Chapter 365

In one breath, Douglas threw out three plans, and then said a lot of numbers. The speed of brain analysis was a little slower, and it would not keep up with the rhythm.

Which of the three is more suitable? Which one is better for the crew? In less than 30 seconds, disordered numbers poured in, and Drake entered a short-term crash state - Americans are not very good at numbers, what's more, the calculation of copyright and box office is very complicated.

For most laymen, anyone will think that the third plan is the best. The reason is very simple. The cost of copyright is four million yuan, which is not inferior to the five million yuan bought out. Moreover, it can get 15% of the box office bonus, which is not more cost-effective.

Of course, some people will directly choose to buy out, reap five million dollars at a time, and get rid of poverty in an instant. No one can stop this temptation.

But Lan Li knew that it was a trap, a very clever trap.

On the surface, focus pictures is more generous. It gives Drake three options, full of different possibilities, and full of sincerity. Compared with Harvey Weinstein's calculation and suppression, Drake makes a higher decision.

But in fact, the other meaning of the three options is that only these three options will not change the bargaining chips.

In other words, the three options are carefully calculated. Focus film always takes control and will never lose. Drake also lost the opportunity to negotiate. He can only choose the most suitable one among the three options.

It seems that there are many options, but in fact, the space for negotiation, debate and profit has been compressed to the extreme. Sure enough, neither focus nor Weinstein is good at it.

Douglas has just proposed three options. In fact, the difference between the first option and the second option is not very big.

If the North American box office of "love crazy" reaches 10 million, the results of the two schemes are basically the same, less than 10 million. The second option loses a little, but the loss also fluctuates in a small number range; If it is higher than 10 million, the second option is more cost-effective, but there is not much room for profit.

But the problem is that part of the publicity cost of the second option has to be paid by the crew themselves. Part, which part? Make up and hair? Transportation? Or styling? The trickiness can't be summed up in a single sentence or two.

The attitude of focus film industry is very clear. If we choose the second plan and share the risk, then we need to share part of the burden of publicity; If you choose a plan, the focus film industry will take all the responsibilities, bear all the expenses related to the publicity, and also shoulder all the risks. Naturally, the profit will belong to them.

It can be imagined that the focus film industry must face all the problems and risks. For its own interests, publicity efforts will naturally give the highest treatment; However, if the crew will share part of the risk, the focus film industry can make less efforts, and the crew members will spare no effort to publicize.

To sum up, between the first and second options, focus film tends to choose Drake's buyout option.

However, compared with the previous two schemes, the third scheme immediately stands out.

Four million royalties, 15% of the box office bonus, although the crew needs to bear part of the publicity costs, but on the whole, this not only reached the expected height - Andy's estimated share of royalties is about four million; But also can cooperate with the focus film industry, not to mention the award season prospects, at least in the box office market exposure will soar.

More importantly, focus has agreed to share options.

At the beginning, lanli decided to pay 20000 dollars for the film and nodded to accept "crazy love". Andy didn't care about Drake's share promise, because he knew that it was difficult for the distributor and producer to nod and agree to such a request. Andy has given up the idea of sharing, and purely regards "crazy love" as an art movie that doesn't make money.

But I didn't expect that "crazy love" was shot out of Pittsburgh Indian film and Drake's own pocket. After the producer nodded and agreed, the distributor relented and compromised.

For issuers, if they have enough confidence in the box office, buy-out is the first choice, share is the second choice, because they can ensure their profit maximization; If they are not optimistic about the box office prospects of the works, then they can choose to share, reduce the copyright fee, and then share the risk of box office to the producers and the cinema.

For producers, the reverse is true.

The reason why focus film is willing to share is that it is not optimistic about the box office prospects of "crazy love".

This is not meant to be derogatory, but an objective judgment. The box office of "blue Valentine's Day" in North America is only 9 million US dollars. It is difficult for such art films to have an advantage in theaters. They can only rely on the success of the award season, and then place their hopes on the TV on demand, the rental of video tapes, and the playback of art theaters.

