Chapter 681

As we all know, Nike is recognized as the world's first sports brand. It has signed a large number of top athletes all over the world.

The top players in the NBA are naturally the high-quality spokesmen for Nike.

Among the active NBA stars, LeBron James and Durant are the spokesmen of Nike.

Of course, Nike has missed several giant stars in the past two years because of vision problems or really unlucky. For example, curry and harden are not the spokesmen of Nike.

What Nike regrets most now is that it missed Wang Fei, a superstar spokesman, because of a moment of negligence.

Nike has not contacted Wang Fei.

After Wang Fei and Li Ning signed the endorsement contract, Nike also found Wang Fei. However, Nike was obviously not sincere enough at that time.

Also, Wang Fei doesn't want to abandon Li Ning's signing with Nike.

This has led to the flourishing popularity of Wang Fei, who is just like the first person in the NBA. Now his endorsement brand is actually a Chinese brand.

If Nike could justify its blindness by not optimistic about Wang Fei's NBA prospects before, Nike was really a little anxious after Wang Fei led the Rockets to win the NBA championship.

Nike has repeatedly called Eliza, Wang Fei's spokesman, and they hope Wang Fei can abandon Li Ning and sign with them.

Of course, Nike has also said that if Wang Fei wants to fulfill the agreement with Li Ning, it is not impossible. They can wait for the end of the agreement between Wang Fei and Li Ning, and then sign Wang Fei at that time.

They also made various moving promises to Wang Fei: for example, the endorsement fee is US $20 million a year. In addition, they can give Wang Fei 3% of Wang Fei's signature shoe sales share, etc.

But Wang Fei was not moved by the conditions promised by Nike.

Because Wang Fei and Li Ning have a very pleasant cooperation now.

Because Feiyi generation 1 sells well, Wang Fei only has a sales score, and he has won more than 200 million.

Seeing that the sales situation is also very hot after the launch of Feiyi generation 2, and his share will only be more and more, Wang Feixin said, how can I give up my present benefits to cooperate with Nike?

Is it just because you are the first sports brand in the world?

But in Wang Fei's heart, he still felt that he should help the rise and development of national brands, which would make him feel more successful.

The day after Wang Fei led the Chinese men's basketball team to the finals, Jonathan green, vice president of Nike, called Wang Fei again.

It was not long after Wang Feicai had breakfast that he just returned to his room and planned to have a good rest and play two games. His mobile phone rang.

Wang Fei looked at it and found that the caller was Jonathan green, vice president of Nike.

Wang Fei's heart was full of boredom.

He knew that green wanted to persuade himself to abandon Li Ning and choose Nike.

Wang Fei still got through.

"Hello! Good morning, Wang! I'm Jonathan green. Do you remember me?" Jonathan Green said with a pleasant smile.

Wang Fei shrugged and said, "of course I remember you, Mr. Green. But it should be dark at the moment. How can you ask me good morning?"

Jonathan green smiled and said, "ha ha! Wang, this is because I flew to China yesterday and I am in your capital now."

"So, what can I do for you?" Wang Fei asked.

"Sure! I want to have a good chat with you. Do you think so?" Jonathan Green said.

"Well, I'm afraid it's inconvenient for me. You know, I'm preparing for the World Cup final," Wang Fei said.

Wang Fei really doesn't want to see Jonathan green again.

There's no point in saying goodbye.

It's better not to see.

"I know, of course I know! Congratulations to Wang, congratulations to you and your national team! You played really well in this world cup. Your every game is boiling with blood! Wang, I'm outside your hotel now. I won't delay you too much time. I'd be grateful if you would give me about ten minutes to talk!" Jonathan Green said.

Wang Fei hesitated.

He thought to himself, just meet.

I won't work with Nike anyway.

But even if you don't cooperate, you should maintain a better relationship.

"OK! Then I'll take some time to see you," Wang Fei said.

"Thank you! Thank you! Wang!" Jonathan green was overjoyed when Wang Fei promised.

"Where shall we meet?" Wang Fei asked.

"Or would it be convenient for me to visit your room?" said Jonathan green.

Wang Fei thought that the national team did not completely contract the hotel, but only the first floor of the hotel. Because the National Men's basketball team played well and the enthusiasm of the fans was greatly mobilized, so from time to time, some fans slipped into the hotel to have a close contact with their idols. There are also a large number of journalists in and out of the hotel.

It's really private to meet Jonathan green elsewhere in the hotel.

Easily disturbed by fans and journalists.

Wang Fei thought so and said, "well, do you know which room I'm in? Just come here."

"Yes, of course I know, Wang! I'll be there soon," Jonathan Green said.

