Chapter 281

Li Yang and Adrian stayed in New York for three days and visited several local high-end travel agencies. On the one hand, they tried to attract customers, hoping that travel agencies could export more high-end customers to hotels.

On the other hand, Li Yang has conducted in-depth discussion on hotel products, and also talked about a lot of news about the market frontier, as well as the tourism consumption tendency of the current high-end consumer groups. Li Yang really benefited a lot, and also has a new understanding of the high-end market in Europe and the United States.

However, as those travel agency owners say, most people prefer to experience the newly opened hotels, so every year there are several newly opened hotels that are gaining popularity, and the guests are eager to get a bed.

This point is incomparable to the old brand hotels like George v. even if the hotel is completely renovated, it is difficult to match. Therefore, what the old brand hotels can strive for is stable service quality and reputation. On the basis of maintaining the old customers, they can slowly increase new customers and their secondary consumption.

If you want to absorb new customers quickly, it is not realistic. After all, this is far less than those new hotels. Moreover, new hotels will be born every year, and competitiveness will always exist.

Not only that, at present, the problems faced by George V Hotel and many old hotels are roughly the same. The performance of European and American markets is weak, and it is more and more difficult to get a breakthrough.

There are few hotels like George V that can maintain a very good business situation, because of the hotel's own heritage, as well as the landmark location and brand support.

So in Li Yang's view, the way to break the situation of hotels is also in the Chinese market. How to attract more Chinese high-end customers is the top priority of hotels, but this is what Adrian is not good at.

"We have also analyzed that the potential of Huaxia market is unlimited, but unfortunately we have tried many methods with little effect. I even once felt that what I learned and knew didn't work in Huaxia market!" On the plane, Adrian said with a bitter smile.

"It's just not acclimatized!" Li Yang said with a smile that Adrian was really excellent, but just like the hotel invested by Prince Saudi Arabia in Huaxia, it ended badly because of the acclimatization of the operation team, and finally had to be sold.

The main reason is that they don't have a thorough understanding of Huaxia, and they don't understand the Chinese people's preferences, ways of thinking and consumption concepts.

However, their innate sense of superiority makes them unwilling to hand over their real rights to Huaxia people. Therefore, even if some enterprises employ Huaxia executives, they never listen to their opinions seriously, and they still go their own way.

This leads to the reason why they feel that they have tried their best, but still can not change the status quo.

Now that the situation has changed, Li Yang, a Chinese, has directly become the boss of George v. his decision can definitely be carried out, which is of great help to the hotel reform and the opening of the Chinese market.

"Huaxia market is exactly what we are good at, which is one of the reasons why Prince Alwaleed sold the hotel to us. He hopes our team can bring new breakthroughs to George V Hotel. Of course, the current service of the hotel is impeccable, and the quality and reputation of the hotel are also impeccable.

Just to really open up the Chinese market, our hotel needs to make some changes! " Li Yang said in a deep voice.

"I'd like to hear about it!" Adrian looked at Li Yang seriously with a look of seeking advice. In fact, he also wanted to seek a breakthrough.

"I'm just a preliminary idea. I need to do market research before I can make a decision. First of all, I think we should adjust the decoration style of some rooms properly!" Li Yang said.

Adrian frowned slightly. He didn't think much of this answer. For hotel rooms, he thought that George V was absolutely at the forefront of the world and had led the trend of the industry.

Li Yang can actually understand Adrian's query, but this is his ignorance of Huaxia.

European and American people and Chinese people's understanding of luxury has gradually changed. If we put it decades ago, Chinese people may be very obsessed with European and American luxury decoration style.

After all, it was a backward era, and now after decades of development, Chinese people's concept has changed a lot, not blindly regard foreign things as good things.

They also have their own ideas and habits in the pursuit of aesthetics and quality, so the layout and decoration style of those luxurious rooms in George V Hotel has actually deviated from many Chinese aesthetics, as well as the room structure and furnishings.

If we can adjust some rooms, it will definitely have a good effect to receive Chinese people.

"The second is to adjust the dishes in the restaurant. We need to design a menu specially for Chinese taste!" Li Yang continued.

He knows very well that the Michelin restaurant in the George V Hotel is really excellent and authentic, but the so-called authenticity is also a double-edged sword.

Take desserts as an example. The taste of westerners is much heavier than that of Chinese people. For Chinese people, the sweetness they take for granted, or the authentic desserts, is simply too sweet to eat.Therefore, authentic French food may cause certain maladjustment for most Chinese people. As an experience, it's just OK to taste it, let alone impressive and memorable.

