Chapter 358

After a week of distribution and sales, lotus mobile phones began to be popular in the world.

A raised lotus micro carving on the back shows the rare texture elements of contemporary mobile phones. The refreshing portability and ease of use make people feel that playing is a kind of enjoyment.

Who says that the elements of science and technology can not be organically combined with the elements of beauty?

At least lotus mobile phone has done this.

In stock exchanges everywhere, the first group of people to get rich began to be proud of owning a lotus mobile phone.

Lotus mobile phone will be mentioned during conversation, such as greeting and asking, "how's today?"

"Not bad, earned a lotus mobile phone!" This is the pride of the proud.

Or a sad look, "Hey, don't mention it. It's too late. I lost two lotus mobile phones!"

In Baimei QIANJIAO beauty salon, some women who have never used mobile phones are no longer proud to show a famous brand handbag or precious jewelry, but are proud of lotus flip phones.

Even when making a mask, playing with a mobile phone with a snake is awfully fun.

Unconsciously, lotus mobile phone has been listed as one of the latest and fashionable luxuries by the upper ladies' circle.

Because of this, it is difficult to find a lotus mobile phone on the market!

Even in the black market of Huaqiangbei in Shenzhen and Zhongguancun in Yanjing, the price of lotus mobile phone has soared to 8888 yuan!

It's 2000 yuan higher than the official price tag.

It's no wonder that the heads of the three giants in China are anxious like ants on a hot pot.

After all, lotus mobile phone is designed by Wu Tao based on the product characteristics around 2000. It is four or five years ahead of the three giants in industrial design, modeling and grasping the needs of users.

Obviously, this gap can not be filled by simple price reduction or other means.

In the final analysis, the root is the product.

However, few people within the three giants can realize this.

As the head of Motorola's headquarters in China, Smith even felt that the dawn of victory was near after he put forward the proud proposal to the headquarters.

In his opinion, it is far from enough for Chinese enterprises to play high-tech with Motorola, which has a deep foundation!

Now let's start with Yuan Qi technology, the woodlouse company of China, and try the power of the supply chain system.

No matter how good the product is, the supply of spare parts in the later stage can not keep up with the production capacity. Sooner or later, it will be beaten back to its original shape in the market!

However, the next day, when the US headquarters called back, Mr. Smith couldn't sit still.

"Fark, how could this happen? Yuan Kai technology woodlouse, how can we expect to reserve raw materials and spare parts ahead of time? "

"I don't know, but according to the survey, Yuanqi technology has at least 6 million sets of communication chips. As a result, the remaining chip capacity is tight, and we have to compete with Ericsson and Nokia for the remaining share! "

Smith couldn't help rubbing the beard on his cheeks and jaw. He was very upset and couldn't understand it.

"Can we only watch Yuanqi technology encroach on our market share?"

"I'm afraid so, Mr. Smith. The only suggestion I can give you is to increase sales as much as possible and increase market saturation before Yuanqi technology's production capacity is improved..."

How to increase sales? After all, don't you still want to reduce the price? Smith hung up the phone speechless.

I didn't expect that the golden age of the Chinese market ended ahead of schedule.

The days when profit margins broke through the sky are gone after all.

Yuanqi technology preparatory office, Wu Tao has been paying attention to the market changes of lotus mobile phones these days.

Seeing the three giants struggling to death, and the lotus mobile phone is always hot and hard to find, his heart has been completely relieved.

At least until the big three launch the next generation of mobile phone products, lotus mobile phone can rest easy.

In contrast, he was somewhat wary of the phenomenon of lotus mobile phone price increase on the black market.

So early in the morning, he called Yang Ge and Xiao Zixia to discuss it.

Xiao Zixia came to his office first and didn't think much of it. "Boss, it's the dealer's price increase sales, which has nothing to do with our company. What does it matter? "

Wu Tao waved his hand, "you can't say that! Although the price increase of 2000 yuan can't reach our pockets, for consumers, it damages the brand image of lotus. "

"... maybe we can't see the importance of the brand at the moment, but in the long run, the brand image will become more and more important as the company's intangible assets!"

At this point, Xiao Zixia was stunned, but she was able to understand it at a glance.

The power of brand is not rarely mentioned in MBA courses, and it is common in famous foreign economics textbooks.

Unexpectedly, when things came to an end, he ignored the combination of theory and practice. After all, he was narrow-minded and short-sighted.

At this time, Yang Gefeng rushed in angrily. As soon as he entered the door, he said happily: "boss, overnight, the price of communication chips on the market increased by 50%! It is said that the three giants are raising prices and looting when they find that the chip production capacity is insufficient. Thanks to our stock in advance! "

Xiao Zixia said in her heart, "boss, shall we take the opportunity to grab some more?"

Wu Tao waved his hand, "no! Our stock is enough to withstand more than half a year. Next year, the suppliers of communication chips will certainly expand their production capacity, and then the price will fall. "

He turned to Yang Ge and said, "brother Yang, I'd like you to talk about increasing production capacity. This is the top priority of the company. After I return to Beijiang, you must do it well and complete the task in advance! "

"Boss, don't worry about going back. I have planned the production capacity. If it goes well, I will complete the production capacity improvement task one month in advance to meet the needs of the market! "

"Yes! I'll give you a bonus then! " Wu Tao waved his hand.

"Then we're welcome!" Xiao Zixia and Yang Ge looked at each other and smiled.

Watching the two subordinates leave in a hurry, Wu Tao picks up the homework and books he has done in the company these days and prepares to take them back to Beijiang tomorrow.

Not long after, the telephone on the desk rang.

As soon as the phone was connected, Wang Renchu's passionate voice came, "president Wu, is it convenient for you to delay your precious time."

"Mr. Wang, please tell me something."

"Well, Zhang Xiaochu, vice president of the Telecommunications Bureau, asked me to bring you a message and want to talk to you about future cooperation between the two sides."

"Just ask vice president Xue for this."

"No, no, no, what President Wu and vice president Zhang want to talk to you is not capital cooperation, but cooperation with Yuanqi technology." Wang Renchu explained, "you know, in the past two years, the customer growth of BPS has reached the bottleneck, and the Telecom Bureau has been looking for new growth points."

"... with the launch of lotus mobile phone, the Telecommunications Bureau saw the huge market potential and business opportunities here, so it sought comprehensive strategic cooperation between the two sides."

Wu Tao's heart is cold, isn't it? Since the early 1990s, the development of BP machine has passed the peak and began to fall back. Now, the price of a lotus mobile phone has broken the threshold of 10000 yuan and entered the level of the same order of magnitude as that of a BP machine.

This is really a big blow to the BP machine industry.

Coupled with the substantial price reduction of the three giants, the advantage of BP machine is lost.

The price of a better BP machine, plus the network access fee and various expenses, the cost is even more than half of today's mobile phone price!

As a result, the era of BPS will inevitably come to an end. The launch of lotus mobile phone has sounded the death knell of the BP era and become the last straw to crush the BP era!