Chapter 682

Jonathan green was stunned.

He felt that the conditions he had given were quite generous! Even LeBron James didn't get such good conditions!

Jonathan green thought Wang Fei would accept the condition.

However, Wang Fei refused.

"Why? Wang, can you tell me why? This endorsement contract is already the most generous. I'm afraid the agreement you signed with Li Ning is not so good? As far as I know, Li Ning is only willing to give you $15 million a year, half less than us. Moreover, the 5% commission on the sales of the sub brand named after you is also a great revenue sharing plan Yes, if your sub brand sells well, maybe you can get a commission of hundreds of millions of dollars a year, just like Jordan. Why would you refuse? "Jonathan green was a little confused.

Wang Fei smiled. He nodded and said, "yes, the conditions you gave me are better than Li Ning. However, Mr. Green, you know, I love my country and I'm eager to help our own national brand go to the world! This can bring me more sense of achievement. That's the main reason why I refuse your endorsement cooperation."

Jonathan green shook his head.

He didn't quite understand what Wang Fei said.

"Wang, I understand your idea, but Li Ning is only a brand in your country. He has little influence in the world. Even with your help, it is impossible for them to go to the world and develop into an international brand! I understand your patriotism, but you can't damage your own income? If you cooperate with Nike, Obviously you can get more money. Wang, can you think about it? "Jonathan Green said.

Wang Fei shook his head again and said firmly, "I have considered it clearly. I have decided to continue the cooperation with Li Ning! At least in the next four years, this cooperation will continue."

"OK! I respect your choice! Wang, then, you can continue to cooperate with Li Ning for a period of time. If you think your cooperation is not very pleasant, please contact me at the first time! We will wait for you to change your mind!" Jonathan Green said.

"I'll think about it, Mr. Green." Wang Fei stood up with a smile.

He sent Jonathan green out of the door of his room.

Eliza Prince certainly didn't leave with Jonathan green.

After seeing Jonathan green off and returning to the room, Eliza said a little puzzled, "Wang, I can't figure it out. You'd rather reduce the income by half than cooperate with Li Ning."

Wang Fei said with a smile: "Eliza, I'm not short of money. Money comes from things outside my body. It doesn't make any sense to earn so much. Besides, Li Ning has brought me a lot of benefits. Less than a year after signing the contract, I have received 300 million income from Li Ning, equivalent to more than 40 million US dollars. Moreover, Li Ning is developing very fast now, and my signature product series are selling very well! I'm optimistic about Li Ning Future development! Therefore, I am happy to continue to cooperate with Li Ning. "

"Well, if you say so, I understand." Eliza nodded.

At this time, Wang Fei's cell phone rang.

Wang Fei picked up his mobile phone and took a look. He found that the caller was Chen Yadong, vice president and marketing director of Li Ning.

Wang Fei smiled and said, "Eliza, Li Ning also called."

"Really? Have they heard something? For example, Nike wants to dig their corner," Eliza said with a smile.

"Their news shouldn't be so well informed?" Wang Fei shrugged.

"That's not necessarily true. Their news is very sharp. Nike covets you. Li Ning must know that." Eliza said. "Answer the phone."

Wang Fei connected the phone.

Chen Yadong's voice came from the microphone: "Wang Fei, good morning!"

"Good morning, Mr. Chen!" Wang Fei replied with a smile.

"Congratulations on leading the Chinese men's basketball team to the final of the men's Basketball World Cup. You are the pride of our Chinese people! After watching the game last night, I was so excited that I didn't sleep much all night." Chen Yadong said.

"Thank you! I'm just doing what I should do, that's all," Wang Fei said.

"You are too modest, Wang Fei. You have actually become recognized as the first man in the world men's basketball team. By the way, today I want to talk to you about the next cooperation. You see, can you give me some time?" Chen Yadong said.

Wang Fei smiled.

He said in his heart, it seems that Eliza may have guessed right.