Just like McDonald's and KFC have adjusted their tastes when they enter the Chinese market, this does not mean that they are not authentic, but adapt to the market.

Of course, not all of them are like this. There is always an example.

Food is definitely an important part of travel, and it is also one of the reasons why hotels retain customers and attract customers to come again.

So if we want to attract Chinese consumers, we must first adjust our diet.

"I will hire a chef in China. He is also very good at French cuisine. He has even participated in many Michelin competitions. He knows the taste of Chinese people very well, so he has made adjustments to many French cuisine, and even developed many integrated cuisines. We have made adjustments in the restaurants of Pandora Resort and Four Seasons Resort on the former Bora Island, which is very effective The result is very good. At present, the restaurant is highly appraised by Chinese tourists and its business is surprisingly good! " Li Yang has accumulated a lot of experience and contacts through the rectification of Pandora resort hotel.

For example, in terms of chefs, he has mastered some French dishes that can perfectly integrate French and Chinese dishes, and can make French dishes that are more suitable for Chinese taste.

For the top Chinese rich, they have eaten pure French food for a long time, so their demand for food is no longer the stage of demand for photos.

It's about eating habits and eating comfortably. Therefore, the rectification of hotel cuisine is one of the key arts to attract the Chinese top rich.

After all, people depend on food!

Li Yang talked with Adrian a lot, and also put forward a lot of small details of rectification. Although some of Adrian didn't quite understand, Li Yang is the boss after all. In addition, he really needs to seek a breakthrough now, so he is willing to give it a try as long as there is hope.

In the next few days, Li Yang and Adrian went to Singapore and Japan island to visit the high-end travel agencies there.

When they return to Paris again, this year's Paris Fashion Week is about to start, and the hotel is about to usher in the peak passenger flow, and they have received the news of the arrival of the Royal princesses of Saudi Arabia.

After two years' absence, the Royal princesses of Saudi Arabia once again came to Paris fashion week. As in the last time, they packed the guest rooms on the first floor of the eighth floor.

And because of the special status of these princesses and royal family members, the guest rooms on the eighth floor have to undergo a big change and decoration, which is even more exaggerated than that of the Thai princess.

"According to the requirements, two of the suites will be transformed into cloakrooms to store their clothes and purchased clothes. One of the suites will be transformed into a kitchen. As last time, they brought their own royal chef.

Two of the suites were converted into restaurants! In addition, all the people who come here this time are women, so all the service personnel, including the security personnel, are required to be women, and all the men will be forbidden to enter.

All room windows, any transparent place, should be pasted with window paper to prevent people from seeing the interior! " The room manager is at a meeting to talk about the request of the Saudi royal family.

"All the drinks in the room should be removed, and all the things and articles that violate their religious beliefs should be cleaned up without any omission! In addition, I will print out the specific requirements of the room layout and give you a copy! "

The Saudi royal family is no stranger to the hotel staff. Generally speaking, the male members of the royal family are better than the female members.

For all the male staff in the hotel, this group of female royal family members are both familiar and strange. They have arranged rooms for them more than once, but they have never seen their true features.

"The royal family will stay in a week. At 10 a.m., the security personnel will go to the hotel for security check, and the princesses are expected to arrive at 12 o'clock! Well, let's carry out the work just assigned to us! "

In the next few days, the hotel staff became more busy. Besides the Saudi princesses, there were many celebrities and other royal nobles who stayed in the hotel during the Paris fashion week.

Some of them have more or less some personality requirements for the room. Even if there are no requirements, the hotel will adjust the layout and display of the room according to their previous records and habits.

In order to meet the peak of passenger flow, the learning staff of dream catching group brought by Li Yang also joined in the work to help the hotel staff work and better experience all the services of the hotel.

"Are these clothes and shoes?" He Xiaoxiao followed two hotel employees to the warehouse to sort out the customers' things.

"Yes, Mr. Johnny keeps these clothes with us. He comes to Paris once a month on average, so he stores some clothes and shoes directly with us, so that he can wear them and take pictures every time he comes here.

We need to iron these clothes and put them in his room before he arrives. In fact, we have been caring for them all the time! " Said the waiter.He Xiaoxiao nodded his head. He was really knowledgeable. Sure enough, there was no end to the service. No wonder so many customers would stay here again and again. Mr. Johnny, for example, regarded this place as his second home.

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