Chapter 768

"It's the feeling of style. Watch high-quality advertising films. I don't ask you to highlight the product characteristics. As long as you highlight the gray style and have an international sense, you'll look happier with some piano music later!" Lu Feng asked director Wang, "do you understand now?"

Director Wang seemed to understand something. He could only harden his head and say, "that's the feeling, right?"

"That's right!"

"Then start shooting."

The dancers on the scene changed into fashionable clothes, fucking great makeup on their faces, and one eye shadow longer than one. Lu Feng said to the crowd, "spread out a little bit, look at the expression, and put on a modelling. Just like those who just practise, use fingers to draw up the telephone, and to know the gesture of riding."

They are also old actors. They have never made such strange advertisements. They stand in good positions one after another. As Huazai changes his clothes and comes out, they are also shocked to see the situation on the scene, just like a state of demons dancing.

"Mr. Lu, we didn't shoot a pager advertisement?" Huazai looked at Lu Feng and wondered, what are these ghosts at the scene?

"It's really a pager advertisement, but our pager is relatively high-grade. After a while, you can take the pager and pose." Lu Feng took him to the position and said: "Just go ahead. Others walk against you. You walk slowly. The overall meaning is almost that in a particularly open place, there are all kinds of bright backgrounds behind. The characters are black and gray, from dark to light. First, several people pose, and then you come out. You don't have to talk. Just insert one hand into the pocket and hold our products in one hand."

Hua Zi was stunned. He didn't know what the intention of the advertisement was. Holding a good news pager in his hand, he asked, "should I put it on my chest or in a prominent place?"

"No, no, just hold it!" Lu Feng looked at the pager in his hand and felt a little old-fashioned. He shouted at the prop: "find a thin iron chain and tie the pager to his wrist."

The prop found a thin chain. Director Wang sat next to the monitor and looked at all this in the camera. He had imagined what kind of state the film was. This kind of "advertisement" was broadcast on the TV station. Even after watching it, users didn't know what kind of advertisement it was.

Huazi looked at the time and took a deep breath: "shoot! Shoot!"

"Come on! The first shot!" shouted the trumpet in director Wang's hand. A young man took a 'Board' in front of the camera.

There was no music at the scene. Four or five girls and boys were walking, doing all kinds of cool actions, making gestures on the phone from time to time, and the boy was riding a horse, which looked like psychosis.

Du Guoying looked at the scene in front of him, his small face wrinkled, whispered to Kevin next to him, "not all ordinary advertisements are. A star stood in front of the camera and said directly, what factory produces what products, reliable and guaranteed quality, and then said something about the advantages."

Du Guoying is talking about regular advertisements. There are many such advertisements on TV now. Last year, Kevin was responsible for the advertising of Volkswagen Group in mainland China. The star invited was Tu Honggang. The advertisement is also very simple. Tu Honggang stood in front of the camera and said that he had to buy a car in Santana. There should be air conditioning and music. This is high-grade. Now the whole model only needs how much money.

This is the template for domestic advertising. No one can break this advertising law, and Lu Feng's film now has no law at all. This is also the reason why director Wang thinks he is fooling around.

"Lu can always shoot that kind of advertising?" Kevin said strangely. "People are geniuses, but we mortals like us can't understand to subvert the existence of the domestic advertising industry."

The shooting over there is still in progress, and the lens is relatively complex. Large perspective, medium range, close-up and close-up should be shot, and the lens feeling is good. It is normal to shoot four or five times a lens.

In addition, they have to shoot posters, publicity photos, advertising photos, etc. they are busy all morning. In the twinkling of an eye, it is noon. Because of time constraints, they just have a box lunch in a hurry. Huazai is leaving at more than two o'clock in the afternoon.

"Time is too tight, or I'll treat you well." Lu Feng said to the huazi guest, "I don't dare to say that there are all Manchu and Han people. At least there must be dishes from all over the world. You can definitely give me face. We're friends. If there's anything to do in the future, talk."

Huazi never offended anyone. He said to Lu Feng, "we should rely on President Lu for development in the mainland. When I first saw him this morning, I thought President Lu was young and made achievements in business. Unexpectedly, he also had ideas in advertising art!"

Lu Feng smiled and said, "it's just ordinary. You flatter me. President Mei, did Huazai sign our company for his concert in the mainland?"

"We are now adopting the quotation system." the broker said, "if there is an activity, several companies will bid for the highest price, which is all inclusive. As for how many tickets can be sold, it is the business of your companies."

