Chapter 283

Outstanding reputation, excellent single library, focus gathering, continuous hot... "Buried alive" has undoubtedly occupied the best position, everything is ready, only Dongfeng.

What's more, next week's only new film "power saw 3D" can be said to be the weakest competitor in the next two months.

This work is the seventh in the series. The box office results of the previous two sequels have been difficult to satisfy people. Only because of the low investment cost and simple distribution strategy, Lion Gate film has built one after another. But in fact, in terms of box office explosive power, it can be said that the oil has dried up. This time, we rely entirely on 3D gimmicks, hoping to drive the box office.

This is undoubtedly the best opportunity to "bury alive". If you miss this window, you will face several powerful competitors in turn. Just relying on the spread of word-of-mouth, the box office of "bury alive" is really difficult to create a miracle, and the prospect will be gloomy immediately.

But no one expected that the focus film industry refused to expand its production on a large scale. In the fourth week of October, it only added 10 theaters, from 11 to 21, and it was still limited to Los Angeles and New York. For the second week in a row, it carried out small-scale screening. Compared with the attention "buried alive" received last week, the pace of such expansion is almost negligible.

The choice of focus film industry is really confusing, and people can't help wondering: is it because focus film industry is not well prepared and didn't expect the huge repercussions of "buried alive" that it missed the opportunity?

However, old timers like focus pictures not only conduct internal screening, collect information, and then make corresponding expansion plans; In addition, we will do multi hand preparation, so that we can respond to the unexpected situation in the first time.

So, does this also mean that the focus film industry will expand its films step by step and follow the plan?

If so, then the focus film industry is really resourceful and scheming!

In the fourth week of October, the box office results of the "buried alive" single Hall did not decline because of the increase of venues, but also rose against the trend. It reproduced the feat of "the witch Blair" 11 years ago, and exceeded the box office of the "smart: Ghost" single Hall in the first week of last year with the single Hall data of 50700 US dollars, It ranks third in the history of horror movies!

In fact, this is not difficult to understand, can be summarized as: hungry marketing.

The more limited, the more out of print, the more precious, the less available, the more eye-catching. After the boom of praise in the first week, the word-of-mouth accumulated by Toronto and triliureid finally broke out. People's expectations of "buried alive" soared, whether they like it or not, and whether they agree with it or not. However, people all decided to go into the cinema and watch it in person, and the good or bad was up to them.

What's more, "buried alive" is not the kind of boring literature and art movie in the award season. Although the movie is highly praised, it is still a horror movie. In other words, it is a popcorn movie, which has further increased its appeal to ordinary audiences.

However, the focus film industry just goes the opposite way. It refuses to expand the film on a large scale. It still limits the film to Los Angeles and New York, two cities with the strongest artistic atmosphere, the most high-end audience quality and the most outstanding artistic aesthetic ability, which attract a large number of deep-rooted fans to watch and further spread the word-of-mouth.

The most intuitive manifestation is that the audience rating of IMDB has made a qualitative leap. The rating audience directly exceeded 3000 people, and a total of 3600 netizens voted, more than five times more than last week; At the same time, the score also dropped from 8.5 to 8.4. Although the average score dropped, the decline was very weak, which was within the acceptable range. On the contrary, it further proved that the fans affirmed the quality of "buried alive".

As we all know, senior users score more than IMDB, and Los Angeles and New York are undoubtedly two of the top gathering places for senior users. If the quality of "buried alive" is excellent, professional fans in these two cities will give more pertinent opinions, and the film's reputation will be further confirmed; Of course, if "buried alive" can not stand the test, these critical and harsh netizens will not hesitate to send it to hell.

This is the small calculation of the focus film industry, but we can also see that they are absolutely confident in the quality of "buried alive".

As a result, the second week of "buried alive" ushered in a miraculous counter attack, not only the box office of a single Museum reached a new high, but also the excellent word-of-mouth was further spread! This victory, like a tightrope, has really made a name for "burying alive" and spread all over North America.

Now, more and more people compare "burying alive" with "127 Hours".

Although such a situation has been experienced in Toronto before, due to the congenital deficiency of "buried alive", facing the partner of Daniel Bauer and James Franco, and the quality of "127 Hours" has also won the enthusiastic pursuit of film critics, so this kind of speech is just lively in Toronto, and can't find a market after coming to North America.

