Chapter 459

The time is a little short, but it doesn't matter to the "hero", because except Han Fei, others have little influence in North America, so there is no publicity time. Almost all publicity depends on the spontaneous behavior of local Chinese and overseas students online and offline.

Han Fei also got in touch with some volunteer teams of foreign students and participated in some local promotion activities. The effect can only be said to be general, and a little is better than nothing.

In fact, what really brought "Heroes" into the attention of American audiences was Han Fei's remarks of "I'm coming, I conquer". In the eyes of American people, Chinese people are often very introverted and even cowardly. Even if you praise them, they will even modestly say "I'm not, I don't"

Han Fei is different. He should be the first Chinese to dare to say this in Hollywood.

Although Americans are unhappy with Han Fei's high-profile behavior, they are more curious. After all, the box office of "the rise of the scarlet ball" in North America is still very good. Many people also recognize Han Fei through this film, but this guy from the East is not completely boasting. He still has two brushes.

Therefore, in mid March, "hero" was released in North America. There was no so-called premiere ceremony, because it was not necessary. The team of all Chinese actors could not play a good role in publicity.

Chris is not completely boasting. On the first day of the joint screening of "hero" in North America, he got the screening specification of 2300 hall, which is close to the treatment of class a production in Hollywood.

"Hey, man, do you have a cigarette?" Chris was a little fidgety in the office. He couldn't help but be nervous. The match point between "wandering earth" and "the rise of the scarlet ball" has been going well in the past two years. However, that's all. If you want to gain a foothold in Hollywood, it's not enough for one or two films to succeed.

MGM, once a giant, has gone bankrupt. What's more, their small company, the only thing recognized in Hollywood is achievement. In that sentence, they either get an Oscar or win the box office.

Chris doesn't admit that Han Fei wants all the box office and Oscar. He only likes the box office.

"Here, try our Huaxia cigarettes." Vinci handed it to Chris.

He often stays up late in the crew, so cigarettes and coffee are almost essential. Originally, Jiang Qinghou was also an old smoker, but once when he came home, his daughter disliked him and said he was ugly. This guy actually quit. Hey, daughter slave!

In the conference room, a group of old smokers began to puff. Han Fei and Jiang Qinghou slipped out, served a cup of coffee and drank it quietly. In Han Fei's opinion, the only advantage of Los Angeles is to look up and see the stars.

"Should it start over there?"

"Yes."

At this time, more than half of the Chinese audience sat in most screening halls in North America. They showed their continued support for films from China just because of their sense of identity.

Old ma still came to see the film with his wife and children for the first time. Since he saw "wandering the earth", his family has become a fan of Han Fei. They have also seen the "rise of the scarlet ball" and have been shocked by the vivid CG animation special effects, but it is not fun enough. After all, it is not the original taste of Chinese films.

This time "hero" was released in North America. When he got the news at the first time, Ma preempted to book tickets. He preferred the original Chinese films.

Soon, the film began, and two huge red Chinese fonts immediately attracted Lao Ma's attention.

Some American audiences saw that these two words were confused, so they asked the Chinese audience around them curiously what this meant.

"Hero!" a Chinese student explained.

"Oh, I see." the foreigner spoke a northeast dialect.

"Can you speak Chinese?"

"Yes, I have been in China for five years, but I can speak and can't write. You know, Chinese characters are one of the most difficult characters in the world."

After a few words, the cinema recovered its peace. Only the sound of horses' hoofs in the sound. The hero version has an English translation. Han Fei paid a lot of money to invite an American organization that specializes in English dubbing foreign language films. The cost is not cheap. It's $2 million. If those domestic film and television companies change this price, they won't give it.

However, the money was absolutely worth it. Many foreigners were worried that they could not understand the lines. As a result, they found that there was English dubbing, and the quality of dubbing was much better than expected.

The plot of "hero" is not completely understood by American audiences, but the use of color is really addictive.

From the beginning, there was a black in front of the king of Qin palace, and then the whole screen of Zhao library was occupied by red.

After the battle of maple leaf forest, the golden leaves danced all over the sky, which surprised all American audiences.

"Oh, my God, this picture is too exquisite."

"It's amazing. How does this picture of leaves dancing do?"

There were not exclamations in the cinema, both in Chinese and English. Listening to the surprised expressions of these American audiences, Lao Ma couldn't help but feel a sense of pride. Look, this is our Chinese film, which is no worse than your Hollywood film.

Of course, compared with the pictures that American audiences pay more attention to, more Chinese audiences see the connotation of this film. We are familiar with the story of Jing Ke's assassination of Qin.

In this story, the king of Qin was embarrassed and lost his face by Jing Ke, which was completely inconsistent with his image of an eternal emperor, and Jing Ke was also a parallel product. He was so close to the king of Qin that he didn't kill the king of Qin.

In the "hero" story, it is completely different. The abilities of the sky, the remnant sword and the flying snow are magnified. They seem to come from the martial arts world to the real world and attack the king of Qin. In fact, these three people are more like Xiake than assassin.

In fact, the original "hero", Zhang Yimou originally wanted to adapt Jin Yong's works, but he didn't get authorization. Finally, he used the story of Jing Ke assassinating Qin. Perhaps this is also the reason. The two characters of Canjian and nameless created by Zhang Yimou in the play can be described as the great Xia. They gave up hatred for the country and the people. It's not because they don't hate, But for the sake of the people all over the world no longer suffering from war.

At the moment when nameless stabbed the king of Qin with the hilt of his sword, his spiritual realm had been separated from the category of an assassin. It's no exaggeration to call him a hero.

