Chapter 479

Lu Feng went back to the prepared temporary dormitory to sleep. Xie Heng trotted over and said, "brother-in-law, sister asked you to call back. She's a little worried about you."

"Haven't you slept at this point?" Lu Feng said and walked to the office.

When he got to the office, he called home. Lu Feng's father answered the phone first, said a few words, and called Jiang Xiaoyan.

"When will you come back? It's not bad for these two days for the Chinese New Year." Jiang Xiaoyan said: "come back after arrangement. Many people want to see you. Your father said that your classmates are going to have a party this year. You have a classmate at dinner."

"It's all right. Let's celebrate the new year. I'm sure I can finish before the new year's Eve. As for any classmate party, help me push it. Also, if my parents ask your children, just ignore it. If you don't feel comfortable living, go back to your house with your mother." Lu Feng ordered.

"How can this work? I'm fine." Jiang Xiaoyan glanced at Lu Feng's parents next to her and said, "you remember to eat and have a good rest."

"I see, hang up!" Lu Feng said and hung up the phone.

At the other end of the phone, Lu Feng's mother said eagerly: "I say a few words. How can I be so busy? The Chinese New Year doesn't stop."

"The phone has hung up." Jiang Xiaoyan put down the phone.

"The child is worried by the family. He is natural and unrestrained." Lu Feng's mother looked at Jiang Xiaoyan and sighed: "there is no one to take care of there. There are so many people under his hand. Just give him a command?"

"Why don't I take care of it," said Jiang Xiaoyan.

"You can go. After all, it's your man. He's so busy outside that he has to be distressed about his man......"

"Oh, come on, for the Chinese new year, Lu Feng is a boss there, not a coolie. Go back to bed." Lu Feng's father took Lu Feng's mother out of the house.

How can Jiang Xiaoyan not hear that others are worried about her son? Her son wears stars and moon and enjoys himself at home. Jiang Xiaoyan just feels wronged.

Song Xuemei said that she was her mother. She was angry. She would be all right in a moment. Her mother-in-law was her mother-in-law after all. Even if she said something about her, she felt very wronged.

After taking a deep breath and wiping her tears, Jiang Xiaoyan covered the phone with a cloth and went out to her room.

It was already late at night. In the bedroom, Lu Feng's parents lay awake and whispered in the dark.

"I have to tell Lu Feng that if I can't, I'll divorce. It's not a lack of women. It's funny that there are no children."

"Don't say a few words, and be restrained in front of Feng Feng. I'm the boss now. I didn't find that people don't want to stay at home. There are so many people under their control that I don't need your teaching."

"I just think that she doesn't do anything all day. Song Xuemei also blew with me in the afternoon, saying that her family Xiaoyan is also a pillar and earns money."

"They already opened a factory and made money!"

"That's all my son's money. She can fart. She can't even give birth to a child. What can she do?"

"You can't say these words in front of Fengfeng. People have other people's ideas. Just be a loving mother. I'm also worried, but my worry is useful?"

"No, I didn't say that when I met Liu er's family last time I went to the market to buy clothes, I talked sour and told me that it's no use making more money. I'm not angry. Now I think I should break her mouth."

The two whispered that in their hearts, Lu Feng already had the ability to be proud of his son. At the same time, they naturally thought that there should be better women around his son.

They haven't been rich. They have been throwing food in the dirt all their life. They think about how to live with money, but they really don't know how to build it except eating and drinking, living in a big house and buying a car.

When money has gone beyond a person's cognitive range, he will have great changes, even his character will change overnight.

It can be said that all the people around him are not expanding except Lu Feng!

The next day, at seven o'clock in the morning, Lu Feng woke up in bed and went to the canteen after a simple wash. Today's workers still don't have a holiday. Many people are complaining. The only comfort is that President Lu gave a red envelope of 100 yuan.

One hundred yuan is enough to buy many passers-by.

At 7:30, the conference room was cleaned up. At almost 8 o'clock, all the talents came in one after another. Vice president Ding sat there yawning. Factory director Li next to him whispered, "President Ding, do you think this product can really succeed immediately?"

"Don't listen to his nonsense. This is nonsense. That product doesn't need a few months of process. He does it alone. What do you want so many departments of the company to do?" Vice President Ding didn't have a good way.

"Let's..."

"Toss, I'd like to see how he explains to other shareholders after tossing." Vice President Ding held his hands in front of his chest and narrowed his eyes.

