Chapter 281

Even the most audacious forecasters dare not predict the current situation. From the upsurge at midnight, to the media feedback, to the audience attention, then to the focus of the network, and finally to the participation of film critics, "buried alive" is actually ahead of "smart: ghost 2". This is just... Arabian Nights!

In 2009, a false record horror film "smart: Ghost" shot by camera became the biggest dark horse of the year with an ultra-low investment of 15000 US dollars. However, relying on excellent marketing and clever layout, it gained 107 million US dollars in North America, becoming the highest profit ratio film in film history next only to "the witch Blair".

A year later, the sequel came out with a cost of 2.75 million yuan, which is a great change compared with the previous one. Before the release, there was a lot of publicity, and it was thought that it would join hands with "chainsaw 3D" to dominate this year's Halloween season - at least before "Harry Potter and the Deathly Hallows (Part 1)" was released.

As a result, it encountered a strong sniper of "buried alive", which was absolutely unexpected by paramount. Although it is said that since "buried alive" is only shown in 11 cinemas, the box office is naturally not competitive. The weekend box office champion of "smart: ghost 2" is still very stable, but the momentum of the premiere weekend is blocked, which is obviously not a good relief for the follow-up box office trend.

As for the focus film industry, it is very happy to sit in Diaoyutai, but it has a surprise. Not only the next "buried alive" issue strategy can be slightly adjusted, high hopes; Moreover, the public relations strategy of the next award season can also make corresponding changes, adding another choice for them.

According to the feedback from various parties, focus pictures spent 4.5 million US dollars in Toronto to buy the "buried alive" North American distribution copyright, which seems to be much more cost-effective than Weinstein pictures -- "blue Valentine's Day" became the standard King of Toronto Film Festival this year with 6 million US dollars, but this film does not seem to be so "friendly" to the general public.

In terms of authoritative media reviews, "buried alive" has received 29 media reviews, including 21 high reviews, five medium reviews and three poor reviews, which has continued the media trend in Toronto by an overwhelming majority. This also proves that the cheers of Toronto and triliureid are not caused by the atmosphere of the film festival, and the film critics and audiences have expressed their support for the film, Toronto's call for an extra show is taken for granted, which makes more and more audiences look forward to the work being screened.

"Buried alive" scored 69 points in the media comprehensive evaluation, compared horizontally, "shining" scored 61 points in the media comprehensive evaluation, and "supernatural sixth sense" scored 64 points in the media comprehensive evaluation.

Just from this set of data, we can see that the film critics' ardent pursuit of the work of "buried alive", especially as the only actor, Lan Li, has received undifferentiated praise. Even those media who criticize the overall quality of the film, even the harsh and critical New York Film Critics, have not spared no effort to give the praise to Lan Li.

As a rookie, lanli broke into his own world with absolute strength in just a few months. The previous "Pacific War" successfully won an Emmy trophy for lanli. People can't help but look forward to whether "buried alive" can make a difference in this year's award season?

In the film scoring system of the United States, the media comprehensive review is only a part of it, representing the views of professional media. They are often professional film critics, or even film professional background. They have deep research on films, so their tastes tend to be more tricky and colder.

In addition to media reviews, rotten tomatoes, IMDB and cinema scores are the best supplements to feedback film quality.

Rotten tomatoes represent the views of mass media, including comprehensive magazines, online media, authoritative bloggers, cinema critics and so on, which also means that their taste will be closer to the public, but still retain the professional of film critics. If it is said that the number of comprehensive reviews of the media generally hovers around 30, with no more than 45 at most, the mass media of rotten tomatoes will take off from 150, and large-scale commercial films can even attract reviews from 250 media.

IMDB naturally does not need to say that this is a website that gives full feedback on the preferences of the audience. However, the scoring system of IMDB is very complex. It will classify users according to the number and quality of viewing, and the rating of senior users will account for a larger proportion. To a certain extent, this has slightly curbed the behavior of a large number of water forces to brush points. This is also an important reason why the IMDB score is so authoritative.

