Fang Zhe's imagination of Xiaomi's future blueprint has moved Lei and Lin Xiaobin.
However, in front of them, there is also a thing that makes them feel distressed. If they were a little opposed to Huichuang investment's acquisition of authen and didn't want to pay, now they are eager to buy authen solely by Xiaomi.
One after another, the attitude of Lei and Lin Xiaobin has changed 180 degrees, but there is also a reality that Xiaomi has to face. Xiaomi's financial strength is limited and it can't afford hundreds of millions of dollars to buy authen.
When it was handed over to Huichuang for investment and acquisition, Mr. Lei was worried that the shareholders of other mobile phone manufacturers of Huichuang such as Huawei Lenovo would also get fingerprint identification technology. In this way, even if Xiaomi created a high-end mobile phone "huami", where would it get the high-end advantage?
Nowadays, Huichuang company is often called a mobile phone patent alliance formed by several large manufacturers in the mobile phone industry. Various patented technologies and R & D achievements in the alliance are divided into several categories, some are public patents or technologies that can be used by any manufacturer in the alliance, some are exclusively authorized by Huichuang to individual manufacturers, and some are self-developed patents or achievements exclusively held by Huichuang, There is a charge for use or authorization to any manufacturer.
In general, on the one hand, Huichuang has reduced the patent use cost and R & D cost of several major mobile phone manufacturers involved, so that they have enough competitive chips for external manufacturers, especially overseas manufacturers. On the other hand, Huichuang has retained internal competition, so that all manufacturers have enough enthusiasm to strive for their own interests. President Lei wants to buy authen company at the same time, It is not a simple thing to have exclusive fingerprint identification and other technologies.
Lei always frowned when he thought of this place, but he looked up and saw Fang Zhe. Since the boy came to find himself and gave advice to Xiaomi about "huami", he must have had a solution long ago, so Lei asked directly:
"Ah Zhe, don't hesitate. You just draw big cakes for me and Xiaobin. Don't you understand Xiaomi's current financial situation?"
Fang zhe didn't expect that President Lei would be upset about such a thing. In his opinion, it's really a small matter:
"Mr. Lei, there is an idiom called living beyond your means. Although this word has a derogatory meaning, it seems to me that it is really suitable to use it. Xiaomi is developing rapidly. After a few months of red rice mobile phone sales, the turnover and profits of the whole company will increase significantly. You can borrow some money from the bank or trust first, or even another round of financing.
In addition, you also know the patent and R & D achievement authorization system in Huichuang alliance. Even if Huichuang buys authen now, you can also discuss with several other shareholders and wait for six months and a year to bid for patent technologies and R & D achievements such as fingerprint identification. Anyway, Huichuang doesn't make mobile phones. These patent technologies still have to be digested by several mobile phone manufacturers, and Xiaomi can't eat a bite , can other companies take a bite? "
Fang Zhe's idea can be regarded as an eye opener for president Lei. No wonder Huizhong can reach today's height. Fang zhe casually speaks out the bold strategy of living beyond his means. This is unlikely to be adopted by any stable and conservative company and founder. On the other hand, the company dares to adopt this strategy, It also shows that the helmsman of the company is optimistic and confident about the future development of the company.
In fact, almost most companies carry debt. The larger the company, the stronger the strength, the higher the trust of banks and trust funds. At present, many domestic real estate enterprises, state-owned enterprises and central enterprises have a debt ratio of more than 50%, and the high point is almost 70% or 80%, In other words, for every 100 yuan of company assets, there are 70 or 80 yuan of debt.
President Lei didn't think of adopting this strategy for the moment. On the one hand, Fang zhecai just talked to him about these things, and he hasn't had time to think carefully. On the other hand, his character has always been conservative and stable. Even the asset heavy mobile phone industry has been done by him using the asset light model of the Internet industry, which is the so-called debt free and light, Lei Zong doesn't want Xiaomi's debt to affect Xiaomi's original intention and development plan.
Now, Fang zhe has gradually clarified his thinking. Since the financial problem is not a problem, a series of strategies from receiving authen company to creating Xiaomi's high-end brand "huami" have great possibility and success rate. For such a desirable future, even if backing away from debt at this stage increases the company's operational risk, It's worth it!
Fang Zhe and President Lei talked for three or four hours in the reception room, from fingerprint identification and even more cool face recognition technology brought by the acquisition of authen company, to how to build Xiaomi's high-end mobile phone brand "huami", to how to face the truncated apple, how to avoid Apple's edge, low-key slowly in the high-end mobile phone industry, and finally, President Lei has almost been persuaded by Fang Zhe. He can't wait to grab Fang Zhe and fly directly to the United States to buy the authen company.
Fortunately, although Mr. Lei was distracted by Fang Zhe's beautiful blueprint, he wisely advised himself that he was anxious and couldn't eat hot tofu. He and Xiaomi's senior management must spend more time on more detailed investigation and research to figure out the advantages and disadvantages, big and small. Apart from anything else, if they really cut Hu and bought the authen company that should belong to apple, how should they face apple, Will Apple retaliate?
After chatting for more than three hours, Fang zhe could clearly understand Lei Zong's thoughts and attitude. Before leaving, Fang zhe warned Lei Zong: "It's good to have everything ready, but it's useless to miss the opportunity. If a hairy boy and the landlord's son have a crush on a beautiful girl, the hairy boy's best chance of winning is to marry her back before the landlord's son knows the beautiful girl!"
Until Fang Zhe's figure disappeared outside the door, President Lei nodded thoughtfully. It was this truth. Then he suddenly smiled: "this smelly boy taught me. When I was his age, he didn't know which kindergarten to learn addition, subtraction, multiplication and division!"
Lin Xiaobin suddenly opened his mouth and said, "when you were as old as him, you were really a hairy boy!"
Mr. Lei was stunned when he heard this. Xiaomi compared with apple is a hairy boy. Mr. Lei compared with Fang zhe more than ten years ago. It seems that he was born a hairy boy and had to start first!
On February 28, less than 20 days after Fang zhe talked to President Lei about the matter, the board of directors of Huichuang approved seeking to control or wholly acquire the American authen company listed on Nasdaq, and Huichuang also set up a special task force to supervise the matter.
During this period, the board of directors of Xiaomi agreed to the matter in only five days. In the next half month, under the promise and consent of various interests, shareholders of several other major mobile phone manufacturers such as Huawei and Huichuang also passed the matter.
In the view of Fang Zhe and senior executives of several major mobile phone manufacturers, no matter who spends these technologies in the end, the cheapest ones are Chinese manufacturers, which can greatly block Apple's innovation pace. Moreover, the manufacturers who finally get the technology will also give corresponding compensation to other manufacturers. For each mobile phone manufacturer, the advantages outweigh the disadvantages.
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