Focus film's lack of confidence in the "crazy love" box office in North America.
The plot of this film is not as strong as "growing education" and "500 days with summer", but closer to the emotional style of "blue Valentine's Day". However, compared with "blue Valentine's Day", the stars of "crazy love" are weaker in popularity and appeal. They can only rely on the word-of-mouth of their works to boost the box office.
Therefore, the box office of "crazy love" in North America in the industry is generally positioned at about US $9 million to US $10 million.
Focus films strive for more box office dividends, which can reduce their burden; But if the proportion of box office bonus drops, the focus film industry must work harder to publicize, hoping to make a breakthrough in box office. Now it seems that this is the idea that Langley was fighting.
Douglas knew that he could refuse Langley, or insist on his three proposals, or put them on hold today and negotiate slowly.
But Douglas also knew that the Weinstein brothers were covetous, and paramount was not weak. This year's Sundance is generally declining, and "crazy love" is almost a unique show. If Fox Searchlight also comes to join in, then everyone will bid up with each other, and we don't know where the price will go in the end.
More importantly, Douglas did see the prospect of "crazy love" in the award season. Compared with "blue Valentine's Day", the whole style of "crazy love" is more approachable, more easily accepted by the public, and has more possibilities in terms of scripts and actors. If it works properly, the best actress, the best actor, the best supporting actress and the best original script will all have a fight.
Focus pictures doesn't want to miss such an opportunity.
Of course, all these are just theoretical predictions on paper“ It's not enough just to prove yourself in Sundance. January 2011 has not passed, and there is still a long full year to go. We not only need to accept the test of film critics and audiences, but also face the impact of other powerful competitors. Perhaps, at the end of the year, it's not surprising that nothing has been achieved.
As far as Douglas is concerned, he thinks Langley is a very interesting actor.
Yes, compared with genius, he thought "interesting" was a more appropriate choice. He could even hear the decision behind Lan Li's words. It seemed that he didn't want to waste time on these details.
Douglas had the ridiculous idea that if it wasn't for Drake, Langley wouldn't even be here today. It's like "buried alive" at the beginning.
You know, the ultimate goal of every Hollywood actor is to be a producer.
It's not a box office bonus, it's not a 20 million club, it's not even an Oscar winner, it's a producer. Don't you see how much effort and connections van diesel has spent in order to become a producer of the "speed and passion" series.
Because to be a producer means to control power and to be at the top of the pyramid. Then the status and recognition in the circle are quite different. If you want to seek dividends, awards, film remuneration and so on, you will get twice the result with half the effort.
Now, when lanli appears in such an occasion, his status is equivalent to that of a producer. He not only has the right to pay dividends, but also has the right to negotiate. But Lan Li didn't want to be here.
Douglas was a little curious about the future of Langley, even if they met for the first time today.
In between, Douglas has made a decision.
"No, I don't have confidence." Douglas's answer, completely unexpected, Drake directly froze, blue Li's eyes revealed a playful smile.
Douglas's expression didn't change much. "To be honest, I don't think this movie can make a difference at the box office. This kind of art film, the video tape market is the most broad, of course, there are art cinema screening. So it's impossible for the crew to get 35% of the box office bonus. "
The box office bonus that producers and distributors can share is about 60%. Generally speaking, considering the production cost, production process and other factors, the distributor is only responsible for one link of distribution, so the producer takes about 40%, while the distributor takes about 20%.
However, the distribution of independent films is relatively special, and the distributor needs to pay part of the copyright fee, which is equivalent to drawing box office dividends in advance, so the proportion of dividends of the producers will decline to a certain extent. This is normal.
"25 percent, that's our bottom line." Douglas's tone was firm, leaving no room for discussion.
But Lan Li showed a smile, his dark brown eyes hidden a bright and sharp halo, "are you sure we want to do this? I know that 25% is not your bottom line, and you know that 35% is not my pursuit. We can tug of War slowly, or even put the negotiations on hold for a while, and then rethink and calculate after we go back. But I don't think it's necessary. What's your opinion? "
Lanli didn't continue to go around and take an open and aboveboard attitude. However, it's not hard to find that lanli didn't say anything substantive and didn't propose a new dividend ratio. The subtext is: I've been so honest, so now it's your turn to show your sincerity.
