Chapter 282

In the film industry, point screening is a very normal screening process. Art films will meet a small number of audiences in the form of point screening, and then carry out publicity through word-of-mouth communication, so as to attract more audiences to enter the cinema, from point screening to expansion, and finally decide whether they will be fully released according to the box office performance.

Generally speaking, if there are more than 700 screening venues, they are called public screening, while 1500 are large-scale public screening.

In addition to art movies, Disney's cartoons will also choose to be shown on demand. However, Disney's "point show" is quite special. Their point show venue is Disneyland. Although there are only a few projection halls, the passenger flow is not comparable to that of ordinary cinema; And such a "point show" is also accompanied by a grand premiere, the specification is not small.

Therefore, in the historical ranking list of the box office of a single Museum, Disney cartoons easily occupied all the seats in the top ten. The $793000 single Museum data created by "Lion King" in 1994 has not been broken and far ahead. When people mention the box office list of a single Museum, they usually add a prefix of "live movie" to show the difference.

At present, the single box office record of live action movies was set by "dream girl" in 2006, with a figure of 126000 US dollars, more than 100900 US dollars of "Brokeback Mountain", and the historical record is included in the bag. It's also the only two films with a box office of more than $100000 by the end of 2010.

As for the performance of horror films in a single library, due to the particularity of the subject matter, the performance is generally low. In the list of film history, the highest ranking "Blair the witch" did not even rank in the top 40. When it was screened in 1999, it created a single library data of US $63000, only ranking 43rd.

Interestingly, 63000 is the data obtained after the addition of six venues in the second week of "the witch Blair" screening. In the first week of "the witch Blair" screening, it gained US $56000 at the box office of a single library, ranking second in the data list of horror movies. Thus, the spread of word-of-mouth is the best box office catalyst for any type of film.

In addition, "smart: Ghost record" achieved a single performance of US $49000 during its screening last year, which is the third highest in film history.

Now, with all the attention and popularity, "buried alive" shows an incredible appeal, and even suppresses "smart: ghost 2" in terms of discussion heat. The busy scenes of Los Angeles and New York art theaters throughout the weekend are the most direct manifestation, which makes the major media express great expectations for the single box office of the film, Some people even speculate whether this work can copy the track of "the witch Blair" and walk out of the box office curve.

In the end, "buried alive" did not disappoint people. In the first week of screening, it handed over the box office data of 46000 US dollars for a single Museum, which triggered a wave of exclamation!

Only from the data of "46000", there is nothing to be sought after. This achievement can only barely rank in the top 100 box office of the live action movie single Hall, and only occupy the fourth place in the horror movies. It has not been able to break the blockade of "the witch Blair" and "smart: Ghost recording".

This is indeed a good result, but it is far from being a great book.

However, "the witch Blair" and "smart: Ghost record" both carried out a lot of publicity before they were screened. They released news in the form of virus video and virus news, making people mistakenly think that the story in the film is true, and the film is completely a real documentary, which undoubtedly aroused the curiosity of the audience, even if they didn't care about horror films, I can't help walking into the cinema; In the follow-up, further rendering was carried out. The boundary between reality and film was completely blurred, which laid a solid foundation for the box office miracle. The hand-held camera's pseudo documentary shooting method was officially popular.

In contrast, "buried alive" did not carry out any form of publicity before its release. After the popularity of Toronto and trilliureid, even the magazine interview did not start. It only relied on the spread and diffusion of word-of-mouth, and the topic gimmicks of Langley itself to attract more attention.

It's like a nobody who came out of a mountain village and suddenly appeared in the ring, breaking everyone's expectations. After 15 rounds of fighting with the active champion, he still didn't get knocked down. He just lost the game because of the disadvantage of points.

Yes, he lost, but the shock did not diminish. This is the present situation of "burying alive".

What's more, "buried alive" does not have the gimmick of a fake documentary. A down-to-earth independent film completely relies on the director's skill and the actor's ability to move the audience. Under the influence and drive of the lack of freshness, it has created such achievements, and no praise can be given.

So does the media.

"The box office of a single Museum has made a great success," burying alive "has made its debut as a dark horse

"Another" smart: Ghost record " Bury alive 'beat your opponent in the way of your opponent, and you will be born

"It's hard to get a ticket. The biggest variable of this year's Halloween is: can 'buried alive' reproduce the box office miracle of 'smart: Ghost record'

"After the small screen, Langley hall shines on the big screen again!"