Not long after, there was a knock outside the door.

Wang Fei went to open the door. He saw Jonathan green standing outside the door, smiling at himself.

In addition to Jonathan green, there was a man who surprised Wang Fei standing next to green.

This person is Wang Fei's own agent Eliza prince.

"Eliza? Have you finished your work?" Wang Fei asked in surprise.

"Yes! I've been busy for a long time. Wang, I've been taking care of some business affairs for you. Jonathan green wants me to accompany him to China to see you. I thought for a moment and thought I should come." Eliza said.

"All right! Then come and sit down." Wang Fei shrugged and asked Eliza and Jonathan to enter the room and sit down on the guest sofa.

The room where Wang Fei lives is a suite.

This is also a little preferential treatment given to Wang Fei by the Chinese men's basketball team.

Sit down on the sofa.

Wang Fei said to Eliza, "Eliza, why don't you call me in advance?"

Eliza said with a pinch, "actually, I was just going to come and see you quietly. I don't want you to know I've been here."

"Oh? Why?" Wang Fei was stunned.

"Because I don't want to affect your life. Your family and fiancee are here. Will it cause misunderstanding if I show up next to you?" Eliza said.

She was thinking of herself.

"Ha ha! What are you afraid of misunderstandings? You're my agent. Our relationship is clean, so don't worry about what others say!" Wang Fei said with a smile.

"Oh? Really?" Eliza was obviously a little surprised.

"Of course it's true! You should be magnanimous." Wang Fei said.

"Oh! I see." Eliza put her heart down.

Wang Fei's eyes turned to Jonathan green: "what are you going to say, Mr. Green?"

Jonathan Green said: "Wang, I want to share with you the story of Michael Jordan. You know, Jordan is the most successful basketball superstar in history. At the same time, he is also the most successful brand spokesman signed by Nike! Now he can receive more than $100 million from Nike every year! What I want to say is that if you are willing to reach an endorsement agreement with us, you can do it in the future In his way, after retirement, he can still get a return on investment of hundreds of millions of dollars a year. "

Sure enough, I tried to convince me with Jordan's example!

Wang Fei is a little tired.

"Mr. Jonathan green, I seem to have made it clear to you that I will not abandon Li Ning company," Wang Fei said.

"What I'm saying is that after you fulfill your contract with Li Ning, you have signed a five-year contract and it will be over soon," Jonathan Green said.

"Then wait until five years later, OK?" Wang Fei said.

No one knows what it will be like in five years.

Jonathan green was stunned.

He smiled bitterly. If he didn't talk about good things now, I'm afraid Wang Fei still couldn't sign it five years later.

For a superstar like Wang Fei, we should start in advance.

Moreover, five years later, Wang Fei is only 24 years old, which is the peak period.

According to Nike's evaluation, Wang Fei has become the first person in active service to replace LeBron James. Moreover, with Wang Fei's current strength, Wang Fei can dominate the NBA for at least ten years!

That's why Nike hopes to renew Wang Fei's contract as soon as possible.

Even if you sign a commitment agreement first, it's OK.

"Wang, why not sign a secret agreement now? We can talk about the cooperation agreement in five years," Jonathan came over and said.

Wang Fei smiled and shrugged. He said, "so, what conditions will you give me?"

"We can give you the same endorsement agreement as Michael Jordan," Jonathan Green said.

"I'm sorry, I don't know what kind of agreement Michael Jordan signed with you," Wang Fei said.

"I can tell you that we have great sincerity. Wang, we can give you an annual endorsement fee of $30 million. At the same time, we are willing to establish a sub brand 'FEIWANG' named after you. The sales of this brand can give you a 5% sales share. Do you think so?" Jonathan Green said.

Wang Fei smiled.

This condition is really good.

When Jordan and Nike signed a five-year endorsement contract of $2.5 million, Nike also promised to establish a sub brand named after Jordan.

The $2.5 million in 1984 was really not a small amount.

Nike was also in business difficulties. It is said that Nike was on the verge of bankruptcy.

Their signing Jordan on such terms is just a big bet.

They finally got the right bet.

Nike began to get out of the dilemma quickly after cooperating with Jordan. A few years later, they grew into the world's largest sporting goods company.

The sub sports brand established by Nike to Jordan has also brought billions of dollars of profits to Nike in recent decades!

This cooperation mode between Jordan and Nike is actually very common now.

The endorsement cooperation agreement signed by Wang Fei and Li Ning is the same as that.

Wang Fei smiled and said, "this condition is really good. However, it's a pity because I have a good cooperation with Li Ning and have no plan to change the endorsement brand for the time being."

Wang Fei refused.