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Many dealers hear that agency fees are so expensive, they can't help frowning and discussing with each other.
For a moment, the noisy reception hall is not much different from the food market.
"Quiet!" Henry yelled. His cold eyes swept the crowd and said coldly, "if you want to stay, you can leave immediately if you don't want to!"
At the sight of Henry's anger, everyone immediately shut up. Of course, no one wants to leave!
The popularity of iPods is obviously a business that makes money. Although the agency fee is a little expensive, it can be earned back! Dealers are smart businessmen, this account is still calculated!
Henry habitually picked up the water cup, drank water, thought, if not for the United States, there are a large number of people who do not surf the Internet, otherwise, he would not choose a dealer to sell the iPod! Every time there is one more link in sales, we have to share a part of the money!
Silicon Valley electronics group because of the product is too single, for an iPod to set up stores all over the country, is not very cost-effective!
Therefore, we will talk about the franchised stores later!
At least, after having two or three kinds of products, it's decent to open a monopoly store!!!
At this time, in the reception hall, the dealers had already filled in the information on the paper, and then walked onto the stage and handed it to Henry. When all the dealers handed in the paper, Henry told them to come back tomorrow. After that, Henry told the employees to keep the paper, and then select the one with the highest agency fee in each state!
After an hour's statistical work, Henry took it and nodded. The United States is composed of 50 states and a Washington, D.C., Alaska is the largest state in the United States, but the population is small. The second largest state in the United States is California, which is located in the west of the United States. It is the most developed and populous state in the United States, accounting for almost 10% of the population of the United States. It is adjacent to Mexico in the South and the Pacific Ocean in the west, with excellent geographical location. Therefore, it is also called "Golden State"!
There is no doubt that the agency fee for iPods in California is the most expensive!
"Not bad. The agency fee in California is 40 million dollars, followed by that in New York, which is 35 million dollars. As for other states, at least 3 million to 20 million, this time, I'm afraid I've made a lot of money only by agency fees. Huh? It's more than 500 million dollars in total! "
Henry couldn't help laughing. These dealers were shocked by the popularity of selling 50000 iPods in five minutes. They thought they were making a lot of money! Otherwise, how can you be willing to pay so much agency fee? This time, the power of agency is only two years. In 1993, Silicon Valley electronics group will take back their rights. At that time, the network of professional stores established by Silicon Valley electronics group in the whole country should also be improved. Once it has its own sales channels, it will no longer need to rely on dealers all over the country!
In the past two years, the dealers have been working hard to open up the market and promote the iPod, making the iPod more famous and becoming a well-known brand in the world! Then, Silicon Valley electronics group came to pick peaches
The next day, dealers came to Silicon Valley electronics group again.
With a smile on his face, Henry was ready to announce the result of the bid out loud.
"Ha ha, I'll announce Alaska first..."
Under the stage, most people have an indifferent expression. It seems that Alaska has a small population and a bad environment. It is not popular
Henry cleared his throat and said in a loud voice, "congratulations to MAS company for obtaining the agency right in this state. The agency fee is three million dollars!"
Under the stage, a fat man stood up excitedly. MAS is just a small company. It's a little overjoyed that it can get the right to act as an agent for the iPod in Alaska!
Henry gave him a smile. "It seems that our iPods are very popular. This gentleman stood up excited. OK, please sit down. Now is not the time to sign a contract. After the announcement of the bidding results, we will sign contracts with you one by one! "
After the fat man sat down, Henry went on to announce the result of the bid. At first, many dealers didn't care, but the later they got, the more nervous they were. When Henry is about to announce the agency of California, everyone's eyes are fixed on Henry!
"Cough, the agent in California is..."
At this time, everyone's heart all of a sudden raised to the throat, not nervous!
Looking at them with a nervous look, Henry laughed and announced: "the agent of California is Broder brothers! And their agency fee is 40 million dollars! "
Many people under the stage took a breath. It's really bold to pay 40 million US dollars agency fee!
A pair of middle-aged brothers are proud. The shrewd Broder brothers decided that the iPod would sell well, so they won the agency right in California at a high price. They have carefully analyzed and calculated that the price of an iPod is $499, while the agent only needs $380 to get the goods, and there is a price space of $120. Even if they only earn $50, 800000 iPods can be earned back! As for whether they can sell 800000 iPods in two years, Broder brothers have no doubt at all!!!
Sony's Walkman can sell more than 500000 units a year in California.
Is the iPod so popular that it sells more than Sony's Walkman? Moreover, with the development of the Internet, the iPod will be more and more popular, and the trend of replacing the Walkman is very obvious! Therefore, if you take the iPod, you will definitely make a steady profit!!!
After Henry announced the bidding, he asked those who didn't get the agency to leave, and then called others on the stage to sign one by one!
At three o'clock in the afternoon, Silicon Valley Electronics Group signed contracts with dealers. Then Henry asked Harrison to hold a press conference at five o'clock in the afternoon!
Media reporters gathered at the gate of Silicon Valley electronics group, and Harrison announced: "this afternoon, Silicon Valley electronics group has signed contracts with major dealers in the United States. Therefore, in a month's time, there should be iPods in shopping malls all over the country! At that time, customers are welcome to buy
The reporter asked: "Mr. Harrison, at present, iPods are so popular. Why do you invite dealers to join us? Isn't that a way to share the benefits with them? "
"That's a good question," Harrison said with a smile. "In the short run, we're losing money. But have you ever thought about the number of Internet users and the number of people willing to buy iPods through online shopping? Of course, we will not give up the way of online shopping to sell iPods. But when online shopping tends to be saturated, we have to look for other channels to actively explore the market, so it is inevitable to rely on dealers! Silicon Valley electronics group has invested in a production plant in China and holds 50% of the shares of the plant with Cisco! Silicon Valley electronics group will transfer most of the production of iPods to this factory in China for production. It is expected that the production capacity of iPods will be greatly increased to 500000 units per month
Other reporters asked, "well, Mr. Harrison, what is the total agency fee that Silicon Valley electronics group has received this time?"
"Two years of agency, a total of 500 million dollars!"
As soon as Harrison finished, the reporters were shocked.
Tut Tut, charge the agency fee, all make a lot of money, equivalent to Silicon Valley electronics group sold 12 million iPods!
The reporter thought for the first time, "are the dealers crazy? Give such a high agency fee
After half a sound, the shock on people's faces did not fade.
"Mr. Harrison, can dealers still make money if they give so much money?"
Harrison laughed, did not answer, but said: "we expect to sell 10 million iPods in two years! Of course, there may be more!!! I think that if they sell so much, the dealers will make a lot of money! "
"Mr. Harrison, you're just anticipating, but what if you don't sell so much? Or do you only sell one or two million iPods? "
"Let's wait and see." Harrison is full of confidence. Chairman Henry Williams has revealed to him that after 1992, the Internet will develop rapidly. Although I don't know what the situation is. However, since the chairman is so convinced, there is a natural reason. At that time, the number of Internet users will increase sharply, and MP3 music will be very popular. With the chairman's position and influence in the Internet, the sales of iPods will increase greatly!!!
Harrison finished the press conference.