"From Toronto to telluride, and then to the North American market," buried alive "continues the boom of word-of-mouth

"The biggest surprise of the year?" "Buried alive" is welcomed by the audience and critics

"It's 46000 dollars, and the second movie" the witch Blair "reappears."

"A new force has sprung up." smart: Ghost record 2 "ushered in the biggest competitor ahead of time:" buried alive! "

"Word of mouth is booming!" "Bury alive" staged a miraculous counter attack. "

"Is this scene so familiar? A year ago, the miracle of "smart: Ghost record" reappeared

"Speed and passion 5 is a group blessing." Live buried 'dianying, make great achievements

……

News, big and small, spread all over the world, especially with the strong attention of "speed and passion 5" and "smart: Ghost record", more than 150 media reported on the excellent performance of "buried alive" - the spread of word-of-mouth has greatly exceeded expectations before the focus film industry even had time to make efforts, Box office performance has greatly exceeded the plan!

Such a momentum, even more powerful than the large-scale release of the works, this is absolutely a perfect opening.

There is no doubt that "burying alive" has become the biggest surprise of this week, showing a strong momentum no less than "smart: ghost 2", and even suppressing competitors of the same type in the heat of the topic. At the beginning, "smart: Ghost recording" brought humiliation to the opponent, but now the sequel works feel it from the opponent, which is really frustrating.

In the third week of October, "smart: ghost 2" was released in more than 3200 theaters. Although the public praise was in a mess, relying on the topic created by the previous work, the sequel easily attracted a large number of audiences into the cinema, and finally won 40 million US dollars at the box office. It easily won the top of this week's weekend box office list!

This is enough to make paramount, the distribution company, happy for a work with an investment cost of less than $3 million. Even if the hot topics are taken away from the limelight, even if the feedback of word-of-mouth is far less than expected, even if the media is constantly abusing, even if the follow-up box office trend is unsustainable, so what? The box office results of the premiere weekend have already made paramount a lot of money. After that, all the revenue is just counting money, which is the most important thing.

Behind "smart: ghost 2", works such as "fool show 3D", "red flame battlefield", "from now on", "social network" occupy the remaining seats in the top five.

Among them, there are a lot of hot topics, "red flame battlefield" has gathered Bruce Willis, Helen Mirren, Morgan Freeman, John Malkovich and other famous stars, and has received a lot of praise at the same time“ "From now on" is created by cline Eastwood and Matt Damon; And then there's social networking, the biggest seeded player of the awards season so far

In addition, the 3D movie boom since last year's "Avatar", last week's "stupid show 3D" and next week's "chainsaw 3D", all of which are hot spots.

But even so, "buried alive" still killed a bloody road, 11 theaters made 56000 dollars of weekend box office data, strong among this week's North American weekend box office top 20! Occupy the 19th position, and behind is this year's summer file sweeping "Inception".

This is the only work with less than 300 cinemas in the top 30 of the weekend list. Eleven has only 11 cinemas. Burying alive has achieved such excellent results. It can be the candidate of the biggest dark horse in 2010!

From the heat of discussion to the feedback of word-of-mouth, from the box office of a single museum to the degree of focus, "buried alive" has written its own miracle, which has also made the name of "lanli hall" widely spread again. No one can separate "buried alive" from "buried alive". It can be said that "buried alive" has made lanli, and it can also be said that "buried alive" has made "buried alive", But there is no doubt that they have won the recognition of the audience, whether they are "buried alive" or lanli.

However, point screening is only point screening. The success of point screening does not mean the success of expansion. The views of senior professional fans can not represent the preferences of the general public. During point screening, it is highly sought after, and after expansion, the audience refuses to pay. There are numerous cases.

What kind of box office results "buried alive" will achieve and what the future of the award season will be are still unknown. The next expansion plan and publicity means of focus film are crucial.

You know, "buried alive" has to face the continuous impact of "chainsaw 3D", "Harry Potter and the Deathly Hallows (Part 1)", "super villain", "magic fate", "Narnia legend: Dawn treading waves" and other works. This is a rare summer file battle in recent years, and the intensity is no less than that of summer files.

So what's the winning chance of "buried alive"?