Chapter 515

For commercial films, how much role can media comprehensive evaluation play, positive or negative? All this is unknown, because the box office trend of commercial popcorn works is always in the hands of the audience.

In 2006, Warner Bros. spent $300 million to build "Superman return" and made a debut in the summer season. After the premiere, it aroused the unanimous applause of film critics. 72% of the media review pushed the work to a peak. At that time, "Batman: Dark Knight" had not been released, and many media were exclaiming, "Superman returns" is the best superhero movie since "Spider Man"!

All the signs are that this work will become a box office bomb for the summer season. But in fact, after the release of the film, the audience's collective reaction was bad - IMDB score was 6.1, popcorn index was 61%, cinema score was B +, and it was completely occupied.

In the end, "Superman's return" only achieved 200 million box office results in North America and 390 million in the world. Considering the high investment and high publicity budget, Warner Bros. finally made a loss of more than 170 million, which shocked the top management of Warner Bros. and directly led to a series of personnel changes, And Superman project is almost eternal dust.

In other words, professional media people like it, but audiences don't; The high score of media comprehensive evaluation does not mean excellent box office.

After the premiere of "speed and passion 5", it got 73 points of media comprehensive evaluation, but in addition, the feedback from the audience is still not comprehensive, that is to say, the tragedy of "Superman's return" is still possible.

What's more, it's not the Superman image that has crisscrossed the film screen for 30 years and has a strong fan base. The previous four films in the series have not been able to get rid of the stereotype of B-class works, and the highest box office in North America is only 155 million. So, even "Superman return" is on the street, "speed and passion 5"?

It's a mule or a horse. After all, I have to walk into the cinema in person and identify it with my own eyes, especially the "Langley hall". For many ordinary viewers, they had never heard of the name of Langley before this news event, but now it seems that he has grabbed the front page headlines of major media overnight.

Just like the samsara of fate, the proposition of "who is he" came out again. However, this time, it's not on the network led by Yahoo community, but in the main market of summer stalls dominated by ordinary office workers and middle class.

April 29, Friday.

Chanel Laurent led the way in front, followed by a group of friends, about six or seven people, chatting and laughing. They went straight into the Emperor Entertainment theater in front of them and walked towards the ticket counter.

It's just two o'clock in the afternoon. It's still working time, but the waiting hall is full of people. The dense crowd can hardly find much space. Everyone's face is filled with excited smile. It doesn't look like a cinema at all, but a party or a concert.

Standing in front of us, there are about seven or eight people queuing up to buy tickets. It's not uncommon to queue up to buy tickets during the screening period of the art cinema. But this is the opening of popcorn commercial films. There are dozens or even hundreds of New York City Cinema lines, and they have to queue up to buy tickets. More importantly, this is not a summer holiday. It's next week. It's too rare.

"No?" The friends standing behind Chanel showed a look of surprise and slowed down.

Earlier, Chanel said that we must be in a hurry today, or we won't be able to buy tickets. They don't care. They think Chanel is making a fuss. How can tickets be sold on the day of the premiere of a commercial film? But now the surge of people in sight, they are not sure.

The team shortened very fast. About seven minutes later, it was Chanel's turn. She had already been familiar with her chest. She blurted out, "at 2:25 p.m. 'speed and passion 5', eight."

The service staff behind the counter showed an apologetic smile, "sorry, there are no tickets."

Chanel was stunned. She turned around and glared at the little friends behind her. If they didn't think it was enough to arrive half an hour in advance, how could this happen! But it's not the time to settle the accounts. She's not in a hurry. She added, "take six. No, I mean, four is enough. If not, give me one. One. "

The waiter's face was a little embarrassed, but he still kept a gentle smile, "I'm very sorry. I mean, all the tickets for this show are sold out. "

"How can it be!" Chanel didn't believe it at all, but there was no change in the other person's apologetic expression. Chanel's anger suddenly ran up, slowly turned around, her apricot eyes were round, and she didn't say a word, but the sharp expression let people know that she was not joking.

"Chanel, next, come on, next." A friend quickly stood up, followed Chanel's temper, and said gently, "it's important to watch a movie, these guys. I'll settle with them after I go back."

