Chapter 925

It is very important to grasp the opportunity for the promotion of new products. During this period, there are many holidays, including Christmas and new year's day. The general public has relatively more leisure time.

Christmas can't catch up, but new year's day can still catch up. Liu Shengnan directed the sales department to contact all channels in order to be listed on New Year's day.

Competitors are not vegetarian. The first one got this information on the 28th and the latest on the 30th, which caused a shock and a little panic

Motorala is the largest mobile phone manufacturer in the United States. Its product sales account for 30% of the American market, which is similar to that of Chongshi group.

It was learned from a seller that Chongshi group will launch a new mobile phone on New Year's day. This new mobile phone can load "mobile message". The senior management immediately organized a meeting to discuss countermeasures.

At this time of product competition, function first. In terms of hardware and most software, the current mobile phone product quality is similar. What is strong is not strong, and what is bad is not bad. In addition, the information circulation is not convenient. The slightly stronger and worse ones are largely erased in the process of circulation, which is finally reflected in the strength of the company, advertising and, of course, populism.

"We haven't heard any rumors about the development of new functions for this new mobile phone of Chongshi group. SMS is easy to understand, that is, sending messages with mobile phones. Not to mention the use, but the market impact of our products will be great. Ladies and gentlemen, let's talk about whether you have any information in this regard before, or how to deal with the challenges. " This is the words of the general manager. The goal is very clear.

The vice president of purchasing touched his nose, "in fact, when we were purchasing parts, we heard that the mobile phone business department of Chongshi group ordered a batch of special parts three months ago. Unlike in the past, I mentioned this information in two consecutive monthly summaries. I think those special parts are for these mobile phones. "

There are complaints in his heart. It was reported before, but everyone was slow to respond. Now people's products came out, so I thought of studying countermeasures.

The vice president in charge of R & D asked, "did it start three months ago? It seems that they have successfully studied this new mobile phone. "

The vice president of sales shook his head, "it won't be very early. According to our observation of them, as long as the new product technology is finalized, they will organize production and quickly push it to the market. With their strong R & D capabilities, it shouldn't take long for this new function, which is said to be not complex. "

The vice president of R & D skimmed his mouth. I'm in charge of R & D. what do you know?

The final result of technology research and development is the simplification of complex problems; When consumers use new products and functions, they must be easy to operate; If it is not simple, there will not be a large market. Usually you ask a lot of us, and this technology is so simple for others.

He shook his head. "Simple use doesn't mean simple research. Although I haven't seen this new mobile phone yet, I started customizing parts only three months ago and brought it to the market these days. I think this process is not simple. This mobile phone is particularly unique. Chongshi group's technology, both software and hardware, is very powerful. "

"But I don't think we should be too nervous. Our Iridium satellite is being launched gradually. People who want to have mobile phones all want to have unimpeded calls all over the world; And this plan, excluding them, is still not as promising as ours, unless they launch a system themselves. "

The marketing director said faintly, "now iridium has not been networked, and the coverage area is very small. According to the customer's feedback, the signal is not good in some remote places. When you receive a call, you need to go to a very empty place to answer it; In some mines, even if they are very empty, they can't hear clearly. "

"Chongshi group should not launch such a system. They are jointly developing ground transfer stations, including our government. Therefore, we can't just stare at iridium, but also face up to their new products. "

He is responsible for market intelligence collection and hull analysis. He knows a lot about many things, including the advantages and disadvantages of his own and competitors' products. He also tries to collect relevant information about competitors.

The vice president of production said slowly, "for products, we are only responsible for output and quality, appearance and performance, which need to be provided by other departments. But I still want to talk about my view. If the market competition is divided into different levels of competition, the stars should be well deserved high-grade, and those of Chongshi group and other competitors should be medium and low-grade. We are the only high-grade ones... There may be European ones in the future, and the middle and low-grade ones will fall into scuffle. "

"I think that even in the future, there will not be many high-end users. Apart from the answer problem just mentioned, there is also the cost problem. Once the transfer station is rolled out in a large area, the operation cost will be greatly reduced, while iridium will not; As a result, those high-end users may cancel their numbers or reduce their frequency of use. "

This is a core issue. No one's money comes from the wind. If you can solve a problem with one dollar, you won't be foolish enough to solve it with ten dollars.

The vice president of sales nodded and agreed, "when using products, we all focus on a cost performance ratio. Let's say that in our office, if we can use the mobile phone with transfer signal, no one will use iridium mobile phone... The call cost is five times higher. For those who rarely go to remote areas, their first choice must not be iridium phones. "

"So I think our mobile phones should also have such functions, and even develop products with more new functions. I don't know how Chongshi Research Institute operates. I can think of so many new functions... "

The vice president of R & D sighed, "the operation mechanism is different. Previously, we wanted to recruit experienced researchers who could choose; After the Chongshi Research Institute became larger and larger, some high-quality talents went to xiangdao and either started their own enterprises or entered Chongshi group, universities and enterprises. Now, as long as we are in a related major, we are afraid that he will not come. "

"The management mode of Chongshi Research Institute is also different from ours. It is a planned project, and researchers are encouraged to create their own projects. As long as they are reasonable, they can be approved and provided with corresponding funds; They hold a product technology auction every year. Many of them are obtained in this way. "

His words made a cadre of senior leaders silent. In terms of research funds, the company is still very generous, but it is limited to the company's planned projects. In doing so, Chongshi Research Institute is simply pressing people with money to disrupt the research market

Discuss and decide to increase investment and keep an eye on Chongshi mobile phone; Study one or two new technologies and functions and wait for the opportunity to surpass Chongshi group.