Chapter 1211

In fact, it's no wonder that the scene in the conference room is a little fried.

After all, this involves the honor and responsibility of all departments, and no one wants to be thrown over by this pot in front of boss Wu Tao.

However, Wu Tao didn't stop the stabbing. He didn't even say anything. He just looked at his subordinates.

not to utter a single word.

It was this expression of indifference that surprised everyone and soon calmed down.

Xiao Zixia timely seized the opportunity to sum up the previous war leading speculation to the theme of today's meeting, "as for the specific reason, I think it is worth our deep thinking."

"... this is probably the main purpose of the boss holding this meeting today, so we still welcome the boss to solve this puzzle and point out the direction for our future development."

After Wu Tao took over the conversation, his hands naturally gathered together, looked around at the crowd, and even Joni in the back row saw it. It was not slow to say, "don't be nervous. President Xiao gangcai's question is actually to arouse your thinking."

"... after all, losers need to reflect, and Yuanqi technology has been very successful so far. From the leading trend at the beginning of the birth of lotus mobile phone to the leading trend today, there is no need to think. Just go down steadily. "

The relaxed words attracted a knowing smile.

Many people don't understand the difference between the boss's speech and the ordinary leader's speech, but they love to listen to the boss.

That's how Johnny is.

When the laughter stopped, Wu Tao suddenly changed his front: "but I think thinking is often more necessary for successful people. Because Motorola's lesson is right in front of you, and you've all seen it. "

"... OK, let's go back to the pile of data just provided by President Yang. Today, I ask President Yang to report this data to you, not to investigate who is responsible, but to let you brainstorm and start thinking about a problem based on these reliable data. "

"... why can't the middle and low-end market of lotus mobile phones be developed, but the high-end market is booming day by day? Who knows? "

Turning the topic back to everyone, Wu Tao succeeded in shifting everyone from responsibility to the problem itself.

There was a relaxed discussion atmosphere in conference room 1. In the end, the first speaker was Joanie who came to the company last. "Because of the high cost, I did a survey. The cost and price of lotus middle and low-end series are more than 20% higher than those of similar products on the market."

As the deputy director of R & D, Deng Fang immediately explained: "that's because our lotus design and material specifications are stricter and higher standards than domestic and even similar manufacturers."

Against the high-ranking deputy director, Joni retorted without fear: "but users don't recognize your stricter and higher standard design and materials."

When he was confronted by a fledgling Guan Peisheng, Deng Fang couldn't hang on and said, "Lotus brand has determined strict and high standard design and material principles since its establishment, which was set by the boss."

"Deng Fang, you are off the subject." Wu Tao interrupted their argument and commented: "Joni's answer is very good, but it's not deep enough. What do others think? "

At this time, as Joni's direct boss, Tan Xiaofei, head of the strategic development department, took over the topic and said: "I think Joni's analysis is not wrong as a superficial reason. Looking at the essence through this surface, the depressed performance of the middle and low-end market is actually a problem with the positioning of our Lotus brand."

As a flower of the development department that often fights patent wars with foreigners, as soon as Tan Xiaofei opened her mouth, Wu Tao saw the hope of the end of the meeting: "continue."

Tan Xiaofei was deeply encouraged, and her voice was a little higher. "At the beginning of the establishment of Lotus brand, it was mostly to become an independent national brand of mobile phones and break the monopoly of foreign capital. Therefore, we have made beneficial attempts at the high-end, middle-end and even low-end. "

"... however, with the rapid development of lotus, Lotus brand has become synonymous with high-end. The user's positioning for us is high-end. Naturally, the high-end market performs best. In contrast, the middle and low end are ignored. "

The general meaning is in place, but the explanation is not in place.

However, due to Deng Fang's lesson, no one asked and studied this question in the conference room for a while and a half.

Until a moment later, Xu Shengjin, who has always been familiar with Tan Xiaofei, said cautiously: "since the Lotus brand belongs to the high-end atmosphere in the eyes of the public, why is it unpopular and cold?"

Cai Bing also echoed: "yes, isn't this self contradictory?"

"There is no contradiction at all," said Tan Xiaofei, still gentle, but wordlessly. "When buying the middle and low end of lotus becomes a poor behavior of vassal to the high end, the recognition of the middle and low end of lotus will be greatly reduced."

When the topic came to this point, it was almost a surprise in the conference room, and Johnny also opened up with Mao. This theory can be explained in this way, but it sounds really reasonable.

Wu Tao understood that there was no obstacle, because Apple mobile phones had encountered such embarrassing situations in previous lives.

The reason is the same as the current situation of Lotus brand.

At the same time, the faces of Yang Ge and Xiao Zixia were more dignified than others.

As the person in charge of Qihua electronics, Yang Ge knows how violent the outbreak of the middle and low-end market has been in recent years. It can be said that in the future, if Yuanqi technology can not firmly grasp the medium and low-end market, it will miss the new growth point.

With each passing day, a Motorola has fallen, and new rivals will emerge one after another.

As the direct person in charge of Yuanqi technology, Xiao Zixia thought no less than Yang Ge.

Compared with the ease with which others talk about this issue, Xiao Zixia actually pinches a cold sweat secretly.

It's really hard for her to imagine that lotus mobile phone, which has been leading the trend of the mobile phone industry, will one day be overtaken by a medium - and low-end mobile phone that is flat in all aspects.

That's terrible.

However, an obvious truth is that with the development of the communication industry and the popularity of mobile phones, the medium and low-end market will undoubtedly become the largest group of mobile phones.

It can be said that in the near future, if you have the medium and low-end market, you will have the future.

To figure this out, Xiao Zixia volunteered and asked, "boss, what do you say? We're all ready!"

Seeing that the heat was almost over, Wu Tao sat up straight and made a concluding speech: "fellow colleagues, with the advent of the era of smart phones, the differentiation of mobile phone products in function, experience and brand awareness will become more and more obvious."

"... therefore, relying on one brand alone to distinguish different series will be difficult to meet the complex requirements of market differentiation."

"... on the other hand, as the global mobile phone shipment exceeds the 100 million mark, mobile phone products will become more and more civilian and routine. The era of one mobile phone per person is coming, and the goal of mobile phone shipments exceeding 1 billion and 2 billion is not far away. Among them, the middle and low-end market will occupy an increasingly heavy share. "

"... so I decided to establish a glorious mobile phone brand, focusing on the medium and low-end market and lotus's medium and high-end positioning. Let the brilliance of Yuanqi technology continue, and avoid the tragedy of Ericsson and Motorola repeating on us! "