Chapter 43

E-commerce, if Alibaba's Taobao is a large and comprehensive e-commerce platform, Jingdong, vipshop, Suning, Miya and so on are even small and beautiful, focusing on the vertical e-commerce in a key field.

Now, if Fang Zhe is a vertical e-commerce, it is the best time. However, considering the ceiling of vertical e-commerce, Jingdong has expanded from focusing on 3C electronic products to the whole platform, and its market value has failed to exceed 100 billion. Other vipshop and the like are just a bunch of unicorns.

To tell you the truth, Fang Zhe, who has expanded his ambition, doesn't care about this size. He is tired of doing e-commerce. If he wants to grow up in China, he must compete with ALI. When he grows up, Ali is expected to fly.

Overseas, Fang zhe only knows about Amazon and eBay. Fang zhe wants to make a breakthrough in the business content of e-commerce, which focuses on operation and localization. The rebirth advantage is useless at all.

Even giants like Ali accelerated the process of internationalization only after they were listed in the United States. Fang zhe wants to start overseas by e-commerce now, which is tantamount to a fool's dream.

Finally, Fang Zhe's eyes turned to social networking.

In terms of IM instant messaging, Tencent's QQ in China has become unstoppable on the computer. I remember that YY was the only one that rose here later. However, in its early stage, it mainly focused on game voice interaction that QQ did not cover, with limited potential users. In the later stage, it relied on entertainment live broadcasting, but its volume was too poor with QQ.

On the social network, based on Tencent's natural social gene, QQ space was born in 2005. Although Tencent was just for benchmarking blog at first, it was not warm at first, under the siege of external sns social networks such as kaixin.com and renren.com, QQ space has made full progress in recent one or two years.

Especially after accessing QQ farm later, with the massive resources of QQ guidance, Tencent once again announced to all its domestic competitors that you are war 5 scum in the social field.

Overseas, Friendster, the ancestor of social networking, has declined due to technical problems and operational failures. As a rising star, Facebook and MySpace under News Corp. are fighting. Fang zhe knows that the war is about to win. It's a little late for him to enter the game now.

IM, no, social networking, No. Fang zhe turned the small notebook to the first page, which he wrote the night he bought the notebook.

"Wechat, microblog, WhatsApp, twitter, line, kaokaotalk, snapchat, Messenger, Inst..." sorry, Fang zhe really couldn't spell this word at that time.

Fang Zhe's eyes focused on the penultimate line, wechat. In previous lives, Tencent did not incubate wechat internally until 11 years because of its own strategy, vision and market environment.

In the previous two years, WhatsApp, Facebook and other products have begun to attack cities and territories in the field of overseas mobile instant messaging. Many mobile social software such as domestic micchat, Feixin and Yixin are not willing to be weak. Although the final outcome is that wechat winner takes all, in those days when the war situation is unclear, President Ma does not sleep at night.

Fang zhe still remembers that the fastest mobile instant messaging competition in China should be mi chat under Xiaomi. Because it was a few months earlier than wechat, it has accumulated tens of millions of users in the posture of snowballing since its birth. Later, Xiaomi gave up the competition with Tencent because of its own strategy and operation strategy.

Fang zhe remembers that some media interviewed Mr. Lei about the reasons why Mi chat gave up competition. First, although Mi chat entered the site earlier than wechat, it was not early enough and had little leading advantage. Relying on the massive user resources of QQ, Tencent can catch up from behind.

Second, Tencent's lifeblood is social, while Xiaomi's lifeblood is not social. Tencent can work hard with Xiaomi in the social field, but Xiaomi can't work hard with Tencent. Fortunately, it gave up social networking, didn't waste resources, and focused on its core mobile phones and other related businesses.

Thinking of these, Fang zhe suddenly felt that for himself, this is a good opportunity. It's only 2008. There are few smartphones, not to mention mobile IM software. Although QQ is available in China, it's not IM software designed for mobile Internet at all.

Can it register directly as an account with mobile phone number, email, custom letters, etc? Can it directly read the mobile phone address book to obtain this relationship chain? Does it know what real-time online is?

There are voice chat, location-based social networking and so on. Now QQ doesn't have these. On the contrary, because of its growth, it carries a pile of peripheral systems unrelated to the core im. If it wants to keep up with the rapid iteration of the mobile Internet, these will only be its burden.

Moreover, not only at home but also overseas, there is no pure mobile IM software at present. I remember WhatsApp, one of the most popular mobile IM software overseas in the past, seemed to appear only next year. In 14 years, Facebook spent $19 billion to acquire it. From 2009 to 14 years, a mobile IM software starting from 0 achieved this valuation, It can be said to be very powerful.

However, this software is also too pure, to minimalism Westerners to the extreme, is a pure mobile chat software, there is no friends circle, what is the official account number subscription number, payment for external code, external access to O2O and what kind of service.

In terms of a popular concept in later generations, the Internet has always stayed at the tool level from tools to platforms to ecology.

On this point, good or bad.

The good thing is that pure tools make it easier to expand the international market. As long as Internet users all over the world need to chat, it's OK. I'll translate the software and you can use it. For the R & D team and operation team, soeasy, remember that in the past life, until it was purchased by Facebook, this company with more than one billion users worldwide had only more than 50 employees, It almost surprised the chin of large companies and Internet practitioners all over the world.

The bad thing is that the viscosity of pure chat tools is very small, and the user's residence time on the software is also very limited.

Just like the landline telephone that was popularized to thousands of households in the past, we only use it when we make and answer the phone, and no one stays in front of the phone at other times. On the contrary, as a TV that also enters thousands of households, a good-looking TV play is enough for us to watch it patiently in front of the TV for several hours.

Later, after the emergence of a more convenient communication tool, the mobile phone, the landline has been slowly replaced. After the arrival of the mobile Internet, the power on rate of the TV is much lower than that in earlier years, and the pure communication tool of the landline is less and less.

For the Internet industry, seizing enough users' time is equivalent to seizing enough traffic and cash opportunities. Moreover, the era of smart phones has come. The reason why smart phones beat traditional function machines is that its rich and colorful content makes every user with smart phones really live on the mobile Internet.

The difference between pure tool IM software and gradually evolved rich content IM software or ecological services is equivalent to the difference between functional phones and smartphones.

In Fang Zhe's heart, the idea of making mobile IM software similar to wechat is becoming stronger and stronger. Moreover, because of the opportunity, Fang zhe even wants to seize the international market from the beginning, or if Fang zhe wants to do it, he has to start from the international market.