Chapter 460

The first day box office of "hero" was soon exposed by some media. According to the statistical data of major cinemas in North America, "hero" did not win the first day box office champion, but ranked second. The first day box office champion was a Hollywood science fiction film "abyss visitor", with a ticket room of $17.21 million.

In their reports, some Hollywood media used "visitors from the abyss" to beat "Heroes" to win the box office champion on the first day. At the same time, they did not forget to ridicule Han Fei, saying that even with the support of so many Chinese audiences, he still did not succeed. Without Hollywood elements, he could not succeed, and predicted that the box office of "Heroes" would decline step by step.

This view is still very popular in Hollywood, and even caters to the views of many American audiences. In their view, Hollywood films are the first in the world, and films from other countries can only brush the sense of existence at some film festivals at most. Commercial films? Let's forget it.

Of course, some objective American media have made positive reports on the first day's box office of "hero", and said that Han Fei's three consecutive films have been successful in North America, which is enough to prove his success. Not to mention that "hero" is a pure Chinese style film, which can obtain such a high box office in North America, which is enough to prove that the nation will eventually go to the world.

Well, the American media can never forget their universal values, but it has to be said that after the media's extensive coverage, many American audiences did notice the film.

This is much more effective than the spontaneous publicity of foreign students. On the second day of the release of "hero", the box office rose again, reaching $18.5 million, but the box office of "visitors from the abyss" is also soaring, breaking through $20 million.

The next week was basically a close fight between "hero" and "abyss visitor", and other films almost became cannon fodder. Of course, on the whole, the "abyss visitor" still overwhelmed the "hero". Although the box office gap between the two sides did not expand, it did not narrow, and remained at more than $1 million.

In the first week, the box office of "hero" was 155 million, while "visitors from the abyss" won the first week's box office with 183 million.

However, this situation began to reverse in the second weekend, and "hero" made 28.4 million box office on this day of the weekend, pressing "visitors from the abyss" under him for the first time.

It is also interesting to say that the counter attack of "hero" does not rely on the victory of traditional publicity, but an American Screensaver software saw the color impact picture of "hero", stole many shots of "hero" and directly made screensaver wallpaper.

With more and more people using it, it actually played an unexpected publicity effect. Of course, the screensaver software was supposed to receive Chris's lawyer's letter, but Han Fei stopped him. He even contacted the screensaver software company directly, gave them a year's license for free, and gave them more high-definition images for higher quality screensaver design.

Therefore, through the promotion of this screensaver software company, many American mobile phone users are curious about the aesthetic Oriental aesthetic films in the screensaver wallpaper.

Yes, "Oriental Aesthetics" is a gimmick thrown by Han Fei. The plot of "hero" may be relatively simple for Chinese audiences. However, in the eyes of American audiences, it is like reading heavenly books. It is no exaggeration to say that "hero" is a video that only Chinese people can understand.

American audiences can't understand the connotation. They just look at "hero" as a visual blockbuster, so Han Fei's publicity strategy is very simple, highlighting the concept of "Oriental Aesthetics" and giving American audiences a more intuitive keyword.

This publicity method is really effective. After Han Fei added $10 million in publicity expenses, more and more American audiences are attracted to cinemas. In capital countries, the only advantage is that as long as you are willing to spend money, the media will speak for you without hesitation, even if they regarded you as a hostile enemy yesterday.

So from the first day of the box office champion, "hero" has been firmly pressing the "guests from the abyss" in the second position.

The box office of "hero" also broke out amazing potential in the second week. The box office exceeded $230 million a week, which is no worse than the weekly box office champion of many traditional popular schedules.

For a time, the Hollywood media lost their voice. They can't ignore the facts. At the same time, they are unwilling to praise a work that hits them in the face.

In the third week, the box office of "hero" declined, but it still adhered to the bottom line of 200 million a week, while the "visitors from the abyss" had fallen below 170 million, which obviously began to decline.

At this time, some fashion people in the United States also began to pay attention to the clothing and scene color matching in the "hero", or convert these creative inspiration into fashion design.

At the spring and summer new product press conference of Milan international fashion week, the Oriental color series from American designer Clem achieved great success and attracted extensive attention in the whole fashion circle. After the game, she did not hide the origin of her creative inspiration and praised Han Fei's crew, especially artist Wenqi.

So as to further spread the influence of "hero", many European countries also began to pay attention to the Chinese film still released in North America.

Many European film and television companies originally only looked at "hero" as a literary film, but soon they found themselves wrong. The box office of "hero" was amazing, and they even wondered if they were wrong? Can a Chinese film really be so successful in the North American market?

Time quietly came to the middle of April. The box office of "hero" exceeded $720 million a month after its release. It is only a matter of time to surpass the box office of "the rise of the scarlet ball". More focus is on how much the final box office of "hero" can reach and whether it can break the global record of $2 billion of "wandering earth".

Chris is naturally elated recently. The box office performance of "hero" is enough to make the match point company and himself have a good time in the past two years.

Han Fei is busy negotiating with agents from European countries. In fact, some small countries in Europe, like some countries in Southeast Asia, the film market is very imperfect and can only sell the copyright in the form of buyout. However, one advantage is that people pay in euros, which is still considerable after being converted into RMB.