"President Chen, we still have more than four years of agreement. Is it a little too early to talk about the next cooperation?" Wang Fei said with a smile.

"It's not early! What we want to talk to you is a big deal! An unprecedented big deal!" Chen Yadong said.

Wang Fei smiled at Eliza and said, "yes! When can you come? You know, the men's Basketball World Cup final is coming soon. I'm afraid I don't have much time."

"OK! I'll be there at noon. Just wait a minute and I'll be there soon," Chen Yadong said.

"Yes! I'll wait for you," Wang Fei said.

Chen Yadong hesitated and said, "Wang Fei, I heard that Nike people are talking about follow-up cooperation with you, aren't they?"

Wang Fei said, "yes, they are talking to me."

Wang Fei didn't tell Chen Yadong that he had rejected Nike.

When it comes to business, of course, we should keep our hands on it.

"Can you talk about the conditions they gave you?" Chen Yadong asked.

"Well, I'm afraid it's not easy to tell you?" Wang Fei said.

"OK! I see. Wang, don't worry, the conditions we give you will not be worse than those given by Nike! Please be sure to consider us and don't sign any follow-up agreement with Nike! OK?" Chen Yadong said eagerly.

Chen Yadong is worried about Nike and Wang Fei signing a cooperation priority agreement or something.

"Don't worry! I didn't sign such an agreement with them," Wang Fei said.

At noon on that day, Chen Yadong came in a hurry.

Chen Yadong's news is also quite well informed.

Jonathan Green went to Wang Fei's room to visit Wang Fei. He knew it at the first time.

It can only be said that Li Ning Co also has eye liner in the men's basketball team.

When Chen Yadong learned that Nike was trying to sign Wang Fei, his heart was really burning.

After all, Li Ning is far from Nike.

Nike is the world's first sports brand.

Li Ning is not the first even in China.

In front of Li Ning, there is Anta, which is still higher than Li Ning in sales.

Many big stars actually prefer to sign endorsement agreements with Nike.

Chen Yadong came to the hotel where the national team stayed. He called Wang Fei.

After Wang Fei received the call, he immediately came down from upstairs to meet Chen Yadong.

After they met, they shook hands and exchanged greetings.

Chen Yadong once again spoke highly of it.

Then they returned to Wang Fei's room.

Eliza was there, of course.

After sitting on the sofa, Chen Yadong couldn't wait to say, "Wang Fei, I have discussed with President Li. We hope to sign a lifelong endorsement agreement with you."

Wang Fei raised his eyebrows.

Li Ning wants to sign a lifelong endorsement agreement with himself?

This was beyond Wang Fei's expectation.

Wang Fei said with a smile, "is it necessary? I think it might be better to sign once a few years, which can ensure the maximization of your interests."

"No! Wang Fei, it's better for us to sign a lifetime agreement. You have established your image as the first basketball player in the world with an NBA championship. You are destined to have higher achievements in basketball than Yao Ming! Therefore, there will be no risk for us to sign a lifetime agreement with you!" Chen Yadong said.

"What are the terms of a lifetime agreement, Mr. Chen," said Eliza, who had been sitting aside in Chinese.

She has been learning Mandarin, and now she has almost learned it. At least, there is no problem with daily communication. In addition, she can also understand the communication between Chinese people.

Chen Yadong naturally knows that Eliza is Wang Fei's agent.

Chen Yadong smiled and said to Eliza, "Miss prince, the contract amount of this lifetime agreement is 500 million US dollars. The contract is not limited, but the endorsement fee can be apportioned over 30 years and distributed year by year. Wang Fei can get more than 16 million US dollars every year."

Chen Yadong said.

He halved the amount proposed by Li Ning.

Eliza shrugged and said, "the agreement sounds good, but it's still a lot worse than Nike's."

"Miss prince, is Nike talking to you about a lifetime agreement?" Chen Yadong asked.

