Chapter 491

"Speed and passion 5" vs "Thor"?

In the eyes of the industry, this is not a duel at all, not because of the different themes and styles of the two works, but because the distribution strategies of the two works are different from the beginning, and the targeted masses are slightly different; More importantly, the temperament and positioning of the two works are different.

"Speed and passion 5", as the rise of a series of films, has become a clich é: everyone knows that it was just a B-class film of Universal Pictures' whim, and the investment for the first film was only 38 million, even less than the minimum standard of 100 million US dollars for commercial blockbusters.

After the unexpected box office success, Universal Pictures began to make sequels. However, the second film lost van diesel, the third film lost Paul Walker, and the box office performance went from bad to worse. The North American box office of the third film was only 60 million US dollars, which caused the internal injury of universal pictures. Universal Pictures, which is not good at making sequels, even "Jurassic Park" has been destroyed, let alone "speed and passion"?

But universal pictures really has no cards.

Although they are among the top six film companies, their consistent strategy is to invest less than 60 million in comedy films; Among the six major film companies, Universal Pictures has the least investment of over 100 million works every year; Every year, the lowest profit of the billion investment is universal studios. If it is not the perimeter of the Universal Studios, it is the only movie studio with Disney's theme park. It's only a matter of time before Universal Studios fall out of the six largest Hollywood.

In desperation, "speed and passion 4" went into action. With the mentality of being a living horse doctor, Universal Pictures regained van diesel and Paul Walker, gritted their teeth and gave us $80 million in budget, looking forward to copying the miracle of the first film. In the case of the whole industry looking down, universal pictures actually succeeded.

So, there is the fifth series, and the joining of lanli.

With an investment of 125 million yuan, "speed and passion 5" has truly become a commercial blockbuster. But even so, it's still just the minimum standard. It's the one with the lowest investment except "Super 8" of all the works in this summer season. Of course, its release time is not summer season at all, but spring season. But even in spring season, its investment cost is lower than that of paramount's cartoon "Lango".

In other words, this is the "nouveau riche" who has been used to poverty since childhood and suddenly becomes rich, but is not acclimatized.

If you look at the positioning of Universal Pictures itself, you can see that it has avoided the rush of summer files, and has avoided being crushed by competitors; However, they are not willing to miss the summer rush, which is the most vigorous and concentrated box office in a year, and hide in other periods to "steal" some box office. Therefore, they chose the first week of May, that is, the week before the official opening of the summer season.

In the eyes of industry insiders, this schedule has always been ambiguous. Stepping on the tail of spring stalls, the market is still not recovering. In early May, the east coast is still chilly, which is not conducive to the box office; The audience is not very enthusiastic, but the media has begun to warm up, the attention line is rising rapidly, simple propaganda can achieve double effect.

In this schedule, there was a "dragon training master" which had a mediocre performance at the premiere weekend, but with the follow-up word-of-mouth spread, it successfully achieved a box office explosion; There have also been "Caravan Tour" like this, where big brands gathered and came in a fierce way, but they rushed to the production company and vomited blood; Of course, more often, such low-cost thrillers as "rear window thriller" and "entanglement" still occupy the schedule and get hot.

Thus, this is the positioning of Universal Pictures. Lack of confidence, but still holding a fluke, the continuation of the fourth outstanding performance, not too much ambition, but still not willing to give up.

Comparatively speaking, "Thor" is aggressive and full of confidence.

On the one hand, this is one of the last two works produced by Paramount during the period when he holds the copyright after Disney's acquisition of marvel. Another one is "Captain America". After that, because of the copyright, paramount and Disney still need to further discuss how to shoot and cooperate in the film adaptation of Marvel's works.

The direct result of this is that paramount hopes to make a big profit with these two works and concentrate countless resources to publicize the two works. The main reason why he chose Thor instead of Captain America is the influence of two Oscar winners, Natalie Portman and Antony Hopkins, In addition, Kenneth Brana is also a highly recognized director, and his box office performance is expected to be high.

Disney hopes to further test the market reaction through the box office performance of these two works, and then make corresponding adjustments to the next Marvel Universe. Naturally, Disney doesn't mind using its own resources to add momentum to its old rival paramount.

