Chapter 356

Chen Nanjiang said: "now advertisements can be negotiated, and sometimes they are not satisfied."

"Generally speaking, two or three hundred thousand a year can be played for about 10 seconds at this time, and for about 10 minutes at other times of the day. The specific playing time is up to you to talk about."

Zhang Qianxiu was surprised. He didn't expect that the advertisement was so cheap at this time: "director Chen, if my advertisement only has five seconds, can it be played twice?"

"Yes!" Chen Nanjiang said.

Zhang Qianxiu asked, "director Chen, how much is the most advertised person in your station?"

"About 10 million a year." Chen Nanjiang said.

Zhang Qianxiu didn't expect such a low price. Compared with the tens of millions and hundreds of millions later, it's really cheap.

What Zhang Qianxiu doesn't know is that the state television station has to start the external bidding mode in 1994. The bidding is to bid, and the price will rise.

Later, every November 18 is the prime time of the state television advertising bidding day.

In 1994, it was a wine industry with a price of 31 million.

In 1995 and 1996, it was shot by another liquor industry, which was 60 million and 320 million respectively. The advertising expenses of golden section soared every year.

In 1997, the price was 210 million, which was the brand of VCD.

Zhang Qianxiu thought for a moment and asked, "director Chen, if I want to put in an advertisement, what should I prepare?"

Chen Nanjiang said: "in fact, it's the same as shopping. You can negotiate a good price and then pay for the advertisement. Boss Zhang wants to find someone to shoot an advertisement. The advertising department in the station will review it. After it's approved, it will play. Generally speaking, there will be a playing period. In addition to the fixed period of time, other periods of time are not certain."

"But I promise you how long it will be played, it will be full for you, and it will be played more in the future, because we don't have enough advertisements at present. Besides prime time, there are not many people buying in other periods, and the time is definitely not full."

Think about it. There are not many rich companies. Many companies do not need to advertise or are unwilling to spend money on advertising. Even if some people have the awareness of advertising, they prefer prime time to other periods.

However, Zhang Qianxiu remembers that it seems that the prime time is from 20:00 to 22:00, which is different from what Chen Nanjiang said. He does not know whether Chen Nanjiang does not know the market or whether the current prime time is different from later ones.

If I didn't understand, Zhang Qianxiu asked, "director Chen, if I put in an advertisement at eight or nine o'clock, how much will it cost?"

Chen Nanjiang said: "the price of that period of time is not high, the price is too expensive, you have to play ten seconds of advertising, it is estimated to be one or two million."

Zhang Qianxiu was stunned. Chen Nanjiang was still considering the cost performance ratio, but none of this was important.

Zhang Qianxiu also asked Chen Nanjiang many questions.

The two chatted happily with each other. Zhang Qianxiu thought that the advertising fee was cheap now, so he picked up a big bargain; Chen Nanjiang thinks that he can get a mobile phone as long as he connects with others. It's also very cost-effective. In fact, Zhang Qianxiu can put in an advertisement even if he goes to the stage to ask.

A meal, two people eat more than 10 o'clock, Chen Nanjiang received Zhang Qianxiu sent the cell phone.

Before leaving, Chen Nanjiang said: "boss Zhang, I'll tell you the truth. If you go directly to the stage, you can also advertise."

"I accepted your gift. I'll tell you a piece of news. The director of advertising is Nie Guoan. He is very careful. He just met you. Even if he was introduced by an acquaintance, he won't accept gifts for the first three times. Besides, it's better not to send cash but gold."

Zhang Qianxiu understood that gift giving is very direct and rampant. Some people even go to the office to give gifts.

Pay attention, you will take a cigarette and put money in it. It seems that there is no problem, but it is still a little "barbaric" compared with various gift giving methods later.

This news is also useful. In Zhang Qianxiu's opinion, it's worth a big brother.

"Thanks for director Chen's advice. If we have a chance in the future, let's get in touch." Zhang Qianxiu said with a smile.

