Chapter 680

And this also makes Wang Fei's popularity soar again in China.

If Wang Fei won the NBA championship, only basketball lovers will pay attention. Now, people all over the country are talking about the first time in the history of Chinese men's basketball team to reach the World Cup finals.

This is a national honor!

The world's three major balls, football, basketball and volleyball. So far, only women's volleyball and women's football have played well in the world.

The Chinese women's volleyball team was extremely brilliant in the 1980s and won five consecutive titles in the world series!

Even the Chinese women's volleyball team won the Olympic champion in 1984 and 2004.

In addition, women's football once lost a penalty to the American women's football team in the 1999 American World Cup and won the second place in the world cup.

The men's three big balls have never been brilliant.

Although men's basketball has long dominated in Asia, the best result in the world is only the eighth!

Now, under the leadership of Wang Fei, the Chinese men's basketball team has rushed into the finals!

This also set a record!

An unprecedented record.

Therefore, the enthusiasm and enthusiasm of the people all over the country have been mobilized.

The day after the Chinese men's basketball team reached the World Cup finals, the headquarters of Li Ning, a famous Chinese sports brand.

Chairman Li Ning is sitting in his office reading the newspaper.

The pile of newspapers in front of him are important media such as party newspapers at all levels.

Without exception, the headlines of these media are about the Chinese men's basketball team reaching the World Cup finals.

Wang Fei's dazzling performance in beating the Serbian men's basketball team was also written in thick ink.

Li Ning looked at the news and he was very excited.

He sighed that it was lucky to sign Wang Fei as the spokesman of Li Ning brand last year!

This endorsement contract is really worth it.

Although the endorsement fee plus the Commission for Wang Fei is indeed a lot of money, this endorsement contract also brings Li Ning a chance to take off.

According to the statements in recent months, Li Ning's brand has developed very rapidly, and the sales increase every month is at least 30%.

In particular, flying wing series shoes are very popular.

Although it is only one year since signing Wang Fei, Feiyi series has launched 12 pieces, and each piece has sold very well.

The signature shoe Feiyi 2 just launched for Wang Fei has sold more than 200 million US dollars!

Li Ning looked at the newspaper, and his mind was turning rapidly.

Li Ning is a successful athlete, but he is also an excellent businessman.

He has a keen sense of smell.

Just like when the 2008 Olympic Games, Li Ning also wanted to sign an Olympic sponsor. However, their strength and brand influence were not enough, and they were not able to sign the sponsor of the 2008 Olympic Games.

However, Li Ning became the igniter of the main Olympic torch at the Olympic Games.

At the opening ceremony of the 2008 Olympic Games, Li Ning flew over the main torch, and the scene of lighting the torch became the global focus.

This also helped Li Ning brand gain huge brand publicity exposure.

With the help of the east wind of the Olympic Games, Li Ning brand later entered a period of rapid development.

Now, Li Ning thinks that Wang Fei is the image spokesman of the brand. Wang Fei's performance is so excellent that he should take action to attract the public's attention to Li Ning brand.

Li Ning thought, so he picked up the phone on the desk and called Chen Yadong, vice president and marketing director of Li Ning group.

He asked Chen Yadong to come to his office.

Chen Yadong was Li Ning's marketing director before.

However, Chen Yadong was promoted to the position of vice president because he did a good job in signing Wang Fei and carrying out marketing publicity with the help of Wang Fei, which helped the enterprise greatly increase its sales.

"Dong Dong!"

There was a knock outside the door.

"Please come in!"

Li Ning shouted.

The door opened.

Chen Yadong came in with a spring face.

"Mr. Li, I was just looking for you. Unexpectedly, you asked me to come to you. I have a few things to report to you." Chen Yadong said.

Li Ning raised his eyebrows: "really? What do you want to say?"

Chen Yadong sat down in the chair in front of his desk: "well, now Wang Fei has almost become a national hero. He helped our national men's basketball team enter the final men's Basketball World Cup final! Now, almost the people all over the country are talking about him. I think we must take action and rub Wang Fei's heat."

"Really? You and I want to go together. Tell me what you think." Li Ning said with a smile.

Li Ning still appreciates Chen Yadong very much.

Take this world cup for example.

Before the world cup, Chen Yadong asked Li Ning stores all over the country to replace Wang Fei's publicity posters, and the contents of the posters were replaced by Wang Fei's participation in the world cup.

