The so-called "stars plan" is a development plan announced by the newly established Huizhong animation. Its main content is that Huizhong animation will invest 10 billion to support the development of the domestic animation industry in the next five years.
The first fund of up to 1 billion will be used to adapt 12 works such as Douluo mainland, breaking through the sky, Panlong, full-time Master, Zhu Xian, ghost blowing the lamp and divine tomb into animation.
In addition, Huizhong animation will also participate in the investment and production of five animation films such as the return of the sage of the journey to the west, the big fish Begonia, and the Kung Fu Panda 3 CO produced by China and the United States.
In addition, Huizhong animation will also provide 500 million special support funds and jointly open up the animation adaptation right of hundreds of excellent online novels with the newly reorganized Huiwen group.
Any company interested in this can directly purchase the animation adaptation right of the novel, or jointly produce with Huizhong animation. The 500 million special support fund is used to support those teams and companies with dreams of animation, technical strength but lack of funds.
Once this huge plan was announced, it set off a huge wave in the domestic animation industry. It is really that the domestic animation industry is cold and quiet, and there is little big news. In the past, which animation company produced a fire animation, which seems to be enough to trigger an earthquake in the whole industry.
Now, Huizhong animation has announced the animation adaptation plan of twelve popular online novels, the investment and production of five animation films, and the animation adaptation right of hundreds of excellent online novels.
Coupled with the astronomical investment amount of 500 million, 1 billion and 10 billion, the peers in the whole animation industry were shocked to the point of stunned!
Don't look at 500 million, 1 billion and 10 billion. These figures are nothing in the Internet industry, but they are big in the animation industry!
You know, now the animation with more than 10 million domestic production funds are basically large-scale production. The animation films with an investment of more than 30 million can be counted with one hand, and there is no animation and animation films with an investment of more than 100 million.
But now, the investment amount of the first phase of the 12 animation + 5 animation films announced by Huizhong animation is as high as 1 billion. Even if each animation film invests 100 million, the remaining 12 animation can be divided into an average production cost of more than 50 million!
50 million is used to make an animation. Even the jubilant and grey wolf who spread all over the country a few years ago don't have such a big hand, but now, Huizhong animation has!
"The spring of our animation industry is coming!"
"With 500 million supporting funds, it seems that our company can be saved!"
"Look, these animes are all adapted from fire novels. Will this be the trend of the domestic animation industry in the future?"
"Good guy, are these animes going to be made of gold? If 50 million are made for 50 episodes, the average episode is nearly 1 million. According to the current anime 20 minute episode, the production cost per minute is as high as 50000 yuan, which is twice as high as that of the domestic first-line team!"
"It can't be as long as 50 episodes. It was said at the press conference before Huizhong animation that all animation will be produced and broadcast quarterly. In the first quarter, up to 25 episodes or less, that is, the production cost of each episode is nearly 2 million, with an average of nearly 100000 yuan per minute!"
"Lying slot, I remember that the production cost of Thai embarrassment released by Huizhong before was only 30 million. Now making an animation is more than making a movie. Huizhong animation is too deep!"
"I think your calculation is too simple. Did you spend 500 million on five animation films? There has never been an animation film with a production budget of more than 100 million in China. The box office must be at least 300 million or 400 million to get back. Can Huizhong animation invest so much money?"
"Yes, I still believe that Kung Fu Panda 3 has invested more than 100 million. According to the box office of the first two films, I can at least get back the money, but I heard the name of the other four films for the first time. If I invest more than 100 million, can't I lose my underpants?"
"You think too much upstairs. Do you think Huizhong animation will lose money? And who is its parent company?"
"You losers worry about boss Fang. Even if you lose 100 million a day, boss Fang can lose until he retires!"
"Whether it loses money or not, since Huizhong animation spends so much money, I must go to support it at that time!"
Compared with the discussion on production funds and industry development by people in the industry, ordinary Internet users, especially many readers who have read these adapted novels, are even more excited about these news.
"The domestic animation industry is finally going to rise!"
"In my heart, Douluo mainland is going to be adapted into animation. I'm looking forward to it. Tangmen is powerful!"
"It's over. I've never seen animation. I'm looking forward to what to do!"
"Boss Fang is really big!"
"Why is there no eternal life? Is it because Dongge has too few fans?"
The star project announced by Huizhong animation attracted a burst of excitement and excitement from the entire animation industry and the book powder of these adapted novels.
However, a few days later, after Huizhong culture, Huiwen group, Youku Tudou and other Huizhong companies successively announced a group star plan, external peers and netizens realized that the so-called group star plan was much larger than they thought.
It is not limited to the field of animation, but covers many fields such as literature, film, TV series, music and games, including Douluo mainland, ghost blowing the lamp and other works. In addition to exploring the omni-channel distribution in the original literary field, it will also be adapted into films, TV dramas, music, animation, games and other entertainment contents.
Of course, some of these excellent works have adapted games and other entertainment content before, but now it is their first comprehensive, ecological and closed-loop unified development.
In Fang Zhe's words at the press conference of Huizhong qunshing plan, they are no longer just a novel or a film, but an IP. Creating entertainment content of the whole industry chain around many excellent IP is the whole qunshing plan, which is the pan entertainment strategy implemented by Huizhong in the past year!
"Cut, isn't it the one-stop online entertainment before Tencent? It also has a new name called IP and pan entertainment. Fang Zhe, you are too far fetched!"
Many people make complaints about the conference.
Fang zhe smiled at this without saying anything. Now Huizhong has finally secretly completed the pan entertainment layout of the whole industry chain. It's time to popularize the difference between next-stop online entertainment and pan entertainment to these ridiculed peers through the IT summit.
At the end of March, the annual it summit was held in Shenzhen as scheduled.