Chapter 63

After listening to Fujiwara Lina's meaning of sub brand cooperation, Wu Tao immediately shook his head and refused.

Since Toshiba cannot appear on the nameplate, what's the use of this sub brand? What's the difference between this and building a domestic brand?

However, these two events also made him deeply realize that all multinational companies cherish their own brands.

He wants to pay for the use of the brand to be listed for sale, which is not feasible at all.

In that case, he should completely abandon this cooperation mode, because he doesn't have more time to find a third brand.

After making up his mind, Wu Tao said calmly: "thank Miss Fujiwara for her efforts in bilateral cooperation. We are all very sorry that you do not allow such cooperation. But as the Chinese saying goes, "I want to give it to Fujiwara."

From Miss Fujiwara to Fujiwara's professional, Lina Fujiwara naturally heard the alienation in Wu Tao's words.

"Wu sang, please."

"Today you love me and ignore me. Tomorrow I will make you unable to climb up!"

"... goodbye!"

Looking at the back of the three people leaving the table, Fujiwara Lina crossed her legs and showed an interesting smile.

"What an interesting boy!"

The headmaster of Chuanduan nodded respectfully: "professional adult, is this boy too arrogant? Even if they are lucky enough to succeed in this model, tomorrow we can still reap the fruits of victory through mergers and acquisitions and joint ventures. As long as the interests are big enough, I believe no one can't be moved. "

Lianai Fujiwara shook her head and said, "maybe not for him."

"... in fact, Kawabata sang, I am not interested in the cooperation itself, but in him. I've never seen a teenager like him who can speak at a young age. And in the process of negotiation with us, we always respond calmly, neither humble nor arrogant. This reminds me of a sentence. "

"... when youth prospers, China prospers!"

Returning to the hotel room, Wu Tao naturally didn't know that Fujiwara Lina would have such a high evaluation of herself.

The problem of brand recognition has fallen into a dead end, which makes him have to reconsider how much influence the factor of brand recognition occupies in the sales of water drinks market.

All this can only be known after the results of the questionnaire are counted three days later.

The next day, Wu Tao asked Gu Fei to register the company and run to the water delivery station. Save him from always hanging around and making people upset.

Gu Fei was depressed and obviously reluctant: "things are like this. Is it necessary for us to continue this project?"

"There is no turning back! Brother Fei, if you back down at this time, I'll find someone else to cooperate. "

Complaining is complaining, but Gu Fei still dare not easily violate Wu Tao's words.

"What's that name? How much is the registered capital? "

"It's called Yuankang. The registered capital is one million. I'm fifty-five and you're forty-five." It is necessary to hold shares in the company this time.

Unexpectedly, Gu Fei still hesitated: "will no one recognize this name? Would you like a foreign name? "

Wu Tao thought that three years later, domestic Midea, Qinyuan and angel gradually opened the domestic water dispenser and barreled water market. Although it was infiltrated by foreign capital in the later stage, it was favored by foreign capital because of its achievements.

So confidence greatly increased, "it doesn't matter if no one recognizes it, so we can be recognized by customers in a down-to-earth manner!"

"Will this work?" Gu Fei looked suspicious. It's not his fault. Nowadays, foreign brands are popular in China, and domestic brands can't turn over at all. They are almost synonymous with cheap and poor quality.

"If you are worried, reduce your shares?"

Gu Fei hurriedly shook his head, even said, and turned around to go.

That night, when Wu Tao was perfecting the sales plan of water dispenser and barreled water, the telephone rang.

When I picked it up, it was the phone at the front desk. It said that a lady surnamed Qin was looking for him.

Qin? Qin Xiaoxiao? What is she doing so late?

Besides, there are still two days to hand in the questionnaire and summarize the results. Has she finished it ahead of time.

He said hello to the front desk and let him go. Soon, Wu Tao welcomed the dusty Qin Xiaoxiao.

Different from the sunshine health I first saw a few days ago, Qin Xiaoxiao's face is a little scary.

Looking at the questionnaires and reports handed over by each other's hands, Wu Tao understood them all.

"Is it really finished in three days? Classmate Qin, you can do it! " Wu Tao took the questionnaire and report and turned to let the other party in.

Qin Xiaoxiao relieved, "I'm very interested in your survey, so I launched several students to investigate together. Then I stayed up late to get the investigation report. "

Wu Tao nodded and said, "I can see that your face is so bad, and you are still wearing slippers on your feet..."

This is a beautiful woman who doesn't care about her image for her work.

I have to say that this investment makes Wu Tao look at her differently.

When I opened the investigation report, it turned out to be the kind printed by the computer. A thick stack of more than 20 pages.

It seems that the other party really cares.

With patience, Wu Tao suddenly brightened his eyes. The brand problems that have plagued him for many days suddenly came to light. The analysis of the crux of the sluggish demand in the water drinking market is not easy to understand.

Among the reasons why customers can't accept drinking fountains and barreled water, brand recognition accounts for only 10%!

The biggest factor affecting the proportion is the after-sales service of drinking fountains, accounting for 38%.

The second is the secondary pollution of drinking fountains, accounting for 29%.

The third is the price factor, accounting for 14%, even exceeding the brand recognition.

9% for other reasons.

In this way, Wu Tao understood everything.

At present, the sales of drinking fountains and barreled water in the market still adopt the mode of fighting their own battles.

When water dispenser manufacturers sell out their products, they often don't pay attention to after-sales service and customer relationship maintenance.

Of course, this phenomenon is not only the disadvantage of the water drinking industry, but also the disadvantage of most domestic industries. It will not be improved until 2000.

Water dispenser manufacturers do not follow up after-sales service, which is bound to cause hidden dangers to customers' drinking water safety. And bottled water sellers don't take this shit. Under mutual prevarication, the result is a double lose situation.

As for secondary pollution, it is actually the same problem as after-sales service. As long as we do a good job in after-sales service, we can naturally avoid secondary pollution.

This means that water dispenser manufacturers and barreled water plants must cooperate closely in order to achieve a win-win situation.

In the final analysis, customers' pursuit and recognition of foreign brands is the recognition of their after-sales service and product quality.

As long as continuous and good after-sales service is guaranteed, it is enough to offset the influence of foreign brands. So as to gain a firm foothold in the market and expand rapidly!

In fact, the explosive development of the water drinking market after 1998 is the result of the cooperation between water dispensers and barreled water manufacturers.