The final score of the cinema is the feedback word-of-mouth of the cinema, which reflects the taste of the general public. Generally speaking, the score of commercial popcorn movies is "a -", and it is difficult to satisfy people below this score; Horror movies are "B" around, reaching this score is worth celebrating; The score of art movies will be relatively low, and some works only played in art theaters will not even be counted.

The four data represent the feedback information of different groups and provide reference for the audience.

However, watching a movie is a very personal thing. When other people applaud a movie, they don't feel it at all; Or it's normal to be totally happy with the works that others despise. Therefore, different audiences choose the films they want to see according to different indicators, which is the king's way.

After the media comprehensive evaluation achieved 69 points, the rotten tomato index of "buried alive" reached 87%. The mass media showed unprecedented enthusiasm and gave the film the highest praise. In the very full score scoring system, the rotten tomato score fell to 7.6 points, which is not even better for a thriller suspense film!

It can be seen that both professional film critics and mass film critics have given their praises. From Toronto to trilliuride, and then to North America, the rising momentum of "buried alive" has not shown a decline, but has continued to climb up, setting off a storm of public praise!

What about the audience?

IMDB's rating data is limited at present, so it can't be counted for the time being, but the enthusiasm of 8:5 can already see the first reaction of the audience at midnight; As for cinema scores, No.

There is no way to count the score of this work which is only shown in 11 art theaters, so this reference data is blank at present. However, people can find the answers they want from indirect reference data.

"Smart: Ghost record 2".

This work, which was released on the same day, is also a thriller and suspense type film. It is also a low-cost production, and it also gains a lot of feedback information at the first time. It is undoubtedly the best reference object for people.

In more than 3200 theaters, the four evaluation data of "smart: Ghost real record 2" were released at the first time.

The comprehensive evaluation results of 23 media only achieved 53 points, which is a great disappointment. Compared with the previous 68 points, it has dropped two grades!

The rotten tomato index was only 58%, and the average score of 131 mass media was only 6 points, which was in line with that of professional film critics, and the score fell across the board.

The score of IMDB actually called more than 14000 users to vote. Obviously, the number of people entering the cinema easily exceeded the number of people buried alive. However, the score was disappointing. It was only 5.5 points. Compared with the previous 6.3 points, it had a precipice decline again.

As for the cinema score, "B" finally saved a little face, reaching the average level of horror movies - but it was only a pass, and did not lose the underpants.

It's no exaggeration to say that the quality of "smart: ghost 2" has completely collapsed, and the audience and critics have maintained a high degree of consistency. They are greatly disappointed with this work.

Comparatively speaking, the reputation of "buried alive" is absolutely ahead of others. Almost every item of data is easily crushed, which is even comparable to the miraculous "smart: Ghost recording". This also means that the lowest score of "buried alive" is "B" - at least equal to "smart: Ghost recording 2", As for whether there can be "B +" or even "a -" performance, we can only make a judgment after entering the cinema to watch.

What's more, with the popularity of the Yahoo community, photo wall, Facebook and other networks, the feedback information has become popular. Coupled with the comprehensive media reviews and the rotten tomato index, it's not hard to draw a conclusion: This is a movie worth watching.

The so-called Halloween schedule is a carnival for those who like to watch horror movies and horror movies. But this year, "smart: ghost 2" has obviously let you down. Before the appearance of next week's "chainsaw 3D", the injured hearts of the audience urgently need to be cared for, so "buried alive" has entered the public's attention.

At this moment, people in the industry marvel at the cunning of the focus film industry, and arrange the "live burial" in this schedule. On the surface, the frontal collision of the same type of theme is bound to be unfavorable to such a work without resources as "live burial"; But on the other hand, it also provides another choice for those who like "smart: ghost 2" movies.

Of course, this is just a piece of paper behind the scenes, and "burying alive" can win attention. This is the result of a combination of favorable weather, location and people. Without any link, the current situation will not be like this. The schedule of the focus film industry only provides the last catalyst.

Unbelievably, the "buried alive" weekend screening market has shown unprecedented prosperity. Some people are curious about the real strength of Langley because of the effects of Toronto and triliureid, some people are because of the overwhelming praise, and some people are because of the disappointment of "smart: ghost 2"

But no matter what the reason, the audience, one after another, went into the cinema and bought tickets for "buried alive". This is the result.