Of course, in film markets such as France, Britain and Germany, Han Fei still adheres to the sharing model. In fact, the film market in several major European countries has increased significantly, accounting for 24% of the global box office, second only to 27% of the United States, which is a fat meat in the eyes of Hollywood.

There is no reason for Han Fei not to bite when he has a chance, and "wandering earth" had no chance to log in to the European market before, and "the rise of the scarlet ball" was fully represented by match point company.

Therefore, the significance of "hero" in the European market is not only how much box office it can get, but also to show the style of Chinese films to European audiences.

Of course, the negotiations can't be discussed for a moment. If "hero" wants to be released in the European market, it will have to wait until the second half of the year.

At the end of April, "hero" finally completed its release tour in North America, with a final box office of $860 million, and no suspense won the throne of North America's box office champion in April, while its competitor "visitors from the abyss" lost a good game, and finally only got a box Office of $650 million.

Americans value miracles. In their opinion, it is a miracle for "hero" to win such a high box office. Combined with Han Fei's experience, the atmosphere of miracles is stronger. Of course, they prefer to call it "American Dream".

Yes, Han Fei once again became the representative of the "American Dream", and no media informed him in advance that he would make such a report.

However, in the subsequent interview, Han Fei again stressed that his success did not lie in the "American Dream".

"I prefer to call it the Chinese miracle. In fact, the Chinese nation has been creating miracles in world history."

Han Fei's words only caused a great sensation in China, in the United States? There is no media to report at all, because they know that Americans don't like watching such reports. Why bother yourself?

In May, Han Fei officially signed a contract with publishers in European countries. The share is similar to that of match point company, but there are differences in some details. Of course, Chris is a little depressed about this. After all, he doesn't have his share of this cake.

When the news reached China, it caused an uproar. The domestic audience rushed to tell the news. The pride can be felt in words across the screen.

"Lying trough, cow batch, didn't say, Han Fei, come on, rush the duck!"

"Too awesome, the North American box office champion, now hit the European market, should the global box office go beyond the wandering earth?"

"Ha ha, now those Hollywood media have no face to talk about [the rise of the scarlet ball]? [hero] is an out and out Chinese film."

As a result, there is a wave of "Heroes" in China. However, at this time, the heroes have been painted for a long time and can only be seen on the video website. Of course, they need members, so the video website has a large amount of member income that month.

Compared with the audience, the peers in the domestic film and television industry were the most shocked. Just as everyone was still groping for the first step to go abroad, Han Fei not only killed all sides in the North American market, but now opened the European market.

The development of the European market in recent years, as long as people in the industry pay a little attention, they see it in their eyes. What does this mean? A brand-new cake. Although the cake in the European market is more difficult to separate than that in the North American market, isn't it sweet to lick a mouthful of cream?

Therefore, some powerful film and television companies began to analyze the success of "hero" and study the tastes of audiences in North America and Europe.

This process may be very long, but it is a good start. A leaf obscures the eyes and does not see Mount Tai, which is a true portrayal of the Chinese film circle over the years. Now open the leaves, they will find that it will be difficult to continue Han Fei's road. However, as Han Fei has always believed, when you have a goal in front of you and can move forward wholeheartedly according to his method, Is definitely the right path.

In other words, this is the head sheep effect. As long as one head itches through the sheepfold, other sheep will follow to see the outside world. They can eat fresh grass at the worst, can't they?

Of course, during this time, Han Fei was not idle and began to look for a suitable Oscar public relations company. In fact, the Oscar is far from as clean as everyone imagined. In Hollywood, if you want to win an Oscar, even if it is only a nomination, you must pay a public relations fee of at least $1.5 million, and the basic fee for participating in the selection must be at least $200000.

The most basic public relations behavior in Hollywood includes holding a screening meeting to invite judges to participate, and a grand dinner will be held to entertain these judges after the meeting. It's hard to say that Americans don't have the subconscious of eating people's mouths and holding hands.

Of course, not all judges have time to attend the screening, so at this time, they should send DVDs to these judges. The cost of each DVD is about $3-14. Of course, if they have their email and are sure that they will see it, they can also send videos directly, but both methods actually have the risk of divulging high-definition videos.

Even many American fans can find these pirated movies on the Internet for free when they arrive at the Oscar season. Who says that the quality of American audiences must be high and do not watch pirated movies?

Of course, in order to compete for Oscars, film companies do not hesitate to risk being pirated, which is not unprofitable. First, the actor's worth has doubled. Second, it is not uncommon for many films that have been painted, but have been taken out of the warehouse and re released because they have won Oscars, Some film and television companies will even start releasing films at the end of each year, and then wait until they win Oscar nominations in March next year. The film screening cycle can even double, which depends on the trade-off of film and television companies.

"Hey, man, you are too nervous, and it's still early from Oscar. Public relations will have to wait until October, otherwise the money will be wasted. You know, those judges are not good at thinking, especially memory." Chris make complaints about it. In fact, he has reason to worry because "hero". DVD and network copyright have not been released yet. This is a lot of money!

"Man, I think you're nervous. I'm just preparing in advance. Don't worry, it won't delay us to make money." Han Fei smiled.

"Well, you're a good partner," Chris exaggerated.

There was a burst of laughter in the conference room. Sometimes the Americans also have their very interesting side. At least they are serious about making money.

Time came quietly. In August, "hero" first landed in the British market, and then in France and Germany in September. At that time, a Chinese wind blew up all over Europe.