Chen Nanjiang said with a laugh: "well, I also like boss Zhang's personality, easy to get along with."

"As for the appointment time with director Nie, I'll talk to him first and call boss Zhang at that time."

Zhang Qianxiu said politely, "OK, I have nothing to do in Shangjing. I have time at any time."

Separated from Chen Nanjiang, Zhang Qianxiu pondered over giving director Nie something.

Zhang Qianxiu thought of a gift giving method, that is to sell things at a low price. If they were worth 1000 yuan, they would be sold for 300 yuan; Or buy high, originally worth 300 yuan, I buy 1000 yuan.

Zhang Qianxiu thought about it for a while and thought that the two methods could be combined.

The next day, Zhang Qianxiu got up early in the morning, had breakfast, and when it was almost time, he called Gong Zhihua.

Gong Zhihua was excited when he saw Zhang Qianxiu's phone call: "good morning, boss Zhang!"

Zhang Qianxiu asked, "manager Gong, is there a suitable courtyard now?"

Gong Zhihua said quickly: "yes! yes! yes! At present, there are three, the price is a little lower than the market price, the owner of the house anxious to move, one in the East, two in the west, the area is very large. "

Zhang Qianxiu said, "we'll go and have a look later. You can contact the homeowner and find me a small Siheyuan, which is more than 100 square meters."

"Small? OK, this is no problem, boss Zhang. When shall we go to see it? " Gong Zhihua asked.

"I'll go to the bank in about half an hour. Manager Gong will arrange when I go." Zhang Qianxiu said.

Gong Zhihua said: "OK, it's still early. Let's watch the first set at 9:30, then go to dinner, watch the second set at 1:00 in the afternoon, and watch the third set at 3:00."

"Yes

Hang up, Zhang Qianxiu immediately to find Su Yuwei.

Su Yuwei has already had breakfast and continues to change the script.

"Daughter in law, let's go and see the house." Zhang Qianxiu said.

Su Yuwei said helplessly: "how big a house are you going to buy?"

"About 1000 square meters, siheyuan." Zhang Qianxiu said, "haven't I already told you?"

"I've calculated the account for you. If you spend money like this, you'll spend tens of millions of dollars." Su Yuwei reminds to say: "50 million, you still want to return later."

Zhang Qianxiu has the final say: "it's not a big deal. If you find the right way, what's the easiest thing in the world?"

Su Yuwei had to stand up. She just reminded Zhang Qianxiu.

When Zhang Qianxiu and Su Yuwei arrived at the bank, Gong Zhihua was already waiting.

Gong Zhihua is busy with Zhang Qianxiu's business these days. When he puts in a loan, it's nothing more than a little performance and a little Commission. He doesn't have much money. But here, he can easily earn thousands or even tens of thousands.

Now Gong Zhihua wants to make Zhang Qianxiu his ancestor.

Seeing Zhang Qianxiu, Gong Zhihua immediately said, "boss Zhang, I have contacted the owner of the house. We can go there now. They are still living in this family and can move away at any time."

Zhang Qianxiu asked, "why does the other party want to sell it?"

Gong Zhihua gently smile, said: "want to do business! These people used to have some relationships, otherwise they couldn't have such a big house. "

"Do business and sell the house?" Zhang Qianxiu was a little surprised.

"It's more than 1000 square meters, and it's a little big for a few people in a family." Gong Zhihua then said: "these people are either down and out. In fact, they only live in the courtyard once, or they have several apartments, sell one, and they have other apartments."

Zhang Qianxiu nodded: "I understand. Go and have a look."

There are quite a few people who live in the first set of siheyuan. There are two old people, three sons, and seven or eight grandchildren. The reason why they sell their house is not to do business, but because they only have this set of assets. They don't know how to divide them. The siheyuan with more than 1000 square meters and three entrances is usually good inside. In the past, it was for the servants to live outside, Servants are not allowed to enter the yard where the master lives.

