Chapter 769

Lu Feng said all the scenes. As a director, if he won't do it again, he'll just kill himself. It's just this content. He really didn't see it.

"No problem. The film should be made in about 40 seconds. The post production is also relatively simple. It should be completed in a week." director Wang thought and said.

"It's better to hurry up. It's time to get CCTV's review and scheduling." Lu Feng thought and said, "three days! How about it?"

Before director Wang spoke, deputy general manager Mei standing aside said, "no problem. We'll add classes and take this advertisement as the current key task."

"OK, I told the people in the marketing department to take the film in three days." Lu Feng took a look at the time. It was already more than 4 p.m. and everything that should be taken was finished. He looked at Kevin and Du Guoying. They followed him all day.

"Go back, there's still a lot of things over there."

"President Lu, I'll see you off!" deputy president Mei said.

In the elevator, Lu Feng said, "you see, the whole process is taken with my ideas. You, the supervisor, have also seen it all day today. What you said at the beginning should be counted!"

Kevin was still worried. He was afraid that Lu Feng would do that kind of tile and direct description, put the product on it and directly tell users how much money. Even if such an advertisement was unsuccessful, it would attract a large number of users. However, Lu Feng had to give play to his "artistic cell", which made him feel that he was stable.

"Don't worry, I always keep my word. I'm afraid you won't keep your word at that time." Kevin smiled slightly proudly.

After Lu Feng and his party left, director Wang sat there and looked at a pile of things taken today. His head was buzzing and uncomfortable. This was definitely the worst thing he had ever taken.

When he handed over the film to the later stage, he was unable to carry it. He contacted several local advertising film directors and went out for a drink.

At the dinner table, director Wang was spitting bitterness. He thought that Lu Feng was completely spoiling Huazai. He said to the two advertising film directors: "I tell you, the film can't be seen at all. It's like a ghost cramp. The background is blue, yellow and white. Those girls dress up in fashion. Their makeup is like a fashion show. They draw six hair sleeping slots in their hands!"

The crowd burst into laughter, and one of the directors smiled and said, "people have money and want this sense of art. Who cares about the advertising effect? Don't look at the big stars. They are also clever in front of the rich."

"I used to serve a boss who was also very rich. I found something. These bosses have no culture and some don't even know words, but they have to pretend to be very level and want to get involved in everything."

"Just pretend to be forced. In order to make money, just bear it!"

Another director sat there without talking, thinking about the pictures that director Wang said in his mind, and suddenly said, "I think this advertisement may be very successful."

"Possible? What do you say?"

"Advertising is advertising. It's also a means of publicity."

They laughed, didn't take it seriously and continued to drink.

.............

Waveguide's advertising has been outsourced, and it is estimated that it has been launched recently. It also talked to CCTV, but the broadcasting frequency of their advertising is definitely not high. The main energy is still local stations, the price is low, and the advertising can be bombarded intensively.

Motorola is different. They have ready-made advertising. As long as they do a later dubbing, advertising is still a major international production. They have signed a contract recently.

The actions of the three companies are similar. The communication industry is not like the electronics industry. It will give anyone time to breathe, as if the next moment is a decisive battle.

Not only the three, Ericsson was also a little nervous by Motorola's action recently. It submitted the network access application again and applied to the headquarters to increase the market budget.

Since the middle of last year, after Jiafeng Electronics announced its entry into the field of communication, the whole industry has been full of dark clouds. Up to now, it has been a little tense. At the end of last year, the post and Telecommunications Bureau issued several opinions on the guidance for the development of wireless communication, focusing on how to take the road of domestic wireless communication in the next decade.

Wireless communication is not only an issue of people's livelihood, but also an important strategic issue. Domestic private enterprises are encouraged to increase R & D investment. At the same time, in the next decade, they will increase the construction of signal base stations to ensure the completion of the set goals on schedule.

For a country, highways are very important, and wireless communication highways are also very important. As long as information usually makes transactions easier and conducive to economic development. Last year, highways between multiple provinces were opened. It is expected that highways between major provinces in the country will be basically completed by the end of the 1990s.

According to the plan, the expressway link between provinces will be completed in the 1990s, and the expressway between cities will be completed from 2000 to 2010, so as to realize the North-South connection.

According to the plan, the number of wireless telephone users reached one million at the end of the 1990s and exceeded one hundred million by 2010.

The reality is always surprising. These plans are thought according to the current development situation, and even some rash planning ideas. The plan can't keep up with the changes, which is the best portrayal of the next two decades.

Jiafeng electronics is a good enterprise, and Lu Feng is a person who dares to think and do. Many leaders agree on these two points. It is not easy for such an enterprise to appear, and they don't think of anything.