"Well, you'd better break even. I think it's better to sign a company. Everyone is familiar with it. Huazai and I are good brothers, so sign Jiafeng media. We'll take care of the market on the mainland." Lu Feng said to Huazai: "You can't trust others, and you can't trust me? I'm kind to people around me. If you don't believe me, ask that... Du Guoying, come here."

Du Guoying walked over. Lu Feng waved to him and said, "sit down!"

"This is the head of our newly established Jiaxun communication marketing department. He didn't work a month ago. Now he is an executive. I have nothing to say to my brother." Lu Feng boasted: "no one can lose my friend."

"Mr. Lu's words are particularly impressive to me. When I first met him a month ago, I didn't believe them! Let's be honest, even if you have that ability, people don't trust you. After all, such a big company." Du Guoying said seriously: "But President Lu believed me and told me at that time, Xiao Du, just go ahead and I'll tell you the truth. To tell you the truth, the only thing left between brothers is to be moved."

Huazai can still hold on, with a smile on his face. His agent can't hold on.

"I think this matter can be considered. If you cooperate with other companies, you may pit you. You should also know that stars can be popular for a few years? What if they don't get popular after a few years? Brother, I suffer some losses. It doesn't matter. I sign you for ten years for concerts and advertising agents in the mainland market. Even if you don't get popular next year, the next nine years!" Lu Feng patted his chest and said, "I'll raise you!"

I have to say that the contract given by Lu Feng was very attractive. The broker was afraid that huazi was moved and said, "President Lu, who are you? We know that Jiamei food is also your enterprise. We had a lawsuit in 1990."

"Ah? Really? Oh, I don't remember this. I may have remembered it wrong." Lu Feng laughed and fainted.

In 1990, Lu Feng advertised Jiamei food with the photos of the four heavenly kings and hung posters everywhere. After losing the lawsuit, he lost more than 100000 yuan. However, Jiamei food has completely developed and expanded because of the endorsement of stars.

After dinner, he began to shoot again. Two hours later, Huazai had finished shooting. Lu Feng took a picture with him and sent him downstairs. He wanted to sign his interpretation right in mainland China for ten years.

"Let's go first. What can I do for you, Mr. Lu? If you go to Xiangjiang, you can also say hello. The boss of our company especially wants to see you." the economic man said.

"OK, slow down on the road!" Lu Feng said politely.

After getting on the business car, the car sped away. Hua Zai was a little tired leaning against his seat. The broker was afraid that he still thought about the olive branch thrown by Lu Feng and reminded him: "Lu is always someone. You can tell by asking a little. He has signed for ten years. If you can't earn money for him, you won't recognize you the next year. Don't think about it. It must be you who suffer. A group as big as Chen capital has collapsed now?"

"I know!"

...................

The main scenes have been shot. Director Wang sat in front of the monitor and watched the playback of the sample film. The more he looked, the more he felt that what he was shooting was not something. Lu Feng was tossed about by such a handsome star, especially under various bright backgrounds. Those dancers walked past, just like ghosts cramping.

Lu Feng walked over and asked, "how? Can you cut it out? Do you need to make up?"

"It's good to make up a few close-up shots of dancers, but how to cut this?" director Wang looked at Lu Feng, and his voice was full of helplessness.

"It's simple. First, you put on a big open scene, show everyone, and show the bright colors on the big background to give people a sense of emptiness. Then, cut close, find a tall and foreign girl, and let her move forward with the gesture of making a phone call. As soon as the camera turns, it will be photographed on Hua Zai. He moves forward with the gesture of making a phone call, cut to the middle scene, and the back The man rode and danced the exact opposite of him, and then Huazai turned around and took a close-up of a pager hanging on his hand. Add that close-up. "

"The lens is switched to the dancer. Five or six girls stand scattered around, give a big scene, switch back and forth to the close-up of the model's face, and finally cut to the close-up of the doll's face. Keep moving forward. Remember, when quickly switching the dancer's face lens, you should stick to the point of the background music, okay?"

"Finally, the lens is Huazai's half length mirror. Standing in front with one hand in his pocket, Bai Ku, all the actors behind are completely still, and then make a white picture and write the advertising language. Don't wait. Now, the voice of Jiaxun pager should be male, which is more international."

Lu Feng finished with one breath, clapped his hand on Director Wang's shoulder and said, "no problem. I've taught you so. If you can't, change someone!"