At the end of the day, Langley is still pressing Douglas to show his cards.
Douglas, with a dumb smile, gently retracted his chin and affirmed the words of blue Li.
As Lan Li said, they can continue to argue for 1% of the dividend, but the focus film industry does not have to care about the trivial profits. After all, the "Crazy" North American box office is estimated to be 10 million, so 1% is 100000 US dollars; What's more, the focus film industry needs to seize the time, and the "crazy love" crew can sit in Diaoyutai and see the quotations of other distribution companies.
As soon as it went in and out, Douglas said, "the copyright fee is 5.5 million, and the box office bonus is 30 percent."
"Happy cooperation!" Lan Li is also a quick talker, and a simple and clear sentence will finalize the cooperation this time.
Compared with Harvey Weinstein, focus pictures is also calculating, and the calculation is no less than Weinstein pictures, but Douglas is more sincere than Harvey, not in terms of transaction numbers, but in terms of the sincerity of the whole gesture. What's more, the cooperation experience of "burying alive" has been very pleasant so far. If "crazy love" can continue this kind of form, it would be great.
Douglas had a big smile on his face. Sincerely, he appreciated Langley's personality and attitude.
Today's cooperation is undoubtedly pleasant, which is a win-win situation“ In 2011, the independent film market and the year-end award season took the first step. In the Sundance Film Festival to fight a winning battle, in such a way to open the new year's curtain, naturally, is the best.
After the negotiation, Langley was a little relieved. After his tense mood was relieved, he realized that a very important thing was, "Drake, do you have any questions?" Drake is the director and producer of the film, but no one asked for his opinion just now.
Drake's head was a little numb. He had heard so many numbers before that he didn't feel anything now. However, Drake still knows that with 5.5 million royalties and 30% of the box office bonus, this deal is definitely the top among the top.
Not long ago, he was still shocked by Harvey's proposal of 4.5 million, but now the "Crazy" North American distribution rights have sold for 5.5 million, and there are dividends in the follow-up. This is incredible. You know, the investment cost of this movie is only 250000 yuan.
"No problem, of course." Drake is a contented man. He nodded his head with a smile. There was no cover for his happiness on his face, but the smile just stopped for a moment. Then he asked cautiously, "I have a question. I want to ask you, what is the orientation of the focus film industry for the film?"
Drake felt his stomach burning“ "Love crazy" really does not have the qualification to put forward conditions in front of the focus film industry. What's more, Douglas has just bought the film's North American distribution right at an incredible price. How can he ask for more? But... He couldn't help it.
"What do you mean?" Douglas had already stood up and was ready to shake hands. He was slightly stunned at this senseless question.
"I mean, this movie is very special to me." Drake looked at Langley and felt his encouraging gaze. Then he calmed down a little and continued, "it's based on my real experience. It's very special. So... "
So what? Drake did not go on, and the words were cut off here.
Douglas had understood it, he showed a smile, "to tell you the truth, we have not formulated the distribution strategy at present. After Sundance, we will organize an internal audition, and the main team of the Distribution Department will watch it, then express their feelings, make judgments, and finally formulate relevant publicity strategies. What kind of festival should we go to, when should it be released, how to publicize it, and so on. "
Douglas explained the situation clearly in a few words, and Drake suddenly realized it.
In Weinstein film, the two brothers hold absolute power, and all the plans and projects are run by them. They even want the film to be edited according to their own ideas because they interfere too much in the editing work of the director, so they are denounced as "tyrants". This has happened more than once. Therefore, in the process of negotiation just now, Harvey made his judgment and plan early.
But in the focus film industry, they follow a set of perfect work system, complete in strict accordance with the process, and gather the wisdom of all people to achieve the goal.
The two ways have their own advantages, not good or bad, which is also reflected in the two companies' different propaganda styles. For Weinstein pictures, it's a failure.
"So I can't answer your question now. But what I'm sure is, "crazy love" is "crazy love." it's a very special movie. " Douglas continued, "as far as I'm concerned, I really like Langley's performance in the film. I think it's a film about love."
Douglas smiles and nods to lenley, then looks at Drake again. "Are you satisfied with the answer?"