Huang Youwei, in particular, has real feelings for Jiafeng electronics. After all, there are not many "pure idealists" like Lu Feng.

In the provincial government office, he had a special paper for internal reference report in front of him. Just now he called some leaders in other provinces. Many people agreed that Jiafeng Electronics was really rash this time.

If we buy foreign laboratories with 400 million yuan, even if we let Jiafeng electronics own all the pager and cell phone markets in China, it will not be easy to earn back these 400 million yuan.

Huang Youwei frowned. Because of his relationship with Lu Feng, he couldn't write Jiafeng electronics or Lu Feng directly on it. He wrote with a pen:

With regard to the necessity and related risks of the development of the communication industry, it is urgent to develop the communication industry in China. A number of excellent private enterprises and responsible state-owned enterprises have emerged. However, while seeing the radical development, we should also pay attention to the risks. Compared with developed countries, the domestic communication market is still weak. Relevant enterprises should not misestimate the future market potential. Local municipalities should have bottom line thinking, do a good job in revealing the bottom policies, and advise relevant practitioners

Huang Youwei wrote a small 10000 words, which is more like a paper. It writes the development history of the communication industry in many developed countries. The market demand is a steady rising process, which is full of all kinds of data.

But looking at the whole article, I feel that it is for the leaders in Shenzhen. I can vaguely see that several big characters are synthesized behind 10000 words: persuade Fengzi!

If Li Zhengde finishes reading this article, I'm afraid he will sneer. People you can't persuade still want me to persuade?

On March 5, Lu Feng's personal directing of the advertising film has spread in the industry, and everyone is talking about it. President Lu has really paid off this time. He even directed the advertising himself. The outside world also heard that his advertising is like a ghost cramp, and many people laughed at it for a while.

At more than eight o'clock in the morning, Lu Feng sat in the office having breakfast and turned on the TV. He just saw the advertisement of Motorola.

When the door of the office was knocked open, Du Guoying pushed the door and came in. He said eagerly, "President Lu, Motorola's advertisement was put on ahead of time."

"It's on TV!" Lu Feng looked at the TV.

The phone picture is a close-up of a pager. A foreign man in suits looks at the pager in his hand and smiles. As soon as the picture turns, another man like a business elite sits on the back seat of a Mercedes Benz with his mobile phone.

"Seiko, the pinnacle of technology, communication has never been so smooth, connecting you with the world and helping you on the road to success. The new Motorola is everywhere, Hello! Motorcycle!"

After reading it, Lu Feng had no feelings. It was just that the advertisements in Europe and America were matched with a voice. It can be seen that their global positioning is still business communication.

"Just go on advertising. I'm still holding my back when people want to develop?" Lu Feng asked Du Guoying, "how's the laying of sales channels?"

"After I get through with Mr. Zhu, the current offline channels will get a counter to sell pagers. Mr. Zhu told me that most of the products can be completed before they go online. Even if the rest cannot be completed, it will take more than ten days." Du Guoying replied.

"OK, are there any other trends?"

"Motorola has invested 100 new stores in first tier cities. They are very fast. They have opened the first one today. It can be seen that they are in a hurry. They didn't decorate much. They just changed the door and opened it. Many people in the industry say that we have put pressure on them."

Du Guoying sat down and thought for a moment and said, "waveguide has opened franchise stores on a large scale. He claims to make money by joining. It is publicized that there are 160 stores all over the country. From the end of the new year to now, in a month, is this too fast?"

"Fast? Franchise stores don't need franchise fees. It's normal to open 10000 stores a month, but wholesale has changed its form. If they can't make money within a month after joining, they will go bankrupt in large numbers. They are also forced to hurry. This hasn't started yet. Everyone is playing so much?" Lu Feng leaned back in his chair and sighed: "I feel like they are playing with their lives!"

"Mr. Lu, I'm telling the truth. I've read some science and technology newspapers and economic newspapers recently. I think a war is imminent. Those media render it as if the three of us will die as soon as the war begins!" Du Guoying hesitated and seemed afraid to say anything.

"Just say what you want!" Lu Feng said to him.

"I read a lot of newspapers saying that we are going to close down soon. Some newspapers say that if we can't do communication, we will have a chain reaction. If we can't get up the valuation, we can't continue financing operation. At that time, the investment of 400 million will drift away, investors withdraw funds, debt thunderstorms, banks seize factories and so on."

Lu Feng laughed when he heard this and said, "don't look at this year's newspapers. Look at the newspapers in the past few years. In which year did the newspapers say that we closed down?"