Chapter 208

[the two sides sit facing each other. Ren Hong guesses in his heart what Tim Cook's purpose is, and the other also guesses in his heart what kind of attitude Ren Hong will talk about next. Both are speculating about each other. However, one thing is different. Ren Hong, as the home court, is very calm. After all, it is the other party who requests to meet and belongs to the demanding side. Tim Cook has more unpredictable feelings. Which is better or worse, from here on, we start to open the distance.

For a long time, Ren Hong gave priority to his speech again. With a cool smile, he said slowly, "I don't know if Mr. cook is coming this time. After all What do you want? "

The conversation has been opened, and Tim Cook can't keep silent. He organizes a speech in his heart for a moment and says, "on this trip, I'll try to work with you on behalf of apple and apple to see if we can reach a cooperation."

"Oh? I'd like to hear more about it. " Ren Hong leaned back on the flexible sofa and cocked up his legs to show that he was interested in fluke.

Although Ren Hong hated the behavior of the people behind him to matrix technology, his emotional side would not be involved in the game of the market, and the sensibility would make him fall into a passive situation.

Ren Hong is also very interested and curious about Tim Cook's cooperation.

But Tim Cook's face was melancholy and sighed. "The times have changed. Apple's brilliance can only look back on the past prosperity..." Tim Cook, who came to discuss cooperation, suddenly became melancholy. With a reluctant smile, he looked at Ren Hong, who was silent and seemed to be thinking. He continued, "this is the era of xlou s, a matrix technology." His eyes shifted from Ren Hong to other places. "Apple apple has come to an end in my hands. Is it a pity? Of course, a little bit! But I've never been ashamed of it. I did my best, apple did its best, everyone did. Isn't it? "

"Yes, I tried my best." Ren Hong finally responded.

Tim Cook sighed a long sigh It is inevitable that there will be no end to the glory of history. Sony's brilliance in the 1980s and 1990s has long been over, but its brilliance has been remembered by the world, enough. Nokia, Motorola, blackberry When we come to apple, Apple has turned over one strong opponent after another. With the fall of Nokia, we have climbed to the top of their "bones". This is only Apple's glory, which is remembered by the world. Even though he is about to fall like Nokia today, it is still remembered by the world. " Disconsolate Tim Cook suddenly showed his confidence that he had once had. With a smile, he turned his eyes to Ren Hong He can still be proud to announce to the world that in 2007, we have changed the world, and the world has remembered apple and apple... "

"Yes, they've all changed the world, we've all changed the world, they're all the Great Companies in the world." Ren Hong was also filled with emotion.

"Yes, the world's great company!" Tim nodded.

"Whether it's Sony, Nokia, apple, Facebook or matrix technology, xlous, or something else..." Ren Hong gently raised his left hand, the index finger and the middle finger closed point to the temple, gently tilted, looked at the dome in front of him, "salute them, you and us!"

At the beginning of the negotiation, Tim Cook put the topic into this situation. Maybe it was a feeling, maybe it was a kind of negotiation method. If it was a negotiation method, Ren Hong seemed to have been brought into a "trap" by him.

However, this is not the case. No matter whether the other party is really feeling or a means, Ren Hong is indeed infected. However, as a party to the negotiation, his brain is still very clear after he withdraws from the state, and he knows his position very well.

"The end of Apple doesn't mean it's down. Apple isn't Nokia, at least not yet." Ren Hong looked at Tim Cook with a smile and stressed, "isn't it?"

Tim Cook nodded softly. "Yes, that's why I'm here."

"So..." Ren Hong stretched out his hand, waved his right hand, and looked at the other side. What he is most interested in is undoubtedly how Apple, originally a competitor, can transform from a competitive relationship to a cooperative relationship.

Tim Cook knew it was time to get down to business. He thought for a moment and said, "Apple's iPhone business will completely withdraw from the market share competition in the high-end area after a solemn decision."

When Ren Hong heard this sentence, he finally moved and folded his legs. He gazed at Tim Cook who was calm and calm for a long time. "Is that true?"

Ren Hong tries to find a trace of a lie in his eyes.

"Absolutely true." Tim Cook said frankly: "it is the consensus of the whole world that the competition between the iPhone 9s and the 'S-2' has been completely defeated. The iPhone has completely lost its advantage in the high-end area. Why not seek transformation here? If not, Apple will really fall down, don't you think?"

Thinking deeply, Ren honghuan held his arms and covered his lips with one hand. For a moment, he said, "is apple ready to condescend to enter the low-end market?""Yes! Middle end main hit, low end auxiliary! That's the iPhone strategy for the future. " Tim Cook is not ashamed of the word "condescending". The strategic transformation of the company is nothing more than a choice of life and death, and no one thinks it is a shameful thing.

"With all due respect, the cost of the iPhone is bound to be higher than that of the existing products. Even if the profit is made, the price of the iPhone must be much higher than that of the existing midrange products. This is an embarrassing situation in which the high price cannot be low price, unless..." Speaking of this, Ren Hong suddenly stopped, his bright eyes fixed on each other, he could already guess the purpose of the other party's coming here.

"Yes When Tim Cook saw Ren Hong's sharp eyes, he knew that he had guessed it, and that there was no need for the last layer of window paper. He said, "I'm here for the little excellent assistant. That's the purpose of my trip."

Xiaoyou assistant. This is the eternal pain in Apple's heart. If Apple wants to smoothly transform the middle and low-end market, there is still the last and most solid barrier to be broken, that is, Xiaoyou assistant!

Smart voice assistant is a secondary app for Android, but there is no IOS version. This is also because of the direct competition between matrix technology xlous and apple. It is no doubt that opening up applications to IOS will help competitors. Of course, Ren Hong will not do so. The iPhone without little excellent assistant, even the iPhone 9s, which is second only to matrix technology 'S-1' and 'S-2', is still a cold machine.

Apple's weakness in the area of intelligent voice assistant directly puts its iPhone into a huge congenital disadvantage. Even if the transformation into the low-end market, even if the iPhone itself is much better than other low-end mobile phones, the iPhone that can't use the little good assistant can't become a voice control device, and even if the hardware of the phone itself is excellent, it can't compete with its competitors.

Hardware is very important, but software is equally important. Powerful Xiaoyou assistant can make a smart phone which was originally a third rate one more competitive in second-class products. If matrix technology's wearable intelligent device is a super first-class product, Apple's iPhone is undoubtedly a first-class product, but it still can't compete without a small excellent assistant Have a small excellent assistant secondary products.

The price difference, the huge difference between manual control and voice control is the relationship between the first-class iPhone and the second-class Android phone. There is no doubt that even the first-class iPhone is still at a disadvantage in terms of competitiveness.

"Apple wants to be able to get the right to use voice assistant Xiaoyou on its smart devices." Tim Cook said.

There is no doubt that if Apple can break this last and most solid barrier, the competitiveness of the transformed iPhone in the middle and low-end market will be as good as the "S-1" and "S-2" which are unmatched in the high-end area at this time. At that time, it would be a devastating disaster for some middle and low-end mobile phone manufacturers in the world.

The success of Tim Cook's trip will determine the future pattern of mobile phone industry in the world.

(to be continued)

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