Now, however, the situation is quite different.

Although the media comprehensive evaluation of professional film critics is only 69 points, it is estimated that it is difficult to compete with "127 Hours", but for horror films, it is second only to "Exorcist", even higher than "sixth sense of supernatural" and "flash", which also means that the door of award season has slowly opened.

What's more, the audience's enthusiastic pursuit is rising. In the desperate situation of the chamber of secrets, they just rely on the monologue to perform a song of ups and downs. They don't think that "127 Hours" can do better than "buried alive", nor do they think that James' performance can be better than Langley's.

"127 Hours" will be launched in the North American market next week. It is expected that it will take the lead in four cinemas.

Fox Searchlight realized that such a duel could attract more attention for the film, so resources quietly began to tilt, and hyped the confrontation between "buried alive" and "127 Hours". Coupled with the start of the focus film industry, the two films really became the focus of discussion. It is not known who will win.

New directors, new actors, new screenwriters, new teams, and even before "buried alive" landed in Toronto Film Festival, no one knew about the film. But now, "buried alive" has quietly entered the awarding season, and "127 Hours" launched a duel. This kind of expansion step, can have.

The new record of US $50700 helped "bury alive" to obtain the box office data of US $106000 at the weekend. It was one of the top 15 in this week's North American weekend box office rankings, and temporarily ranked the 12th!

Just as people expected, "chainsaw 3D" is really weak at the box office. It only achieved 22 million at the weekend. It narrowly beat "smart: Ghost record 2", which dropped 60% in the next week's box office, and won the title of the North American weekend box office champion in the fourth week of October.

Of course, compared with the cost of 20 million yuan for the movie, there should be no pressure to recover the cost of "chainsaw 3D", but if you want to make a profit, you need to work harder.

There is no doubt that among the top 30 at the box office, the only one "buried alive" who has gone against the rise of box office is responsible for once again taking the most popular name in the bag. This is a fantastic victory for a work that is still in the screening stage. This also makes people expect more about the follow-up box office trend of the film.

In the following week, focus film finally opened up screening in other cities, with a small-scale expansion in Seattle, Chicago and Houston. In addition to the previous Los Angeles and New York, the number of screening theaters reached 53.

However, this week's North American box office market is a scuffle. Three new works will be shown in more than 3000 theaters. They are DreamWorks's "super villain", "hangover" creative team and Robert Downey Jr.'s "due date" together The famous black director Tyler Perry, who specializes in making spoof movies, has launched the "rainbow is half the sky". The fierce competition is hard to imagine.

What's more, in addition, four art films including "127 Hours" will be screened on a small scale. The upsurge of the award season finally begins. In the following award season, the works will only become more and more intensive, and the competition will only become more and more fierce. In a dazzling award season, it is absolutely not easy to stand out.

In this way, the position of "buried alive" is a bit awkward. If we take the award season works as an example, it is too commercialized, the connotation of the excavation is not deep enough, and the theme of thriller is not popular with Oscar; But in terms of commercial works, it is too small, "the one-man show in the secret room?" It sounds like the style of a stage play, and the market is not likely to buy it.

In the face of competition, "127 Hours" perfectly digested the topic effect of last week, and the screening of four cinemas successfully turned the audience's attention into substantial box office with a single box office data of 66000 US dollars, which easily completed the anti super of "buried alive"; At the same time, the word-of-mouth of the media has not been crushed unexpectedly.

The overall score of media was 82 points, the fresh index of rotten tomatoes was 93%, and the score of mass media was 8.3 points.

It's not just ahead of "buried alive", it can be said that it's an overwhelming advantage. In the face of the "127 Hours" sweeping reputation, "buried alive" has no fighting power.

So, what does that mean? Does it mean that "buried alive" can't compete with "127 Hours" in the competition of award season? Does it mean that "127 Hours" will be the best in the competition of box office in North America?

There is no final conclusion for the award season, but it is obviously not so in the box office confrontation.

"Buried alive" handed in the surprising single Hall box office data for the third consecutive week. With the blessing of 53 theaters, it reaped $2.18 million in weekend box office with an average single Hall score of $41100! Strong burst!