"It's almost a lifetime agreement. They promised $30 million a year!" Eliza said with a smile.

Wang Fei didn't speak.

He thought, let Eliza talk.

Li Ning's strength must be much weaker than Nike's.

The volume of both sides is ten times worse!

In fact, Wang Fei thought it would be good for 500 million to sign a lifelong endorsement agreement with Li Ning.

In addition to this $500 million, there must be a sales share!

Hearing this, Chen Yadong blinked, but his heart was full of rough waves. He said in his heart, it seems that Nike has paid a lot for taking Wang Fei! $30 million a year, the endorsement fee is close to the lifelong agreement signed with James. Didn't Nike and James also sign a $1 billion lifetime agreement?

Chen Yadong is a little anxious.

He thought that if Nike did not hesitate to spend money, it might certainly pull Wang Fei over.

Chen Yadong thought so, so he opened his mouth and said: "Miss prince, if so, we are willing to sign a lifetime agreement worth US $1 billion with Wang Fei! Do you think so? In addition to the US $1 billion endorsement fee, Wang Fei can still enjoy a 5% commission on the sales of Feiyi series products. Of course, if Wang Fei is willing, we can also give Wang Fei 30% of the equity of Feiyi sub brand, and he can share 30% Share of profits. That's no problem! "

In order to impress Wang Fei, Chen Yadong also went out of his way.

He directly brought out the bottom line Li Ning said.

Wang Fei smiled.

Li Ning had just signed a lifetime agreement worth $100 million with flash Wade.

If they are really willing to give themselves a lifetime endorsement fee of $1 billion, it is not impossible.

Eliza is still a little dissatisfied. She said: "Mr. Chen, LeBron, who is 34, can still sign a lifetime endorsement agreement worth $1 billion with Nike! And Wang Fei is only 20 now! In other words, isn't Wang Fei's commercial value as high as LeBron?"

Chen Yadong wiped the sweat on his forehead.

He glanced at Wang Fei like asking for help.

One billion dollars is already a large amount for Li Ning company.

It is one third of their current annual sales.

Although the money can be shared, it will still be a huge pressure on the company.

Wang Fei smiled at Eliza and said, "Eliza, the condition given by President Chen is already their limit. I think it's OK."

Hearing what Wang Fei said, Chen Yadong was relieved.

Eliza shrugged and said, "well, since Wang thinks it's OK, then even if it's OK! But can the share quota of Feiyi series products be increased? You know, because Wang Fei spoke, the prices of his signature series sports products are much higher. They sell very well. I think it's more reasonable to give more points."

Wang Fei was very satisfied with Eliza's performance.

A good broker, of course, is to strive for the best contracts and interests for his employer.

Chen Yadong smiled bitterly and said, "Miss prince, I admit what you said, but our operating cost is also very high. We take out five points, which is our limit."

"No, no! The profit margin of Feiyi series products is as high as 300%, and we only take 5%, which is a little unreasonable," Eliza insisted.

Wang Fei sat by without talking.

He thought, this is the advantage of looking for an agent!

There are some words that I can't say very well, but the broker can speak out without hesitation and negotiate directly.

"Well, I suggest that Wang Fei take 30% of the shares of Feiyi products and share the profits according to the shareholding ratio. This may be more fair to you." Chen Yadong wiped the sweat on his forehead and said.

Wang Fei pondered for a moment and said, "well, in fact, I still have strong confidence in Feiyi series products. Then, I'll take 30% of the shares of Feiyi sub brand!"

"Wang, if they say this sub brand is losing money, you won't get any money at that time," Eliza said.

Wang Fei smiled and said, "everything needs risks. I am willing to advance and retreat with my sub brand! I also firmly believe that it will sell well and become a giant like Jordan Brand under Nike!"

"Well, if you think it's OK. That's good," said Eliza.

At this point, the signing of the lifelong endorsement agreement between Wang Fei and Li Ning is almost done.