It also launched flying wing 2 generation shoes and flying wing basketball equipment, including jerseys, sportswear, socks, hats and so on.

In the course of the competition, under the leadership of Chen Yadong, Li Ning stores and online stores across the country also launched the activity of guessing the score between the Chinese men's basketball team and its opponents to win the flying wing basketball equipment.

The activity was very popular.

Chen Yadong said with a smile: "I think we should act immediately and do the following things: first, negotiate with Wang Fei and sign a lifelong cooperation endorsement agreement with him! The total contract amount should be explosive, such as a lifetime buyout of US $1 billion! This news will spread all over the world and cause greater repercussions at home."

"A lifetime buyout of $1 billion? Is this just a gimmick? Or are you going to sign it into a real agreement?" Li Ning asked.

Chen Yadong smiled and said: "Of course, we should sign it into a lifelong cooperation agreement! If we can successfully buy out Wang Fei for $1 billion, it is definitely worth it for us. We have only signed Wang Fei for one year, and our monthly sales have increased to more than twice that of the same period last year. The sales have reached 21.432 billion Chinese dollars! Half of this sales are Wang Fei alone In addition, we have always wanted to expand the overseas market. After signing Wang Fei, he also helped us achieve good sales performance in the overseas market. You know, before, our sales in the United States were only a few million dollars, but now our sales in the United States have reached more than 90 million dollars. The improvement speed is really fast Too fast, more than 20 times more than the previous sales! If Wang Fei leads the Chinese men's basketball team to win the men's Basketball World Cup this year, our performance will be able to rise again. I think our sales performance can reach more than 10 billion dollars! "

Chen Yadong showed great ambition.

In the world sports brand market, two major sports brands have been very successful.

One is Nike, which is an American brand. Their annual sales have reached more than $40 billion! This is an absolute Big Mac.

Another giant is Adidas.

Adias is a German brand with annual sales of more than $30 billion.

Nike and Adie's success is to sign the top stars in all sports fields as spokesmen.

Like Nike, the reason why this brand can develop so rapidly is that they signed Jordan as their spokesman.

Jordan was the first basketball player in the world in the 1990s. He successfully promoted the NBA to the world and made the NBA the largest Basketball League in the world.

Nike also developed rapidly with the help of Jordan's prestige. Finally, by the beginning of this century, Nike had become the first sports brand in the world.

Li Ning nodded and said: "You're right! Wang Fei has really helped us greatly improve our performance! If we sign him for a long time, it's certainly a very good thing! However, can the amount of $1 billion really impress Wang Fei? After all, sports brand endorsement is exclusive. Wang Fei has the potential to become the strongest basketball player in history. If his achievements can reach Jordan's high level Degree, then, a lifetime contract of $1 billion may not make Wang Fei excited. "

Li Ning thought more deeply.

Like Jordan and Nike signed a lifetime agreement.

Until now, Jordan can still get hundreds of millions of dollars from Nike every year.

This income is Jordan's commission.

The Nike sub brand named after Jordan has become a famous brand with an annual sales revenue of $3 billion.

Wang Fei also has such a potential.

Chen Yadong blinked: "Mr. Li, do you mean $1 billion or too little?"

"It's a little too little. In addition to the lifetime endorsement fee of US $1 billion, I think we can give another 5% share of Wang Feifei wing brand," Li Ning said, "The $1 billion endorsement fee can be paid year by year for 30 years. In this way, it will be about $30 million a year, which can also reduce our financial pressure. The sales share of Feiyi sub brand is paid according to the sales every year. I believe Wang Fei will be moved."

Chen Yadong nodded and shook his head: "President Li, I think we should talk to him. Don't take out such good conditions at once. This may stimulate Wang Fei's lion to speak. You know, people are greedy!"

Li Ning nodded admiringly and said, "that's right. Look, when will you go and have a good chat with Wang Fei? Talk about signing a lifelong endorsement contract with him."

"Early rather than late! I'll fly to the capital now. But can I see Wang Fei in the past? After all, the world cup is not over yet," Chen Yadong said.

"Ha ha! Let's call him first. I think it should be OK." Li Ning said with a smile.

"OK! I'll call Wang Fei first," Chen Yadong nodded.

Chen Yadong went to call Wang Fei.

However, what Chen Yadong doesn't know is that at the moment, Nike people are eager to talk to Wang Fei again.