the second and third time, there are only a few dollars and cents left in the card. There is no need to waste the balance. It is not enough to use. Once you see that the recharge and cash back activities are still in progress, recharge a little more——

This routine is summed up by smart businessmen.

What gym, cake shop, all kinds of businesses are so routine consumers. I could have settled in cash and paid once at a time. I had to persuade customers to apply for membership cards in the name of discounts. When the balance of this card has not been used up, if you want to buy anything, the first reaction is to go to the store where you have a membership card!

The truth is the same. Xia Xiaolan could have made it clear to song minglan, but she wanted to let song minglan think for herself.

She's not trying to embarrass song minglan. On the contrary, she's just going to train song minglan.

There are rumors in Asia that she can't hold on and wants Zhu Suizhou to come back and preside over the overall situation. Song minglan doesn't show this meaning at all. It is clear that song minglan and Zhu Suizhou are relatives and have a closer relationship.

With this alone, Xia Xiaolan thinks song minglan is worth cultivating.

Song minglan may not be loyal to her. At least the other party has really worked hard for Asia and is loyal to the post of "song tezhu". This is professional ethics——

The second aunt was too confused, but Xia Xiaolan had so many successful "cases", and the second aunt decided to believe Xia Xiaolan again.

Song minglan thought for two days, but she was still confused.

However, she still did what Xia Xiaolan told her to do. She was too busy to touch the ground in order to promote "shopping cards".

Even if the shopping card can really keep customers in Asia, they must first let them know this thing, know that Asia is engaged in recharge and cash back activities, and how to use the shopping card, so that the common people in the commercial capital have a bottom in their hearts.

Xia Xiaolan means to make an advertisement, simple and clear.

This advertisement doesn't need a complex plot. After shopping in the mall, a person opens his wallet, changes and counts money, and finds that he doesn't bring enough money, so he can't help but rush.

When another person arrives at the cashier, he takes out a card and swipes it, and the payment is successful with a drop. There is also an electronic and mechanical sound reminding: "this consumption is XX Yuan, and the balance in the card is XX Yuan. I wish you a happy shopping in Asia".

Add a narrator to explain the "shopping card". The most important thing is not to miss the recharge cash back activity being carried out in Asia. This advertisement will be finished.

Actors don't have to be invited. The saleswomen and honor guards in Asia are all beautiful and smooth. They are very pleasing to the eyes when they are on TV.

The difficulty in this matter is not advertising, but the cashier system. Now the computer memory is very small. Xu unexpectedly worked out this castrated version for a long time to barely operate. Anyway, it is only card drawing and payment, and the reconciliation needs to be done manually. There is no excuse that the bar code can be automatically entered. The cashier and deduction figures need to be typed in by hand.

Even the castrated version of the simple cashier system can't be done well in a day or two. When Xia Xiaolan took over Asia, she was planning for the future chain operation. She asked Xu Jing to start preparing two or three months ago. Originally, she wanted him to do it for two or three years. Now, if she wants to compete with several state-owned shopping malls for promotion, she can only get it out in advance - perfection is secondary, The most important thing is to be able to transfer the card to the cashier for settlement. Xia Xiaolan has no higher requirements in a hurry!

In a flash, another half month passed. Xia Xiaolan felt that Asia was ready for the battle. The employees had been retrained, and the cashier knew how to draw a card for settlement. She was ready to let the TV station start advertising.

Lao Huang secretly called Qiongdao:

"Mr. Zhu, are you ridiculous? Do you really think a small card can turn the situation around? She doesn't know yet. After observing the suppliers of Shangdu for such a long time, she found that Asia has no effective means to deal with competition and has decided to cut off Asia's supply... Mr. Zhu, come back and preside over the overall situation, otherwise Asia will be really over. This is your heart and blood! "