Chapter 490

Since the birth of "Star Wars" in 1977, the concept of summer film has officially landed in North America. After more than 30 years of development, the North American film market has gradually matured, forming the concepts of spring film, summer film, autumn film, holiday film and winter film. Among them, the summer box office craze is undoubtedly the top priority of the whole year.

The reason is very simple. Summer is the best month of the year. After a long and dreary winter, people can't wait to leave the room, embrace the bright sunshine outside, take off their heavy and cumbersome clothes, put on their swimsuits, run to the beach, surf, swim, play in the water, sunbathe, temporarily put down the burden and pressure of life, and release themselves, Really enjoy the rare holiday. There are also those students who have finished their study and embraced the summer vacation, and they add in every minute and every second to revel freely.

Every summer is always so enjoyable.

Thanks to the inherent advantages of weather and holidays, summer movies have undoubtedly become the top priority of all major businesses in the year. Every July's discount season is full of people. Similarly, the film market in North America is also like this. Now, the box office of summer movies can account for 50% or even 60% of the annual box office in North America, This also makes the summer camp a must for strategists, and any film company will treat it with the highest standards.

From May to may, however, in the eyes of professionals, this is another scene.