Chapter 280

On the 16th day of his arrival in Paris, Li Yang flew with Adrian to the waist twister to visit several high-end travel agencies there, which is Adrian's annual routine.

In order to get more high-end customers and better understand the market demand, Adrian must establish a very close relationship with those high-end travel agencies.

On the one hand, they hold a large number of high-end customers. On the other hand, they know more about the market and the preferences and needs of those high-end people.

So Adrian will take some time every year to visit them. In addition to talking about cooperation, he also understands the market and demand from them.

At present, nearly 50% of the customers of George V Hotel are from the United States, so several high-end travel agencies here are important for him.

Li Yang is also very interested in this. He is also very clear about the mode of cooperation with travel agencies. His group even set up a high-end travel club to operate high-end customers, attract customers and understand the needs.

But to be honest, there are very few high-end travel agencies in China, and they are not mature. At least they can not compete with some high-end travel agencies in developed countries. Therefore, this trip is also a learning trip for Li Yang.

The first thing they want to visit is a travel agency called Fisher, which is run by a father daughter partnership and specializes in customized private luxury travel products for the super rich.

"You should also know that for many rich people, the destination of travel is not so important sometimes. Most countries in the world and they have been there.

So for them, travel content and experience become particularly important. " On the plane, Adrian introduced some operation modes of those high-end travel agencies to Li Yang.

"The same destination, if they can experience completely different feelings in the past, is successful.

Therefore, the role of these high-end travel agencies is to create a unique travel experience for these super rich people. Sometimes, it is also for a certain theme or purpose to customize the exclusive extraordinary experience for the rich people.

For example, in order to make her husband like fishing, Fisher travel agency made a special trip for them. They took the rich to an island in Africa, and then hired professional divers to hang the fish on the rich's hook underwater, so that he could get a sense of achievement and pleasure. ”

after hearing Adrian's words, Li Yang was calm on the surface, but nodded in his heart. Those words just woke Li Yang up again.

To be honest, although China's economy has developed rapidly in recent years, the operation and development of the tourism market still lags far behind that of developed countries.

At present, many high-end travel agencies and clubs in Huaxia still focus on the development of travel destinations, racking their brains to find some special and new travel destinations.

The main reason is that China's economic development is only a few decades old, and the taste of the rising rich in travel has not become so tricky. They can meet their needs by relying on the combination of travel destinations.

But this kind of product has gradually appeared fatigue and bottleneck, which is felt in the operation of high-end private club of Liyang group.

So how to make a breakthrough is naturally to weaken the destination of travel, but pay attention to different travel experience, travel content design varies from person to person, which can definitely move more high-end customers.

Adrian also told Li Yang a lot about the products of these high-end travel agencies. Over the years, he has a close relationship with these travel agencies and often communicates with them, so he is very familiar with the operation mode and products of these high-end travel agencies.

"For example, the information of Fisher travel agency can't be found on the Internet. If you want to contact them, you have to spend 100000 dollars to join their club to get their phone number. And then there's an annual fee of 25000 dollars a year. "

Li Yang ordered it. In the future, he can learn it. He can go back to run a really high-end private travel club and set up a membership fee model.

After all, the real high-end consumers are fully capable of paying the $100000 membership fee.

In fact, the setting of membership fee itself is a good screening mechanism, which helps operators filter out customers who are not very accurate, so as to avoid wasting too much energy on unnecessary people and better serve those truly accurate customer groups.

And the real rich are more willing to pay the dues. After all, the threshold mechanism of dues is a symbol of their status and spending power. After all, at their level, money is a string of numbers, and all the consumption that can increase their sense of honor is worth it to them.

"Of course, joining the club is only the first step. As the hotel side, if we want to establish cooperation with these high-end travel agencies, we have to pay more costs!" Adrian said.

"At present, our hotel has to spend nearly a million dollars every year to ensure the close relationship between us and them. Of course, the revenue they bring us is far greater than the cost we pay!""Well, yes, it's normal. It's a normal operating cost. After all, if we want to develop those high-end customers, we may have to pay a higher cost!" Li Yang said with a smile.

Win win cooperation is an eternal truth, which is applicable in any era.

Li Yang is very willing to chat with Adrian, because he can learn a lot from him. Adrian is a person who likes to share and does not grudge sharing. Among the hotel staff, he is a very friendly person. Most of the time, he gets along with everyone, cares about everyone, and is willing to help every employee who needs help.

Although Li Yang is the boss and Adrian is his employee in terms of identity, Li Yang has already regarded this elder brother, who is nearly 17 years older than him, as his teacher in this stage of getting along with him. Li Yang really admires Adrian from the bottom of his heart.

First of all, he really knows a lot, and is the real elite in this industry, but he never thinks so. He is very modest, as always.

Li Yang's mentality is also very good. Although he has achieved a lot of success, he also has his own unique insights and creativity in the operation of hotels and resort hotels, and has achieved good results.

But he always knew that he was still a newcomer in this industry. Without the help of the system, he could not go out of the country so quickly and start to compete with the real predecessors in this industry, and he would never have the opportunity to have a long talk with the industry leaders like Adrian.

Adrian is definitely an elite in this industry. He is a top graduate of hotel management major in the world. He loves the hotel industry and has rich work experience and admirable achievements.

He is not French. He came to work in France from Germany and joined George V Hotel to fulfill his dream. When he was 15 years old, he stayed in this hotel with his parents.

It was also that experience that made him fall in love with this place and the hotel industry, which made a turning point in his future life. When he was in college, he vowed to work in George V Hotel one day.

He has already achieved this goal, but this is not the ultimate goal of his life. According to his words, what he wants to do is to help this beautiful hotel go further and become a more dazzling existence.

For more than ten years, he has been working hard for this.

When the prince of Saudi Arabia introduced Adrian to Li Yang, he gave him a very high evaluation, and told Li Yang that no one in the hotel can do without Adrian, but he hoped that Li Yang and Adrian could collide with each other and make the George V Hotel operate better.

……

n.