Chanel grinned his teeth fiercely, and the fierce expression immediately made everyone honest. All of them bowed their heads obediently. At last, Chanel moved his eyes. "What about the next game? Do you still have tickets? "

"Yes, the next one is two fifty." It can be seen that the film layout of "speed and passion 5" is really good. Emperor Entertainment cinema ranks first in the United States, which is good news“ Eight, please? "

"... yes." Although Chanel would like to abandon all these guys and go to the cinema alone. But thinking of her task, she must let these guys know lanli today, so she swallowed the bad breath.

Who could have thought that on the first day of the official Premiere of "speed and passion 5", the attendance of major cinemas was so outstanding? Friday is a weekday, but the sales speed of tickets is still very gratifying, which is undoubtedly a solid first step for commercial films. At least, in terms of topic effect, the audience's curiosity has risen. Compared with the previous four works, this is a victory.

April 30, Saturday.

Streams of people busily coming and going together sardine Johannsen felt like a young man in the sardines. The huge fish crowd was crowded and almost empty. The front and rear, left and right sides were crowded with people in every corner of the view, which reminded people of the grand occasion of the 2009 Twilight new moon.

Talon knew that such a metaphor was very inappropriate. "Speed and passion 5" was not a fan movie like "new moon", but the surge of people in front of him really reminded him of such a scene. The only difference is that two years ago, he was a bystander, gloating and sighing at the crowd of crazy fans queuing up to buy tickets, shaking his head, puzzled; Now, he is a participant, up and down in the crowd, passive forward, passive backward.

Even the Toronto Film Festival is not so crazy.

Although in the past, the news about "speed and passion 5" was very lively. After the premiere, the hot spots were one after another, especially in the dark horse style, which was unanimously recognized by the film critics. This is absolutely the most popular news since 2011. Everyone is curious about what makes this B-class series reborn, What kind of chemical reaction does the joining of Langley bring to the film.

However, it is not so exaggerated, is it? It reminds him of the new moon. It's ridiculous.

On the other hand, today is Saturday. Yesterday's grand event on Friday has been published in the major newspapers. People's curiosity has risen instead of declining. Today is the first day of the rest day. Naturally, people can't bear it and rush to the cinema at the first time.

Tyrone suddenly regretted that he should choose to come here in the morning or at noon instead of at five in the afternoon. This time is very special. Couples come to date, watch a movie, and then have dinner together. The whole dating process can't be better. Now I see a couple after couple in my sight

"What can I do for you, sir?" Finally, it was Talon's turn. He quickly stepped forward and said, "I want to buy two 8:15 p.m. 'speed and passion 5'. Do you still have tickets?"

"Yes, there are still." The service staff's reply made Talon smile brightly, which made the other party feel happy. He explained in a small chat that "90% of the five and six o'clock shows have been sold, and the attendance rate is really good. It's the right choice to come and buy tickets for an evening appointment ahead of time. "

Tyrone nodded with a smile in affirmation.

The box office on Saturday was as hot as it was on Friday. As the first holiday of the premiere weekend, it has always been the most powerful day for box office. Many records of one-day box office were set on Saturday. This time "speed and passion 5" seems to be no exception.

May 1st, Sunday.

Anita tunisa changed into a casual dress and no longer looked like a head nurse. She enjoyed a rare vacation with her husband. Standing in front of the ticket counter, she did not look at the list of new movies on her head. Instead, she asked, "I want to see the latest movie, starring Larry Hall, which everyone has been talking about in the last week, I saw "Saturday night live" last night and mentioned it

"Speed and passion 5?" The service staff responded and said with a smile.

Anita nodded and confirmed, then the service staff took the initiative to introduce, "the three shows at 8:00 p.m. have been sold out, but there are still a few tickets left at 9:00 p.m., can you tell me the time?"

"Sold out?" Anita showed a look of surprise, and her husband exchanged a line of sight, "it seems that the little guy did a good job this time." Then he looked at the service staff with a smile and said, "no problem. Let's make it nine o'clock. By the way, is this movie good? "

"Personally, I love it. I've watched it twice. As for the opinions of other audiences, I heard that film critics also like them The bright smile of the service staff made Anita nod. She couldn't be more satisfied.