Old Ma was very excited. That's what martial arts movies look like in his mind. Before, many Chinese movies were either revenge in the Jianghu or family resentments. It was really cool when watching, but after it? It seems that there is no picture that people can remember, let alone the resonance in the spiritual world. After all, now is not ancient. It is illegal to kill people.

"Great!"

"I can't believe it. I have to recommend it to my friends. It's really worth watching."

"Why, I don't think I understand it yet? No, I have to read it again later."

Out of the cinema, some American audiences are also talking about the wonderful scenes, while many Chinese audiences are discussing the deep meaning of some pictures.

"Have you noticed that the stories told by the unknown are different from those told by the king of Qin, the clothes worn by all the actors and the color of the whole set. Does this have some meaning?"

"When you say that, it seems that it is. Why is the color different?"

Gradually, many Chinese audiences were confused. What exactly did Han Fei's crew want to express in the back? It can't be just a coincidence, right? If not, why bother to change all the colors? It's expensive, okay.

"Otherwise, let's see how domestic websites interpret it?"

"Good idea!"

So soon some foreign student audiences opened domestic websites.

There are many interpretations of color, but the most convincing is the post of Fanghua, a famous film critic.

"In fact, not only the ordinary audience, many friends in the circle also said they didn't understand it. Here I also say my understanding."

"First of all, at the beginning of the film, the whole picture is black and white. In fact, it is the first layer of the film: colorless. At this level, nameless tells the process of defeating Changkong. Nameless tells the king of Qin that he can win Changkong because his sword is faster and more focused. On the contrary, the king of Qin can sweep Liuhe because of the higher quality of the army of the state of Qin."

"The second level: red, that is, the story of the unknown who said he broke the broken sword and flying snow. In this story, everyone was dressed in red. Red represents desire (possessiveness, jealousy and killing intention). In this story, the broken sword and flying snow are narrow-minded beasts swallowed by desire. They were finally defeated by the unknown because of killing each other."

"The third level: blue, that is, the king of Qin said: you underestimated me. The king of Qin saw his mind through the word of Canjian. Blue represents reason and is closer to the truth. However, just being close does not mean that this is the truth. Many people are covered by the word of reason. They only believe in the most likely result and never believe in anything strange However, miracles really happen in this world. "

"The fourth level: white. In this story, nameless tells the real scene when he met Canjian and Feixue in the library. White represents truth and peace. At this time, nameless has begun to shake. At first, he was murderous and met the king of Qin for revenge. However, nameless remembered his story of stabbing Qin on the way Canjian came."

"The fifth level: green, that is, Canjian and the king of Qin. There are all green curtain scenes in the king of Qin palace. It is also here that Canjian suddenly realized that he gave up stabbing Qin for the sake of the world, because he believed that only the king of Qin could end the war and dominate the world."

"In addition, I'd like to apologize to the audience for the comment that the nameless stabbed the king of Qin with a sword handle. Now, I'm too short-sighted. The nameless stabbed the king of Qin didn't have to stab. Combined with the line: this sword, the minister must stab. Stabbing this sword, many people will die, and the king will live. Please remember the dead, That's the highest level. "

"In fact, the real meaning is to warn the king of Qin not to think that he can do whatever he wants. Once you implement tyranny, there will be thousands of nameless people in the world who will assassinate you again. Obviously, this is a warning to the king of Qin. Although the king of Qin realized the highest level of swordsmanship without a sword in his hand and in his heart, he had to be nameless."

After watching the film review, many Chinese audiences are stupid. What the hell? Are we watching the same movie? Or is there such a big IQ gap?

"Such a wonderful film review must be translated to the United States so that the American audience can have a look at the connotation of the film."

Therefore, some Chinese students began to reprint Fanghua's film reviews on foreign film websites, such as rotten tomatoes.

Not to mention, many American audiences actually watched it for a long time. After watching the film review, they found that they didn't seem to understand it at all. Some American audiences even called "hero" a brain burning film, and this statement has been recognized by many American audiences.

However, in contrast, Americans prefer a more intuitive sense of impact. Most of the comments left by American viewers on rotten tomatoes are.

"It's a wonderful Kung Fu scene. Well, the special effects are great."

Then, there is no then. For them, a more direct visual experience is actually more important than the spiritual core, which will directly affect whether they will go to the cinema to watch the film.

With the increasing number of comments on rotten tomatoes, the final score was 7.8. Interestingly, this score was even higher than that of domestic pea Network.

After a few days, Chris finally got the box office statistics of the first day of the release of "hero". In fact, his expectation for the box office of "hero" is not as high as that of "the rise of the scarlet ball". To be exact, as long as half of it, he will be very happy. After all, this is a Chinese film.

However, soon he was stunned. Jiang Qinghou's English was not very good, but he knew where to watch the box office, grabbed it, and then began to count.

"One, ten, hundred..."

There is still a gap between the first day box office of $15.6 million and the first day box office of "the rise of the scarlet ball", but this gap is actually negligible.

Jiang Qinghou may not understand what this means, but Chris knows very well that the film will explode.

"Hey, man, why are you going?" Han Fei rushed out without saying anything to Chris, thinking something had happened to him.

However, Chris turned to him, waved his arm and said excitedly, "money, money, hey, man, I smell money. Oh, you can always work miracles!"

Yes, in Chris's view, this is a miracle, because no one can explain what can make an authentic Chinese film win such a high box office in the North American market!

Obviously, he was going to discuss with the cinema to increase the number of "Heroes" and the number of screens. With the attendance rate of more than 70%, Chris soon increased the number of "Heroes" in North America to 3500, and the number of screens increased by a quarter.