Therefore, compared with buyout, sharing is more beneficial to the focus film industry.

The focus film industry has been squeezing the "crazy love" box office share from 45% to 25% or even 15%. In this way, their box office share will be higher and the possibility of losing money will be smaller. In addition to the future surrounding profits, the focus film industry will be in an invincible position.

Nevertheless, the third option is still an irresistible choice for Drake and the "crazy love" crew.

This is the most brilliant place of focus film. On the surface, it opens up a variety of possibilities for you to choose. But in fact, under the series of digital attacks, Douglas virtually guides Drake to make a choice - the third option, which is beyond doubt, followed by the first option, and finally the second option.

In particular, compared with the first two options, the third option has obvious advantages. Drake's decision was not difficult.

But are these really the only three options?

It's like a multiple-choice question. Someone asks, "do you want to go left or right next?"

The answer is obvious, left or right. Almost everyone makes a choice. But in fact, the answer is that there are other choices, such as going straight, going back, asking other passers-by, and so on. This is the myth of multiple choice.

There were countless numbers in Drake's mind, and he was a little confused now. Douglas's choice is clearer than Harvey's, and Drake's is more wavering - choice phobia.

So Drake turned to lenley and asked. Or, in other words, a look for help.

Dealing with numbers is not what Langley is good at. It's Matthew Dunlop's field; But he is no stranger to people. He knows that Douglas said three options, no matter which one they choose, focus film will readily agree - negotiation? There is no negotiation at all, just a choice.

Therefore, lanli chose the simplest and most direct way.

"Why don't you listen to the plan that our crew has come up with." Drake was stunned by Langley's words, full of questions - do they have a plan?

Douglas, sitting opposite, laughed, "Oh? Do you have a plan? "

"Two, we have two plans." In the face of Harvey, lanli always refuses to show his cards. That's because he doesn't have an accurate concept of copyright fee, and he can't make unreasonable price.

But now, after Andy, Harvey and Douglas three price, his heart probably has a fuzzy number. He decided to report to the highest point of this figure and try again.

Whether it's Harvey or Douglas, Langley really doesn't like this kind of tricky numerical calculation. Instead of haggling over trifles, it's better to deal with things quickly.

"First, buy out." When lanli's voice fell, Drake's anxious call came from the side. Lanli was helpless, but he was not moved on the surface. He continued, "eight and a half million. The distribution right of 'crazy love' in North America is given to focus pictures."

Eight and a half million. Drake's in shock.

"Second, share." Langley's voice was calm all the time. Douglas was impressed by his calm attitude. "The cost of copyright is five million, and the proportion of box office bonus of the crew is 35 percent."

Just now Douglas gave it to Drake. Now Langley gave it back to him. In just 30 seconds, the initiative changed.

Douglas thought it was very interesting.

This is not the first time that focus film has dealt with Langley. "Buried alive" really brightens Douglas's eyes. At the beginning, he did not complete the negotiation of distribution rights in Toronto, but he also heard that Langley's agent, Andy Rogers, is definitely not a good one. He shows strong confidence in "buried alive" and never gives up in box office dividends.

Facts also prove Andy's wisdom“ "Buried alive" has achieved 52 million box office in North America. Before it was released in the surrounding areas, the focus film industry has already made a small profit of 12 million US dollars. After the video distribution, TV on demand and other links, they will continue to make profits. What's more, this work is still in the waiting list of the award season, and it is really rare to maintain its strong competitiveness.

Focus film is also optimistic about "crazy love", especially the future of lanli. Even if "love crazy" can't be included in the final nomination list of 2011 award season, Douglas also believes that blue Lee will still maintain a strong impact, even stronger than Ryan Gosling four years ago.

Apart from Weinstein film, paramount advantage and other competitors, focus film itself is also determined to win.

However, Lan Li's calm, wisdom and self-confidence are really surprising.

"It seems that you are very confident in the box office of 'crazy love' in North America." Douglas did not answer directly, but made a joke.

Lan Li's mouth gently raised, just like the morning light on the top of the tree, "don't you have confidence?"