The most direct manifestation is that there is a one week interval between the release of "Pirates of the Caribbean 4" and "Thor". In this year's blockbuster situation, but also have to avoid the "Harry Potter" finale, Disney's move has been very rare.

On the other hand, this is the vanguard of this year's superhero blockbuster, who is the first to appear on the stage. Undoubtedly, the market performance is attracting people's attention. Even Warner Brothers and 20th century fox, who are also competitors, will seriously wait and see, and then make a micro tune on the publicity strategy of their works.

The first person to eat crab may be good or bad.

It's no exaggeration to say that "Thor" is a work that focuses on all the focuses. Thanks to the high praise of the internal audition in the early stage, we can see that paramount is full of confidence. The industry is looking forward to the strong outbreak of this work. Some people even predict that the box Office of the first film of this work can break through the threshold of 100 million.

Although it is no longer news that the box office of the premiere weekend has exceeded 100 million, especially in the past three years, regardless of the follow-up box office endurance, more and more works have achieved such excellent results by focusing on the amazing energy of the premiere weekend under the strong marketing and publicity; But compared with the whole market, it is still a small number. So far, only 17 works have made such achievements.

Now, "Thor" is expected to become the 18th, which shows people's expectations.

In other words, "speed and passion 5" and "Thor" were released one after the other, but before that, people didn't put the two works on the same scale. It seems that they are two rivals of different magnitudes - no, they are not even rivals. They are just two works with close release time.

But after the news of "Vanity Fair" came out, the whole of North America was fried.

First, Langley and Chris's former roommate duel, and then Langley and Natalie's new generation acting duel, breaking away from the shackles of the work itself, gradually evolved into a personal duel, and the fire of gossip began to burn up in an instant. The latter, in particular, is like a powder keg, which burns at one point.

The controversy of "double door" is undoubtedly the biggest hot spot in this year's award season, and even let Annette bening see the hope of winning the award for a time, but finally ended with Natalie's victory. Now, the dust of Oscar Awards has settled, but it does not mean that the media's pursuit is over——

If everything about the double door has been confirmed, then does Natalie "steal" a little golden man? Even if not, Natalie's lying behavior is bound to be condemned by the industry. There is no doubt that for a long time, this matter will be like a dog skin plaster, always following Natalie, and it can't be torn off.

I just didn't expect the opportunity to come so fast.

Strictly speaking, there is no direct relationship between the double door and Lan Li. He is not a party, not even an indirect participant, but the indirect relationship is inextricably linked. It is no exaggeration to say that without Lan Li, maybe the double door will not come out at all.

Now, lanli and Natalie are involved in each other again, and they still have a direct confrontation. Even though they are not the absolute protagonists in the film, the media still focus on them and can't wait to rush towards them again.

"Wow, this question shouldn't have come to me." When Natalie was besieged by reporters and asked about this summer file duel, she showed a bright smile, "I'm not the one who shoulders the box office burden." The wise Natalie, with the light of wisdom in her eyes, can always easily turn the crisis into invisible.

Instead of shirking responsibility, they tease the current situation of summer movies. In 2011, summer movies are still dominated by men, and women's movies exist in the cracks. "Raytheon" is a typical summer movie, aiming at male audiences; Of course, this sentence is also a pun, emphasizing that he is not the protagonist, and then avoided the muzzle of the most concentrated fire.

"I'm on my honeymoon now, enjoying a rare time with my children." Not long ago, Natalie had just finished childbirth. She raised the topic again, and the reporters could not continue to ask questions harshly. She was really brilliant. In the end, I summed up that "it's a kind of affirmation that my works can be listed in the summer archives. The next thing is for the professionals to decide. "

Four two dial a thousand jin, Natalie easily with the children's topic, will edge to avoid the past.

"So, do you have any confidence in Raytheon's box office?" Naturally, it is impossible for journalists to let Natalie go and repeat the same question over and over again. They will never stop until they reach their goal.

Natalie did not panic at all. Her smile became more and more beautiful, exuding the glory of motherhood. "Of course, why not? Otherwise, I would not have taken over the film at the beginning. "

So the media reported: "Natalie Portman: I'm very confident in the box office of Thor!"