With so many sons and grandsons, it's hard to separate them. If there are two sons, one in the East chamber and the other in the west chamber, it will be over. Even if there are three sons, they all want the main chamber.

If the dispute doesn't go down, just sell it and go to buy a house.

The host's family has been waiting for a long time. The master is an old man. In fact, his body is not very good, and he keeps coughing.

The old man was wearing an old military coat and a felt hat. Although it was old, it was clean and clean. The old man had a long beard. It seemed that there were some old styles.

The eldest brother led the three people to walk in and introduced: "this courtyard, we have lived for six generations, including my great grandson. My grandfather used to be an official."

"The walls here are basically 100 years old."

Following the old man, Zhang Qianxiu saw such a large courtyard for the first time in reality. He was still very curious.

The pattern of this courtyard is similar to that of he daoxun's, that is, the pattern is a little larger, with a total of three entrances. Behind it is a row of back covered houses. Some of the houses in the back are for their own wives and servants, and some are used as utility rooms.

Two stone drums were placed on the left and right sides of the gate. In ancient times, civil servants used stone drums and military officers used stone lions. It seems that the ancestors of this family were civil servants.

After entering the door, there is a shadow wall, on which is engraved the picture of flowers blooming and wealth. There is a crescent door on the right side. In the past, there was a house, which used to be for cooks and servants.

There is also a crescent door to the left. It used to be a very wide open space. There is a row of houses facing north and south. It is also called inverted room. Generally, it is for servant girls, servants, guests or study.

Around the back of the screen wall, there is also a picture in the back, which is carved with monkeys and blessing bags, implying that they will be granted from generation to generation.

On the opposite side of the inverted room, there is another gate. This is the second gate. It used to be said that the first lady's gate does not go out of the second gate, which means this gate.

There is another door three or four meters away from the second door, called Sanmen, which is usually closed. As long as this door is closed, you can't see anything in the backyard in the front yard. If the third door is opened, you can directly see the yard and the main wing room in the front yard.

In ancient times, only dignitaries or people higher than this official level could open it. After opening it, they could directly enter the courtyard.

There is a shed, also known as the canopy, directly out of the three doors.

On the left and right sides of the three doors, there is a door connecting the plagiarism corridor, that is, the corridor, which leads to the East Wing room and the West Wing room respectively. Both plagiarism corridors can lead to the main wing room.

There is a kitchen under the East Wing room and a toilet under the West Wing room.

There are ear lobes on the left and right sides of the wing room. Many people like to use ear lobes as study rooms. As for whether to put the study in the front yard or the ear lobes or the back room, it depends on the owner's situation. Most literati would arrange it in the ear lobes. After all, they live here. It's too far from the front yard, but Mr. Shuren lived alone in the front yard when he lived with his brother and mother in Shangjing.

In the middle of the yard was a large open space. Trees were planted in the four corners of the yard. Zhang Qianxiu didn't know about trees or what they were.

If the plagiarism corridor bypasses the main wing room, there will be a row of back rooms behind it.

The length of the back cover room and the main wing room is basically the same. There are many uses in ancient times. It depends on the family population. If there are few people, it is used as a sundry room. If there are many people, it is used for the next-hand servants and the female dependents.

The quadrangle covers an area of more than 1800 square meters, with a total of 28 rooms. In addition, the corridor, gate, canopy and other buildings cover an area of about 800 square meters. The open space of the front yard, back yard and back house is about 900 square meters. The yard of the main back house is equivalent to a wide corridor, and the yard of the front yard is not big, It is estimated that there are more than 100 square meters, and the courtyard of the inner courtyard has a total of 500 square meters or 600 square meters.

After seeing it, Zhang Qianxiu was still very satisfied. The courtyard was occupied all the time and the owner's house was well protected.

Zhang Qianxiu asked: "Sir, how much do you plan to spend on this courtyard?"