Gao Zhiwei came in with two folders, sat down and looked at the scene. He found that the people were basically neat and sat there motionless.

Lu Feng finished his meal and went down to the conference room under the leadership of a clerk. As soon as he entered the door, Gao Zhiwei stood up.

The others at the scene looked at each other and stood up slightly in doubt.

"All right!" Lu Feng falsely pressed his hand and said, "don't use the mess. It's not too high. He always abides by the rules."

"I'm used to it!" Gao Zhiwei smiled. During the meeting, as long as Lu Feng came in, he had to stand up. This is respect for the boss.

Without rules, there is no place. Lu Feng doesn't care about these empty things. He just stands up to represent an attitude. Over time, it will be automatically converted into a kind of obedience. Only if the obedience is high enough can it be maximized into execution.

Lu Feng sat down and said, "for the products last night, I'll make a reduction here. At the same time, I'll talk about what's wrong with your product positioning and marketing."

"First of all, 80 grams and 50 cents are too expensive. Fighting a price war is always the most direct and effective means. If you want to surpass your opponents, my suggestion is to increase the quantity without increasing the price. At the same time, you should write this directly on the packaging. When users choose products, you can succeed as long as you look at you more."

"Secondly, don't think about making high-end things, especially in terms of unit price. Don't have a high purchase threshold. We are making children's food. How much money can children have?"

"You should understand that children have poor self-control. They want to spend a dime or two in their hands. Do you earn this money? So the price can't be high, and there can't be many things. For example, if a child eats delicious food at one time, he won't eat it, because he is satisfied."

"What you have to do is, just eat comfortably, no more, so that he will continue to pay for it, but he can't get tired of it. The simplest thing is to tear the fruit pill into strips. Four or five children have one bite, and they eat delicious."

"If you buy ten and eat them at one time, do you think they will eat them in the future? This is the simplest psychological problem, which will always keep your users between satisfaction and dissatisfaction."

Gao Zhiwei quickly wrote these words in his book. It was the first time he heard Lu Feng say them. Vice president Ding, who had originally closed his eyes and rested, opened his eyes and looked at Lu Feng in surprise.

He suddenly felt that the young man seemed to have something.

"Did you calculate the cost of yesterday's products?" Lu Feng asked Gao Zhiwei.

"Calculated, the cost per 100 grams is about 30 cents."

"Just flour cakes, or packaging and dealers?" Lu Feng asked again.

"It's just pastry. If you add packaging, transportation and dealers, the cost should be about 60 cents. Our cost is split in half, because the raw materials are expensive, the frying time is long, and there is chocolate," Gao Zhiwei replied.

"Then set the terminal retail price of 20 cents. The size of the dough cake is 30 grams. This product mainly focuses on the strategic market. Therefore, combined with marketing means, we use instant noodle bags as exchange items to squeeze the residual value of consumers and use viscosity agents."

"Instant noodle bag?" deputy general manager Ding couldn't help but open his mouth and said, "the profit of this product is very low. We still have to carry out marketing to make profits. Can we write in the bag and have another bag?"

"No, in that case, the company will be overwhelmed by fraud in the market. Let me tell you what is residual value squeezing."

Lu Feng cleared his throat and said, "if you go to buy something, you only want to buy one, but the boss told you that there are activities now. You only need to pay another 50% price to exchange for the same thing. You think it's very cost-effective. If you buy it, the last bit of money left in your pocket will be squeezed."

"Just buy two 50% off!" deputy general manager Ding sneered: "this method is very common!"

"It's not only 50% off, but also can lock users. After eating instant noodles, you can buy three packs of instant noodles with a bag and 50 cents. In this way, users will continue to take advantage. At the same time, you also attack the price range of 50 cents."

"Because users have fifty cents, they don't necessarily consider your products at this price. Because of this discount, they will focus on it. You will successfully enter the high price market and squeeze other people's market space."

"This product, first, can squeeze two cents from children's hands at a low price and quickly plunder the market. Second, use instant noodle bags to increase the viscosity of users. The more you eat, the tighter the users are stuck, because abandoning this product has cost value. Third, capture the opponent's market and frantically rob users!" Lu Feng said in a deep voice.

Vice President Ding has completely woke up. Sitting there, the whole person is stunned. Looking at Lu Feng, he can't believe it. This is God level planning and marketing!